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Pengaruh Konten Beauty Influencer TikTok Terhadap Pengetahuan Tata Rias Wajah Peserta Didik SMK PGRI 4 Pasuruan Luftha Rudiyanto, Michelle Grezanda; Kecvara Pritasari, Octaverina; Kusstianti, Nia; Megasari, Dindy Sinta
Jurnal Tata Rias Vol. 14 No. 1 (2025): Jurnal Tata Rias Volume 14 Nomer 1 Tahun 2025
Publisher : Program Studi Pendidikan Tata Rias

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jtr.v14n1.71514

Abstract

Abstract This study aims to investigate the impact of beauty influencer content on TikTok on increasing knowledge about makeup among students of SMK PGRI 4 Pasuruan and how students' attitudes towards the content. The background of this study is the rapid development of social media as an alternative in the learning process, especially in the field of makeup that is visual and practical. The method used is quantitative by implementing a pre-test and post-test through measuring learning outcomes. The number of subjects in this study was 36 students from the Skin and Hair Beauty study program. The data collection tool used was a questionnaire using a Likert scale and t-test. The research findings show a significant increase in knowledge about makeup after students accessed TikTok content from beauty influencers, as evidenced by the results of the paired sample t-test with a significance value of 0.000. Student responses to beauty influencer content on TikTok vary widely. On the one hand, this social media platform can be a very useful learning tool, encouraging interest in learning and facilitating access, as students can easily access various educational materials and resources through TikTok. It also helps students collaborate on assignments, exchange ideas, provide feedback, and encourage creativity in learning and conveying ideas. Several factors that support knowledge enhancement include the quality of content presentation, trust in the influencer, appropriate video length and format, and the relevance of the material to students' needs. Therefore, content on TikTok can be used as an effective supplementary medium for increasing knowledge about makeup. Various studies have shown that students respond positively to interactive learning media applications, particularly regarding their appearance and ease of use. Keywords: beauty influencer, TikTok, knowledge, make-up, learning media, student responses.
Co-Authors Afida, Ummu Nadia Afkarina, Risqa Alfin Afifi, Astrida AMELIA, LINDA Ampouw, Debby Arita Puspitorini Ascaya, Made Milenia Candrawati Atmaka, Srinirmala Nindya Azizah, latiffany Balqois, Ratu Bella, Yuniar Anisa Binagdy, Vennas Amalla Chasanah, Ilfa Damaranti, Angger dewayana, Agatha Dewi Lutfiati DIAH DWI JAYANTHI, KADEK Dindy Sinta Megasari Edo Shamsidar, Afzalur EKI PURBOSETYO, MIFTASYA ELOK PUTRI BAHARI, RUSYNTA Evanggelista, Delaya FAJAR MAGFIROH, SITI Fatin, Hanani Auliya Febriana, Aulia Rizqiika Febrianti, Mitha Indah Festiana, Ailsa FilaHasena Fitriyani, Pramitha Anisa Hartanti Wulandari, Ririn Noor Helmi, Dian Atika Ikbar, Idel Eg Nidia Imansari, Inez Dwina Inayati, Indah Indra, Zahra Natasya Jayanti, Khusmira Dwi KECVARA PRITASARI, OCTAVERINA Lailla Putri Anggita Dewi Leony, Dita Angie Luftha Rudiyanto, Michelle Grezanda Madani, Ekki Febijay Maspiyah Maspiyah Megasari, Dindy Muliana, Amma Mutimmatul Faidah Ningrum, Fatichatul Ilma Wahyu ningrum, Yuliana Ni’mah, Alfiatun Nofitasari, Sonia Novia Restu Windayani, Novia Restu Nurwulandari, Laily Dewi Oktavia, Rhelen Bunga Piwi, Adela Sanya Prahesti, Salsabila Prajastiwi, Handika Pramesti, Adetyas Prastyani, Desi Nur Pratiwi, Evita Citra Pritasari, Octaverina Pritasari, Octaverina Kecvara Puspita, Vivian putri, Monique Jingga Trifinda QOLBI, TSAMROTUL Qoyyimah, Millah Rachmawati, Eka Yolanda Sakila Ramadhanti, Rizqullah Rekhananda , Karin Safitri, Binti Inna safitri, Yesi intan SILVI GHONI MAHFIRO, KHAFIDHATUL SOFIA MAHARANI, NITA Sri Dwiyanti Suhartiningsih Suhartiningsih SUZENTY, INDRYA swardika, Farah SYAH PRASTIKA NOOR SHOLIKIN, WENDI Trishantini, namira Usodoingtyas, Sri Usodoningtyas, Sri VEGATAMI, PRADITA VENTIANA WATI, DICHA Verina Mayang Sari VIA LAKSHITA, YUNANDA WAHYUNIH, SRI Waluyo, Nadya Sabrine Wardani, Annisa Aprilia Wijaya, Nieke Andina Wilujeng, Biyan Wilujeng, Biyan Yesi windayani, novia yuhaa, Fastami limaa YUSNI, ALIFIA SHAFIRA