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All Journal Jurnal Manajemen Teori dan Terapan Ekonomi Bisnis Management Analysis Journal TIJAB (The International Journal of Applied Business) JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Biomolecular and Health Science Journal Revenue: Jurnal Manajemen Bisnis Islam Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Pusat Studi Pendidikan Rakyat (PUSDIKRA) Journal of Artificial Intelligence and Digital Business UBMJ (UPY Business and Management Journal) Journal of Educational Research and Humaniora (JERH) Management Analysis Journal Jurnal Riset Multidisiplin Edukasi Indonesia Economic Journal
Gagas Gayuh Aji, Gagas Gayuh
Department Of Business, Faculty Of Vocational Studies, Universitas Airlangga, Surabaya
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Tantangan Guru dalam Mewujudkan Pendidikan Berkualitas pada Film Guru-Guru Gokil Fajar Arrasyid, Mohammad; Arlinda Dwi Ariyani, Diva; Amaliyah, Amaliyah; Dimisqiyani, Erindah; Gayuh Aji, Gagas; Amalia Sinulingga, Rizky
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5524

Abstract

ABSTRAK Pendidikan merupakan upaya terencana untuk mengembangkan potensi peserta didik agar memiliki kepribadian yang baik dan keterampilan yang bermanfaat bagi masyarakat. Penelitian ini bertujuan menganalisis tantangan kesejahteraan guru dalam mewujudkan pendidikan berkualitas sebagaimana direpresentasikan dalam film Guru-Guru Gokil (2020). Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan analisis naratif terhadap film dan kondisi sosial nyata guru di Indonesia. Hasil penelitian menunjukkan bahwa guru, terutama guru honorer, menghadapi kesejahteraan yang rendah dengan gaji minim dan beban kerja tinggi, yang berdampak pada motivasi dan kualitas pengajaran. Film ini mengangkat solidaritas dan dedikasi guru yang tetap tinggi meskipun menghadapi kesulitan ekonomi serta perubahan pandangan negatif terhadap profesi guru menjadi penghargaan atas pengabdiannya. Penelitian ini menegaskan pentingnya kesejahteraan guru sebagai faktor utama dalam pencapaian pendidikan berkualitas yang sejalan dengan tujuan pembangunan berkelanjutan SDGs 4. Implikasi temuan ini mendorong pemerintah dan pemangku kebijakan untuk memperhatikan kesejahteraan guru secara serius demi masa depan pendidikan yang lebih baik dan berkelanjutan. Penelitian ini memberikan kontribusi akademis bagi studi pendidikan, media, dan pembangunan berkelanjutan, sekaligus sebagai refleksi sosial terhadap kondisi guru di Indonesia. ABSTRACT Education is a planned effort to develop students’ potential so they have good character, skills, and benefit society. This study aims to analyze the challenges of teacher welfare in realizing quality education as represented in the film Guru-Guru Gokil (2020). Using a descriptive qualitative method, the study examines the narrative of the film alongside the real social conditions faced by Indonesian teachers. Results show that many teachers, especially honorary ones, face low welfare marked by insufficient salaries and high workloads, impacting their motivation and teaching quality. The film highlights teachers' solidarity and dedication despite economic hardships and a shift in perception of the teaching profession towards greater appreciation. The study emphasizes the critical role of teacher welfare aligned with Sustainable Development Goals (SDGs) 4 in achieving equitable and quality education. The findings encourage policymakers to prioritize improving teacher welfare for a sustainable and better education future. This research contributes academically to education, media, and sustainability studies and serves as social reflection on teachers’ conditions in Indonesia.
Kepemimpinan Informal dalam Dinamika Pengambilan Keputusan Kelompok: Studi Kasus Film 12 Angry Men(1957) Wulandari, Catur; Arlinda Dwi Ariyani, Diva; Dimisqiyani, Erindah; Amaliyah, Amaliyah; Gayuh Aji, Gagas; Amalia Sinulingga, Rizky
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5528

