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Journal : Indonesian Journal of Innovation Multidisipliner Research

Internal Communication Patterns in Improving Employee Performance in Macro Planning: Pola Komunikasi Internal dalam Meningkatkan Kinerja Pegawai Bidang Perencanaan Makro Howay, Fenelon; Zulaikha, Zulaikha; Abror, Dhimam
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.306

Abstract

This study aims to analyze the communication patterns applied in the Macro Planning Division of BAPPERIDA, West Papua Province to improve the effectiveness of internal communication. This study uses a descriptive qualitative approach that focuses on understanding employee behavior, perceptions, and motivations in the context of the organization. The subjects of the study consisted of employees in the Macro Planning Division of BAPPERIDA who were selected through purposive sampling based on their competencies and roles. Data collection was carried out through in-depth interviews, direct observation, and documentation studies. The results of the study indicate that internal communication in the Macro Planning Division of BAPPERIDA is running well, which is reflected in the improvement of work quality, punctuality, initiative, ability, and smooth interaction between leaders and staff. Employees have completed planning tasks, such as RKPD, RAP, and RPJMD, although there are some minor obstacles faced. Supporting factors for employee performance include discipline, understanding of tasks, and punctuality in completing work. In addition, the leadership communication approach that emphasizes good coordination and active problem-solving also facilitates task completion. This study concludes that effective communication is an important factor in achieving organizational success, with no significant obstacles found thanks to established internal communication practices. These findings underscore the importance of effective communication in optimizing organizational performance, increasing employee productivity, and creating more solid working relationships within the organization.
Strategi Komunikasi Pemasaran Sattka Basic Melalui Influencer: Membangun Citra Dan Meningkatkan Minat Konsumen Zulaikha, Zulaikha; Maella, Nurannafi Farni Syam; Farida, Farida; Astutik, Sri; Muhammad, Yuzril Fadhil
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.314

Abstract

Penelitian ini menganalisis dampak influencer marketing terhadap peningkatan penjualan dan reputasi merek Sattka Basic yang dikelola oleh Diandra Marsha. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data berupa wawancara dengan praktisi hubungan masyarakat dan influencer, observasi kampanye pemasaran, serta studi literatur. Teori yang digunakan dalam penelitian ini mencakup konsep influencer marketing, keaslian dalam pemasaran, serta perilaku konsumen dalam merespons pengaruh influencer terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa strategi pemasaran melalui influencer terbukti memberikan dampak positif terhadap penjualan dan citra merek. Kolaborasi dengan Diandra Marsha serta partisipasi selebritas Al Ghazali dan Dul Jaelani mampu meningkatkan omzet Sattka Basic hingga 2,63 miliar IDR dalam kurun waktu tujuh hari. Selain itu, reputasi merek juga mengalami peningkatan signifikan, yang ditunjukkan melalui tingginya keterlibatan audiens dalam kampanye pemasaran. Data menunjukkan bahwa terdapat 485 sesi live sales dan 945.969 likes pada video promosi yang ditayangkan.Penelitian ini menyimpulkan bahwa influencer marketing merupakan strategi yang efektif dalam meningkatkan angka penjualan sekaligus membangun citra positif suatu merek. Keberhasilan ini didukung oleh pemilihan influencer yang memiliki kredibilitas serta kedekatan dengan audiens target. Oleh karena itu, implikasi dari penelitian ini memberikan rekomendasi bagi praktisi hubungan masyarakat untuk lebih selektif dalam memilih influencer, dengan mempertimbangkan relevansi antara citra merek dan karakteristik audiens yang dituju. Dengan demikian, efektivitas strategi pemasaran dapat dioptimalkan guna mencapai hasil yang lebih maksimal.
Co-Authors Abror, Dhimam Adela iga Fapila Adha, Yusi Kesuma \ Adhitya Reza Kurniawan, Adhitya Reza Adi Putri Nur Rohmah Adiningtyas, Rachmatika Aglista Ramadhanty Agni Istighfar Paribrata, Agni Istighfar Ahmad Reza Dwi Permana Ajeng Primasari Alfarabi, Aries Cahya Alvian Adhiprasetya Amalo, Vicoas Trisula Bhakti Aminah Amirul Mustofa Andani, Meri Teri Anggit Tri Retnoningtyas Ani Nur Aeni, Ani Nur Annisa Devi Lestari Aprilianto, Arief Rezky Arif Nugraha Arif Rahman Arisanti, Riska Athira Salsabila Aulia Rizki Arjanggie Ayu Primasari Azka Mohammad Bachrul Amiq Daniel Susilo Danis Ardyansah Dewi Purnamasari, Mahardika Karunia Dewi Setyoningrum Dizon, Carl C. G. Dwinita Wulandari Faishal Rasyid Muzakki Farhan Ramadhan Farida Farida Firna Sayyidatul Qurroh 'Aini Fitra Rahmadi Ibrahim Fitriyah, Aini Fuadi, Maulana Misbahul Gunadi, Radila Putri Hana Pratiwi Burhan hardiansyah, bagus Harliantara Harliantara Hashemi Rodhian Hanum Howay, Fenelon Huriyah Huriyah, Huriyah Husni Mubarok Ibrahim Rabbani Ilham Papahan Ilmi, Ahmad Zainal Indrayanti, Erlin Intan Fadhilah, Intan Intan Ratna Pratiwi Jeska Almira Indyanti Kencana Herdianto Eling Asmara Khoirunnisa Heristin Kurniawan, Krisna Kurniawan, Krisna Luke, Luke Mabruri, Mabruri Maella, Nur’annafi Farni Syam Mafulah, Nita Maghfuroh, Mazkiyah Mia Selvina Mohammad Danu Bachtiar Muhammad Zico Muhammad, Yuzril Fadhil Nabillah, Dinda Tara Nadya Talitha Niko Ariston Depari Norasia, Yolanda Nugraha, Fauzan Ramdhan Nur Gandhi Mahesti Nurnannafi Farni Syam Maella NURUL HIKMAH Nur’annafi Farni Syam Maella Nutfi Rizki Hertina Paojan, Ahmad Paskalino Solossa, Amos Michael Ivano Paulus Basuki Hadiprajitno Petri Natalia Prafitri, Anistia Prasetyo, Iwan Joko Putri, Devi Marita Putriani, Lisa Qurroh 'Aini, Firna Sayyidatul R. A. Annisa Novitasari Rahayu Sulistiyani Rahmi Muharrina, Cut Rahmi, Putri Rauhillah, Siti Redi Panuju, Redi Regina Indraswari Susmitha Rika Juli Arta Rointan Silalahi Rosalia Erta Prawesti Sari, Febia Sari, Reny Kartika Selina Aulia Azahra Setyawan, Cahya Edi Shela Nur Fajriya Siti Azizah Sofiati SRI ASTUTIK Suntoro Suntoro Supriyatna, Dede Syam Maella, Nur’annafi Farni Sylvia, Ardheana Mega Tafrikan, Mohamad Theresia Fanny Lia Hanbo Tri Widyastuti Trisilowati Trisilowati, Trisilowati Tulmira, Julia Umar, Marwa Widianto, Didik Sugeng widiarto, Didik Sugeng Yarah, Saufa Yenni Yenni YENNY YENNY Yohanes Jefrinus Bessy