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All Journal Agro Ekonomi Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Agribisnis JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) AL-ULUM: JURNAL SAINS DAN TEKNOLOGI Jurnal Pengabdian Al-Ikhlas Rawa Sains: Jurnal Sains STIPER Amuntai ZIRAA'AH MAJALAH ILMIAH PERTANIAN Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences PIPER Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Agrifo: Jurnal Agribisnis Universitas Malikussaleh International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Suslinawati Suslinawati
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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VALUE-ADDED ANALYSIS OF TEMPE PRODUCTION FROM SOYBEANS IN GUNTUNG PAIKAT, SOUTH BANJARBARU Defina Rozita Putri; Ana Zuraida; Suslinawati Suslinawati
AL ULUM: JURNAL SAINS DAN TEKNOLOGI Vol 11, No 3 (2025)
Publisher : UPT Publication and Journal Management, Islamic University of Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jst.v11i3.21522

Abstract

This study analyzes the value addition of soybean processing into tempe in Guntung Paikat, South Banjarbaru District, Banjarbaru City, using a case study of Mr. Suparji’s enterprise. The objective of the research was to determine output value, input value, labor utilization (measured in workdays), and to identify challenges encountered in tempe production related to value addition. A quantitative method with a case study approach was employed, conducted from March to June 2025, involving two respondents: the owner and his son as a worker. Data were analyzed descriptively, and value addition was calculated using the Hayami method. Results show that tempe production was carried out through simple processes including sorting, washing, soaking, peeling, boiling, inoculation with yeast, wrapping, and fermentation. The value addition, defined as the difference between output value, other input contributions, and input costs, was IDR 20,133 per kilogram, with a ratio of 71.90%. This high ratio indicates strong economic feasibility, as it exceeds the 40% threshold.
CHALLENGES AND STRATEGIES FOR INCORPORATING GREEN SKILLS INTO TVET PROGRAMS: INSIGHTS FROM INDONESIAN UNIVERSITY PRACTICES Amal Fathullah; Laili Savitri Noor; Ellyta; Suslinawati; Ari Jumadi Kirnadi
International Journal of Teaching and Learning Vol. 1 No. 3 (2023): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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Abstract

The need for green skills in the workforce has become increasingly evident as the world faces pressing environmental challenges and the transformative impact of the Fourth Industrial Revolution. This abstract explores the challenges and strategies involved in integrating green skills into Technical and Vocational Education and Training (TVET) programs, with a focus on Indonesian university practices. Indonesia, a country with a burgeoning economy, is keenly aware of the importance of sustainability and environmental responsibility. Indonesian universities have embraced the task of equipping students with green skills to meet the demands of a rapidly changing job market. This abstract offers insights into how these universities address the challenges this endeavor poses. The challenges of incorporating green skills into TVET programs are multifaceted, including the need to update curricula, provide relevant training, and foster a culture of sustainability. Moreover, ensuring students are prepared for emerging industries and occupations in a rapidly evolving landscape is a considerable challenge. In response to these challenges, Indonesian universities are implementing various strategies. These strategies encompass curriculum revisions that integrate sustainability principles, hands-on training in green technologies, collaboration with industry partners, and promoting eco-consciousness among students. Universities also invest in research and development to advance green technologies and practices.
MARKETING INNOVATION THROUGH SOCIAL MEDIA: A CASE STUDY OF A TECHNOLOGY COMPANY Ignatius Septo Pramesworo; Suslinawati; Ari Jumadi Kirnadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This article discusses the impact of marketing innovation through social media on the performance of technology companies. Social media marketing innovation includes the creative use of various platform features, data-driven strategies, and active interaction with customers. Through the literature results obtained, this study found that social media plays an important role in increasing brand visibility, strengthening relationships with customers, and optimising marketing decisions. The analysis showed that companies adopting this strategy experienced significant improvements in brand awareness, customer satisfaction, and operational efficiency. Thus, marketing innovation through social media drives the growth and success of technology companies in an increasingly competitive business environment.
PEMBERDAYAAN MASYARAKAT DALAM PENYEDIAAN BIBIT DURIAN BERMUTU METODE PENYAMBUNGAN TANAMAN DI WILAYAH BPP KARANG INTAN KABUPATEN BANJAR Kirnadi, Ari Jumadi; Suslinawati, Suslinawati
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 12, No 1 (2026): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v12i1.20509