Abstract

ABSTRAK Kepemimpinan informal yang tidak bergantung pada struktur formal organisasi menjadi semakin penting dalam konteks organisasi kontemporer yang mengadopsi struktur lebih datar dan kolaboratif. Dinamika kepemimpinan ini berperan krusial dalam pengambilan keputusan kelompok, namun penelitian tentang kepemimpinan informal dalam konteks representasi film masih jarang dilakukan, padahal film dapat memberikan gambaran kaya mengenai dinamika diskusi kelompok dan pengaruh non-formal yang relevan untuk merefleksikan praktik kepemimpinan dalam kehidupan nyata. Penelitian ini bertujuan untuk menganalisis bagaimana figur informal memengaruhi dinamika diskusi kelompok, membangun kepercayaan antar anggota, dan mengarahkan kelompok menuju konsensus melalui studi kasus film 12 Angry Men(1957). Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan sumber data primer berupa adegan dandialog dalam film 12 Angry Men, serta data sekunder dari literatur akademik tentang kepemimpinan dan pengambilan keputusan kelompok. Hasil penelitian menunjukkan bahwa karakter Juri 8, meskipun tidak memiliki posisi formal, mampu memimpin kelompok melalui lima karakteristik utama pengaruh interpersonal, kemampuan komunikasi persuasif, membangun konsensus, kepercayaan dan keteguhan moral, serta kemampuan menghadapi perbedaan pendapat. Temuan ini memperkuat bahwa kepemimpinan informal bergantung pada keterampilan interaksi sosial, kredibilitas personal, dan pengaruh sosial daripada otoritas formal. Penelitian ini berkontribusi pada literatur kepemimpinan dengan menawarkan implikasi praktis bagi organisasi dalam memanfaatkan potensi kepemimpinan informal untuk menghasilkan keputusan yang inklusif, adil, dan efektif, selaras dengan SDG 16 dan SDG 4.
Representasi Kepemimpinan Tokoh Raja dalam Kajian Kualitatif dan Semiotik Visual (Film The King 2019) Rizqi Faradisa, Adinda; Arlinda Dwi Ariyani, Diva; Dimisyqiyani, Erindah; Amaliyah, Amaliyah; Gayuh Aji, Gagas; Amalia Sinulingga, Rizky
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5530

Abstract

ABSTRAK Artikel ini membahas representasi kepemimpinan tokoh raja dalam film The King (2019) melaluipendekatan kualitatif dan analisis semiotik visual. Penelitian ini bertujuan untuk memahamibagaimana konstruksi visual, simbol, dan narasi membentuk citra Henry V sebagai pemimpin yangkompleks, menggabungkan legitimasi formal, kharisma personal, kemampuan militer, sertaintegritas moral. Metode penelitian menggunakan analisis kualitatif deskriptif yang mendalamimakna-makna yang muncul dari tanda-tanda visual dalam film, termasuk kostum, atribut kerajaan,ekspresi wajah, dialog, dan pencahayaan. Pendekatan semiotika Roland Barthes digunakan untukmenguraikan makna denotatif, konotatif, dan mitos dari setiap tanda, sehingga terlihat hubunganantara simbol, konteks budaya, dan ideologi yang membentuk citra kepemimpinan. Hasil penelitianmenunjukkan bahwa representasi Henry V menekankan keseimbangan antara kekuasaan formal,tanggung jawab moral, dan kharisma personal, sehingga kepemimpinan efektif dipahami bukanhanya dari kekuatan militer atau posisi resmi, tetapi juga dari kualitas etis dan humanis. Penelitianini memberikan kontribusi bagi kajian komunikasi visual, film, dan budaya dengan menunjukkanbahwa media audiovisual dapat membentuk persepsi publik tentang nilai-nilai kepemimpinan,legitimasi, dan moralitas. ABSTRACT This article discusses the representation of royal leadership in the film The King (2019) through aqualitative approach and visual semiotic analysis. This study aims to understand how visualconstructions, symbols, and narratives shape the image of Henry V as a complex leader, combiningformal legitimacy, personal charisma, military prowess, and moral integrity. The research methoduses descriptive qualitative analysis that explores the meanings that emerge from visual signs in thefilm, including costumes, royal attributes, facial expressions, dialogue, and lighting. RolandBarthes' semiotic approach is used to decipher the denotative, connotative, and mythical meaningsof each sign, revealing the relationship between symbols, cultural context, and ideology that shapethe image of leadership. The results show that the representation of Henry V emphasizes a balancebetween formal power, moral responsibility, and personal charisma, so that effective leadership isunderstood not only in terms of military strength or official position, but also in terms of ethical andhumanistic qualities. This study contributes to the study of visual communication, film, and cultureby showing that audiovisual media can shape public perceptions of leadership values, legitimacy,and morality.
Analisis Kepemimpinan Inklusif dan Strategi Komunikasi Bisnis: Studi Kualitatif pada Tokoh Seo Dal-Mi dalam Serial Start-Up Rintaati Putri, Allea; Assita, Rodhatul; Amaliyah, Amaliyah; Dimisyqiyani, Erindah; Gayuh Aji, Gagas; Amalia Sinulingga, Rizky
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5542

