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All Journal Jurnal Ekonomi Kuantitatif Terapan Journal of Rural Indonesia Jurnal Administrasi Kesehatan Indonesia Ganaya: Jurnal Ilmu Sosial dan Humaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Scientific Journal of Reflection : Economic, Accounting, Management and Business Sketsa Bisnis International Journal of Social Science and Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Mantik Jurnal Manajemen Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Enrichment : Journal of Management Prospek: Jurnal Manajemen dan Bisnis Jurnal Bali Membangun Bali Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Applied Management and Accounting Science (JAMAS) Forum Bisnis dan Kewirausahaan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) TIERS Information Technology Journal Jurnal Bina Bangsa Ekonomika Wiga : Jurnal Penelitian Ilmu Ekonomi Parta: Jurnal Pengabdian Kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia EKONOMIKA45 AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Innovation Research and Knowledge Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Journal of Business on Hospitality and Tourism Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia As-Syirkah: Islamic Economic & Financial Journal Jurnal Ekonomi dan Studi Pembangunan (JESP)
Ni Putu Nina Eka Lestari
Universitas Pendidikan Nasional
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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Business Development Strategies at PT. Jamkrida Bali Mandara to Stay Afloat Relevant in The Digital Transformation Era Satya Dewi, Putu Akila Chandra; Lestari, Ni Putu Nina Eka
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.49994

Abstract

This research aims to analyze the implementation of strategic management in the context of digital transformation at PT Jamkrida Bali Mandara, hereinafter referred to as JBM, and its impact on the business model used. With the rapid development of technology, financial institutions such as Jamkrida are faced with the challenge to adapt and innovate in providing services. The method used includes qualitative analysis through interviews and surveys to employees and customers. The results show that the integration of digital transformation not only improves operational efficiency, but also strengthens relationships with customers through more responsive and personalized services. In addition, the use of Business Model Canvas as an analytical tool helps in formulating a more comprehensive strategy, which includes aspects of value proposition, customer segments, and distribution channels. This research provides recommendations for Jamkrida to continue developing technology-based strategies to create a more inclusive and sustainable financial ecosystem.
Brand Trust Sebagai Mediasi User-Generated Content dan Influencer Marketing Terhadap Brand Equity Six Letters Coffee Putu Viona Nita Putri; I Gusti Ngurah Oka Ariwangsa; Ida Bagus Raka Suardana; Ni Putu Nina Eka Lestari
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3408

Abstract

This study aims to analyze the brand trust in the relationship between user-generated content (UGC) and influencer marketing on brand equity at Six Letters Coffee, a local MSME located in Gianyar, Bali. The research is motivated by the limited digital engagement among MSMEs, particularly in optimizing authentic consumer content and influencer collaboration to strengthen brand value. Grounded in the Theory of Planned Behavior (TPB), this study examines how consumers’ attitudes and trust are shaped through digital interactions that influence brand perception. A quantitative approach was employed using purposive sampling, involving 160 respondents who actively engage with Six Letters Coffee’s social media content. Data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that UGC has a positive and significant effect on both brand trust and brand equity, while influencer marketing significantly affects brand equity but not brand trust. Moreover, brand trust exerts a significant mediating effect between UGC and brand equity, yet fails to mediate the relationship between influencer marketing and brand equity. These results emphasize that authentic consumer-generated content plays a more crucial role than influencer endorsement in fostering trust and strengthening brand equity. This research contributes to the development of digital marketing strategies for MSMEs, highlighting the importance of trust-based engagement in building sustainable brand value.
Peran Kepuasan Pelanggan sebagai Mediasi Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan: Studi Kasus pada Kaluma Casual Dining & Bar I Kadek Pasek Juniarta; Ni Putu Nina Eka Lestari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5281

