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All Journal Dinamik Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Dinamika Bahasa dan Budaya Jurnal Ilmiah Dinamika Teknik Proceeding Fakultas Ekonomi Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Proceeding SENDI_U Al Tijarah Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) PROCEEDINGS J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Jurnal Bingkai Ekonomi (JBE) Golden Ratio of Human Resource Management IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Mandalika Journal of Business and Management Studies
Lie Liana .
Universitas Stikubank
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Impact of Mega and Micro–Micro-Influencers on Brand Awareness in Social Media Aquinia, Ajeng; Rizal, Alimuddin; Liana, Lie
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6973

Abstract

As the influencer marketing landscape and growth, brands will need to carefully assess their marketing strategies and find the balance to find the best way to get impact for their brand awareness. This study explores the impact of mega and micro influencers on brand awareness, a type of critical component in shaping consumer perceptions and driving brand growth in digital marketing. More over social media becomes increasingly influential, brands are leveraging both mega influencers with massive and high visibility. Also, micro influencers known for their niche audience and higher engagement rates. This research utilized quantitative methods, by gathering data from questionnaires that aimed Generations Z as the criteria of this research. Findings indicate that only mega influencers significantly contribute to enhancing brand awareness though their impact varies. While micro influencers has positive effect but not significant. The study suggests that brand seeking to optimize brand awareness consider broad reach of mega influencers
Efforts to Improve Employee Performance Through Emotional Intelligence and Psychological Capital Mediated by Organizational Citizenship Behavior (OCB) (Case Study on Employees of PT BPR BKK Purwodadi (Perseroda) Yusuf, Anita Fitriani; Liana, Lie
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8770

Abstract

This study aims to analyze efforts to improve employee performance through emotional intelligence and psychological capital mediated by organizational citizenship behavior (OCB). The population in this study was 332 employees of PT BPR BKK Purwodadi (Perseroda). The number of samples was 117, taken using the Roscoe formula (1975). Sampling used a purposive sampling technique with the criteria of employee service period of more than 1 year and employees in the operational section. Data were processed using SPSS software version 22. Data analysis techniques included respondent descriptions, variable descriptions, validity tests, reliability tests, F tests, R2 tests, t tests, and path analysis tests. The results of the study stated that emotional intelligence had a positive effect on OCB, psychological capital had a positive effect on OCB, emotional intelligence had a positive effect on employee performance, psychological capital had a positive effect on employee performance, OCB had a positive effect on employee performance, OCB mediated the effect of emotional intelligence on employee performance, and OCB mediated the effect of psychological capital on employee performance.
Co-Authors 05.05.51.0026 Ricky Novayanto 08.05.51.0107 Adi Marwanto 10.05.51.0056 Riski Eka Nanda 12.52.02.0032 Pujiati 12.5202.0015 Kiswati Rahayu Winarni 1252020023 Sudriningsih 1352020036 Edi Topan, 1352020036 1352020037 Samsudin, 1352020037 1352020038 Cipto, 1352020038 Adhi Antono Aditya Putra, Aditya Ahmad Setyawan Aisyah Sarania Ajeng Aquinia Ajeng Aquinia Alimuddin Rizal Andri Kurniawan, 14.05.51.0142 Anissa Aulia, Anissa Antono Adhi Anwar, Amthori Aquinia, Ajeng Astutik, Yesi Puji Bambang Suko Priyono Bambang Suteja Bambang Sutejo Cecilia Dian Sulistyoningsih Devina Labitta Ningtyas Diah Rahayu Dian Kristiawan Nugroho Diva Lenika Sanda Djoko Suwarto Dwi Rita Pangestuti, 14.05.51.0118 Dyah Ayu Paramitha Eka Ni’matul Choiriah, 15.05.51.0226 Eka Tiara Reza Enty Nur Hayati Evitriani Evitriani Firanata, Rizki Al Fikri Fitika Andraini Haerudin Haerudin Heni Pramudita Iqma Efitriana Jamil, Syukron Kasmari . Kis Indriyaningrum Kristina Anindita Hayuningtias Kuntari Kuntari Kurniyanti, Frenti Lilik Lestari Lilin Fajriatus Indriyanti, 15.05.51.0240 Maya Rina, 14.05.51.0100 Maya Rina, 14.05.51.0100 Mochammad Imron Awalludin Muawwanah, Rafita Mugni Jayadi, Ramadhan Muhammad Ali Ma’sum Murwaningsih, Janartika Nona Nur Indah S., 15.05.51.0196 Novina Ardila Rachmadiani Novita Mariana PUJI LESTARI Putra, Zacky Irwandha Putranti, Kurniandri Ryan Putranti, Kurniandri Ryan R.A. Marlien Raharjo, Muji Resty Novitasari Retno Maulana Sari Rina Anindita Rio Rahadyan Utomo Robertus Basiya Santoso, Ignatius Hari Silva Ayu Pramudita, Nadia Sudriyah . Suhana Suhana Sulistiyowati, Hesti Sunarno . Susanto Adi Sutrisno Budi Untara Tasya Vivia Andriana Triana Puji Rahayu Tristiana Rijanti Wahyu Muji Lestari Wicaksono, Yogi Ivan Wilasari, Santi Wulan Salatri, 15.05.51.0049 Ycd Komala Devi, Ycd Komala Yeye Susilowati Yustina Eko Purwaningsih Yusuf Maulana Sudrajat Yusuf, Anita Fitriani Zuliyati Zuliyati