Abstract

ABSTRAK Penelitian ini menganalisis kepemimpinan inklusif dan strategi komunikasi bisnis yang diterapkanoleh Seo Dal-Mi, tokoh utama sebagai wirausaha muda dalam drama Korea Start-Up, yang berupayamembangun startup berbasis teknologi melalui inspirasi tim, pembangunan kepercayaan investor,dan negosiasi efektif dengan mitra. Tujuan penelitian adalah mengeksplorasi pengaruh gayakepemimpinannya terhadap dinamika tim dan keberlanjutan bisnis di tengah persaingan ketat.Dengan pendekatan kualitatif berbasis analisis isi, studi ini mengungkap bahwa Dal-Mi menerapkankepemimpinan transformasional yang mendorong motivasi, partisipasi, dan kolaborasi melaluikomunikasi persuasif, termasuk storytelling dan visi yang jelas, untuk memperkuat keterlibatanstakeholder. Namun, pendekatan ini juga menimbulkan ketidakpastian dan konflik internal yangberpotensi menghambat inovasi serta mengancam kelangsungan usaha. Penelitian menyimpulkanbahwa integrasi kepemimpinan inklusif dengan strategi komunikasi bisnis yang efektif berperankrusial dalam memupuk ketahanan dan inovasi di sektor startup yang kompetitif. ABSTRACT This study analyzes the inclusive leadership and business communication strategies employedby Seo Dal-Mi, the central character as a young entrepreneur in the Korean drama Start-Up, whostrives to establish a technology-based startup by inspiring her team, building investor trust, andconducting effective negotiations with partners. The objective is to examine how her leadership styleimpacts team dynamics and business sustainability amid intense competition. Utilizing a qualitativecontent analysis approach, the research reveals that Dal-Mi adopts a transformational leadershipmodel that promotes motivation, participation, and collaboration through persuasivecommunication techniques, such as storytelling and clear vision, to enhance stakeholderengagement. However, this approach also generates internal uncertainty and conflicts that mayimpede innovation and threaten venture viability. The study concludes that integrating inclusiveleadership with effective business communication strategies is essential for fostering resilience andinnovation in the competitive startup sector.
Interpretasi Perilaku Organisasi dalam Budaya dan Etika Kerja pada Film Human Resources (2023) Imam Mubaligh Gaffar, Muhammad; Arlinda Dwi Ariyani, Diva; Dimisqiyani, Erindah; Gayuh Aji, Gagas; Amalia Sinulingga, Rizky; Amaliyah, Amaliyah
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5543

