Article Per Year (5 Year)
p-Index From 2021 - 2026
10.054
P-Index
This Author published in this journals
All Journal PREMISE: Journal of English Education and Applied Linguistics OKARA: Jurnal Bahasa dan Sastra Ekspektra: Jurnal Bisnis & Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Simki Economic Jurnal Abdimas Akademika MASALIQ: Jurnal Pendidikan dan Sains Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Citra Kuliah Kerja Nyata ADM : Jurnal Abdi Dosen dan Mahasiswa KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Ulil Albab Dinamika Pendidikan Jurnal Citra Kuliah Kerja Nyata
Rino Sardanto
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 88 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 88 Documents
Search

 4   5   6   7   8 
ANALISIS BAURAN PEMASARAN (4P) TERHADAP KEPUTUSAN PEMBELIAN VAKSIN TERNAK MEREK MEDIVAC AI DI KOTA KEDIRI Suhendro, Suhendro; Hakimah, Ema Nurzainul; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The background of this research is that pusrchasing decisions need to be analyzed using the 4P marketing mix Product, Promotion, Price, Distribution. The 4P marketing mix Analysis is neede be the company to to find out the factors behind consumers in making decisions to purchase the Medivac AI Vaccine PT Medion Kediri. This study aims to determine the product marketing mix, promotion, price, and distribution have a significant effect on purchasing decisions for Medivac AI livestock vaccines in the city of Kediri. This study uses a quantitative approach with stastictichal methods (tes equipment) to calculate datathat will produce a conclusion. The sample from this study were regular customers who had used Medivac AI vaccine products in the city of Kediri and were analyzed quatitatively using tha classical assumption test an using multiple linier regression with SPSS for Windows sofware version 22. The conclucions of study are product, price, and variable distribution partially has a significant effect on purchasing decisions, while promotion partially does not have a sinificant effect of purchasing decision. The novelty of research is that in the field of animal husbandy pharmaceutical promotion programs carried out by companies are not always directlt proportional to ha significance of the purchasing decisions, but can also be influenced, by others factors. Keywords: Product, Promotion, Price, Distribution, Purchase Decision
Analisis Store Atmosphere, Kualitas Produk, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Belikopi Kediri Sauw Fa, Yosulung Putra; Sardanto, Rino; Hadido, Dodi Kusuma
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di jaman yang modern ini setiap orang mempunyai gaya hidup sendiri dalam menikmati kopi. Salah satunya dengan memilih coffee shop yang nyaman, banyak variasi menu kopi, dan pelayanan yang baik pula. Di kediri saat ini coffee shop menjadi salah satu bisnis yang sedang naik daun, hal ini ditinjau dengan banyaknya coffee shop yang bermunculan.
PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA INFLUENCER PADA TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PRETTYWELL Sri Harianti, Erica; Samari, Samari; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini merupakan penelitian kuantitatif bertujuan untuk mengetahui adanya pengaruh antara content marketing dan social media influencer pada TikTok terhadap keputusan pembelian. Populasi dalam penelitian ini yaitu masyarakat yang membeli prooduk skincare PrettyWell melalui TikTok shop. Jumlah sampel sebanyak 30 orang, dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner. Teknik analisis yang digunakan yaitu metode kuantitatif kausalitas. Pengolahan data menggunakan alat SPSS 23.0. Hasil penelitian menunjukkan bahawa variabel content marketing berpengaruh terhadap keputusan pembelian dengan memperoleh nilai signifikansi sebesar 0,035 dan variabel social media influencer juga berpengaruh secara signifikan terhadap keputusan pembelian dengan nilai signifikansi sebesar 0,044. Sedangan secara simultan, content marketing dan social media influencer pada TikTok berpengaruh secara signifikan terhadap keputusan pembelian dengan nilai signifikansi sebesar 0,003.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO AN NUR Liansari, Denik Nureta; Samari; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze how the influence of product quality, service quality and price on consumer satisfaction at An Nur Stores. The study was conducted using a quantitative approach with the causality method, with primary data from research questionnaires given to 40 respondents according to the criteria. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis test including t test and f test, and coefficient of determination with the help of SPSSv23. The results of this study indicate that product quality has a positive effect on consumer satisfaction, service quality has a positive effect on consumer satisfaction, and price has a negative effect on consumer satisfaction, while product quality, service quality and price simultaneously affect consumer satisfaction.
