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Journal : Annals of Human Resource Management Research

 1 
Employer branding and employee value proposition: The key success of startup companies in attracting potential employee candidates Ariyanto, Rizqi; Kustini, Kustini
Annals of Human Resource Management Research Vol. 1 No. 2 (2021): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v1i2.728

Abstract

Purpose: This study aims to analyze employer branding and employee value proposition on employer attractiveness in potential employee candidates of Startup Campuspedia Indonesia. Research methodology: This study uses quantitative research methods that are processed using Smart PLS software. The sampling technique used is proportional random sampling with a total of 51 samples. Results: The results show that employer branding and employee value proposition have a positive and significant impact on employer attractiveness at Startup Campuspedia Indonesia. Limitations: The limitation of this study is that it only uses one startup company in the field of education as the object of research and has not used several companies with different backgrounds. Contribution: The results of this study can be useful for Human Capital in the company's recruitment process in the next period as an effort to increase the interest of prospective employees to work in the company.
Co-Authors AFIFAH, ZAHRA Ainnindya, Adira Kania Akbar, Mochamad Andre Prawira Ali, Muchtar Anastacia, Jesslin Anggraeni, Kurnia Dwi Anggraini, Imroatul Husna Arafat, Mohammad Ravinda Arifiah Muslim, Dellamitha Ariyanto, Rizqi Astuti, Nur Habibah Dwi Atieqoh, Siti Damayantie, Astrid Ade Darwati, Lilik Dinuriyah, Risma Syahadatut Dwiki Darmawan, Septian Dwivina, Tessa Mirella Evanthi, Ayundha Fakhriati Fakhriati Fatimah Zuhrah, Fatimah Febriola, Tika Firdaus, Anita Fitri, Hibatun Mubarokah El Fudri, Acep Hani, Alyyah Rahma Putri Hesty Prima Rini Husnul Muthoharoh Hutagalung, Debora Imeldawati, Rakhmalia Izaak, Wilma Cordelia juhaeri, Juhaeri Kusuma, Moch Aditya Hadi Malinda, Viera Aprilyyana Maridha, Vricillia Jihan Maulana, M Reza Maulidiyah, Miftah Aulia Moh Zaenal Abidin Eko Putro Muhammad Fuad Mukrodi, Mukrodi Mustolehudin Mustolehudin Mu’jizah, Mu’jizah Ningsih Fadhilah Nofandi, R. Adang Nurcahyo, Rafli Tri Pascha, Dwiky Pranawati, Rita Putri, Fanny Iswara Putri, Lola Aprilia Arwanda Putri, Mellysa Rahmalia Rahma, Alvionita Zakiyatur Rahmatika, Ajeng Dian Rahmatullah, Andi Muhammad Ridha Ramadhani, Rizky Revaldo, Muhammad Tapus Sakti, Angela Tiara Samodro, Reno Bagus Santya, Vandera Marsya Saragih, Joel Fitman Savitaningrum Imansah, Retno Kartini Segara, I Nyoman Yoga Septi, Shalsa Dela Nur Sewaka, Sewaka Sholikha, Siti Siti Muawanah Sofwan, Mochammad Syamsudin Sri Winarti Sugito - Suhanah, Suhanah Sukirno, Adelia Firansiska Supriya, Amanda Susila, Ida Ummah, Kholifatul Wahab, Abdul Jamil Warnis Warnis, Warnis Wasiah, Asyaul Wicaksono, Muhammad Vicky Wulandari, Kintan Candra Yuniningsih Yuniningsih Zainal Abidin Eko Putro, Zainal Abidin