Abstract

ABSTRAK Dinamika lingkungan kerja kontemporer di hadapkan pada tantangan kompleks yang menuntut pemahaman mendalam mengenai aspek manusiawi dalam organisasi. Studi mengenai perilaku, budaya, dan etika organisasi menjadi relevan untuk dibedah melalui berbagai perspektif, termasuk media populer yang merefleksikan wacana sosial. Penelitian ini bertujuan untuk menginterpretasikan representasi perilaku organisasi, budaya, dan etika kerja dalam serial animasi satir Netflix "Human Resources" (2023). Dengan menggunakan pendekatan kualitatif deskriptif-interpretatif dan metode analisis semiotika Roland Barthes pada adegan-adegan kunci, penelitian ini membongkar makna denotatif dan konotatif dari narasi visual dan verbal serial tersebut. Hasil analisis menunjukkan bahwa serial ini secara alegoris menggambarkan konsep-konsep teoretis seperti fungsi manajemen (POAC), level budaya organisasi Schein, dan dilema etika kerja melalui interaksi para makhluk fantasi di lingkungan kantor. Konflik antar departemen, gaya kepemimpinan, dan proses evaluasi kinerja disajikan secara satiris untuk mengkritik disfungsi di tempat kerja modern. Penelitian ini memberikan dampak pada pemahaman bahwa media populer dapat menjadialat analisis yang kuat untuk merefleksikan realitas organisasi dan menekankan pentingnya kemitraan internal yang solid sebagai fondasi untuk mencapai Tujuan Pembangunan Berkelanjutan. Penelitian di masa depan disarankan untuk dapat melakukan analisis komparatif dengan media lain atau mengukur persepsi audiens secara kuantitatif terhadap isu-isu kerja yang direpresentasikan. ABSTRACT The dynamics of the contemporary work environment face complex challenges that demand a deepunderstanding of the human aspects of organizations. The study of organizational behavior, culture,and ethics is relevant to examine through various perspectives, including popular media that reflectssocial discourse. This study aims to interpret the representation of organizational behavior, culture,and work ethics in the Netflix satirical animated series "Human Resources" (2023). Using aqualitative descriptive-interpretive approach and Roland Barthes's semiotic analysis method in keyscenes, this study uncovers the denotative and connotative meanings of the series' visual and verbalnarratives. The analysis shows that the series allegorically depicts theoretical concepts such asmanagement functions (POAC), Schein's levels of organizational culture, and work ethics dilemmasthrough the interactions of fantasy creatures in the office environment. Interdepartmental conflicts,leadership styles, and performance evaluation processes are presented satirically to critiquedysfunction in the modern workplace. This research impacts the understanding that popular mediacan be a powerful analytical tool to reflect organizational realities and emphasizes the importanceof solid internal partnerships as a foundation for achieving the Sustainable Development Goals.Future research is suggested to conduct comparative analysis with other media or quantitativelymeasure audience perceptions of the work issues represented.
Eksplorasi Gaya Manajemen Konflik Competing dan Collaborating dalam Tim pada Film Moneyball Wardani, Nazhifah; Gayuh Aji, Gagas; Amaliyah, Amaliyah; Dimisqiyani, Erindah
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5568