Abstract

Kecamatan Karang Intan merupakan sentra produksi durian di Kabupaten Banjar. Beberapa desa penghasil buah durian tersebut antara lain adalah Desa Biih, Sungai Alang, Mali Mali, Padang Panjang, Mandiangin Barat dan Desa Mandiangin Timur. Berdasarkan pengamatan, sebagian besar pohon durian tersebut di hasilkan dari biji yang sudah berumur tua, sementara upaya peremajaan yang dilakukan sedikit sekali, itupun menggunakan bibit yang berasal dari biji, selain kualitas genetiknya menurun, juga memerlukan waktu yang lama untuk berbuah. Keterbatasan pengetahuan dan ekonomi tidak memungkinkan warga masyarakat disini melakukan peremajaan tanaman dengan menggunakan bibit durian yang berkualitas, yang berasal dari grafting. Balai Penyuluhan Pertanian (BPP) Karang Intan, tugas, fungsi serta peran BPP pada kondisi eksisting telah dilaksanakan berdasarkan ketentuan Permentan Nomor: 03/KPTS/SM.200/I/05/2019. Namun terdapat kendala dalam mengoptimalkan tugas, fungsi dan peran BPP, antara lain keterbatasan jumlah penyuluh, beban kerja petugas, manajemen administrasi dan anggaran. Pengabdian ini bertujuan agar petani di wilayah BPP Karang Intan meningkat pengetahuannya di bidang pembibitan, selain itu mau dan mampu meremajakan tanaman durian dengan menggunakan bibit yang bermutu. Metode yang digunakan kegiatan ini : pre- test dan post- test, presentasi, tanya- jawab, demontrasi, pemantauan dan pembinaan terhadap khalayak sasaran. Hasil kegiatan Pemberdayaan ini dapat meningkatkan pengetahuan dan keterampilan Petani sebesar 27,30 %. Keterlibatan dan peran serta khalayak sasaran cukup tinggi baik saat penyampaian materi, Tanya jawab, demonstrasi maupun saat pemantauan dan pembinaan, karena materi yang disampaikan sesuai dengan kebutuhan dan keinginan masyarakat. Kegiatan Pemberdayaan masyarakat ini membawa prospek yang baik bagi peningkatan kualitas dan percepatan buah durian di wilayah khalayak sasaran.
The Influence of Indonesia’s National Economic Policy on Human Resource Development in Humbang Hasundutan Regency Sigit Sugiardi; Franciskus Antonius Alijoyo; B.M.A.S. Anaconda Bangkara; Suslinawati Suslinawati; Ery Niswan
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4554

Abstract

This study is motivated by the growing importance of national economic policies in supporting human resource development at the local level, particularly in regions facing geographical limitations and constrained local capacity. The purpose of this research is to examine the influence of Indonesia’s national economic policies on human resource development in Humbang Hasundutan Regency, North Sumatra. A quantitative approach was employed, with data collected through a survey of 223 civil servants working at the local Department of Education. Multiple regression analysis was used to assess the effects of five dimensions of national economic policy, namely infrastructure development, deregulation and investment climate, downstreaming and industrialization, social welfare programs, and economic digitalization. The findings indicate that all five policy dimensions have a positive and significant effect on human resource development, with the combined model explaining 52% of the variance. Infrastructure development and social welfare programs exhibit the strongest individual effects. The study concludes that coordinated and integrated economic policy implementation plays a crucial role in enhancing human resource capacity, while also highlighting contextual challenges related to geographical accessibility, digital inclusion, and limitations in local institutional capacity.
VALUE-ADDED ANALYSIS OF TEMPE PRODUCTION FROM SOYBEANS IN GUNTUNG PAIKAT, SOUTH BANJARBARU Defina Rozita Putri; Ana Zuraida; Suslinawati Suslinawati
AL-ULUM: JURNAL SAINS DAN TEKNOLOGI Vol 11 No 3 (2025)
Publisher : UPT Publication and Journal Management, Islamic University of Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jst.v11i3.21522

