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All Journal JURNAL PERSPEKTIF BISNIS Sketsa Bisnis PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat International Journal of Education and Social Science (IJESS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Journal of Sustainable Community Service Transforma: Jurnal Manajemen Socius: Social Sciences Research Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Community Service Jurnal Aplikasi Bisnis
Baroroh Lestari
FISIP, University of Lampung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Entrepreneurship Training and Assistance in Processing Healthy Vegetable Chips for Residents of Duwet Village, Kec. Tumpang, Kab. Malang Lestari, Baroroh; Widiyowati, Eny; Suryanto, Bambang; Himma, Mahmudatul; Wahyu, Ellyn Eka; Senja O., Yekie
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.813

Abstract

One of the main sources of income in Duwet Village, Tumpang District, Malang Regency is the agricultural sector. Agricultural products that are processed properly will be one of the strategies that can be done to increase the selling value of the product. One of them is by making vegetables as chips. The main focus of this service is making chips made from vegetables. With the training provided, it is intended that the community can make their own various preparations from vegetables that can be served as snacks for the family. In addition, it can also be used to open business opportunities to increase income by utilizing ingredients available in nature. The implementation of the service was carried out in the form of a presentation, followed by a direct demonstration of the process of making vegetable chips. Evaluation of activities is carried out by collecting and summarizing data obtained through filling out questionnaires given to training participants. In this service activity, 4 experiments were carried out so that the results of crispy chips were obtained and did not change the taste of the vegetables used as chips. In addition, training and assistance in the process of making vegetable chips was also carried out by the service team. Based on the results in the field, it was found that the process of making chips was quite easy. Further training is needed for packaging and marketing so that the products produced can be better known to the public.
Pengaruh Harga dan Kepercayaan Konsumen Terhadap Keputusan Pembelian UMKM Garasi Hoc Malang Kusuma, Fahrizha; Lestari, Baroroh; Murtiyanto, Rizky Kurniawan
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17153385

Abstract

The increasingly modern development of the coffee business has triggered fierce competition, including among MSME players. Garasi HOC Malang is one MSME that competes through pricing strategies and building customer trust. However, there has been no research examining the influence of these two factors on consumer purchasing decisions. This study aims to analyze the influence of price and consumer trust on purchasing decisions at Garasi HOC Malang SME. This study uses a quantitative approach with explanatory research. Data was collected through an online questionnaire from 100 respondents who had purchased products at Garasi HOC Malang, using purposive sampling techniques. Data analysis was conducted through validity and reliability tests, multiple regression analysis, and classical assumption tests. The results show that, partially, price and consumer trust have a positive and significant effect on purchasing decisions. Simultaneously, both have a significant effect with an F value greater than the F table value. The coefficient of determination indicates that variations in purchase decisions are influenced by price and consumer trust. MSMEs are advised to continue maintaining their pricing strategies and building trust in order to increase consumer purchase decisions.
Unlocking Global Opportunities for Creative Smes: The Case of CV. Aura Sufa’s Internationalization Journey Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9802

Abstract

                This research aims to identify the internationalization strategies adopted by UMKM CV. Aura Sufa, a small enterprise focused on food production, in entering global markets. A qualitative approach was employed, utilizing interviews and documentation to gather data over seven months, from March to October 2024. The study shows that internationalization of small-medium enterprises (SMEs) is achievable through strategic partnerships, product diversification, and governmental support, particularly through initiatives such as Export Center Surabaya. CV. Aura Sufa successfully penetrated the Taiwanese market by leveraging unique fruit-based products, which demonstrate the potential for local businesses to thrive globally. Key challenges faced include production capacity limitations and language barriers. The findings highlight the importance of continuous innovation and networking in sustaining international market presence. This research offers valuable insights for both practitioners and policymakers to enhance the competitiveness and sustainability of SMEs, helping to align strategies with future market trends and government policies.    
Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika; Muhammad Az Zuhri6, Fahmi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

Abstract

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.
Pengaruh Shopping Lifestyle, Fashion Involvement, Dan Price Discount Terhadap Impulse Buying Pada Deliwafa Store Kota Malang (Studi Pada Mahasiswi Jurusan Administrasi Niaga Politeknik Negeri Malang) Dwi Puspitasari, Fitri; Lestari, Baroroh; Boedhi Santoso, Eko
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/nf65na41

