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All Journal Dekave : Jurnal Desain Komunikasi Visual Techno.Com: Jurnal Teknologi Informasi Ars: Jurnal Seni Rupa dan Desain DeKaVe Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Jurnal Informatika Upgris JADECS (Journal of Art, Design, Art Education and Culture Studies) SCIENCE TECH: Jurnal Ilmiah Ilmu Pengetahuan dan Teknologi Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Audience Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Titik Imaji Jurnal Ilmiah Multimedia & Komunikasi Jurnal Citrakara Harmonia: Journal of Arts Research and Education
Toto Haryadi, Toto
Universitas Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Representasi Kisah Pewayangan pada Iklan Sirup Marjan Versi “Baruna” dalam Perspektif Estetika Postmodern Haryadi, Toto
DeKaVe Vol 16, No 2 (2023): DeKaVe Vol. 16 No. 2 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v16i2.10291

Abstract

The competition in advertising is so tight that causes over communication. Every company does different way, one of them is through creative advertising by highlighting the local culture which is rarely exposed by other companies. This has been done by the producer of Marjan syrup which is famous for presenting creative advertisements and received positive appreciation, especially the version of "Baruna the Guardian of the Ocean" as Marjan's advertisement with the highest viewers on YouTube. Behind the creativity from a technical point of view, it uses high-quality Computer Generated Imagery (CGI), this advertisement has become a topic of research because of its aesthetic concept, which adapts the story of the puppet character Baruna in a modern packaging and undergoes changes from the original story. The research used qualitative methods, supported by observation and literature studies of similar research, and continued with content analysis methods to discover postmodern aesthetics. The result is that there are some postmodern aesthetic concepts embedded in this advertisement, through changes in wayang stories according to the current era. This research is expected to be a reference in similar studies from another point of view.
Implementasi Bahasa Rupa dan Archetype pada Kerangka Desain Karakter dengan Gestur Budaya Jawa: Studi Kasus Serial Adit Sopo Jarwo Nita Virena Nathania; Ristia Kadiasti; Toto Haryadi
Ars: Jurnal Seni Rupa dan Desain Vol 25, No 1 (2022): April 2022
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v25i1.6136

Abstract

Dalam merancang sebuah desain karakter, dibutuhkan adanya sebuah kerangka yang dijadikan acuan dalam pembentukan watak dan karakteristik sebagai pembeda masing-masing karakter. Pembentukan karakter tersebut juga tidak lepas dari pengaruh unsur budaya dari latar cerita yang disajikan. Pada penelitian ini, mengambil studi kasus serial Adit Sopo Jarwo yang mengambil latar budaya Jawa yang sarat akan pesan moral. Namun, hal tersebut harus dibuktikan seberapa besar andil budaya Jawa tersebut dalam visualisasi karakter Adit Sopo Jarwo dengan menggunakan Analisis Archetype yang membedah masing-masing fungsi dan peran karakter dengan struktur berdasarkan Hero’s Journey Model oleh Joseph Campbell yang kemudian direstruktur berdasarkan gestur dan watak menggunakan Analisia Bahasa Rupa NPM yang meramu hasil dari Analisis Archetype dan gestur budaya Jawa ke dalam sebuah framework desain karakter yang nantinya dapat digunakan sebagai acuan perancangan sebuah desain karakter yang memiliki identitas budaya Jawa
Co-Authors Abi Senoprabowo Ade Rizky Tri Prasojo Adji Nugroho, Adji Agus Setiawan Ajeng Putri Rahmawati Akrom, Ahmad Aripin Auria Farantika Yogananti, Auria Farantika Brilianti, Feysa Riwi Daniar Wikan Setyanto Dwi Puji Prabowo, Dwi Puji Dzuha Hening Yanuarsari, Dzuha Hening Eka Mulyasari Erisa Adyati Rahmasari Erisa Adyati Rahmasari Godham Eko Saputro Helvano Putra Leo Virgi Siregar Hen Dian Yudani Ifa Nurhayati Iftinanti Adhiba IHWAN, AFIF MAS’UDI Ihya Ulumuddin, Dimas Irawan Imam Santosa Irfansyah Irfansyah Khamadi Khamadi Khamadi M. Pamuji Prastyo Juniko Maharani, Anastacia Ruth Muhammad Khusni Muzzamil Mustagfirin Mustagfirin Natasha Laurentia Nita Virena Nathania Nova Rijati Puri Sulistiyawati Puri Sulistiyawati Rahmasari, Erisa Adyati Ria Isnaeni Rina Rachmawati Ristia Kadiasti Ristia Kadiasti Kadiasti Satriadi, Ian Hidayat Sumbo Tinarbuko Tari, Eszter Theodora Vinnie Chandra Tjetjep Rohendi Rohidi, Tjetjep Rohendi Ulumuddin, Dimas Irawan Ulumuddin, Dimas Irawan Ihya’ Yuda Dwi Saputranagoro