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All Journal Buletin Studi Ekonomi Jurnal Ekonomi Kuantitatif Terapan E-Jurnal Manajemen Universitas Udayana Journal of Rural Indonesia Jurnal Administrasi Kesehatan Indonesia Ganaya: Jurnal Ilmu Sosial dan Humaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Sketsa Bisnis International Journal of Social Science and Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Mantik Jurnal Manajemen Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal ABDINUS : Jurnal Pengabdian Nusantara Enrichment : Journal of Management Prospek: Jurnal Manajemen dan Bisnis Jurnal Bali Membangun Bali Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Applied Management and Accounting Science (JAMAS) Forum Bisnis dan Kewirausahaan TIERS Information Technology Journal Jurnal Bina Bangsa Ekonomika Wiga : Jurnal Penelitian Ilmu Ekonomi Parta: Jurnal Pengabdian Kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia EKONOMIKA45 Journal of Innovation Research and Knowledge Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Journal of Business on Hospitality and Tourism Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia As-Syirkah: Islamic Economic & Financial Journal
Ni Putu Nina Eka Lestari
Universitas Pendidikan Nasional
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Peran Shopping Enjoyment Dalam Memediasi Pengaruh Perceived Quality Dan Store Atmosphere Terhadap Impulsive Buying Konsumen Oh!Some Putra P, Komang Widhya Sedana; Setianingsih, Made Apriani; Lestari, Ni Putu Nina Eka; Mulyadi, Made
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 5 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i5.1039

Abstract

This scientific study aims to further explore the perceived quality and atmosphere of stores that influence impulsive buying, considering the role of shopping enjoyment among OH!SOME consumers. The background of this study is based on the limitations and differences in findings from previous studies, as well as differences in focus in discussing the relationship between variables. The approach used is quantitative, with the research object focused on OH!SOME consumers in Denpasar City. Since the population size is not precisely known, the sample size was determined using Hair et al's formula, resulting in 120 respondents. Data was collected using an online questionnaire via Google Form, applying a five-point Likert scale. The data obtained was processed using SmartPLS 3.0 software. Based on the data processing results, it was found that perceived quality and store atmosphere have a positive and significant effect on impulsive purchasing, both directly and through shopping enjoyment as a mediating variable. The results of this study are focused on providing benefits and a more comprehensive understanding of how consumers' perceived quality and store environment atmosphere can shape a pleasant shopping experience while encouraging impulsive purchasing behavior among OH!SOME consumers.
Mapping the Potential and the Development of Kendran as a Tourism Village Model in Bali Lestari, Ni Putu Nina Eka; Adi, I Nyoman Rasmen; Suasih, Ni Nyoman Reni; Sumantri, Alit
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 1 No 3 (2020): December 2020
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v1i3.143

Abstract

Purpose: (1) Compile a baseline study of the potential of tourist objects and attractions as well as the readiness of community participation in the Community Based Tourism development model and forms of collaboration with relevant stakeholders; (2) Strengthening institutional and community empowerment in developing Kendran Tourism Village, as a community-based tourism village; and (3) Establishment of cooperation models and policies that can be developed by local governments and related stakeholders. Research methods: the method of documentation, questionnaires, interviews, and FGD. The collected data was then analyzed using existing condition analysis techniques, ADO-ODTWA assessment, participatory rural analysis (PRA), SWOT analysis, MACTOR analysis, and MULTIPOL analysis. Findings: Kendran Village as a tourist village, as well as its readiness for development were quite potential. The main policies that need to be prioritized include increasing the capacity of rural communities, strengthening village tourism institutions, packaging attractions / attractions for creating branding, and expanding and maintaining markets. Implications: the development of a single destination tourist village is the creation of branding, while the policy to increase the capacity of rural communities has the highest value in the multiple destination tourist village scenario. Tourism development policy in the Province of Bali refers to the concept of sustainable and quality tourism, through various multi-sector policies.
Peran Perempuan dalam Usaha Peningkatan Pendapatan Keluarga di Era 4.0 I Gusti Ayu Ary Ratih; Ni Putu Nina Eka Lestari
SKeTsa Bisnis (e-jurnal) Vol 7 No 2 (2020)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v7i2.2236

