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Representasi Perempuan dalam Film Sri Asih Sebagai Superhero di Tengah Kultur Patriaki Mauludina, Nadiya; Amaliyah, Amaliyah; Dimisqiyani, Erindah; Amalia, Rizky; Aji, Gagas Gayuh
Journal of Educational Research and Humaniora (JERH) Volume 3 Nomor 3 September 2025
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jerh.v3i3.2895

Abstract

Indonesia has a long history of patriarchal culture that places men as dominant and often restricts women's freedom of movement. This condition has given rise to gender inequality that persists to this day, making the issue of women's representation in the media, particularly in film, an important topic to examine. This study aims to analyze how the film Sri Asih (2022) represents women as superheroes amidst a patriarchal culture and its implications for the construction of gender roles in society. The study used a qualitative method with a narrative semiotic approach at the levels of reality and representation. Data were obtained through observation of scenes in the film and relevant supporting literature, then linked to theories of representation and feminism to uncover the meaning behind the depiction of Alana/Sri Asih. The results show that Sri Asih is portrayed as a brave, independent woman with the strength to challenge male domination. In various scenes, Alana appears not as a passive object but as an active subject who plays a role in fighting oppression, freeing citizens from exploitation, and becoming a symbol of new hope for society. This representation challenges traditional gender stereotypes that place women in a subordinate position, while also opening up new perspectives on gender equality in the public sphere. This research has had a positive impact in strengthening the understanding that film can be a crucial aspect in fostering collective awareness regarding women's empowerment. Future research could expand the study by comparing the representation of female superheroes in Indonesian and international films to broaden perspectives on gender construction in popular media.
Implementasi Pendidikan Anak-Anak di Desa Lenggang pada Film Laskar Pelangi Subagyo, Mauliza Putri; Amaliyah, Amaliyah; Dimisqiyani, Erindah; Amalia, Rizky; Aji, Gagas Gayuh
Journal of Educational Research and Humaniora (JERH) Volume 3 Nomor 4 Desember 2025
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jerh.v3i4.2896

Abstract

Education is a crucial pillar in developing the quality of human resources and shaping a nation’s progress. Yet, the condition of education in Indonesia still encounters many challenges, ranging from macro-level issues such as curriculum complexity, unequal access, high costs, and teacher competence, to micro-level problems like weak morals, poor character, and frequent cases of moral deviation. This research applies a qualitative approach through literature review and film analysis, using Laskar Pelangi as the main source to explore the application of educational theories. Findings indicate that the film portrays the determination of children in Lenggang Village to pursue education despite severe limitations. The educational practices illustrated in the film align with various theories, including behaviorism, constructivism, humanism, character education, creativity, multiple intelligences, and motivation. Teachers are shown not only as knowledge transmitters but also as mentors, role models, and motivators who nurture moral values, character, and learning enthusiasm. A paradox emerges when, on one hand, facilities and infrastructure are deemed vital for quality education, but the film demonstrates that persistence, student eagerness, and teacher dedication can compensate for such shortcomings. This highlights that educational achievement is influenced more by the integration of values, character, and motivation than by infrastructure alone. Ultimately, education that emphasizes humanistic values, moral development, and the optimization of student potential can create a generation with integrity, creativity, and resilience in facing global challenges, even though gaps between theory and practice remain.
VIRTUAL REALITY-BASED DIGITAL MARKETING DEVELOPMENT TRAINING FOR THE TOURISM AWARENESS GROUP OF TROWULAN TOURISM VILLAGE, MOJOKERTO REGENCY Kristanto, Damar; Aji, Gagas Gayuh; Kirana, Angkita Wasito; Suharno, Novianto Edi; Suharto, Bambang; Firdaus, Aji Akbar; Permatasari, Maurisia Putri
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 1 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i1.2024.001-011

Abstract

The COVID-19 pandemic has had a profound impact on the tourism industry since its emergence in late 2019. Visitor restrictions have led to a significant decline in activity across various sub-sectors of tourism, and prospective travelers have experienced burnout due to isolation. In such a situation, the digital industry has emerged as a rapid and interim solution. One intriguing digital technology that has garnered attention is Virtual Reality (VR). These efforts have been undertaken to ensure the sustainability of tourism destinations, and VR technology has piqued the interest of potential tourists. Despite its effective role in virtual promotion and learning, particularly for cultural heritage and archaeological sites like the Trowulan Site, stakeholders need to be supported through education on immersive technologies such as VR and their utilization in tourism and education, especially in the field of history. The adoption of VR technology in tourism destinations has experienced significant growth, but issues have arisen due to the lack of Human Resources (HR) related to VR Tourism content creation. As a result, the presentation of VR Tourism experiences has been delayed in terms of content updates, which can have a detrimental impact on the image of the tourism destination, potentially undermining its full potential. Awareness of this issue has been recognized by the Tourism Awareness Group (Pokdarwis) Ladewa, a stakeholder involved in the management of tourism destinations and travel packages in the Trowulan region. To address this issue, a proposed solution involves training related to VR Tourism and Social Media Content Creation as part of the digital marketing strategy for the tourism destination. This training will primarily focus on tourism themes with a sub-theme of enhancing the capacity of the Tourism Awareness Group (POKDARWIS) LADEWA.
Influencer Dynamics in the Digital Culinary Landscape: Unveiling the Impact and Engagement Strategies of @kulinersby on Instagram Syafira Devani Putri; Gagas Gayuh Aji
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2509