Abstract

ABSTRAK Dinamika organisasi sering kali memunculkan konflik, terutama dalam tim yang bergantung padakolaborasi untuk mencapai tujuan mereka. Dalam tim olahraga, perbedaan pendapat mengenai peran,strategi, dan komunikasi dapat berdampak signifikan terhadap kinerja serta hubungan antaranggota.Penelitian ini bertujuan untuk mengeksplorasi bagaimana gaya manajemen konflik, khususnya competingdan collaborating, ditampilkan dalam film Moneyball (2011) serta bagaimana pendekatan tersebutmemengaruhi dinamika tim. Dengan menggunakan metode deskriptif kualitatif melalui analisis konten,penelitian ini menelaah adegan, dialog, dan interaksi Billy Beane, manajer umum Oakland Athletics,terkait penerapan strategi competing dan collaborating. Temuan penelitian menunjukkan bahwa Beanemenerapkan gaya competing ketika membuat keputusan strategis yang tegas dan menolak metoderekrutmen tradisional, sementara gaya collaborating muncul dalam kerja samanya dengan Peter Branddan para pemain untuk merancang solusi inovatif berbasis data. Kombinasi ini mempercepat perubahanorganisasi sekaligus memperkuat motivasi dan kerja sama tim. Penggunaan yang tepat dari masingmasing gaya memastikan konflik menjadi peluang untuk kreativitas, bukan sumber perpecahan.Penelitian ini menyoroti potensi film sebagai media reflektif dalam memahami perilaku organisasi danmanajemen konflik, yang menjembatani teori dan praktik dengan cara yang menarik. Penelitianselanjutnya dapat mengkaji film manajemen lainnya atau membandingkan strategi manajemen konflikdalam berbagai konteks organisasi untuk memperkaya perspektif tentang kepemimpinan efektif dankolaborasi tim. ABSTRACT Organizational dynamics often give rise to conflicts, particularly in teams that depend on collaborationto achieve their goals. In sports teams, disagreements about roles, strategy, and communication cansignificantly affect performance and relationships among members. This study aims to explore howconflict management styles, specifically competing and collaborating, are portrayed in the film Moneyball(2011) and how these approaches influence team dynamics. Using a qualitative descriptive method withcontent analysis, the research examines scenes, dialogues, and interactions of Billy Beane, the generalmanager of the Oakland Athletics, in relation to his application of competing and collaborating strategies.The findings reveal that Beane applies the competing style when making firm strategic decisions andresisting traditional recruitment methods, while the collaborating style emerges in his cooperation withPeter Brand and the players to design innovative, data-driven solutions. This combination accelerates organizational change while strengthening motivation and teamwork. Proper use of each style ensuresthat conflicts become opportunities for creativity rather than sources of division.The study highlights thepotential of films as reflective media for understanding organizational behavior and conflict management,bridging theory and practice in an engaging way. Future research may examine other management-relatedfilms or compare conflict management strategies across different organizational contexts to enrichperspectives on effective leadership and team collaboration.
Representasi Perempuan dalam Film Sri Asih Sebagai Superhero di Tengah Kultur Patriaki Mauludina, Nadiya; Amaliyah, Amaliyah; Dimisqiyani, Erindah; Amalia, Rizky; Aji, Gagas Gayuh
Journal of Educational Research and Humaniora (JERH) Volume 3 Nomor 3 September 2025
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jerh.v3i3.2895

Abstract

Indonesia has a long history of patriarchal culture that places men as dominant and often restricts women's freedom of movement. This condition has given rise to gender inequality that persists to this day, making the issue of women's representation in the media, particularly in film, an important topic to examine. This study aims to analyze how the film Sri Asih (2022) represents women as superheroes amidst a patriarchal culture and its implications for the construction of gender roles in society. The study used a qualitative method with a narrative semiotic approach at the levels of reality and representation. Data were obtained through observation of scenes in the film and relevant supporting literature, then linked to theories of representation and feminism to uncover the meaning behind the depiction of Alana/Sri Asih. The results show that Sri Asih is portrayed as a brave, independent woman with the strength to challenge male domination. In various scenes, Alana appears not as a passive object but as an active subject who plays a role in fighting oppression, freeing citizens from exploitation, and becoming a symbol of new hope for society. This representation challenges traditional gender stereotypes that place women in a subordinate position, while also opening up new perspectives on gender equality in the public sphere. This research has had a positive impact in strengthening the understanding that film can be a crucial aspect in fostering collective awareness regarding women's empowerment. Future research could expand the study by comparing the representation of female superheroes in Indonesian and international films to broaden perspectives on gender construction in popular media.
Implementasi Pendidikan Anak-Anak di Desa Lenggang pada Film Laskar Pelangi Subagyo, Mauliza Putri; Amaliyah, Amaliyah; Dimisqiyani, Erindah; Amalia, Rizky; Aji, Gagas Gayuh
Journal of Educational Research and Humaniora (JERH) Volume 3 Nomor 4 Desember 2025
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jerh.v3i4.2896