Abstract

This study aims to determine the process of implementing women's empowerment through the Business to Increase Family Income (UP2K) program in the industrial era 4.0, as well as to find out the impact of implementing the Family Income Increase Business (UP2K) program on improving family welfare. This research was conducted using a qualitative approach, and through data collection by interview, further analysis was carried out descriptively. The results showed that the role of women's empowerment in Tibubeneng Village was in accordance with their understanding, namely the process of obtaining power, strength or ability from those who have power to those who are less or less empowered. The impact of women's empowerment through UP2K in Tibubeneng Village is felt very good, effective and assisted by PKK women who are engaged in the business unit. This can be seen from the increase in program activities that can be carried out and the addition of training members every year _____________________________________________________________________Studi ini bertujuan untuk mengetahui proses pelaksanaan pemberdayaan perempuan melalui program Usaha Peningkatan Pendapatan Keluarga (UP2K) pada era industri 4.0, serta mengetahui dampak dari pelaksanaan program Usaha Peningkatan Pendapatan Keluarga (UP2K) terhadap peningkatan kesejahteraan keluarga. Penelitian ini dilakukan dengan pendekatan kualitatif, dan melalui pengumpulan data dengan wawancara, dilakukan analisis lebih lanjut secara deskriptif. Hasil penelitian menunjukkan peran pemberdayaan perempuan di Desa Tibubeneng sudah sesuai dengan pemahamannya, yaitu proses untuk memperoleh daya, kekuatan atau kemampuan dari pihak yang memiliki daya kepada pihak yang kurang atau belum berdaya Dampak Pemberdayaan perempuan melalui UP2K di Desa Tibubeneng dirasakan sangat baik, efektif dan membantu oleh ibu- ibu PKK yang menekuni unit usaha tersebut. Hal itu bisa dilihat dari bertambahnya program kegiatan yang dapat dilakukan dan penambahan anggota pelatihan setiap tahunnya.
Business Development Strategies at PT. Jamkrida Bali Mandara to Stay Afloat Relevant in The Digital Transformation Era Satya Dewi, Putu Akila Chandra; Lestari, Ni Putu Nina Eka
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.49994

Abstract

This research aims to analyze the implementation of strategic management in the context of digital transformation at PT Jamkrida Bali Mandara, hereinafter referred to as JBM, and its impact on the business model used. With the rapid development of technology, financial institutions such as Jamkrida are faced with the challenge to adapt and innovate in providing services. The method used includes qualitative analysis through interviews and surveys to employees and customers. The results show that the integration of digital transformation not only improves operational efficiency, but also strengthens relationships with customers through more responsive and personalized services. In addition, the use of Business Model Canvas as an analytical tool helps in formulating a more comprehensive strategy, which includes aspects of value proposition, customer segments, and distribution channels. This research provides recommendations for Jamkrida to continue developing technology-based strategies to create a more inclusive and sustainable financial ecosystem.
Build customer loyalty through correlation management and experience with satisfaction mediation Permana, Kadek Bagus Putra; Lestari, Ni Putu Nina Eka
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255510

Abstract

This study analyzed the influence of Customer Relationship Management (CRM) and Customer Experience on Loyalty, with Satisfaction as a mediating variable at PT. Fastrata Buana Denpasar. Based on the Social Exchange Theory, business correlations were built on mutually beneficial exchanges, where customers remained loyal if the perceived benefits exceeded the costs incurred. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was used as a quantitative method to investigate the relationships between the variables. Business partners were given questionnaires to complete in order to gather data, including wholesalers, retailers, and kiosks. The outcomes indicated that CRM had a positive and significant impact on loyalty, both directly and through satisfaction as a mediator. Conversely, Customer Experience did not significantly influence loyalty, although it positively affected satisfaction. Furthermore, satisfaction partially mediated the correlation between CRM and loyalty but did not significantly mediate the correlation between Customer Experience and loyalty. These findings confirmed that CRM played a more dominant role in fostering loyalty than Customer Experience. PT. Fastrata Buana Denpasar was recommended to enhance personalized CRM strategies and strengthen communication to improve customer satisfaction and long-term loyalty.
Brand Trust Sebagai Mediasi User-Generated Content dan Influencer Marketing Terhadap Brand Equity Six Letters Coffee Putu Viona Nita Putri; I Gusti Ngurah Oka Ariwangsa; Ida Bagus Raka Suardana; Ni Putu Nina Eka Lestari
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3408

