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Journal : E-JRM

Bersaing Terhadap Kinerja Pemasaran (Studi Kasus pada Pengusaha Tambak Ikan di Desa Gondosuli Kecamatan Gondang Kabupaten Tulungagung) Nicholas Galang Widjanarko; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted in Gondosuli Village, Gondang District, Tulungagung Regency. This type of research uses a quantitative approach with descriptive data analysis. The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, customer orientation and competitive advantage on marketing performance. The independent variables used are entrepreneurial orientation, customer orientation and competitive advantage. while the dependent variable is marketing performance. The sample used in this study were 50 fishpond entrepreneurs in Gondosuli Village, Tulungagung. Data collection techniques using a questionnaire. The analytical method used is instrument test, multiple linear regression analysis, classical assumption test, determination test, F test and T test using SPSS 16.0 computer software for data processing. The results of this study indicate that entrepreneurial orientation affects marketing performance, customer orientation affects marketing performance and competitive advantage affects marketing performance. entrepreneurial orientation, customer orientation and competitive advantage simultaneously affect marketing performance. Keywords: Entrepreneurial Orientation, Competitive Advantage Customer Orientation And Marketing Performance
Pengaruh Kualitas Website Dan Harga Terhadap Kepuasan Konsumen Shopee (Studi Kasus Mahasiswa FEB Unisma) M. Syahrul Gunawan; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 14 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe results of this study indicate that website quality and price simultaneously have a significant effect on Shopee consumer satisfaction for FEB UNISMA students. Website quality partially has a positive and significant effect on Shopee consumer satisfaction, which means that if the quality of the website is getting better, customer satisfaction will increase. Price has partially a significant positive effect on consumer satisfaction, which means that the price will affect consumer satisfaction if the price set by Shopee is affordable and in accordance with the quality of the product. Keywords: Customer Satisfaction, Website Quality, Price
Pengaruh Bekerja Dari Rumah Dan Efikasi Diri Terhadap Kinerja Guru Dimasa Pandemi Covid -19 (Studi Pada Guru SMAN 01 Singosari) Siti Nur Khofifah; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of working from home, self-confidence and work spirit on teacher performance (at SMAN 01 SINGOSARI teachers). The type of research used is quantitative method. Collecting data using a questionnaire from the sample used as many as 54 respondents. The data analysis technique used is multiple linear regression analysisThe results of this study indicate that working from home and self-efficacy on teacher performance (at SMAN 01 SINGOSARI teachers) have a simultaneous effect. Working from home has a positive and significant effect on teacher performance, which means that working from home has a more efficient effect on working without having to pay for transportation to school. Self-efficacy has a positive and significant effect on teacher performance, which means that high and good confidence in the abilities of the teacher's performance results in increased teacher performance. Keywords: Working From Home and Self-Efficacy Against Teacher Performance.
Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk 3 Second Kota Malang (Studi Kasus Pada Mahasiswa UNISMA) Sindi Puji Lestari; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of brand image, product quality and price on product purchasing decisions 3Second Malang City. The location of this research was carried out on UNISMA students who became consumers of 3Second Malang City. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to UNISMA students who were selected by purposive sampling. Determination of the number of samples using the Maholtra formula and the results obtained were 75 respondents. Data were analyzed using multiple linear regression test and determination test. Based on the results of data analysis, the results of the F test indicate that brand image, product quality and price have a significant and positive effect on purchasing decisions and affect purchasing decisions for 3Second products in Malang City. Furthermore, the results of the t-test indicate that brand image, product quality and price partially have a significant and positive effect on purchasing decisions for 3Second products in Malang City. The results of the determination test show that the percentage is 69.1%, which is where purchasing decisions can be influenced by brand image, product quality and price. Management should pay more attention to consumer attitudes and behavior in the purchase stage, one of which is by providing good quality products so that consumers will easily buy 3Second products more precisely and quickly. Keywords: Purchase Decision, Brand Image, Product Quality, Price
Pengaruh Kualitas Produk, Lifestyle, dan Atmosfer Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Rif’atul Khusnia; M. Hufron; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of product quality, lifestyle, and atmosphere on consumer loyalty with customer satisfaction as an intervention which is located on Jl. Tenes No.14, Kauman, Klojen District, Malang City, East Java. The method used is quantitative research that aims to explain the position of each variable and its influence between one variable and another. The main method used is by distributing Likert scale questionnaires to respondents who have visited or purchased products at My Kopi-O Indonesian Bistro Malang City. The sample calculation in this study used the Malhotra formula which resulted in 80 respondents. The results of this study, the atmosphere variable has a significant effect on consumer loyalty through customer satisfaction. Keyword : Product Quality, Life style, atmosfer and customer statisfaction