Abstract

Education is a crucial pillar in developing the quality of human resources and shaping a nation’s progress. Yet, the condition of education in Indonesia still encounters many challenges, ranging from macro-level issues such as curriculum complexity, unequal access, high costs, and teacher competence, to micro-level problems like weak morals, poor character, and frequent cases of moral deviation. This research applies a qualitative approach through literature review and film analysis, using Laskar Pelangi as the main source to explore the application of educational theories. Findings indicate that the film portrays the determination of children in Lenggang Village to pursue education despite severe limitations. The educational practices illustrated in the film align with various theories, including behaviorism, constructivism, humanism, character education, creativity, multiple intelligences, and motivation. Teachers are shown not only as knowledge transmitters but also as mentors, role models, and motivators who nurture moral values, character, and learning enthusiasm. A paradox emerges when, on one hand, facilities and infrastructure are deemed vital for quality education, but the film demonstrates that persistence, student eagerness, and teacher dedication can compensate for such shortcomings. This highlights that educational achievement is influenced more by the integration of values, character, and motivation than by infrastructure alone. Ultimately, education that emphasizes humanistic values, moral development, and the optimization of student potential can create a generation with integrity, creativity, and resilience in facing global challenges, even though gaps between theory and practice remain.
VIRTUAL REALITY-BASED DIGITAL MARKETING DEVELOPMENT TRAINING FOR THE TOURISM AWARENESS GROUP OF TROWULAN TOURISM VILLAGE, MOJOKERTO REGENCY Kristanto, Damar; Aji, Gagas Gayuh; Kirana, Angkita Wasito; Suharno, Novianto Edi; Suharto, Bambang; Firdaus, Aji Akbar; Permatasari, Maurisia Putri
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 1 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i1.2024.001-011

Abstract

The COVID-19 pandemic has had a profound impact on the tourism industry since its emergence in late 2019. Visitor restrictions have led to a significant decline in activity across various sub-sectors of tourism, and prospective travelers have experienced burnout due to isolation. In such a situation, the digital industry has emerged as a rapid and interim solution. One intriguing digital technology that has garnered attention is Virtual Reality (VR). These efforts have been undertaken to ensure the sustainability of tourism destinations, and VR technology has piqued the interest of potential tourists. Despite its effective role in virtual promotion and learning, particularly for cultural heritage and archaeological sites like the Trowulan Site, stakeholders need to be supported through education on immersive technologies such as VR and their utilization in tourism and education, especially in the field of history. The adoption of VR technology in tourism destinations has experienced significant growth, but issues have arisen due to the lack of Human Resources (HR) related to VR Tourism content creation. As a result, the presentation of VR Tourism experiences has been delayed in terms of content updates, which can have a detrimental impact on the image of the tourism destination, potentially undermining its full potential. Awareness of this issue has been recognized by the Tourism Awareness Group (Pokdarwis) Ladewa, a stakeholder involved in the management of tourism destinations and travel packages in the Trowulan region. To address this issue, a proposed solution involves training related to VR Tourism and Social Media Content Creation as part of the digital marketing strategy for the tourism destination. This training will primarily focus on tourism themes with a sub-theme of enhancing the capacity of the Tourism Awareness Group (POKDARWIS) LADEWA.
Influencer Dynamics in the Digital Culinary Landscape: Unveiling the Impact and Engagement Strategies of @kulinersby on Instagram Syafira Devani Putri; Gagas Gayuh Aji
Management Analysis Journal Vol. 13 No. 1 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2509