Abstract

In today’s intensely competitive casual dining market, “good” service alone is insufficient to secure loyalty; loyalty is forged through genuinely satisfying experiences. This study examines customer satisfaction as a mediator linking service quality to customer loyalty at Kaluma Casual Dining & Bar, Sanur. A quantitative design was employed with 120 respondents (purposive sampling, ages 17–55). Data were gathered via a 5-point Likert questionnaire and analyzed using PLS-SEM (SmartPLS 4.1.1.4). Results indicate: (1) service quality → customer satisfaction is positive and significant (β=0.623; p<0.001); (2) customer satisfaction → loyalty is significant (β=0.615; p<0.001); (3) the direct path service quality → loyalty is positive but not significant (β=0.149; p=0.052); and (4) customer satisfaction significantly mediates the effect of service quality on loyalty (indirect effect β=0.383; p<0.001). Theoretically, the findings reinforce SERVQUAL and the Disconfirmation Paradigm by showing that loyalty emerges via satisfaction rather than from perceived quality alone. Managerially, firms should prioritize consistent delivery across reliability, responsiveness, assurance, empathy, and tangibles to maximize satisfaction—the psychological bridge—to sustained revisit intention, positive word-of-mouth, and customer commitment.
Pengaruh Store Atmosphere dan Promosi Terhadap Minat Beli di Bali Pet Nirvana Seminyak Kurniawan, I Made Rai Yoga; Lestari, Ni Putu Nina Eka
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

                This study aims to analyze the influence of store atmosphere and promotions on consumer purchasing interest at Bali Pet Nirvana Seminyak using quantitative methods. The population of this study is social media followers and customers at Bali Pet Nirvana Seminyak, where an accidental sampling technique was used to determine the sample size of 100 people. Later, the data from the study will be analyzed with the help of SPSS (Statistical Package for the Social Science), through the stages of research instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The results of this study show that store atmosphere and promotions can positively and significantly influence purchasing interest at Bali Pet Nirvana Seminyak, both in partial and simultaneous forms. This indicates the importance of creating a comfortable store atmosphere and effective promotional strategies in increasing purchasing interest.
EXPORT MARKETING STRATEGY FOR BALI’S SALAK GULA PASIR FRUIT IN AN EFFORT TO INCREASE SALES IN THE INTERNATIONAL MARKET Alfon Syaputra; Ni Putu Nina Eka Lestari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4303

Abstract

This study aims to formulate a marketing strategy that can be implemented to increase sales of Balinese sugar palm snake fruit in the international market. The research method used in this study is:The qualitative method used aims to deeply understand the phenomena and perceptions of the Balinese sugar palm fruit industry players so that the results obtained can formulate appropriate marketing strategies according to market situations. The analytical tools in this study use SWOT analysis, IFAS Analysis and EFAS Analysis, as well as Internal Matrix and External Matrix. The selection of respondents in this study was done purposively. Respondents to determine external factors consisted of government agencies, namely customs and plant quarantine agencies and foreign consumers with statements compiled based on the PEST approach (Politics, Economics, Social, and Technology) while respondents to determine internal factors consisted of two snake fruit farmers and employees of the Balinese sugar palm fruit export company with statements compiled based on the concept of the 7 P Marketing Mix (Product, Price, promotion, place, people, promotion, physical evidence). The results of the study show that the position of Balinese sugar palm fruit is in quadrant 1 cell 6 in the internal - external matrix. This position indicates that the right strategy to be carried out is Growth Strategy. In addition, the results of the SWOT analysis in this study produce16 strategies that can be implemented so that efforts to increase sales volume can be achieved optimally.
Peran Tour Guide, Orientasi Pasar dan Keunggulan Bersaing dalam Mempengaruhi Keputusan Pembelian Wisatawan pada Artshop Dream Ball Silver Prayogi, Putu Rages Anantha Riyo; Sari, Putu Ratna Juwita; Widiantari, Komang Sri; Lestari, Ni Putu Nina Eka
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1403

Abstract

The silver handicraft industry in Bali faces increasing competition and market dynamics, particularly in maintaining tourist purchasing interest after the COVID-19 pandemic. Artshops are required to strengthen marketing strategies and competitive positioning to sustain business performance. This study aims to analyze the influence of tour guide roles, market orientation, and competitive advantage on tourists’ purchasing decisions at Dream Ball Silver Artshop, Batubulan Village, Gianyar Regency. A quantitative approach was employed using a survey method involving 170 tourists who had made purchases. Data were collected through structured questionnaires and analyzed using validity and reliability tests, followed by multiple linear regression analysis. The results indicate that the role of tour guides, market orientation, and competitive advantage each have a positive and significant effect on purchasing decisions, both partially and simultaneously. Among the three variables, competitive advantage shows the strongest influence, reflecting the importance of unique design, product quality, and value differentiation in attracting tourist buyers. These findings highlight the strategic role of tour guides as marketing intermediaries, the importance of understanding market needs, and the necessity of strengthening competitive advantages to enhance purchasing decisions and business sustainability in the tourism-based creative industry.
Pengaruh Brand Image, Word of Mouth, dan Persepsi Harga terhadap Keputusan Konsumen Pembelian Produk Minyak Kutus-Kutus di Kota Denpasar Siangan, Ida Bagus Gede Bajra; Sunia, I Wayan; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1722