Pengaruh Employee Engagement, Iklim Organisasi, Dan Kemampuan Kerja Terhadap Produktivitas Karyawan (Studi Kasus Pada Karyawan UMKM Tahu Kres KWB) Rachma Rizki Puspita Ismara; Eka Farida; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This studi aims to determine the effect of employee engagament, organizational climate, and ability work on work produkctivity at UMKM Tahu Kres KWB. The sample used in this study were 31 employee by using saturated sample technique. The data analysis method used in this research is quantitative data analysis using multiple linear regression analysis. Testing the data used is simultaneous hypothesis testing (Test F) and partial hypothesis testing (Test t). The result showed that simultsneously (Test F) the variables of employee engagament, organizational climate, and ability work significant effect on employee productivity at UMKM Tahu Kres KWB. When, based on partial test results (Test t) the variables of employee engagament significant effect on employee productivity at UMKM Tahu Kres KWB, variables organizational climate no significant effect on employee productivity at UMKM Tahu Kres KWB, and variables ability work significant effect on employee productivity at UMKM Tahu Kres KWB. Keywords: Employee Engagement, Organizational Climate, Ability Work and Productivity Employee 
Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Ekspedisi J&T Express (Studi Pada Mahasiswa FEB UNISMA Angkatan 2018) Imamiatur Rofiqoh; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to examine and explain the effect of service quality, trustworthiness, and price on customer satisfaction using J&T Express expedition services to study FEB Unisma students. This research is an explanatory research type with a quantitative approach. The method used is multiple linear regression. The sampling technique used the formula from Malhotra with the calculation results of 75 samples. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously the variables of service quality, trust, and price had an effect on customer satisfaction. And there is a partial influence between the variables of service quality, trust, and price on customer satisfaction. Keywords: service quality, trust, price, customer satisfaction
PENGARUH KESEHATAN DAN KESELAMATAN KERJA (K3) DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT KINO INDONESIA, Tbk CABANG PRIGEN PASURUAN Sistya Ernawaty; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT                    This study aims to determine the effect of 1) work safety and work discipline together or simultaneously on employee performance 2) occupational health and safety on employee performance and 3) work discipline on employee performance. The type of research in the preparation of this paper is research (explanatory research). The population in this study means the employees of PT Kino Indonesia, Tbk, Prigen Pasuruan Branch as many as 326 employees, with a sample size of 77 employees with data analysis techniques using multiple linear regression analysis. Based on the results of research and discussion that has been done, conclusions can be drawn, namely 1) Occupational and occupational safety (K3) and work discipline together or simultaneously have a significant effect on employee performance 2) Occupational and work safety (K3) has a significant influence on employee performance and 3) work discipline has a significant effect on employee performance. Keywords: Occupational Health, Work Safety (K3), Work Discipline and Employee Performance
Pengaruh Kualitas Pelayanan, Ketepatan Waktu, Dan Tarif Pengiriman Terhadap Kepuasan Pelanggan PT. POS INDONESIA (Studi Kasus Pada Pelanggan PT. POS INDONESIA Cabang Gempol) Shintia Juniariska; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 12 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to examine the effect simultaneously and partially between service quality, timeliness and shipping rates on customer satisfaction PT. Indonesian post.The population in this study are customers of PT. Pos Indonesia, which amounted to 12,000 while the sample of this study using a purposive sampling method is a customer based on the criteria of respondents PT. Pos Indonesia as many as 100 respondents, with a sampling technique using a questionnaire and the analysis used in this study is quantitative analysis, with the type of explanatory research. By using the simultaneous test (Test F), partially (Test T) which is assisted by SPSS 16 For Windows software.Overall results of multiple linear regression analysis and hypothesis testing can be concluded that simultaneously (Test F) service quality, timeliness and shipping rates have a significant effect on customer satisfaction of PT.Pos Indonesia, partially (T test) service quality, timeliness and tariff delivery has a significant effect on customer satisfaction PT. Pos Indonesia. Keywords: customer satisfaction, service quality, timeliness, shipping rates
Pengaruh Kualitas Layanan Dan Promosi Terhadap Loyalitas Konsumen Melalui Kepuasan Sebagai Variabel Intervening (Studi Kasus Pada Pengguna Jasa Penerbangan Sriwijaya Air Di Bandar Udara Kalimarau Berau Kalimantan Timur) Oktavia Yuniar; M Hufron; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 08 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to analyze the direct effect of service quality and promotion variables on satisfaction, the direct effect of service quality and promotion on customer loyalty, the direct effect of satisfaction on customer loyalty, and the indirect effect of service quality and promotion variables on customer loyalty through satisfaction. The population of this research is the users of Sriwijaya Air flight services at Kalimarau Berau Airport in East Kalimantan. Sampling was conducted using the Maholtra method so that there were 85 respondents who met the requirements as a sample. This research was conducted by distributing questionnaires and path analysis methods. The results of this study indicate that the variables of service quality and promotion have a direct effect on satisfaction, service quality and promotion have a direct effect on customer loyalty, satisfaction has a direct effect on customer loyalty, service quality and promotion have an indirect effect on consumer loyalty through satisfaction as an intervening variable.Keywords: service quality, promotion, customer loyalty, satisfaction.