ANALISIS SWOT UNTUK MENENTUKAN STRATEGI PEMASARAN DAN MENCIPTAKAN COMPETITIVE ADVANTAGES PADA PRODUK SAMBEL PECEL Maximillian, Stanislaus; Diah Ayu Septi Fauji; Rino Sardanto
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to understand SWOT analysis as a way to determine marketing strategies and create competitive advantages for Mbak Ti's sambel pecel Kediri products. This research was conducted with a descriptive qualitative method using a case study approach. Methods of data collection in the form of  interviews and direct observation. Data analysis techniques are SWOT analysis, SWOT matrix, SWOT matrix combination formulation, and internal external matrix. The results show that the product gets a positive score on the analysis of internal and external factors so that it is located in quadrant one which is interpreted as a developing product, prioritizing strategies on developing strengths and exploiting opportunities, the company is well positioned  to withstand the pressures generated by the internal and external environment.  Based on the research, it can be said that Mbak Ti's sambel pecel product has a competitive advantage that can compete.
ANALISIS VARIASI PRODUK, KUALITAS PELAYANAN DAN WOM TERHADAP KEPUTUSAN PEMBELIAN CAFE NDALEM SIMBAH Putra, Cahya Illafi Rochmana; Samari, Samari; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The current research has an interest in knowing the relationship between product variations, service quality and purchasing decisions at Ndalem Simbah cafe. The study uses a causal quantitative approach, with primary data distributed boldly to respondents. The sample used in this study were visitors to the Ndalem Simbah cafe, with a total of 40 respondents. By using validity, reliability, classical assumptions, multiple linear regression analysis, hypothesis testing using t test and f test, and coefficient of determination with the help of the SPSS 23 program. The results obtained by word of mouth partially have no effect on purchasing decisions with a sig value 0.784 , but product variations and service quality have a significant effect on purchasing decisions with sig values ​​of 0.012 and 0.000. Meanwhile, simultaneously product variation, service quality and word of mouth have a significant effect with a sig value of 0.000.
PERANCANGAN START-UP BUSINESS E-COMMERCE “CREATEEZ” MENGGUNAKAN METODE DESIGN THINKING Ramadhan, Dany; Kusumaningtyas, Dian; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a research and development research that aims to examine the design and test of an e-commerce website called Createez, a start-up that aims to empower independent designers and small or medium-sized brand owners by creating a platform to connect creators, marketplaces, and producer. Data collection techniques used in this study were using questionnaires and interviews. The design of Createez uses the design thinking method which is divided into stages: Emphatize, Define, Ideate, Prototype, and Testing. Model testing using Miro and Figma software. The results of this study indicate that the Design Thinking method is implemented in the design of the Createez website and in the testing phase of this website it can help overcome the problems of brand owners (creators) such as fulfillment management, capital, and product stock that is often left over.
ANALISIS PERSEPSI PROMOSI DAN KUALITAS PELAYANAN JASA MAKE UP ARTIST TERHADAP KEPUTUSAN PEMBELIAN Wibowo, Zidan Febrianto; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This.study aims to analyze the factors that influence purchasing decisions using the dependent variable of promotion perception and service quality at Lian Make up Artist in Nganjuk. This research.uses.quantitative descriptive analysis method. The.research technique used in this study is causality by using.a.simple random sampling technique. The analytical tool used in this research is IBM SPSS. The results showed.that the promotion perception variable had a significant positive effect on purchasing decisions, while the service quality variable had no positive and significant effect on purchasing decisions. The novelty in this research is that the makeup provided by Lian Make up Artist is more modern and contemporary than its competitors. In addition, the promotions carried out are also different from their competitors, namely by giving bonus fees to anyone who brings new customers to Lian Make up Artist.
ANALISIS STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO KAKI EMPAT PETCARE Agustin, Christina Omega; Samari; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze whether the store atmosphere and service quality partially or simultaneously influence purchasing decisions at Kaki Empat Petcare. The selected population are consumers who have purchased products or service users at Kaki Empat Petcare. The total sample is 30 people by collecting data by using questionnaires. The method applied is quantitative causality by using accidental sampling. In this study, the results obtained indicate that the store atmosphere has a positive and significant effect on purchasing decisions of 0.004. Service quality also has a positive and significant effect on 0.006. Store atmosphere simultaneously with service quality has a significant and positive effect
PERANCANGAN USER EXPERIENCE APLIKASI PETLYFE MENGGUNAKAN METODE DESIGN THINKING Aulia, Firdias; Kusumaningtyas, Dian; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PetLyfe application is an application about digitizing medical records and pet care. The PetLyfe application helps solve user problems meeting the care and maintenance needs of pets. Therefore, designing the user experience of the PetLyfe application will help overcome these problems. This design process uses the design thinking method through five stages, namely empathize, define, ideate, prototype, and test. The design thinking method focuses on problem solving based on user experience and is effective for solving complex problems. Testing this research using the User Experience Questionnaire (UEQ) with the results of the attractiveness aspect value of 1.65 getting the good category, the perspicuity aspect value of 1.75 getting the good category, efficiency aspect (efficiency) 1.61 getting the good category. , the dependability aspect was 1.54 in the good category, the stimulation aspect was 1.74 in the excellent category, and the novelty aspect was 1.49 in the good category.  
