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All Journal JURNAL PERSPEKTIF BISNIS Sketsa Bisnis PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat International Journal of Education and Social Science (IJESS) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Journal of Sustainable Community Service Transforma: Jurnal Manajemen Socius: Social Sciences Research Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Community Service Journal of Ekonomics, Finance, and Management Studies Jurnal Aplikasi Bisnis
Baroroh Lestari
FISIP, University of Lampung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Procurement of Equipment to Support Vegetable Ice Cream Production for Residents of Duwet Village, Kec. Tumpang Kab. Malang Widiyowati, Eny; Lestari, Baroroh; Suwarni, Evi; Sekarsari, Putri; Nouval, Alvin; Kartikasari, Prima Beauty
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.812

Abstract

This community service (PKM) program aims to improve the production field which is identified as having weaknesses in the vegetable ice cream producing community of Duwet Village, Tumpang District, Malang Regency. The partner's problem that can be identified from the production sector is the production support equipment that is still not fully available. The priority solution provided was training on hygienic production processes using the donated equipment in the form of a frezeer and blender. The results of this activity are proven to improve the quality and quantity of vegetable-based ice cream produced by residents. Suggestions from this service activity are 1) increase the number of production equipment in line with the increasing demand for vegetable ice cream. 2) It is necessary to develop innovative ice cream products with other vegetable- based ingredients such as carrots, spinach, or pumpkin which also have high nutritional value. 3) It is necessary to develop branding and marketing strategies to introduce vegetable ice cream to a wider market. 4) Counseling on more efficient production techniques, business management, and product development should be conducted regularly. 5) In order to maintain product quality consistency, it is recommended that program beneficiaries implement a quality management system. 6) It is necessary to establish a Joint Business Group (KUB) that is responsible for the production, management, and marketing of vegetable ice cream.
Entrepreneurship Training and Assistance in Processing Healthy Vegetable Chips for Residents of Duwet Village, Kec. Tumpang, Kab. Malang Lestari, Baroroh; Widiyowati, Eny; Suryanto, Bambang; Himma, Mahmudatul; Wahyu, Ellyn Eka; Senja O., Yekie
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.813

Abstract

One of the main sources of income in Duwet Village, Tumpang District, Malang Regency is the agricultural sector. Agricultural products that are processed properly will be one of the strategies that can be done to increase the selling value of the product. One of them is by making vegetables as chips. The main focus of this service is making chips made from vegetables. With the training provided, it is intended that the community can make their own various preparations from vegetables that can be served as snacks for the family. In addition, it can also be used to open business opportunities to increase income by utilizing ingredients available in nature. The implementation of the service was carried out in the form of a presentation, followed by a direct demonstration of the process of making vegetable chips. Evaluation of activities is carried out by collecting and summarizing data obtained through filling out questionnaires given to training participants. In this service activity, 4 experiments were carried out so that the results of crispy chips were obtained and did not change the taste of the vegetables used as chips. In addition, training and assistance in the process of making vegetable chips was also carried out by the service team. Based on the results in the field, it was found that the process of making chips was quite easy. Further training is needed for packaging and marketing so that the products produced can be better known to the public.
Synergy Between Academics and the Community in Increasing the Added Value of Local Food Products through Packaging Innovation: Duwet Polinema Catfish Nuggets Widiyowati, Eny; Lestari, Baroroh; Nurdjizah, Nurdjizah; Poernamawati, Diana Eka; Zaini, Achmad; Anjari, Becik Gati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1059

Abstract

Food product packaging plays a crucial role in determining market competitiveness, particularly for local food products in rural areas. Proper packaging not only preserves product quality but also significantly influences consumer purchasing decisions and product marketability. Despite the growing recognition of packaging importance, many small-scale food producers in Indonesia still face challenges in implementing standard packaging practices due to limited knowledge, resources, and access to modern packaging technology. This Community Service Program (PKM) was carried out by a team of lecturers from the Business Administration Department of the Malang State Polytechnic as an effort to increase the added value and competitiveness of the local food product “Duwet Polinema Catfish Nuggets” in Duwet Village, Tumpang District, Malang Regency. The main problems faced by the producer community are limited knowledge of product packaging and labeling, a lack of effective promotional strategies, and the unavailability of modern packaging equipment. The activities were carried out using a participatory approach through stages of socialization, technical training, promotional assistance, and the provision of vacuum sealer machine grants. The results of the activity showed an increase in the community's skills in packaging according to Good Manufacturing Practices (GMP) principles, an improvement in product quality through hygienic and aesthetic packaging, and a strengthening of digital promotion capabilities. The synergy between academics and the community proved to be effective in increasing the added value and competitiveness of local products based on fishery potential, while strengthening the community's economic independence in a sustainable manner.
Enhancing the Added Value of Catfish through the Production and Development of Catfish Nuggets as an Alternative Food Product in Duwet Village, Tumpang District, Malang Regency Lestari, Baroroh; Suryanto, Bambang; Amanda, Tiara Estu; Kautzar, Galuh Zuhria; Oktora, Yekie Senja; Pratama, Cahyo Ramadhan
International Journal of Social Science and Community Service Vol. 3 No. 4 (2025): October
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i4.104