Abstract

This study aims to analyze the brand trust in the relationship between user-generated content (UGC) and influencer marketing on brand equity at Six Letters Coffee, a local MSME located in Gianyar, Bali. The research is motivated by the limited digital engagement among MSMEs, particularly in optimizing authentic consumer content and influencer collaboration to strengthen brand value. Grounded in the Theory of Planned Behavior (TPB), this study examines how consumers’ attitudes and trust are shaped through digital interactions that influence brand perception. A quantitative approach was employed using purposive sampling, involving 160 respondents who actively engage with Six Letters Coffee’s social media content. Data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that UGC has a positive and significant effect on both brand trust and brand equity, while influencer marketing significantly affects brand equity but not brand trust. Moreover, brand trust exerts a significant mediating effect between UGC and brand equity, yet fails to mediate the relationship between influencer marketing and brand equity. These results emphasize that authentic consumer-generated content plays a more crucial role than influencer endorsement in fostering trust and strengthening brand equity. This research contributes to the development of digital marketing strategies for MSMEs, highlighting the importance of trust-based engagement in building sustainable brand value.
Peran Kepuasan Pelanggan sebagai Mediasi Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan: Studi Kasus pada Kaluma Casual Dining & Bar I Kadek Pasek Juniarta; Ni Putu Nina Eka Lestari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5281

Abstract

In today’s intensely competitive casual dining market, “good” service alone is insufficient to secure loyalty; loyalty is forged through genuinely satisfying experiences. This study examines customer satisfaction as a mediator linking service quality to customer loyalty at Kaluma Casual Dining & Bar, Sanur. A quantitative design was employed with 120 respondents (purposive sampling, ages 17–55). Data were gathered via a 5-point Likert questionnaire and analyzed using PLS-SEM (SmartPLS 4.1.1.4). Results indicate: (1) service quality → customer satisfaction is positive and significant (β=0.623; p<0.001); (2) customer satisfaction → loyalty is significant (β=0.615; p<0.001); (3) the direct path service quality → loyalty is positive but not significant (β=0.149; p=0.052); and (4) customer satisfaction significantly mediates the effect of service quality on loyalty (indirect effect β=0.383; p<0.001). Theoretically, the findings reinforce SERVQUAL and the Disconfirmation Paradigm by showing that loyalty emerges via satisfaction rather than from perceived quality alone. Managerially, firms should prioritize consistent delivery across reliability, responsiveness, assurance, empathy, and tangibles to maximize satisfaction—the psychological bridge—to sustained revisit intention, positive word-of-mouth, and customer commitment.
Pengaruh Store Atmosphere dan Promosi Terhadap Minat Beli di Bali Pet Nirvana Seminyak Kurniawan, I Made Rai Yoga; Lestari, Ni Putu Nina Eka
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

                This study aims to analyze the influence of store atmosphere and promotions on consumer purchasing interest at Bali Pet Nirvana Seminyak using quantitative methods. The population of this study is social media followers and customers at Bali Pet Nirvana Seminyak, where an accidental sampling technique was used to determine the sample size of 100 people. Later, the data from the study will be analyzed with the help of SPSS (Statistical Package for the Social Science), through the stages of research instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The results of this study show that store atmosphere and promotions can positively and significantly influence purchasing interest at Bali Pet Nirvana Seminyak, both in partial and simultaneous forms. This indicates the importance of creating a comfortable store atmosphere and effective promotional strategies in increasing purchasing interest.
PENGARUH PERSEPSI HARGA, INOVASI PRODUK, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN MEMBELI PROPERTY DI PT. SATYA BALI ARCADIA DENPASAR Lazuardi, M. Rey; Sunia, I Wayan; Lestari, Ni Putu Nina Eka
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4887

