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All Journal Wahana Akademika: Jurnal Studi Islam dan Sosial Wahana Akademika: Jurnal Studi Islam dan Sosial Journal of Management Analytical and Solution Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Sahmiyya: Jurnal Ekonomi dan Bisnis Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Journal of Management and Social Sciences Jurnal Ilmiah Ekonomi dan Manajemen Akuntansi: Jurnal Riset Ilmu Akuntansi Tabsyir: Jurnal Dakwah Dan Sosial Humaniora Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Al-Zayn: Jurnal Ilmu Sosial & Hukum Journal of Islamic Economics and Finance Jurnal Media Akademik (JMA) JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Hukum Islam JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Inovasi Ekonomi Syariah dan Akuntansi Journal Of Management Analytical and Solution (JoMAS) Jurnal Bisnis, Ekonomi Syariah dan Pajak Jurnal Bisnis dan Pemasaran Digital Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Riset dan Inovasi Manajemen Jurnal Akuntan Publik
Gunawan Aji
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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Analisis Strategi Fungsional Sumber Daya Manusia dan Pemasaran Gunawan Aji; Saifullah, Eef; Nikita Norma Balistik; Amelia Nabila; Intan Nurul Hidayatul Afiyah
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i2.301

Abstract

The purpose of this research is to define marketing, human resources, and functional strategies. Marketing managers will be guided by this marketing functional level plan as they decide who will sell what, to whom, where, how much, and how. On the other hand, the role and purpose of marketing is to help a business achieve its goals by placing goods and services profitably in the market. This research approach is qualitative, namely research that is natural and produces descriptive information. In this study, information was collected through a research literature study from journals, books, theses, or theses that provide theoretical discussion. The findings of this study indicate that functional strategy and human resource strategy have no effect on business performance, but financial strategy and marketing strategy do.
Pengaruh Struktur Modal, Likuiditas, Pertumbuhan Laba Dan Ukuran Perusahaan Terhadap Kualitas Laba Pada Perusahaan Sektor Pertambangan Yang Terdaftar Di BEI 2019-2021 Gunawan Aji; Nur Fidia; Vina Nur Azizah; Aisyah Amini
Jurnal Akuntan Publik Vol. 1 No. 1 (2023): Maret : Jurnal Akuntan Publik
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v1i1.208

Abstract

The purpose of this study was to determine the effect of capital structure, liquidity, profit growth, and company size on earnings quality in mining sector companies listed on the Indonesia Stock Exchange for the 2019-2021 period. Earnings Quality Variables using Quality of Income. The sample method used was purposive sampling. From the population in the Mining Sector Companies during the 2019- 2021 period, 13 companies that met the sample criteria were taken. The analytical tool used is multiple linear regression analysis. Data processing in this study used the SPSS (Statistic Package for the Social Sciens) software program 25.00 for Windows. The results showed that capital structure, profit growth, and company size had no negative and insignificant effects on earnings quality. Liquidity has a positive and significant effect on earnings quality. The influence of Capital Structure, Liquidity, Profit Growth, and Company Size together has a positive and significant effect on earnings quality in mining sector companies listed on the IDX.
Implementation of Marketing Mix on Purchasing Decisions in the Mixue Comal Drink Industry Natasya Stifani Harikha; Gunawan Aji; Ilham Ahmad Fahreza; Fina Qoif Fiana
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.14522