Abstract

The purpose of this study is to examine the impact of shopping lifestyle, fashion involvement, and price discounts partially  and simultaneously on impulse buying towards the Deliwafa Store. This study was a quantitative type using an explanatory research method that distributed questionnaires to 127 respondents. The sampling technique used was multistage sampling with cluster sampling, and purposive sampling. To analyze it, used descriptive techniques and multiple regression with hypothesis testing, classical assumptions, and analysis of the coefficient of determination. The results of the study showed that shopping lifestyle, fashion involvement, and price discounts have a partial and simultaneous impact on impulse buying. Several strategies are needed to increase impulse buying, namely by optimizing strategies to increase the attractiveness of the importance of family opinion in shopping lifestyle, strategies to increase consumer perceptions of fashion involvement, and strategies to increase the effectiveness of small discounts at price discounts.
The Influence Of Service Quality And Customer Satisfaction On Customer Loyalty At The Hotel Best Sport Wisata Batu Sihaloho, Anggi Simon Alexander; Lestari, Baroroh; Utaminingsih, Arni
Transforma Jurnal Manajemen Vol. 3 No. 2 (2025): Transforma: Jurnal Manajemen
Publisher : Pascasarjana Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/tjm.v3i2.236

Abstract

The rapid development of the tourism sector in Indonesia every year encourages businesses to better understand the needs of tourists. One of the main needs that must be addressed is the provision of comfortable and high quality accommodation. The growing demand for lodging offers both comfort and optimal service has become a key concern for the hospitality industry. This study aims to analyze the effect of service quality and customer satisfaction both partially and simultaneously on customer loyalty at the hotels and villas in BeSt Sport Wisata Batu. This study was a quantitative research. The data collection method was by distributing questionnaires to 60 respondents use purposive sampling technique. The data were analyzed using multiple regression analysis. The results of the analysis showed that service quality had a positive but not significant effect on customer loyalty, while customer satisfaction had a significant effect. The analysis also showed that simultaneously, service quality and customer satisfaction had a positive and significant effect on customer loyalty. These two variables made a major contribution to loyalty, with the remaining influence coming from other factors outside the scope of this study. The results of the study concluded that service quality has no significant effect partially on customer loyalty, while customer satisfaction has a significant effect. Hotel and Villa BeSt Sport Wisata Batu are advised to focus on improving service quality and maintaining customer satisfaction to build loyalty.
Synergy Between Academics and the Community in Increasing the Added Value of Local Food Products through Packaging Innovation: Duwet Polinema Catfish Nuggets Widiyowati, Eny; Lestari, Baroroh; Nurdjizah, Nurdjizah; Poernamawati, Diana Eka; Zaini, Achmad; Anjari, Becik Gati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1059

Abstract

Food product packaging plays a crucial role in determining market competitiveness, particularly for local food products in rural areas. Proper packaging not only preserves product quality but also significantly influences consumer purchasing decisions and product marketability. Despite the growing recognition of packaging importance, many small-scale food producers in Indonesia still face challenges in implementing standard packaging practices due to limited knowledge, resources, and access to modern packaging technology. This Community Service Program (PKM) was carried out by a team of lecturers from the Business Administration Department of the Malang State Polytechnic as an effort to increase the added value and competitiveness of the local food product “Duwet Polinema Catfish Nuggets” in Duwet Village, Tumpang District, Malang Regency. The main problems faced by the producer community are limited knowledge of product packaging and labeling, a lack of effective promotional strategies, and the unavailability of modern packaging equipment. The activities were carried out using a participatory approach through stages of socialization, technical training, promotional assistance, and the provision of vacuum sealer machine grants. The results of the activity showed an increase in the community's skills in packaging according to Good Manufacturing Practices (GMP) principles, an improvement in product quality through hygienic and aesthetic packaging, and a strengthening of digital promotion capabilities. The synergy between academics and the community proved to be effective in increasing the added value and competitiveness of local products based on fishery potential, while strengthening the community's economic independence in a sustainable manner.
Kinerja Keuangan Saham Blue Chip Studi Pada Industri Consumer Goods Pro Isreal Aini, Yulis Nurul; Lestari, Baroroh; Nurtjahjani, Fullchis; Djajanto, Ludfi
SKeTsa Bisnis (e-jurnal) Vol 11 No 1 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.5425