Abstract

This Community Service Program (PkM) aims to enhance the added value of catfish by processing it into nuggets as an alternative food product in Duwet Village, Tumpang District, Malang Regency. The main problems faced by the community partners include low innovation in fish processing, limited access to technology, and high unemployment among the productive age group. The activities were carried out through a series of stages including socialization, entrepreneurship training, production practice, provision of production equipment, and continuous mentoring. Evaluation methods were conducted before, during, and after the activities using interviews and questionnaires. The results of the program show that the community's skills have significantly improved, catfish nuggets were successfully developed with more hygienic and marketable quality, and entrepreneurial motivation emerged among participants. This program has a positive impact on community economic empowerment, creates new business opportunities, and supports the diversification of food products based on local potential.
Unlocking Global Opportunities for Creative Smes: The Case of CV. Aura Sufa’s Internationalization Journey Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9802

Abstract

                This research aims to identify the internationalization strategies adopted by UMKM CV. Aura Sufa, a small enterprise focused on food production, in entering global markets. A qualitative approach was employed, utilizing interviews and documentation to gather data over seven months, from March to October 2024. The study shows that internationalization of small-medium enterprises (SMEs) is achievable through strategic partnerships, product diversification, and governmental support, particularly through initiatives such as Export Center Surabaya. CV. Aura Sufa successfully penetrated the Taiwanese market by leveraging unique fruit-based products, which demonstrate the potential for local businesses to thrive globally. Key challenges faced include production capacity limitations and language barriers. The findings highlight the importance of continuous innovation and networking in sustaining international market presence. This research offers valuable insights for both practitioners and policymakers to enhance the competitiveness and sustainability of SMEs, helping to align strategies with future market trends and government policies.    
Strategi Pemasaran Ekspor UMKM Furniture Berbasis Branding dan Diferensiasi Produk Kreatif: Analisis pada CV Delta Raya Suwarni, Evi; Lestari, Baroroh; Wahyu, Ellyn Eka; Kusumasasti, Ika; Muhammad Az Zuhri6, Fahmi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9803

Abstract

This study aims to analyze branding and product differentiation strategies in optimizing the export of creative economy-based furniture SMEs, with a case study on CV Delta Raya. In facing global competition, export-oriented furniture SMEs require marketing strategies that not only enhance competitiveness in international markets but also create unique values that represent the strength of the local creative economy. Strong branding helps build a positive company image in global markets, while product differentiation ensures competitive advantages that appeal to international consumers. This research employed a qualitative method with a case study approach on CV Delta Raya’s export-oriented furniture SMEs. Data were collected through in-depth interviews with the business owner, direct observation of marketing strategies, and document analysis related to branding, promotion, and product design. The findings indicate that CV Delta Raya has utilized creative economy-based branding through environmentally friendly product positioning, vintage designs with artistic value, and the use of the Timber Legality Verification System (SVLK) as an element of trust in international markets. Product differentiation strategies were implemented by emphasizing production quality, alignment with global design trends, and product customization according to buyer requirements. However, weaknesses remain in digital promotion and limited penetration into new markets beyond existing buyers. In conclusion, branding and product differentiation strategies based on the creative economy have proven effective in strengthening the global market position of furniture SMEs in Batu. To maximize their potential, digital branding enhancement, international market diversification, and collaboration with government and trade associations are recommended to facilitate global promotion.
Co-Authors A. Efendi Achmad Zaini Afandi, Yosi Aini, Yulis Nurul Alvin Nouval Amanda, Tiara Estu Anjari, Becik Gati Ayu Sulasari Az zuhri, Fahmi Muhammad Bambang Suryanto Boedhi Santoso, Eko Dewi, Yulia Citra Djajanto, Ludfi Dwi Puspitasari, Fitri Ellyn Eka Wahyu Evi Suwarni, Evi Fatkhur Rochman Fauzi Ahmad Muda Firdhauziah , Imeldha Firmansyah, Muh. Roykhan Galuh Zuhria Kautzar Hidayat, Rudsel Himma, Mahmudatul Insani, Linggar Cahya Jamhuri, Ahmad Kusuma, Fahrizha Kusumasasti, Ika Mahendra, Rizal Ihza Maskur Maskur Maskur Nauval, Alvin Nurdjizah, Nurdjizah Nurtjahjani, Fullchis Oktora, Yekie Senja Patma, Tundung Subali Poernamawati, Diana Eka Pratama, Cahyo Ramadhan Prihatini, Hikmah Tri Prima Beauty Kartikasari Puspita Sari Rizky Kurniawan Murtiyanto Safitri, Yuyun Nur Sekarsari, Putri Senja O., Yekie Setiawan, Arliza Chairani Sihaloho, Anggi Simon Alexander Siti Nurbaya Suyono, Achmad Tri Yulistyawati Evelina Utaminingsih, Arni Wahyu, Ellyn Eka Widiyowati, Eny ‘Aini, Yulis Nurul