Article Per Year (5 Year)
p-Index From 2021 - 2026
5.577
P-Index
This Author published in this journals
All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Creative Research Management Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Pakar Manajemen Jurnal Pengabdian Mandiri Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Sri Handayani
Department Of Accountancy, Faculty Of Economic, Universitas Dehasen Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Manfaat Digital Payment Sebagai Alat Pembayaran Bagi UMKM Pada Sekolah Menengah Atas Negeri 5 Kabupaten Kepahiang Sulisti Afriani; Herlin Herlin; Sri Handayani; Kiemas Kurniawan TA
Jurnal Dehasen Mengabdi Vol 5 No 1 (2026): Maret
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v5i1.10809

Abstract

Indonesian MSMEs contributed more than 61% of Indonesia's GDP in 2024, valued at IDR 9,580 trillion, and play a crucial role in Indonesia's economic growth. MSMEs (Micro, Small, and Medium Enterprises) in Indonesia have yet to fully digitize. Of the more than 66 million MSMEs, only 24 million have digitized. The government continues to encourage MSME growth towards digitalization, so that quality local products and small businesses become widely known by leveraging technology, social media, and digital payments. MSMEs must be bold in adapting and innovating regarding MSME digitization. Furthermore, financial technology (fintech) institutions can play a role in encouraging the widespread implementation of MSME digitization. Fintech companies and banks have made numerous breakthroughs in payment technology for businesses. Digital payments have become an integral part of small business development in Indonesia. As more consumers shift to cashless payment methods, this can encourage MSMEs to adopt digital payment technology and experience various benefits for MSMEs in penetrating the competitive landscape. Digital payments have become one of the most significant technological innovations in recent years. For Micro, Small, and Medium Enterprises (MSMEs), digital payments can be an effective payment tool to increase efficiency, security, and customer satisfaction. This study aims to identify the benefits of digital payments as a payment tool for MSMEs. (https://www.risetkita.id/manfaat-pembayaran-digital-bagi-umkm/) .
The Influence Of Customer Relationship Management (Crm) And Customer Satisfaction On Customer Loyalitas At My Lova Fashion Store In Bengkulu City Sellina Dwi Anjjely; Eska Prima Monique D; Sri Handayani
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1087

Abstract

Business competition in the fashion industry, particularly in Bengkulu City, is becoming increasingly intense, so stores need to implement appropriate strategies to retain customers. My Lova Bengkulu store attempts to build good relationships with customers through the implementation of Customer Relationship Management (CRM) and improvements in Customer Satisfaction. This study aims to determine the extent to which the implementation of Customer Relationship Management (CRM) and customer satisfaction affect customer loyalty, both partially and simultaneously. This study uses a quantitative approach with a survey method. Based on the research characteristics, the obtained sample consisted of 100 respondents who are customers of My Lova store in Bengkulu City. Data were collected through questionnaires using a non-probability sampling method. The analysis used multiple linear regression to determine the influence between the independent and dependent variables in this study. The results of the multiple linear regression test produced the equation Y = -4.035 – 0.568X1 + 1.631X2 + 2.852. The t-test shows that the Customer Relationship Management (CRM) variable has a significant effect on customer loyalty with a significance value of 0.000 < 0.05. This indicates that the implementation of Customer Relationship Management (CRM) at My Lova Store has been optimally carried out in building strong relationships with customers. The Customer Satisfaction variable also has a significant effect on customer loyalty with a significance value of 0.000 < 0.05, meaning that the higher the customers’ satisfaction with the store’s products and services, the higher their loyalty. Simultaneously, both variables have a significant effect on customer loyalty with a coefficient of determination (R²) of 0.791, which means the implementation of Customer Relationship Management (CRM) and customer satisfaction can explain 79.1% of customer loyalty, while the remaining 20.9% is influenced by other variables not examined in this study.
The Influence Of Digital Marketing On Consumer Purchasing Decisions On Precast Concrete Products At Pt. Super Beton Prima Ayu Januarsih; Sri Handayani; Nenden Restu Hidayah
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1344