Abstract

Abstract This study aims to analyze the impact of the MUI Fatwa No. 83 of 2023 boycott on the financial performance of pro-Israel consumer goods companies in Indonesia. The study focuses on three blue-chip companies listed on the Indonesia Stock Exchange: PT Unilever Indonesia Tbk, PT Fast Food Indonesia Tbk, and PT Map Boga Adiperkasa Tbk. The analysis uses profitability ratios (ROE and ROA), liquidity (current ratio), and solvency (debt ratio) over the 2021-2023 period. The results show that PT Unilever Indonesia Tbk has better profitability and asset management performance compared to the other two companies. However, PT Fast Food Indonesia Tbk demonstrates better liquidity ability in meeting short-term obligations. These findings indicate that the impact of the boycott on financial performance varies, with some companies maintaining better performance than others. The study also identifies several limitations, including a limited analysis period and a small sample size. Recommendations for future research include extending the analysis period, involving more companies from various sectors, and considering external factors affecting the financial performance of companies. AbstrakPenelitian ini bertujuan untuk menganalisis dampak boikot Fatwa MUI Nomor 83 Tahun 2023 terhadap kinerja keuangan perusahaan-perusahaan consumer goods yang pro-Israel di Indonesia. Studi ini memfokuskan pada tiga perusahaan blue chip yang terdaftar di Bursa Efek Indonesia, yaitu PT. Unilever Indonesia Tbk, PT. Fast Food Indonesia Tbk, dan PT. Map Boga Adiperkasa Tbk. Analisis dilakukan dengan menggunakan rasio profitabilitas (ROE dan ROA), likuiditas (current ratio), dan solvabilitas (debt ratio) selama periode 2021-2023. Hasil penelitian menunjukkan bahwa PT. Unilever Indonesia Tbk memiliki kinerja profitabilitas dan pengelolaan aset yang lebih baik dibandingkan dua perusahaan lainnya. Namun, PT. Fast Food Indonesia Tbk menunjukkan kemampuan likuiditas yang lebih baik dalam membayar kewajiban jangka pendek. Temuan ini mengindikasikan bahwa dampak boikot terhadap kinerja keuangan perusahaan bervariasi, dengan beberapa perusahaan mampu mempertahankan kinerja yang lebih baik dibandingkan yang lain. Penelitian ini juga mengidentifikasi beberapa keterbatasan, termasuk periode analisis yang terbatas dan jumlah sampel yang kecil. Saran untuk penelitian selanjutnya adalah memperluas periode analisis, melibatkan lebih banyak perusahaan dari berbagai sektor, dan mempertimbangkan faktor-faktor eksternal yang mempengaruhi kinerja keuangan perusahaan.
PENGARUH PERFORMANCE EXPECTANCY (EKSPEKTASI KINERJA), EFFORT EXPECTANCY (EKSPEKTASI USAHA), SOCIAL INFLUENCE (PENGARUH SOSIAL) TERHADAP BEHAVIORAL INTENTION (INTENSITAS PERILAKU) PADA PENGGUNAAN GRABFOOD Dewi, Yulia Citra; Lestari, Baroroh
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.551