Abstract

This study analyzes the value addition of soybean processing into tempe in Guntung Paikat, South Banjarbaru District, Banjarbaru City, using a case study of Mr. Suparji’s enterprise. The objective of the research was to determine output value, input value, labor utilization (measured in workdays), and to identify challenges encountered in tempe production related to value addition. A quantitative method with a case study approach was employed, conducted from March to June 2025, involving two respondents: the owner and his son as a worker. Data were analyzed descriptively, and value addition was calculated using the Hayami method. Results show that tempe production was carried out through simple processes including sorting, washing, soaking, peeling, boiling, inoculation with yeast, wrapping, and fermentation. The value addition, defined as the difference between output value, other input contributions, and input costs, was IDR 20,133 per kilogram, with a ratio of 71.90%. This high ratio indicates strong economic feasibility, as it exceeds the 40% threshold.
BRANDING AND DIGITAL MARKETING STRATEGIES FOR SMES IN BRIDGING THE MARKET GAP BETWEEN URBAN AND RURAL AREAS Suslinawati; Hadenan Towpek; Ignatius Septo Pramesworo
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 11 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20199512

Abstract

This study examines branding and digital marketing strategies as effective solutions for Micro, Small and Medium Enterprises (MSMEs) in bridging the market gap between urban and rural areas. Through a literature review, it was found that strengthening brand identity based on local wisdom, authentic storytelling and attractive visual packaging can enhance the competitiveness of rural MSME products in competitive urban markets. These branding strategies create unique differentiation through a unique selling proposition (USP) rooted in local cultural values and natural resources, building consumer trust and long-term loyalty. Meanwhile, digital marketing via social media (Instagram, TikTok), marketplaces (Shopee, Tokopedia), and simple data analytics enables MSMEs to overcome physical infrastructure limitations by gaining real-time access to the national market. The integration of local-modern content strategies, collaboration with local influencers, and the optimisation of digital payment methods such as QRIS have been shown to increase turnover by up to 300% for businesses in remote areas. The synergy between strong branding and digital distribution creates an inclusive ecosystem that empowers the rural economy. Research findings confirm that holistic digital transformation—supported by digital literacy, internet infrastructure, and stakeholder collaboration—not only reduces regional disparities but also contributes to the Sustainable Development Goals (SDGs) through economic equality and the preservation of local culture. Recommendations include mass training programmes, subsidies for rural digital access, and certification of local products to accelerate the national adoption of these strategies.
Co-Authors Afwan Sila Amal Fathullah Ana Zuraida Ari jumadi Kirnadi Arief Hidayatullah Arief Hidayatullah Ash'ari, Fuzi B.M.A.S. Anaconda Bangkara Caroline Caroline Defina Rozita Putri Dyanasari, Dyanasari Ellyta Ellyta Ery Niswan Fachrurazi Franciskus Antonius Alijoyo Fuzi Maulana Ash’ari Gusti Khairun Ni’mah Hadenan Towpek Hairun Hairun Ifada, Inda Ilma Ignatius Septo Pramesworo Ijah Ijah Ilhamiyah Inda Ilma Ifada Ita Nurcholifah Jacob, Jufri Laili Savitri Noor Mas Soedjono Masyhuri Masyhuri Mega Silvia Muhammad Ilmi Hidayat Naiyun Untung Utama Pandi Pangestu, Ridho Fahlevi Puput Andriani Redi Yana Kapisa Sapto Wibowo Saputri, Lidiana Sigit Sugiardi Tamjid, Muhammad Umar Chadhiq Yarna Hasiani Yuli Purbaningsih Zhorif, Naufal