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All Journal Journal of Language and Literature Jurnal The Messenger Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Journal of Language and Literature Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Coverage: Journal of Strategic Communication Jurnal Peduli Masyarakat Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Teknologi Informasi dan Komunikasi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Magna: Journal of Aconomics, Management, and Business Jurnal Akuntansi, Manajemen dan Perbankan Syariah Jurnal Komunikasi Global Publish : Basic and Applied Research Publication on Communications JISIP UNJA (Jurnal Ilmu Sosial Ilmu Politik Universitas Jambi) Loquēla Argopuro: Jurnal Multidisiplin Ilmu Bahasa Kiwari Jurnal Dinamika Ilmu Komunikasi Lire Journal (Journal of Linguistics and Literature) Society Jurnal Pengabdian Kepada Masyarakat Argopuro : Jurnal Multidisiplin Ilmu Bahasa Jurnal Insani
Anggraeni, Diana
Universitas Pancasila
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Coverage: Journal of Strategic Communication

 1 
Pengaruh Marketing Public Relations Terhadap Citra Merek: Studi Pada Restoran Joe’s Grill Swiss-Belhotel Jeanica Christria; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.369 KB)

Abstract

Restaurant business in Indonesia is now more promising. Hanging out in restaurants has now become a teen and executive lifestyle. This increasingly tight competition makes restaurant manajer to market their restaurants, trying to instill a good brand image to consumers through public relations marketing activities needs to be done. This study aims to determine the effect of public relations marketing activities on brand image at the restaurant Joe's Grill Swiss-Belhotel Mangga Besar. Type of this research is explanative quantitative. The samples used were 61 consumers selected at random on the day of sampling. Methods Data collection using survei with questionnaires as instrument. The results of this study indicate that the variables of marketing public relations activities have a significant influence on brand image (R = 0.776) of Joe's Grill Restaurant Swiss-Belhotel Mangga Besar. The correlation level of the two variables is very strong that is 88.1%.
Pemasaran Sosial Program Peduli Gizi Balita oleh Puskesmas Bojonggede Bogor Immasyari Amruroh; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

Malnutrition’s problem is still one of the problems in Indonesia. Puskesmas Bojonggede as a health service unit in Bojonggede sub-district has made efforts to overcome by providing information about balanced nutrition informatively. Through the social marketing Care for Nutrition Toddlers Puskesmas Bojonggede intends to persuade the target audience and increase mother awareness in terms of giving nutritious food on her toddler. This study aims to describe the communication process on the social marketing of Nutrition Care of Toddlers conducted by Bojonggede Public Health Center in RW 06 Village Rawa Panjang, Bogor. Concept in this research consists of social marketing concepts, social change campaigns, and social marketing communications. This research using a qualitative descriptive research to give a detailed description about communication process on social marketing of Child Nutrition Care at RW 06 Village Rawa Panjang, Bogor. Results of this study indicate that the communication process on the social marketing of Nutritional Care of Toddlers can improve the knowledge of target adopter on balanced nutrition. But it has not been able to shape the awareness of adopter targets to voluntarily provide nutritious food for their children. This is due to the limited means and location of information dissemination on balanced nutrition, target adopter economic factors, and preoccupation of each target adopter.
Mengelola Corporate Crisis Melalui Transformasi Model Stakeholder Relations di Era Digital Helpris Estaswara; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.99 KB) | DOI: 10.35814/coverage.v9i1.1111

Abstract

Managing stakeholders in the era of digital society become more complicated and the corporate crisis is highly potential to come forward. Consequently, to develop a long-term profitable relationship with the stakeholders requires dialogue based method. However, many corporate implement stakeholder relationship model remain derived from the understanding that corporate is the centre of all stakeholders, or corporate-centric model. A new model of system-centric than proposed in order to deal with the stakeholders in the era of digital society. The model implies that the corporate will be no longer being a central of stakeholders. It means the position of the corporate being a part of the system and involve symmetrical two-way communication strategy. This paper aimed at, firstly to elaborate a social network that would be potential to create the crisis if the corporate is not implementing the system-centric model that requires the development of multi-stakeholders learning dialogues. Secondly, it also analyzed the steps should be taken into account in order to transform traditional model toward symmetrical communication model of stakeholder relationship. Furthermore, method of literature review was applied as a basis of theoretical construction on stakeholder relationship model that should be engaged in avoiding of the crisis.
Co-Authors Ahmad, Rosmalia Akbar, Muhamad Asif Maulana Amiruddin Saleh Andi Faisal Bakti & Venny Eka Meidasari Badari Burhan, Ahmad Bahtiar Efendi Dari, Putri Wulan Diah Febrina Dini Wulansari Emi Rahmawati Estaswara, Helpris Fadila, Baity Nur Fahrezy, Muhammad Adam Fernanda, Andri Firdaus, Mutia Fitri K., Dian Hidayatulloh, Wenang Hikma, Waode Erty Immasyari Amruroh Jeanica Christria Kaukab, M. Elfan Kilen, Kevin Georgy Listiyani, Della Lubis, Donal Fernado Mashadi Said Maulana Azka, Muhammad Gilang Mohamad Nuzurul Fasha Mohamad Nuzurul Fasha Muctar, Shanon Riesva Natasya Muhaimin, Achmad Imam Munanto, Gede Mustikawati Mustikawati Nabila, Nabila Nur Rahmadi, Andhi Nurhadi, Muizzu Pamungkas, Toriq Putra, Ghiri Basuki Qonita, Naila Ramadhan, Fardhal Virgiawan Rawi, Muhammad Farhan Rizky Arif Afandi Rosit, Muhamad Safira Salsabila Atsari Shanda, Billy Febriand Sigalingging, Bob Morison Siti Marwiyah Sovianti, Rina Tabitha Deborah Tabitha Deborah Tri Arie Bowo Wahdini, Morika Wanodya, Ayuning