Abstract

Dalam model UTAUT (Unified Theory of Acceptance and Use of Technology) terdapat tiga konstruk yang dapat mempengaruhi behavioral intention yaitu performance expectancy, effort expectancy dan social influence. Tujuan dari penelitian ini untuk mengetahui pengaruh performance expectancy, effort expectancy dan social influence terhadap behavioral intention penggunaan GrabFood baik secara parsial dan simultan. Teknik sampling yang digunakan adalah non-probability sampling. Teknik Analisa data yang digunakan adalah uji regresi linear berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis diperoleh bahwa baik secara parsial maupun simultan terdapat pengaruh antara performance expectancy, effort expectancy, social influence terhadap behavioral intention. Hal ini dapat dilihat Ftabel sebesar 2,70. Hasil uji simultan menunjukkan Fhitung > Ftabel yaitu 63,591 > 2,70 dengan nilai signifikansi 0,000. Hasil uji parsial menunjukkan bahwa: performance expectancy (X1) diperoleh nilai thitung 2,879 lebih dari ttabel 1,98498. Effort expectancy (X2) diperoleh thitung 3,007 lebih dari ttabel 1,98498 dan social influence (X3) diperoleh thitung 3,779 lebih dari ttabel 1,98498. Dari hasil penelitian ini dapat disimpulkan bahwa pihak Grab diharapkan untuk meningkatkan performance expectancy, effort expectancy, dan social influence melalui delivery services yang baik serta menambahkan fitur baru dan promo yang menarik, agar minat konsumen menggunakan layanan GrabFood lebih tinggi.
PENGARUH BRAND AWARENESS DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN PADA PRODUK PT PETROKIMIA GRESIK Firmansyah, Muh. Roykhan; Lestari, Baroroh; Patma, Tundung Subali
Jurnal Aplikasi Bisnis Vol. 10 No. 2 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i2.3607

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan electronic word of mouth terhadap keputusan pembelian melalui kepercayaan konsumen pada produk PT Petrokimia Gresik. Penelitian ini termasuk jenis penelitian kuantitatif dengan teknik pengambilan sampel menggunakan proportional random sampling. Variabel yang digunakan adalah brand awareness (X1), electronic word of mouth (X2), keputusan pembelian (Y), dan kepercayaan konsumen (Z). Populasi yang digunakan adalah konsumen petani pada produk pupuk PT Petrokimia Gresik. Data dikumpulkan dengan cara menyebarkan kuesioner secara offline diberikan kepada 70 responden. Analisa data penelitian ini menggunakan analisa deskriptif, evaluasi model pengukuran (outer model), evaluasi model struktural (inner model), uji hipotesis. Hasil penelitian ini menunjukkan bahwa brand awareness berpengaruh langsung terhadap kepercayaan konsumen, brand awareness tidak berpengaruh langsung terhadap keputusan pembelian. Begitu juga dengan variabel electronic word of mouth berpengaruh langsung terhadap kepercayaan konsumen, electronic word of mouth berpengaruh langsung terhadap keputusan pembelian. Diharapkan dapat mengadakan sosialisasi maupun demostrasi penggunaan pupuk menggunakan komunikasi yang lebih kontruktif dengan menggunakan audio visual yang melibatkan peran dari anggota petani dengan bahasa lokal setempat.
Co-Authors A. Efendi Achmad Zaini Afandi, Yosi Aini, Yulis Nurul Alvin Nouval Amanda, Tiara Estu Anjari, Becik Gati Ayu Sulasari Az zuhri, Fahmi Muhammad Bambang Suryanto Boedhi Santoso, Eko Dewi, Yulia Citra Djajanto, Ludfi Dwi Puspitasari, Fitri Ellyn Eka Wahyu Evi Suwarni, Evi Fatkhur Rochman Fauzi Ahmad Muda Firdhauziah , Imeldha Firmansyah, Muh. Roykhan Galuh Zuhria Kautzar Hidayat, Rudsel Himma, Mahmudatul Insani, Linggar Cahya Jamhuri, Ahmad Kusuma, Fahrizha Kusumasasti, Ika Mahendra, Rizal Ihza Maskur Maskur Maskur Nauval, Alvin Nurdjizah, Nurdjizah Nurtjahjani, Fullchis Oktora, Yekie Senja Patma, Tundung Subali Poernamawati, Diana Eka Pratama, Cahyo Ramadhan Prihatini, Hikmah Tri Prima Beauty Kartikasari Puspita Sari Rizky Kurniawan Murtiyanto Safitri, Yuyun Nur Sekarsari, Putri Senja O., Yekie Setiawan, Arliza Chairani Sihaloho, Anggi Simon Alexander Siti Nurbaya Suyono, Achmad Tri Yulistyawati Evelina Utaminingsih, Arni Wahyu, Ellyn Eka Widiyowati, Eny ‘Aini, Yulis Nurul