Abstract

The study aims to analyze social media, which has emerged as a medium influencing perceptions and behaviors. In the dynamic landscape of digital media, social platforms have fundamentally reshaped how individuals navigate and express their identities, ushering in a new era of online influence. At the forefront of this transformative wave are social media influencers, whose ability to craft compelling personas within specific niches has garnered them significant sway over audience perceptions and behaviors. This qualitative study delves deep into the intricate methods employed by influencers to shape their online presence, with a particular focus on Instagram and the renowned account @kulinersby. Through meticulous observation and content analysis, this research unveils the nuanced strategies utilized by influencers, including the strategic deployment of authentic storytelling, visually captivating content, and interactive engagement tactics. By shedding light on these key findings, this study not only offers valuable insights into the influential role of influencers but also provides a deeper understanding of the evolving dynamics between influencers and their audiences in the digital age.
PENGUATAN PEMASARAN VIRTUAL ECOTOURISM BAGI KELOMPOK SADAR WISATA DI DESA PATAAN, KABUPATEN LAMONGAN Aly, M. Nilzam; Kristanto, Damar; Aji, Gagas Gayuh; Sinulingga, Rizky Amalia; Firdaus, Aji Akbar; Kirana, Angkita Wasito; Suharto, Bambang
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.26232

Abstract

Perkembangan teknologi informasi memberi perubahan bagi pertumbuhan ekonomi. Semakin beragam dan mudah informasi yang didapatkan mengakibatkan pertumbuhan ekonomi semakin pesat. Teknologi informasi saat ini tentu membutuhkan sebuah jaringan internet. Sebagian besar masyarakat era 4.0 sekarang ini sudah mengikuti perkembangan teknologi yang pesat, sehingga semua aspek kehidupan dominan mengunakan tekonologi yang canggih khususnya di bidang pariwisata. Tetapi kondisi ini perlu disikapi dengan tetap mengedepankan aspek pengembangan sumber daya manusia dalam memanfaatkan teknologi. Upaya peningkatan kualitas manusia Indonesia dalam mencapai Visi Indonesia Emas 2045 menjadi fokus kebijakan pemerintah. Hal ini tercermin Rencana Kerja Pemerintah (RKP) tahun 2023, yaitu “Peningkatan SDM untuk Pertumbuhan Berkualitas”. Tema ini sangat didukung oleh civitas perguruan tinggi dengan melakukan kegiatan pengabdian masyarakat melalui pelatihan penguatan pemasaran pariwisata virtual untuk Kelompok Sadar Wisata (Pokdarwis) Desa Pataan di Kabupaten Lamongan. Pengabdian masyarakat ini bertujuan untuk Peningkatan kualitas anggota pokdarwis dalam hal pembuatan konten pariwisata virtual dengan daya tarik ekowisata di Desa Pataan. Metode yang digunakan dalam kegiatan ini adalah pelatihan tentang pemasaran digital dan pendampingan penggunaan drone dan handphone untuk pembuatan konten virtual. Hasil dari kegiatan ini adalah peserta mampu secara terstruktur dan konsisten membuat konten virtual di media sosial milik pokdarwis Desa Pataan
Co-Authors Afifah Hidayatul Hanifah Akbar Al Majid, Muhammad Kelvin Alifian Sukma, Alifian Aly, Muhammad Nilzam Amak Mohamad Yaqoub Amalia, Ghaitsaa Zurike Amalia, Nayla Lisda Amaliyah Amaliyah, Amaliyah Ananda Lutfitami, Ratu Hemas Titalya Anggraeni, Navelsa Anggraeni, Novi Dwi Angraeni, Navelsa Anwar, Hidan Razan Aqilah , Nawal Astri Dewayani Astriani Wahyuningati Auliya, Sinta Rahmah Bambang Suharto Calista, Ellysia Dea Chandra, Bintang Adi Dewi, Indri Mustika Dian Prawitasari Dimisqiyani, Erindah Dwi Ariani, Novita Indah Erindah Dimisyqiyani Erindah Dimisyqiyani Fardana, Valdavi Rachma Otta Ferdian, Fina Ayu Ferdinandus, Euvanggelia Dwilda Firdaus, Aji Akbar Firdaus, Faidzatul Ganjar Ndaru Aji Gilang Gusti Aji Hanifah, Afifah Hidayatul Husna, Nawra Aqila Indah Fahmiyah Kinanti, Amara Bilqis Kirana, Angkita Wasito Kristanto, Damar Kristanto, Damar Madyan, Muhammad Mauludina, Nadiya Maurisia Putri Permatasari Muhammad Fikri Muhammad, Bagus Nurchidayah Nanda Rachmad Putra Gofur Novian Abdi Firdausi Nugroho, Dewa Rizky Nurcholis, Sony Wijaya Nurul, Mochammad Prawitasari, Dian Primavera Rizka Nalarsari Rahma, Dinda Aulia Rahmadani, Putri Nia Rasyid As Syafi’i, Muhammad Fadhila Rizki Putra Prastio Rizky Amalia Rizky Hidayatullah Al Huda, Muhammad Ainur Rodik Wahyu Indrawan Sinulingga, Rizki Amalia Sinulingga, Rizky Amalia Sinulingga, Rizqy Amalia Sinulingga Siti Khaerunnisa Sofiah, Amila Soleh, Mochammad Sriani, Dewi Subagyo, Mauliza Putri Suharno, Novianto Edi Suko Widodo Syafira Devani Putri Triwastuti, Amaliyah Ria Wafiq Luthfiya Tahta Salsabila Wicaksono, Herlyanto Doni Yankel Sena Yuniati, Anggita Dwi Zahra Hasoloan, Hanifah Az Zahroh, Arina Saffanah