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All Journal Jurnal Ekonomi Modernisasi Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry Jurnal Terapan Manajemen dan Bisnis Jurnal Inspirasi Binsis dan Manajemen Jurnal Manajemen dan Pemasaran Jasa E-JRM
Alfian Budi Primanto
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang, Malang, Indonesia
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Pengaruh Strategi Integrated Marketing Communication Dan Peran Brand Ambassador Terhadap Brand Awareness Di Masa Pandemi Covid’19 Pada UD. Banana Lava Dan Frozen Food Banyuwangi Ni’matul Magfiroh; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This Study Aims To Examine And Explain The Effect Of Strategy Integrated Marketing Commnucation And The Role Of Brand Ambassador On Brand Awareness During The Pandemic Covid’19 At UD. Banana Lava And Frozen Food Banyuwangi. This Research Is An Associative Type With A Quantitative Approach. The Method Used Is Multiple Linear Regression. The Sampling Technique Of This Reseach Is Using Purposive Sampling Tehnique Used The Formula From Ferdinan With The Calculation Results Of 65 Samples. To Solve The Problem In This Study Using SPSS Assistance With Validity Test, Reliability Test, Normality Test, Multiple Linear Regression Analysis, Multicollinearity Test, Heteroscedasticity Test, F Test, And T Test. The Results Showed That Simultaneously The Variables Of Integrated Marketing Communication And Brand Ambassador Significant Positive Effect On Brand Awareness. And There Is A Partial Influence Between The Variables Of Integrated Marketing Communication And Brand Ambassador For Brand Awareness. Keywords : Integrated Marketing Communication,Brand Ambassador,Brand Awareness  
Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Rubylicious Di Kota Malang (Studi Pada Mahasiswa Prodi Manajemen FEB Universitas Islam Malang Angkatan 2018-2020) Lismayani Lismayani; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to find out and analyze whether online promotion and price perception affect purchasing decisions at Rubylicious for 2018-2020 FEB Management Study Program students, Islamic University of Malang. This type of research is explanatory research or explanatory research using a quantitative approach. The theory used is Malhotra theory with the number of samples in this study there are 21 question items. So the number of samples taken in this study were 105 samples (21 question items x 5) which were Rubylicious online shop consumers. Sampling technique used in this research is by using purposive sampling technique. Analysis of the data used is descriptive statistics and multiple linear regression analysis. The results of this study indicate that simultaneously the independent variables Online Promotion and Price Perception have a significant effect on the dependent variable, namely Purchase Decision. Partially, it can be seen from the t-test results which show that the Online Promotion variable has a significance level of 0.005 <0.05. While the price perception variable has a significance level of 0.000 <0.05. Based on these calculations, it can be concluded that partially Online Promotion and Price Perception have a significant influence on Purchase Decisions. Meanwhile, descriptive analysis shows that by doing online promotions well, it will increase someone's interest in making purchasing decisions and also create price perceptions that are in accordance with the products offered. Keywords: Online Promotion, Price Perception, and Purchase Decision
Pengaruh Promosi, Kualitas Produk, Dan Brand Image Terhadap Minat Beli Konsumen Di Koperasi Sinau Andandai Ekonomi (SAE) Pujon Muhammad Fatchur Rohman; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of promotion, product quality, and brand image on consumer buying interest in the Koperasi SAE Pujon. This research uses explanatory research and quantitative approach. Maholtra's theory was used to take samples, namely the number of items x 5 so that a total sample of 80 people was found. To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. The study used multiple linear analysis with the help of SPSS 25.0 The results of this study are the variables Promotion, Product Quality, and Brand Image affect consumer buying interest simultaneously, partially Promotion, Product Quality, and Brand Image variables affect consumer buying interest in the Koperasi SAE Pujon. Keywords: Promotion, Product Quality, Brand Image
Pengaruh Brand Image, Lifestyle Dan Promosi Terhadap Keputusan Pembelian Sepatu Ventela (Studi Kasus Pada Konsumen Toko Gorilla Market Bululawang) Agung Prayitno; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of brand image, lifestyle, and promotion variables on the purchasing decision of Ventela shoes at the Gorilla Market Bululawang Store simultaneously or partially. The population in this study were all consumers of  Toko Gorilla Market Bululawang. Samples were taken using the formula from Maholtra's theory, in order to obtain 100 respondents who met the requirements as a sample. The type of data used is primary data. Data collection was carried out by distributing questionnaires to respondents. The technique used to analyze multiple linear regression. The results of this study indicate that (1) There is a simultaneous influence between Brand Image, Lifestyle and Promotion variables on Ventela Shoe Purchase Decisions at Gorilla Market Bululawang Stores consumers (2) Brand Image variables have an effect on Purchasing Decisions in consumers of Gorilla Market Bululawang Stores (3) Lifestyle variables have an effect on Purchasing Decisions in consumers of Gorilla Market Bululawang Stores and (4) Promotion variables have an effect on Purchasing Decisions in consumers of Gorilla Market Bululawang Stores. Keyword : Brand Image, Lifestyle, Promotion, Purchasing Decisions
