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TRANSFORMATION OF CREATIVE ECONOMY SMEs IN KERIS PRODUCTION IN SUMENEP: PRESERVING CULTURAL HERITAGE WITHIN A SUSTAINABLE ECONOMIC FRAMEWORK Nurdiana, Fitri; Muktirrahman, Muktirrahman; Sholehah, Nadelatus; Ilwatina, Ilwatina; Maksum, Maksum
Ar Rehla: Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol. 5 No. 2 (2025)
Publisher : Faculty of Islamic Economic and Business - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ka8rs384

Abstract

Abstract: This study aims to analyze the digital transformation process of Micro, Small, and Medium Enterprises (MSMEs) in the creative economy producing keris in Sumenep, Madura, to preserve cultural heritage while promoting sustainable economic growth within Indonesia’s economic development framework. Keris craftsmen are part of the creative economy’s handicraft sub-sector, which has great potential in increasing economic added value through cultural heritage utilization. This research employs a qualitative-descriptive approach through in-depth interviews with keris craftsmen, observation of digitalization practices, and analysis of digital marketing strategies implementation in three main keris-producing sub-districts: Aeng Tong-Tong, Bluto, and Lenteng. The theoretical framework used includes Technology-Organization-Environment (TOE) for technology adoption analysis and Digital Storytelling Theory for cultural preservation through digital media. Digital transformation significantly expanded market reach by 45% and increased average transaction values from Rp 350,000 to Rp 550,000. Social media utilization achieved 12% engagement rates on TikTok, while e-commerce adoption through Tokopedia and Shopee enhanced product visibility and cultural storytelling capabilities. This study contributes to Indonesian economic development by demonstrating how cultural heritage-based MSMEs can leverage digital transformation to achieve sustainable economic growth, preserve intangible cultural heritage, and enhance Indonesia’s creative economy competitiveness in the global market. Keywords: digital transformation; MSMEs; creative economy; Sumenep keris; cultural heritage; sustainable economy Abstrak: Penelitian ini bertujuan untuk menganalisis proses transformasi digital Usaha Mikro, Kecil, dan Menengah (UMKM) ekonomi kreatif penghasil keris di Sumenep, Madura, untuk melestarikan warisan budaya sekaligus mendorong pertumbuhan ekonomi berkelanjutan dalam kerangka pembangunan ekonomi Indonesia. Pengrajin keris termasuk dalam sektor ekonomi kreatif subsektor kerajinan yang memiliki potensi besar dalam meningkatkan nilai tambah ekonomi melalui pemanfaatan warisan budaya. Penelitian ini menggunakan pendekatan kualitatif-deskriptif melalui wawancara mendalam dengan pengrajin keris, observasi praktik digitalisasi, dan analisis implementasi strategi pemasaran digital di tiga kecamatan utama penghasil keris: Aeng Tong-Tong, Bluto, dan Lenteng. Kerangka teoritis yang digunakan adalah Technology-Organization-Environment (TOE) untuk menganalisis adopsi teknologi dan Digital Storytelling Theory untuk pelestarian budaya melalui media digital. Transformasi digital secara signifikan memperluas jangkauan pasar sebesar 45% dan meningkatkan nilai rata-rata transaksi dari Rp 350.000 menjadi Rp 550.000. Pemanfaatan media sosial mencapai tingkat keterlibatan 12% di TikTok, sementara adopsi e-commerce melalui Tokopedia dan Shopee meningkatkan visibilitas produk dan kemampuan bercerita budaya. Penelitian ini berkontribusi pada pembangunan ekonomi Indonesia dengan menunjukkan bagaimana UMKM berbasis warisan budaya dapat memanfaatkan transformasi digital untuk mencapai pertumbuhan ekonomi berkelanjutan, melestarikan warisan budaya tak benda, dan meningkatkan daya saing ekonomi kreatif Indonesia di pasar global. Kata Kunci: transformasi digital; UMKM; ekonomi kreatif; keris Sumenep; warisan budaya; ekonomi berkelanjutan
EFFECT OF PSYCHOEDUCATION ON THE LEVEL OF ACADEMIC STRESS IN IMPROVING COPING STRATEGIES OF FINAL STUDENTS Anggraini, Ria; Suciati, Suciati; Herminaju, Ketjuk; Fayakun, Fayakun; Nurhidayati, Nurhidayati; Maksum, Maksum; Purnomo
Jurnal Penelitian Vol 7 No 2 (2025): JURNAL PENELITIAN
Publisher : Institut Ilmu Kesehatan Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47710/97mf8236

Abstract

Background: Students are a special group of individuals involved in tertiary education. Final-year students experience higher academic stress due to thesis, time pressure, and transition to professional life. Through the learning process, students will encounter and overcome obstacles in their educational journey. Other triggers of student stress include academic pressure, social challenges, family tensions, and financial problems. These conditions cause stress in their lives. Method: Respondents in this study were 112 students in a control group consisting of 56 respondents and an intervention group consisting of 56 respondents. The questionnaire by the Depression, Anxiety, Stress Scale (DASS) consisted of 42 statements. Research design was Quasi-Experimental with a Control Group, Pre-Post Test design with Psychoeducation intervention. Sampling technique by total sampling. Inclusion and exclusion criteria were willing respondents for this study. Result: Stress level on Final Year students in the control group pre-test and post-test results p-value is 0.567 > 0.05, indicating that the control group isn’t affected before and after intervention. And then on the intervention group pre-test and post-test intervention, results are p = Value is 0.004 < 0.005, concluding that the intervention group pre-test and post-test intervention significantly affected stress levels in final students. Conclusion: Psychoeducation is one strategy for handling academic stress, which can be applied in individual, family, and group settings, focusing on psychological education of participants regarding various problems faced in life, helping people to develop supportive environments, and developing coping skills to manage various problems.
CEISE Model: Integrating Islamic Values and Community Engagement for Service Excellence in Baitul Mal Wa Tamwil Muktirrahman, Muktirrahman; Maksum, Maksum; Sholehah, Irtifatus; Nurul Huda; Ishfaq Ahmed
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 12 No. 2 (2025): Vol. 12 No. 2 (2025)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v12i2.22215