Abstract

The growing competition in the herbal industry requires companies to strengthen their marketing strategies to maintain consumer loyalty. Kutus-Kutus Oil, a traditional herbal product in Denpasar, faces challenges in sustaining purchase decisions amid similar competing brands. This study aims to examine the influence of brand image, word of mouth, and price perception on consumer purchase decisions for Kutus-Kutus Oil in Denpasar City. The research employed a quantitative associative approach with 99 respondents selected using the Slovin formula. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 26. The results show that brand image, word of mouth, and price perception each have a positive and significant effect on consumer purchase decisions. Simultaneously, these three variables explain 63.7% of the variation in purchase decisions, indicating that consumer perception of brand strength, peer recommendations, and price fairness plays a key role in determining buying behavior. These findings suggest that enhancing brand credibility and managing online consumer engagement can strengthen the market position of local herbal products.
Pengaruh Customer Experience, Electronic Word Of Mouth (E-Wom), Dan Cafe Atmosphere Terhadap Keputusan Pembelian Konsumen Di Warung Saro Sanur Dhuaja, Ida Bagus Ary Indra; Sunia, I Wayan; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1725

Abstract

The increasing competition in the food and beverage (F&B) industry requires businesses to create a distinctive and satisfying experience for customers. Warung Saro Sanur, a local restaurant combining modern and traditional concepts, strives to enhance its customer experience through interior design, service quality, and consistent product standards. This study aims to examine the influence of Customer Experience, Electronic Word of Mouth (E-WOM), and Café Atmosphere on Consumer Purchase Decisions at Warung Saro Sanur. The research applied a quantitative approach with a sample of 75 respondents determined using Ferdinand’s sampling formula. Data were collected through observation, documentation, and questionnaires, and analyzed using multiple linear regression with SPSS version 26. The findings indicate that Customer Experience, E-WOM, and Café Atmosphere each have a positive and significant effect on consumer purchase decisions, both partially and simultaneously. The coefficient of determination (R²) shows that 77.2% of consumer purchase decisions are explained by the three variables. These results suggest that creating a pleasant café environment and encouraging positive online reviews can strengthen consumers’ purchasing intentions and enhance brand loyalty in the F&B sector.
Pengaruh Digital Marketing dan Aksesibilitas terhadap Minat Berkunjung ke Tasta Zoo Karna, I Gede Phio Ananta; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1759

Abstract

In the era of digital transformation, tourism destinations must adapt to changing consumer behavior to remain competitive. Despite various marketing efforts, Tasta Zoo in Bali has not yet achieved the expected increase in visitor numbers, indicating potential gaps in its marketing strategy and accessibility. This study aims to examine the influence of digital marketing and accessibility on tourists’ visiting interest in Tasta Zoo. Using a quantitative approach, data were collected through questionnaires distributed to 100 respondents who had visited the destination. The analysis was conducted using multiple linear regression with SPSS. The results show that both digital marketing and accessibility have a positive and significant effect on visiting interest, either partially or simultaneously. These findings suggest that well-managed digital marketing through social media engagement, online advertising, and user-generated content, along with improved physical access and supporting facilities, can enhance tourists’ intention to visit. The study provides practical insights for tourism managers to strengthen their digital presence while ensuring visitor convenience through better accessibility.
Gig Economy dan Doom Spending: Apakah Profesi Affiliator Cerminan Kebebasan Generasi Z? Pika, Putu Ayu Titha Paramita; Dewi, Ni Kadek Kirana Iswari; Wirsa, I Nengah; Lestari, Ni Putu Nina Eka
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1793