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian Produk UMKM Desa (Studi Kasus Pada Konsumen UMKM Keripik Buah UD. Tiga Saudara Desa Tempurejo, Kecamatan Tempursari, Kabupaten Lumajang) Taufiqurrohman Taufiqurrohman; Agus Widarko; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 04 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractIndonesia has many natural resources in abundance. Indonesian people are required to take advantage of existing natural products, by making food or other products and can be a source of community income. With the revolution era that is constantly rolling, all aspects of human needs are assisted by sophisticated technology so that it is easier to sell a product. MSME are examples of businesses that utilize natural products. Armed with quality service and good quality, so that it can create purchasing decisions. Therefore, this study was conducted to determine and analyze the effect of Service Quality and Product Quality on Village MSME Product Purchase Decisions. The case study in this research is MSME UD. Tiga Saudara consumers. The sample in the study used purposive sampling technique and a sample of 100 respondents could be obtained. Methods of data collection using a questionnaire. Multiple linear regression analysis is an analytical technique used in this study. This research shows that there is a simultaneous influence between service quality and product quality which has a significant effect on purchasing decisions. And also partially service quality has a significant effect on purchasing decisions, while product quality has no significant effect on purchasing decisions.Keywords: Purchase Decisions, Service Quality, Produk Quality 
Analisis Electronic Word Of Mouth (eWOM) Terhadap Brand Image, Brand Trust, dan Minat Beli Pada Smartphone iPhone (Studi Pada Mahasiswa Prodi Manajemen FEB UNISMA Angkatan 2018) Wahyu Setiaji; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 13 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to examine and explain the effect of electronic word of mouth, on interest in buying Smartphone Iphones which is mediated by brand image, and brand trust, both direct and indirect influences study FEB Unisma students. This research is an explanatory research type with a quantitative approach. The method used is study the Preacher & Hayes approach, which is the recommended method using the bootstrapping technique.. The sampling technique used the formula from Malhotra with the calculation results of 80 samples. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, path analysis. The results in this study indicate that the eWOM variable has a direct effect on the brand image and brand trust of the Iphone Smartphone. However, eWOM does not directly affect buying interest. Although the indirect effect or mediation effect is said to be proven if there is a direct relationship between the eWOM variable on buying interest, but based on the results in this study there is no direct relationship between eWOM and buying interest, it can be concluded that there is an indirect relationship between eWOM and buying interest. through brand image and brand trust, it is indicated that there is no mediating effect. Keywords: electronic word of mouth, brand image, brand trust, and purchase intention
Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Menggunakan Jasa Fotography (Studi Kasus Kevan Photography) Mukhammad Nurul Huda; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study was to determine and analyze the effect of promotion, price, service quality on purchasing decisions. Primary data collection using questionnaires and secondary data collection using a survey of consumers who visited Kevan Photography, Pasuruan. there were 72 consumers as a population. using purposive sampling technique with criteria.The results in this study indicate that there is a simultaneous effect of promotion on purchasing decisions, price affects purchasing decisions, service quality affects purchasing decisions Keywords: Promotion, Price, Service Quality and Purchase Decision
Pengaruh Kualitas Sistem, Kualitas Informasi, Dan Kualitas Pelayanan Sistem Informasi Akademik (Sisfo) Unisma Terhadap Kepuasan Mahasiswa (Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2016) Saniasah Saniasah; M. Hufron; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No. 12 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of system quality, information quality, and service quality of UNISMA's academic information system (SISFO) on student satisfaction either simultaneously or partially. The population in this study amounted to 875 students (at FEB Malang Islamic University Students, Class of 2016) and the sample in this study was calculated using the Slovin formula with a total of 90 respondents. Collecting data through distributing questionnaires online using google form. Data analysis using multiple linear regression. The results of the analysis show that the quality of the system, the quality of information and the quality of service simultaneously have a significant positive effect on student satisfaction while the partial quality of the system and the quality of information are not significant on student satisfaction, while the quality of service has a significant positive effect on student satisfaction.Keywords: system quality, information quality, service quality, student satisfaction.