Abstract

This research uses a qualitative descriptive approach and collects data through interviews about relevant literature or library materials, such as books, journals and websites, related to the research subject. The beverage industry has grown rapidly in recent years. There is no worry that many investors are interested in investing in Indonesia, and mixue is one of them. The Mixue franchise company was founded in Zhengzhou, Henan Province, China, in June 1997, and sells tea drinks and soft serve ice cream. The marketing mix or marketing mix is a marketing tool that forms a strategy for the company's marketing activities to achieve the company's vision and mission in an optimal way. This writing aims to analyze how the use of Marketing Mix has an impact on the Mixue beverage industry and whether it influences purchasing decisions in this industry. The results of this research show that Mixue Comal uses a Marketing Mix system, which consists of seven marketing components including product, price, place, promotion, people, processes and facilities which have a positive impact on the beverage industry and Mixue Comal purchasing decisions.
Implementation of Marketing Mix on Purchasing Decisions in the Mixue Comal Drink Industry Natasya Stifani Harikha; Gunawan Aji; Ilham Ahmad Fahreza; Fina Qoif Fiana
Journal Of Management Analytical and Solution (JoMAS) Vol. 4 No. 1 (2024): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v4i1.14522

Abstract

This research uses a qualitative descriptive approach and collects data through interviews about relevant literature or library materials, such as books, journals and websites, related to the research subject. The beverage industry has grown rapidly in recent years. There is no worry that many investors are interested in investing in Indonesia, and mixue is one of them. The Mixue franchise company was founded in Zhengzhou, Henan Province, China, in June 1997, and sells tea drinks and soft serve ice cream. The marketing mix or marketing mix is a marketing tool that forms a strategy for the company's marketing activities to achieve the company's vision and mission in an optimal way. This writing aims to analyze how the use of Marketing Mix has an impact on the Mixue beverage industry and whether it influences purchasing decisions in this industry. The results of this research show that Mixue Comal uses a Marketing Mix system, which consists of seven marketing components including product, price, place, promotion, people, processes and facilities which have a positive impact on the beverage industry and Mixue Comal purchasing decisions.
Perencanaan Strategi Korporasi Bidang Pariwisata Pada Injourney (PT Aviasi Pariwisata Indonesia (Persero)) Gunawan Aji; Ayu Wahyuning Ragil; Mari Patun Hasanah; Naelu Sa’adah
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 2 No. 2 (2023): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v2i2.1310