Co-Authors Abdul Kodir Djaelani ABS, M Khoirul Achmad Nur Cahyo Afi Rahmat Slamet Agung Prayitno Ahmad Fiantoni Fazri Aina Rofika Alfazirah Alfiana, Fitria Tahta Alika, Lingling Ayu Amin, Muh. Sirojuddin Andi Normaladewi Angely, Mely Annisa Mochtar Arini Arini Ariska Estu Prasmara Arista Dwi Lestari Arsyianto, Muhammad Tody Ashrory, Ahmad Nuril Aslinda Aslinda Atika Najdah Annabila Bahtiar, Dimas Vigo Baihaqi, Moh Kholis Basu Swastha Dharmmesta Dea Adinda Putri Andini Devia Nicken Wulandari Dina Indriani Dwi Ratih Wahyu Andini Eka Farida Eris Dianawati Errina Soufi Widiasari Evaliana, Silvia Fahrurrozi Rahman Firmansyah, Choyron Galang Jalu Tanaya Guterres, Novicasari Nur Pratiwi Hariani, Isna Hendri Hermawan Adinugraha Imamiatur Rofiqoh Ita Athia Jamhari Jamhari Jannah, Shofiratul Jeni Susyanti Kusumawardani, Nabilla Anjali Laila, Fati Khalif Ledy Diana Lismayani Lismayani Lukyani, Defita M Hufron M. Hufron M. Syahrul Gunawan Mandasari, Adinda Putri Moh. Nur Dafa Sidqi Mohammad Rizal, Mohammad MUHAMMAD AGUS SALIM Muhammad Al Akbar Muhammad Fatchur Rohman Muhammad Khoirul Fata Muhammad Mansur Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda N Rachma N. Rachma Nadifah, Siti Rogibatun Nafisah, Dewi Durrotun Nicholas Galang Widjanarko Nikmatul Khoiriyah Ningtyas, Sindi Wahyu Ni’matul Magfiroh Nori Nottalia Novita Dewi Rahmawati Nurhidayah Nurhidayah Oktavia Yuniar Purnama, Muhammad Bintang Widya Putri, Berlian Melenia Putri, Devina Anggraini Rachma Rizki Puspita Ismara Rachma, N Rachma, N. Rahimah, Azka Rizky Rahmawati Rahmawati Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ricky Setiawan Rif’atul Khusnia Rizal, Rifki Zuhdi Rofiah, Risa Aldinatur Rois Arifin Rojil Gufron Abdilhaq Ronny Malavia Mardani Salman Ainurridho Saniasah Saniasah Shafiah Arsyi Mu’minin Shintia Juniariska Sindi Puji Lestari Sistya Ernawaty Siti Asiyah Siti Asiyah Siti Nadhiroh Siti Nur Khofifah Taufiqurrohman Taufiqurrohman Umdatul Amiroh Vicky Dwi Anggraeni wahyu setiaji Wahyu Sintia Wahyuningtyas, Nanik Widarko, Agus Wildana, Muchamad Rizal Wulan, Mutiara Octa Sandra Yogy, Akhmad Yuana, Marliya Ira Zahrok’u Syarofah Zain, Dhanang Taufik