Pengaruh Experiental Marketing dan Emotional Branding Terhadap Kepuasan Konsumen Mie Gacoan Malang Rojil Gufron Abdilhaq; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 11 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis aim of study are to portray effect of experiential marketing and emotional branding partially on consumer satisfaction in Mie Gacoan Malang. To determine the effect of experiential marketing and emotional branding simultaneously on consumer satisfaction of Mie Gacoan Malang. The population of this research is Malang Gacoan Noodle Consumers, amounting to 2,800 while the sample in this study is 100 consumers. Data analysis uses multiple linear regression analysis.The results showed that experiential marketing and emotional branding partially had a significant effect on consumer satisfaction in Mie Gacoan Malang. experiential marketing and emotional branding simultaneously have a significant effect on consumer satisfaction in Mie Gacoan Malang.Keywords: experiential marketing, emotional branding, customer satisfaction
Pengaruh Gaya Kepemimpinan Transformasional dan Budaya Organisasi Terhadap Kinerja Karyawan CV. Mulia Abadi Kota Pasuruan Umdatul Amiroh; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This aims of this research is to determine the effect of transformational leadership styles and organizational culture on employee performance CV. Mulia Abadi Pasuruan City. The type of analysis used is explanatory research and using quantitative methods. Collecting data using questionnaires from population with 45 employees, the sample used is as many as 45 respondents. The data analysis method used is multiple linear regression analysis.The result of the study showed that:(1) the transformational leadership style and organization culture has a simultaneous significant effect on the employee performance CV. Mulia Abadi Pasuruan City, (2) The transformational leadership style has a significant effect on employee performance CV. Mulia Abadi Pasuruan City, (3) The organization culture has a significant effect on  empoloyee performance CV. Mulia Abadi Pasuruan City. Keywords: Transformational Leadership Style, Organization Culture and  Employee Performance
Co-Authors Abdul Kodir Djaelani ABS, M Khoirul Achmad Nur Cahyo Afi Rahmat Slamet Agung Prayitno Ahmad Fiantoni Fazri Aina Rofika Alfazirah Alfiana, Fitria Tahta Alika, Lingling Ayu Amin, Muh. Sirojuddin Andi Normaladewi Angely, Mely Annisa Mochtar Arini Arini Ariska Estu Prasmara Arista Dwi Lestari Arsyianto, Muhammad Tody Ashrory, Ahmad Nuril Aslinda Aslinda Atika Najdah Annabila Bahtiar, Dimas Vigo Baihaqi, Moh Kholis Basu Swastha Dharmmesta Dea Adinda Putri Andini Devia Nicken Wulandari Dina Indriani Dwi Ratih Wahyu Andini Eka Farida Eris Dianawati Errina Soufi Widiasari Evaliana, Silvia Fahrurrozi Rahman Firmansyah, Choyron Galang Jalu Tanaya Guterres, Novicasari Nur Pratiwi Hariani, Isna Hendri Hermawan Adinugraha Imamiatur Rofiqoh Ita Athia Jamhari Jamhari Jannah, Shofiratul Jeni Susyanti Kusumawardani, Nabilla Anjali Laila, Fati Khalif Ledy Diana Lismayani Lismayani Lukyani, Defita M Hufron M. Hufron M. Syahrul Gunawan Mandasari, Adinda Putri Moh. Nur Dafa Sidqi Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris MUHAMMAD AGUS SALIM Muhammad Al Akbar Muhammad Fatchur Rohman Muhammad Khoirul Fata Muhammad Mansur Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda N Rachma N. Rachma Nadifah, Siti Rogibatun Nafisah, Dewi Durrotun Nicholas Galang Widjanarko Nikmatul Khoiriyah Ningtyas, Sindi Wahyu Nita Ani Dia Utami Ni’matul Magfiroh Nori Nottalia Novita Dewi Rahmawati Nurhidayah Nurhidayah Oktavia Yuniar Purnama, Muhammad Bintang Widya Putri, Berlian Melenia Putri, Devina Anggraini Rachma Rizki Puspita Ismara Rachma, N Rachma, N. Rahimah, Azka Rizky Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ricky Setiawan Rif’atul Khusnia Rizal, Rifki Zuhdi Rofiah, Risa Aldinatur Rois Arifin Rojil Gufron Abdilhaq Ronny Malavia Mardani Salman Ainurridho Saniasah Saniasah Shafiah Arsyi Mu’minin Shintia Juniariska Sindi Puji Lestari Sistya Ernawaty Siti Asiyah Siti Asiyah Siti Nadhiroh Siti Nur Khofifah Taufiqurrohman Taufiqurrohman Umdatul Amiroh Vicky Dwi Anggraeni wahyu setiaji Wahyu Sintia Wahyuningtyas, Nanik Widarko, Agus Wildana, Muchamad Rizal Wulan, Mutiara Octa Sandra Yogy, Akhmad Yuana, Marliya Ira Zahrok’u Syarofah Zain, Dhanang Taufik