Abstract

Corporate strategy is a comprehensive or integrated strategy established based on the coordination of all areas within a company. The purpose of forming an organization is to achieve goals, whether for public or private organizations. This study aims to determine the corporate strategy of the state-owned enterprise Injourney (PT Aviasi Pariwisata Indonesia) Persero. Indonesian Journey or Injourney is a state-owned holding company in the aviation and tourism industry in Indonesia under the auspices of PT Aviasi Pariwisata Indonesia (Persero). The company's function is to conduct business activities as a holding company in the tourism and supporting industries. The research method used is a qualitative method with a literature analysis approach. The results of this study show that Injourney's corporate strategy in the tourism industry focuses on developing unique products and services, where market research can be conducted to understand the needs and references of consumers in tourism products and services, strengthening business networks to ensure high-quality products and services offered to consumers, strengthening the company's branding in the market by building a strong brand image, building good relationships with consumers, and developing innovation in tourism products and services.
Co-Authors Abdillah Dwi Prasetyo Ahmad Dhia Iqbal Aisyah Aisyah Aisyah Amini Ajun Nurul Afa Al Hayu Lestari Alfina Dita Damayanti Allisa Qotrunnada Munawaroh Amalia Karimah Amelia Nabila Amilatul Khasanah Amirotul Mahfudhoh Ananda, Qori Angga Teguh Susilo Apriani, Neriza Arifa Ilmiyati Armaelis Arfani Arny Juliyanti Asih Kusuma Watie Asti Nur Wilda Ariza Astri Afifatul Khikmah As’illah Aulia Maudy Aurelya Sania Anataya Ayu Andini Ayu Wahyuning Ragil Baehaqi Burhanudin Burhanudin Citra Cahyani Citra Marsa Masithoh Zain Dian Alvianita Dina Aslamiya Anjalina Dina Azfia Karima Dinda Puspa Rosida Dini Indriyani, Dini Dini Mardiana Ditta Maulida Rahma Dwi Mutiara Eka Febrianti Elsa Tiara Erna Wahyusetianingsih Etika Alina Putri Evi Yuswijayanti Fadila Salsa Faradiva Faesal Faesal Falah, Zulfa Azni Fani Alviyanto Farah Berliana Fatkhul Minan Fifi Afista Fifi Aprilia Yulianti Fiinaa Maghfirotuzzahro Fina Qoif Fiana Fitriyani Fitriyani Giating Khoiriamal Grecia Adis Vanessa Hana Hayati Hariana Reksa Zakiyya Hasna Alifa Rosyada Hasna Huwaidah Hawa Azzah Fauziah Hayu Naila Nadzifa Hermina Pristilia Hesti Wijayanti Hilda Dwiyanti Hilda Shafira Iklim Matunasia Aci Ilham Ahmad Fahreza Ina Safarina Dewi Indah Lafati Yanul Ulum Indah Setiowati Intan Ayu Anggraini Intan Nurul Hidayatul Afiyah Isna Amaliya Ivanka Khoirunnisa Kausar Faida Rakhman Khairun Nisa Kharismatul Ulfa Kholis Zahrotin Kirana Mahardhika R. Kurniawati, Eka Laely Safa'ah Laeni Khazimah Laila Kholisa Azzahra Lailatusyifa Habibah Lia Olivia Zahara Lilis Nurrohmah Liza Septiyani Lizianil Azizah Lulu Maulida Zahra Lutfi Ma’fu Azizah Ma'rifatun Nisa Mari Patun Hasanah Marlinda Effendi Meisa Kurnia Nata Melly Yanaely Risqi Melvina Anggika Tama Metti Rahma Saniagi Mia Amelia Zahra Michelle Prajna Pramewari Miladia Nur Kamila Milatul Aini Mohammad Nur Zein Mufrodah Mufrodah Muhammad Aufal Azmi Muhammad Faqih Fahriza Muhammad Miftakhu Surur Muhammad Nabil Nabila Mufidah Zaen Nabila Oktavianti Nabilatul ‘Athifah Nada Muna Luqyana Nadia Fitriatul Khasanah Nadia Nadia Naelu Sa’adah Nafidah Nafidah Naila Abidah Naila Izati Naili Sa'idah Nailis Syafa Kamila Nailun Naja Nala Ilma Nafia Natalia Casha Natasya Stifani Harikha Nikita Norma Balistik Nisa Usifa Nova Karisma Novi Safitri Novianti Novianti Nur Fidia Nur Kholili Nur Lita Novianti Nur Rohmah Hidayati Nurris Kiyani Nurul Eka Setiani Nurul Fatihah Azmi NURUL KARIMAH Nurul kholisha Nuzul Al Rahmat Al Zaytun Pipit Fitriani Putri Indah Lestari putri, Fadya shakira Qonita Febriani Rakha Mita Artanti Ratnawati Ratnawati Regina Silfiana Reinita Anggraeni Rhetha, Syintia Amanda Riska Ayu Andini Riska Dwi Amalia Riski Nilam Sari Rizki Nurfita Wijaya Rizky Uzwatun Khasanah Rizqianti, Dina Robiatul Adawiyyah Rohayatul Akyani Rohmatun Nazilah Sabina Sukma Maulidya Saifullah, Eef Salamah, Rizqi Salsabila, Cintia Serlinda Ane Yulaicha Shafiyya Zahra Shofie Azizah Shofie Huwaidah Shyva Khofifatuz Zahro Sintiana Rizki SITI AISAH Siti Fatimah SITI FATIMAH Sri Ayu Sulistiawati Sri Mumaeni Agustina Sri Wulan Adiningsih Suciati Syifa Destya Salsabila Tegina Wardayani Titania Abilla Trisna Afriyani Ulfa Munawaroh Umi Fikriyah Umi Kholilah Ummu Najwa Vina Nur Azizah Vita Tri Indriani Wildan Dzikri Basilla Wulan Suryaningsih Yuliasari, Firda Zaidan Zulfa A Zakiyah Mubarok Zimq Marquiza