Abstract

The rapid growth of digital platforms has encouraged many Generation Z workers to pursue flexible income sources, including becoming TikTok affiliators. Although this profession is often perceived as a symbol of freedom in the Gig Economy, previous studies have not examined how affiliator work may also shape consumption pressure and trigger emotional spending patterns such as Doom Spending. This study aims to explore the experiences of Gen Z affiliators in navigating platform-based work, building consumer trust, and managing the psychological and economic uncertainties embedded in algorithm-driven systems. Using a qualitative approach, data were collected through in-depth interviews and documentation involving five affiliators, four consumers, and one business owner whose products were promoted through TikTok Affiliate. The data were analyzed using thematic analysis supported by NVivo 15. The findings show that affiliators are motivated by flexible work arrangements, income expectations, and opportunities for creative expression. Soft-selling techniques and trend-based visual content are used to build engagement and trust, while authenticity remains central to gaining consumer confidence. However, the study also reveals a strong dependence on algorithmic visibility, income instability, and emotional pressure to stay relevant in fast-moving digital trends. These conditions contribute to the emergence of FOMO and impulsive consumption, reinforcing Doom Spending among Gen Z. The study highlights how affiliator work functions not only as an economic activity but also as a cultural practice that shapes identity, consumption patterns, and financial vulnerability in the Gig Economy.
Co-Authors A.A.N. Oka Suryadinatha Gorda Alfon Syaputra Alit Sumantri Anak Agung Ayu Ngurah Sri Rahayu Gorda Anak Agung Ayu Ngurah Tini Rusmini Gorda Anak Agung Gde Agung Angga Atmaja Anak Agung Ngurah Bagus Narendra Anak Agung Ngurah Eddy Supriyadinata Gorda Anggada Hardoyogi Tampubolon Budi Yanto, Budi Desak Made Sukarnasih Dewi, Ni Kadek Kirana Iswari Dhuaja, Ida Bagus Ary Indra Diantini Suwena Dwisuardinata, Ida Bagus Nyoman Gde Sri Darma Gede Parama Putra Sukadana, Putu Gede Sri Darma Gorda, A.A.A. Ngr Sri Rahayu I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I Gede Eka Sanjaya Harta I Gusti Ayu Ary Ratih I Gusti Ayu Ary Ratih I Gusti Ayu Ratih Swandewi I Gusti Ayu Tirtayani I Gusti Ngurah Widya Hadi Saputra I Kadek Ery Pradnyantara I Kadek Pasek Juniarta I Kadek Rahyudi Sukarta I Ketut Sudama I Made Chandra Mandira I Made Gita Rivaldo I Made Suidarma I Nyoman Arta Yasa I Nyoman Rasmen Adi I Nyoman Sunarta I Nyoman Taun I Putu David Aritona I Wayan Sunia Ida Bagus Nyoman Dwisuardinata Ida Bagus Raka Suardana Ida Bagus Teddy Prianthara Jyotisanta, Gde A. Prabhawatya Kadek Bagus Putra Permana Karna, I Gede Phio Ananta Ketut Pramaini Komang Sri Widiantari Komang Widhya Sedana Putra P Kurniawan, I Made Rai Yoga Made Kembar Sri Budhi Made Mulyadi Made Nidya Lestari Karma Manuaba, Ida Bagus Agung Andi Bhisma Ni Kadek Suryani Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Sri Wulantari Dewi Ni Nyoman Reni Suasih Ni Putu Ayu Ira Rianti Ni Putu Desy Darmayanti Ni Putu Desy Widiari Ni Putu Dian Puspana Dewi Ni Putu Nina Wartika Dewi Ni Wayan Lasmi Ni Wayan Yuli Yudianti Nilna Muna Nuraga, Ketut Nyoman Djinar Setiawina Parasari, Nyoman Sri Manik Permana, Kadek Bagus Putra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Prayogi, Putu Rages Anantha Riyo Putu Bagus Wedanta Prasetia Putu Eka Artha Pratama Putra Putu Galih Jananuraga Putu Sri Arta Jaya Kusuma Putu Viona Nita Putri Rahayu, Ni Putu Febri Lintang Ratih, I Gusti Ayu Ary Sagung Sanjani Bintang Prastiti Sari, Putu Ratna Juwita Satya Dewi, Putu Akila Chandra Setianingsih, Made Apriani Siangan, Ida Bagus Gede Bajra Sumantri, Alit Sunia, I Wayan Supriyadinatha G, A A Ngr. Eddy Suryadinatha G, A A Ngr. Oka Wijaksana, I Gede Nelza Wijaya, Gede Crisna Wirsa, I Nengah Wulandari, Gusti Putu Mutia