Co-Authors Agel Prakoso, M. Fajar Agung Wicaksono Agustin, Christina Omega Aji Prasojo Aji, Mahendra Puji Permana Al Amin, Chela Al Farizi, Mochammad Aldiana, Selly Aliami, Sri Ana, Wahyu Rizki Ananda Eka Banowati , Fierda Anggoro, Maulana Bayu Aprilika, Selfia Dwi Arely, Benedikta Dea Aulia, Firdias Ayu, Dita Putri Cahyaning Ayuni, Dhelsia Sekar Badrus Zaman Bakar, Rafael Habib Abu Bambang Agus Sumantri Bambang Agus Sumantri, Bambang Agus Basthoumi Muslih Cahyo , Moch. Sandy Eka Nur Dewi, Ayu Indra Setya Dian Kusumaningtyas, Dian Dodi Kusuma Hadi Soedjoko DWI PEBRIYANTI, DWI Dwi Wijayanti EFA WAHYU PRASTYANINGTYAS, EFA WAHYU Ekananda, Maria Anastazia Elis Irmayanti, Elis Ema Nurzainul Hakimah, Ema Nurzainul Fahriszal, Jevri Fauji, Diah Ayu Septi Fauzi, Moh Farih Ferdiasyah, Riko Ahmad Gunawan, Risky Putri Hadido, Dodi Kusuma Hafdoh, Kholifah Binti Hafidman, Aulia HERY PURNOMO Hery Purnomo Huda, Yudik Koirul Imanudin, M.Handik Indah Yuliana Indriani, Dwi Ayu Irawan, Hebi Jayanti, Risma Dwi Khoiriyah Khoiriyah Lestari, Aprilia Dwi Liansari, Denik Nureta Lubis, Bramasta Aldi Maharani, Elok Cahya Mahardika, Fahmi Cipta Maulana, Elang Maximillian, Stanislaus Meviyawati, Nazhilla Alta Moch. Wahyu Widodo Muhammad Arifin Mukti, Dimas Rhega Gumelar Ningrum, Dwi Nimas Agustia Nofian, Bayu Nofiana, Ika Nofitasari, Diana Nugraha, Galih Punta Indra Nurmala Sari Nurpanto, Nugroho Wisma Nurrahma, Anzalna Pangestu, Tito Pasifa, Abel Kurnia Pradana, Antoni Pratiwi, Amiliya Eka Putra, Cahya Illafi Rochmana Rabiatul Adawiyah Rahayu, Sofia Mei Putri Ramadhan, Dany RESTIN MEILINA Riskitasari, Dea Rahmania Saifudin, Nasrul Samari Samari, Samari Saputra, Cerdas Dwi Saputra, Dicky Permadi Saputra, Fernanda Bagus Saputri, Septia Indri Sauw Fa, Yosulung Putra SB, Sigit Wisnu Setiawan, Ananda Bayu Setyaningrum, Kharisma Sigit Ratnanto Sigit Wisnu Setya Bhirawa Soedjoko, Dodi Kusuma Hadi Soeprajitno, Edy Djoko Sri Harianti, Erica Subagyo Subagyo Subagyo Sugiono, Sugiono Suhendro Suhendro Sulistyani Sulistyani Suprajitno, Edy Djoko Susi Damayanti, Susi Syah, Azriel Akbar Firman Syahputra, Musaqoful Fikri Trimurti, Andi Fajar Trinuraisi, M. Yuda umi fitriani Wahyu Widodo Wardani, Riana Kusuma Wenda, Bellty Delincya Evalda Wibowo, Zidan Febrianto Widi Wulansari, Widi Zainal Arifin Zulistiani Zulistiani, Zulistiani Zulkarnain, Eka Zuliana