Abstract

Baitul Mal wa Tamwil (BMT) as Islamic microfinance institutions face challenges in creating sustainable service differentiation amid increasingly intense financial sector competition. This research develops the Community-Embedded Islamic Service Excellence (CEISE) Model as a theoretical framework to understand how the integration of Islamic values and community engagement creates competitive advantages in BMT operations. Using a qualitative case study approach at BMT NU East Java Pasongsongan Branch, the study involved in-depth interviews with 10 staff members and 15 customers, observation, and document analysis. Data were analyzed using the Miles and Huberman thematic analysis framework. Findings demonstrate that CEISE Model implementation through four main dimensions: Spiritual Service Dimension (SSD), Community Integration Mechanism (CIM), Adaptive Accessibility Framework (AAF), and Sustainable Intimacy Balance (SIB) successfully creates distinctive value propositions. Service innovations such as "door-to-door service" systems (73% utilization), temporal flexibility (67% staff), and Islamic values-based approaches resulted in 89% customer retention, +73 Net Promoter Score, and 56% community participation. Integration of Islamic values (justice, trustworthiness, excellence, public interest) at every service touchpoint creates emotional bonds transcending transactional relationships. This research provides theoretical contribution through CEISE Model development filling literature gaps on service excellence in religious-cultural contexts and practically provides strategic framework for BMT service optimization.
DIGITAL DAN KNOWLEDGE SHARING MELALUI INOVASI DALAM OPTIMALISASI LAYANAN PUBLIK(Studi Empiris pada Kecamatan Se-Kabupaten Pemalang Maksum, Maksum
Innovation, Theory & Practice Management Journal Vol. 5 No. 1 (2026): January : Innovation, Theory & Practice Management Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jitpm.v5i1.3432

Abstract

Penelitian ini bertujuan untuk menganalisis peran pengembangan kompetensi digital dan knowledge sharing baik secara langsung maupun tidak langsung melalui inovasi terhadap optimalisasi layanan publik pada pegawai Kecamatan Se-Kabupaten Pemalang. Populasi yang digunakan pada penelitian ini adalah pegawai ASN sebanyak 217 responden. Sampel menggunakan rumus slovin sebanyak 141 responden. Sumber data yang digunakan data primer, dengan metode pengumpulan data kuesioner. Teknik analisis yang digunakan adalah Partial Least Square. Hasil penelitian menunjukkan bahwa pengembangan kompetensi digital berpengaruh positif dan signifikan terhadap optimalisasi layanan publik, knowledge sharing berpengaruh positif dan signifikan terhadap optimalisasi layanan publik. Pengembangan kompetensi digital berpengaruh positif dan signifikan terhadap inovasi, knowledge sharing berpengaruh positif dan signifikan terhadap inovasi. Inovasi berpengaruh positif dan signifikan terhadap optimalisasi layanan publik. Inovasi dapat memediasi pengaruh pengembangan kompetensi digital terhadap optimalisasi layanan publik dan inovasi dapat memediasi pengaruh knowledge sharing terhadap optimalisasi layanan publik.
The Moderating Effect of Religiosity on Fashion Uniqueness and Consciousness in Halal Fashion Purchase Yudha, Ana Toni Roby Candra; Huda, Nurul; Maksum, Maksum; Sherawali, Sherawali; Wijayanti, Ida
Indonesian Journal of Halal Research Vol. 6 No. 2 (2024): August
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i2.34614

Abstract

The Islamic fashion model in Indonesia continues to evolve in line with the increasing Muslim population. However, there is limited research on consumer perceptions and the role of religiosity in the context of halal fashion products. This research aims to investigate the influence of fashion uniqueness and consciousness on halal fashion purchase behavior with religiosity as a moderating variable. Halal fashion in this research emphasizes halal product standards in fashion. This research used a quantitative approach through a survey targeting Millennials and Gen Z individuals. A total of 186 respondents were obtained, deemed valid and complete. Additionally, this study used SemPLS-3 to validate hypotheses and evaluate the model. This analysis is considered appropriate as it can test several variable relationships simultaneously or in multivariate analysis. The findings of this study show that halal fashion purchase behavior is influenced by fashion uniqueness and consciousness. Both factors have a positive influence on halal fashion purchase behavior. However, religiosity does not impact halal purchase behavior, nor does it moderate the role of fashion uniqueness and consciousness variables on halal purchase behavior. It suggests that decisions to purchase halal fashion are more influenced by fashion uniqueness and awareness of its halal status rather than individual religiosity levels. This research highlights the need for a deeper understanding of consumer behavior in relation to religiosity and halal fashion, contributing to the fields of economics and social sciences.