Abstract

The study aims to analyze social media, which has emerged as a medium influencing perceptions and behaviors. In the dynamic landscape of digital media, social platforms have fundamentally reshaped how individuals navigate and express their identities, ushering in a new era of online influence. At the forefront of this transformative wave are social media influencers, whose ability to craft compelling personas within specific niches has garnered them significant sway over audience perceptions and behaviors. This qualitative study delves deep into the intricate methods employed by influencers to shape their online presence, with a particular focus on Instagram and the renowned account @kulinersby. Through meticulous observation and content analysis, this research unveils the nuanced strategies utilized by influencers, including the strategic deployment of authentic storytelling, visually captivating content, and interactive engagement tactics. By shedding light on these key findings, this study not only offers valuable insights into the influential role of influencers but also provides a deeper understanding of the evolving dynamics between influencers and their audiences in the digital age.
Co-Authors Afifah Hidayatul Hanifah Alifian Sukma, Alifian Aly, Muhammad Nilzam Amak Mohamad Yaqoub Amalia Sinulingga, Rizqy Amaliya Sinulingga, Rizky Amaliyah Amaliyah Ria Triwastuti Amaliyah, Amaliyah Amara Bilqis Kinanti Ameziziana, Ameziziana Anatasya Permatha Bayu, Jezicka Anggita Dwi Yuniati Arlinda Dwi Ariyani, Diva Assita, Rodhatul Astri Dewayani Astriani Wahyuningati Az Zahra Hasoloan, Hanifah Bagus Nurchidayah Muhammad Bambang Suharto Bilqis Kinanti, Amara Bintang Adi Chandra Calista, Ellysia Dea Catur Wulandari Chandika Maharani, Vannesya Dewa Rizky Nugroho Dian Prawitasari Dimisqiyani, Erindah ERINDAH DIMISQIYANI Erindah Dimisyqiyani Erindah Dimisyqiyani Fahria Herlambang, Ivan Fajar Arrasyid, Mohammad Fardana, Valdavi Rachma Otta Ferdian, Fina Ayu Ferdinandus, Euvanggelia Dwilda Firdaus, Aji Akbar Firdaus, Faidzatul Ganjar Ndaru Aji Ghaitsaa Zurike Amalia Gilang Gusti Aji Hanifah Az Zahra Hasoloan Hanifah, Afifah Hidayatul Herlambang, Iqbal Septiyan Putra Herlyanto Doni Wicaksono Hidan Razan Anwar Imam Mubaligh Gaffar, Muhammad Indah Dwi Ariani, Novita Indah Fahmiyah Indri Mustika Dewi Kirana, Angkita Wasito Kristanto, Damar Kristanto, Damar Labibul Hilmi, Harun Marischa Resmana, Sheila Mauludina, Nadiya Maurisia Putri Permatasari Maysura, Suci Qaulan Muhammad Ainur Rizky Hidayatullah Al Huda Muhammad Fadhila Rasyid As Syafi’i Muhammad Fikri Muhammad Fikri Muhammad Kelvin Akbar Al Majid Muhammad Madyan, Muhammad Nanda Rachmad Putra Gofur Navelsa Anggraeni Navelsa Angraeni Nawal Aqilah Nawra Aqila Husna Nayla Lisda Amalia Niza Unnavi, Ningrum Novi Dwi Anggraeni Novian Abdi Firdausi Novita Indah Dwi Ariani Nurul, Mochammad Octavia Trisukma Ayu, Linda Prawitasari, Dian Primavera Rizka Nalarsari Putri Nia Rahmadani Putri Ramadhani, Dinar Rahma, Dinda Aulia Ratu Hemas Titalya Ananda Lutfitami Ria Triwastuti, Amaliyah Ridila Novita Rintaati Putri, Allea Rizki Amalia Sinulingga Rizki Putra Prastio Rizky Amalia Rizky Amalia Rizqi Faradisa, Adinda Rizqy Amalia Sinulingga Sinulingga Rodik Wahyu Indrawan Romadhoni Sasongko, Nandamar Salman Alfarisi Seisha Hariono, Emely Septian Puji Rahayu Sinta Rahmah Auliya Sinulingga, Rizky Amalia Sinungga, Rizki Amalia Siti Khaerunnisa Sofiah, Amila Soleh, Mochammad Sony Wijaya Nurcholis Sriani, Dewi Subagyo, Mauliza Putri Suharno, Novianto Edi Syafira Devani Putri Wafiq Luthfiya Tahta Salsabila Wardani, Nazhifah Widodo, Suko Wishelda Izdihar, Damara Yankel Sena