Abstract

Data shows This study aims to determine the influence of price perception, product innovation, location, and promotion on purchasing decisions forproperty at PT. Satya Bali Arcadia Denpasar. The population in this research consists of 1,391 home buyers/customers. Based on the population size, the sampling technique was determined using the Slovin formula. The minimum sample size obtained was 1,391 / (1 + 1,391 (0.1)²) = 93.29, which was rounded up to 94 respondents/customers. The data required for this research include both quantitative and qualitative data, derived from primary and secondary sources. Data collection techniques include documentation, questionnaires, and online data searches. The data analysis techniquesinvolve instrument testing and statistical analysis, with several stages of data analysis, namely: Classical Assumption Tests (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Multiple Linear Regression Analysis, Coefficient of Determination (R²), Partial Significance Test (t-test), and Simultaneous Significance Test (F-test). The results of the study indicate that, partially, there is a positive and significant influence betweenthe price perception variable (X1) and purchasing decisions (Y), with a t-value of 1.197 and a significance level of 0.236. Partially, there is a positive and significant influence between the product innovation variable (X2) and purchasing decisions (Y), with a t-value of 6.370 and a significance level of0.000. Partially, there is a positive and significant influence between the promotion activity variable (X3) and purchasing decisions (Y), with a t- value of 1.331 and a significance level of 0.188. Partially, there is a positive but not significant influence between the business location variable (X4) andpurchasing decisions (Y), with a t-value of 0.487 and a significance level of 0.628. Simultaneously, there is a positive and significant influence among the variables of price perception (X1), product innovation (X2), promotional activities (X3), and business location (X4) on purchasing decisions (Y),with an F-value of 13.093 and a significance level of 0.000.
Co-Authors A.A.N. Oka Suryadinatha Gorda Alit Sumantri Anak Agung Ayu Ngurah Tini Rusmini Gorda Anak Agung Gde Agung Angga Atmaja Anak Agung Ngurah Eddy Supriyadinata Gorda Anggada Hardoyogi Tampubolon Budi Yanto, Budi Desak Made Sukarnasih Diantini Suwena Dwisuardinata, Ida Bagus Nyoman Gde Sri Darma Gede Parama Putra Sukadana, Putu Gede Sri Darma Gorda, A.A.A. Ngr Sri Rahayu I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I Gede Eka Sanjaya Harta I Gusti Ayu Ary Ratih I Gusti Ayu Ary Ratih I Gusti Ngurah Widya Hadi Saputra I Kadek Ery Pradnyantara I Kadek Pasek Juniarta I Kadek Rahyudi Sukarta I Ketut Sudama I Made Chandra Mandira I Made Gita Rivaldo I Made Suidarma I Nyoman Arta Yasa I Nyoman Rasmen Adi I Nyoman Sunarta I Nyoman Taun I Putu David Aritona Ida Bagus Nyoman Dwisuardinata Ida Bagus Raka Suardana Ida Bagus Teddy Prianthara Jyotisanta, Gde A. Prabhawatya Ketut Pramaini Komang Widhya Sedana Putra P Kurniawan, I Made Rai Yoga Lazuardi, M. Rey Made Kembar Sri Budhi Made Mulyadi Made Nidya Lestari Karma Manuaba, Ida Bagus Agung Andi Bhisma Ni Kadek Suryani Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Sri Wulantari Dewi Ni Nyoman Reni Suasih Ni Putu Ayu Ira Rianti Ni Putu Desy Widiari Ni Putu Dian Puspana Dewi Ni Putu Nina Wartika Dewi Ni Wayan Lasmi Ni Wayan Yuli Yudianti Nuraga, Ketut Nyoman Djinar Setiawina Parasari, Nyoman Sri Manik Permana, Kadek Bagus Putra Prawitasari, Putu Putri Putu Bagus Wedanta Prasetia Putu Eka Artha Pratama Putra Putu Galih Jananuraga Putu Sri Arta Jaya Kusuma Putu Viona Nita Putri Rahayu, Ni Putu Febri Lintang Ratih, I Gusti Ayu Ary Sagung Sanjani Bintang Prastiti Satya Dewi, Putu Akila Chandra Setianingsih, Made Apriani Sumantri, Alit Sunia, I Wayan Supriyadinatha G, A A Ngr. Eddy Suryadinatha G, A A Ngr. Oka Wijaksana, I Gede Nelza Wijaya, Gede Crisna Wulandari, Gusti Putu Mutia