Abstract

The purpose of this study is to determine the influence of social media on consumer purchasing decisions on precast concrete products at PT. Super Beton Prima to determine the effect of search engine optimization on consumer purchasing decisions on precast concrete products at PT. Super Beton Prima. The results showed that the regression equation obtained from the type of research used in this study is a quantitative method. The results showed that the regression equation obtained from the research results is as follows: From the calculation with SPSS, the regression equation is obtained: Y = 7.205 + 0.914X1 + 0.630 X2 + 0.563 X3 + 0.528 X4. There is an influence of social media (X1) on purchasing decisions (Y) at PT Super Beton Prima with a significance value of 0.000 <0.05 and t count>t table (5.320> 1.665) thus Ho is rejected and Ha is accepted. There is an influence of Search Engine Optimization (X2) on purchasing decisions (Y) at PT. Super Beton Prima with a significance value of 0.001 < 0.05 and t count> t table (8,780>1,665) thus Ho is accepted and Ha is rejected. There is an influence of marketing content (X3) on purchasing decisions (Y) at PT Super Beton Prima with a significance value of 0.000<0.05 and tcount>ttable (7,714> 1,665). Thus Ho is rejected and ha is accepted. There is an effect of paid advertising (X4) on the purchasing decision (Y) of on PT. Super Beton Prima with a significance value of 0.001 <0.05 and t count> t table (5.571>1.665). Thus Ho is rejected and ha is accepted. The value of Fsig is 0.000<0.05 and and F count>F tabel (351,219>2.72), so it can be concluded that together social media, search engine optimization, content marketing and paid advertising have an effect on purchasing decisions at PT. Super Beton Prima.
The Effect Of Consumer Engagement And Vividness In Tiktok Marketing Content On Re-Purchase Intention Among Generation Z In The City Of Bengkulu Rike Sepliana; Ermy Wijaya; Sri Handayani
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.422

Abstract

Consumer Engagement and Vividness in TikTok Marketing Content are important factors that can influence consumer Re-Purchase Intention. The higher the level of customer engagement and the clarity of a strong marketing video, the greater the likelihood of consumers making a purchase. The purpose of this study is to examine whether there is an influence between Consumer Engagement and Vividness in TikTok Marketing Content on Re-Purchase Intention among Generation Z in Bengkulu City. This study focuses on social media commerce on the TikTok platform. Based on the characteristics of the study, a sample of 100 respondents was obtained using the nonprobability sampling method. The research analysis used multiple linear regression analysis. The results of this study indicate that there is a positive and significant influence between Consumer Engagement on Re-Purchase Intention among Generation Z in Bengkulu City. Because t count is greater than t table (3.155> 1.660) with a significant value of 0.002 <0.05, which means Ha is accepted and H0 is rejected. There is a positive and significant influence between Vividness in Tiktok Marketing Content on Re-Purchase Intention among Generation Z in Bengkulu City. Because t count is greater than t table (7,551> 1,660) with a significant value of 0.001 <0.05 which means Ha is accepted and H0 is rejected. There is a positive and significant influence between Consumer Engagement and Vividness in Tiktok Marketing Content together (simultaneously) on Re-Purchase Intention among Generation Z in Bengkulu City. Because F count is greater than F table (122,926> 3.09) with a value (Sig) of 0.001 <0.005. The results of multiple linear regression have the equation Y = 5.367 + 0.263X1 + 0.627X2 + e. Because the regression direction is positive, it can be interpreted that if Consumer Engagement and Vividness increase, Re-Purchase Intention in generation Z in Bengkulu City will also increase.
Co-Authors Abdul Rahman Ahmad Soleh Ando Alvarez Andriyani Prawitasar Andriyani Prawitasari Anggie Aditya Heriyanto Antoni Saputra Arif Nokra Median Arius Mariono Asty Eka Fitriani Ayu Januarsih Ayu Nopia Erniati Damarsiwi, Eska Prima Monique Dena Leftiani Dennis Ryanto Tambu Diko Agusra DWI HANUARSYAH Erpan Syahputra Faradila Dwi Nanda Galian Ramdani Harun Ghandur Zhafran Herlin Herlin Hidayah, Nenden Restu Ike Wulandari Ita Lestari Juliansyah Putra Kamelia Astuty Kardila Kardila Karona Cahya Susena Kiemas Kurniawan TA Kresnawati Kresnawati Lena Elfianty M Rizky Pratama Muhammad Rahman Febliansa Nadila Putri Wulandari Nengsih, Mimi Kurnia Neri Susanti Nurzam Popi Yulanda Rahmat Renaldi Redo Yuhanda Rike Sepliana Rina Trisna Yanti Sahrul Ramadhan Sellina Dwi Anjjely Siti Hanila Siti Hanilla Sukman Sukman Sulisti Afriani Sulistri Afriani Suswati Nasution Tito Irwanto Wijaya, Ermy Wiwit Tea Ochty Sri Wulandari Yen Vesno Yesi Indian Ariska Yetri Oktiva Sari Yuni Widiyanti