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All Journal JURNAL MANAJEMEN DAN AKUNTANSI IQTISHODUNA DINAMIKA DOTCOM Bisma: Jurnal Bisnis dan Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Aktiva : Jurnal Akuntansi dan Investasi Jurnal Ilmiah Ecobuss JURNAL MAKRO MANAJEMEN Jurnal Samudra Ekonomi dan Bisnis Jurnal Manajerial Journal of Islamic Accounting and Tax (JIATAX) Jurnal Manajemen Dirgantara J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) BENING Al-Kharaj: Journal of Islamic Economic and Business Jurnal Penelitian Manajemen Terapan (Penataran) INVEST : Jurnal Inovasi Bisnis dan Akuntansi INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Adbis : Jurnal Administrasi dan Bisnis Jurnal ABM Mengabdi Akuntansi Bisnis & Manajemen (ABM) Jurnal Pengabdian Kepada Masyarakat Bulletin of Management and Business Journal of Public and Business Accounting Jurnal Ilmiah ESAI Assyarikah: Journal Of Islamic Economic Business Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Pengabdian Kepada Masyarakat Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat
Yuyuk Liana
STIE Malangkucecwara Malang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Pengaruh Kepemimpinan dan Rasa Kebersamaan terhadap Kinerja Pegawai: Keterlibatan Karyawan sebagai Mediasi Mauludin, Hanif; Liana, Yuyuk; Kurnia, Neni
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 1 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i1.12812

Abstract

This study analyzes the influence of leadership and a sense of community on employee performance, with employee engagement as a mediator at the Malang Regency Tourism and Culture Office. SEM-PLS was used as the analysis tool, with 42 civil servants selected as respondents through purposive sampling. The results showed that leadership had a positive but insignificant effect on employee performance. However, leadership and a sense of community both had a positive and significant effect on employee engagement. Importantly, a sense of community also had a direct positive and significant effect on employee performance, indicating that a strong sense of community can improve performance. Furthermore, employee engagement was shown to have a positive and significant effect on employee performance. Therefore, strengthening togetherness within an organization is an effective strategy to improve employee engagement and performance.
The Effect of Viral Marketing, Celebrity Endorser, and Brand Awareness on Purchase Decisions for Skintific Products at STIE Malangkucecwara with Trust as an Intervening Variable Zuhroh, Imama; Liana, Yuyuk; Tedjautama, Christina Natalia
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9840

Abstract

This study aims to analyze the effect of viral marketing, celebrity endorser, and brand awareness on the purchase decision for Skintific products at STIE Malangkucecwara, with consumer trust as an intervening variable. The study employs a quantitative approach using a survey method with accidental sampling, involving 89 female student respondents. Data were collected via questionnaire and analyzed using multiple linear regression and the Sobel test. Results indicate that viral marketing, celebrity endorser, and brand awareness each have a positive and significant effect on purchase decisions. Consumer trust also proved to mediate the relationships between all three independent variables and purchase decisions. These findings provide practical implications for skincare marketing strategies, particularly in building consumer trust through digital content and collaboration with credible influencers.
Co-Authors Agus Salim Agus Salim A Agussalim Andriansyah Ali Lating Amalia, Novika Salsabila Aminul amin Andriansyah, Agus Salim Andriansyah, Agussalim Ardiansyah, Agussalim Argon, Bill Argon Ayu guastin Dian P Bunyamin Bunyamin Bunyamin Bunyamin Bunyamin Darti Djuharni David Ricardo, David Dini, Maisa Djafri, Taufik Djoko Sugiono Dwi Danesty Deccasari Dwinida, Deavy Hen Dyah Aruning Puspita Edi Sudiarto Evi Maria Evi Maria Firliany Ahlia Adenia Hanif Mauludin Hegan Da May DJ, Alvinnio Dominico Irawan Budi Prasetyo Kolo, Nikodemus Kurnia, Neni Lailatus Saadah Lailatus Sa’adah Lating, Fadil Abdullah Lating, Noval Ali Lidia Andiani M. Ridlo Arifki Marli - - Marli, Marli Novrida Qudsi Lutfillah Pega, Eusebius Faleriano Priyo, Didik Putra, Julio C Putri, Intan Rachmania, Benita Rahmasari Kusuma Rina Irawati Riroh, Siti Munfaqiroh Rr. Widanarni Pudjiastuti Rr. Widanarni Pudjiastuti Rusmitha Neva Denjayanti Sa’adah, Lailatus Septia Viva Pratiwi Sherly Hesti Erawati Siti Munfaqiroh Siti Romlah Siwi Dyah Ratnasari Sugiarto, Didik Priyo Sunarto Sunarto Sunarto Sunarto Taufan, Syafriandani Irgayansah Taufik Djafri Taufik Djafri Taufik Djafri Tedjautama, Christina Natalia triana, Anita Willian Megantoro Yupono Bagyo Zuhroh, Imama