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All Journal JURNAL AKUNTANSI DAN AUDITING Diponegoro Journal of Accounting Prosiding SI MaNIs (Seminar Nasional Integrasi Matematika dan Nilai-Nilai Islami) Jurnal Studi Komunikasi AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM Jurnal Ilmiah Universitas Batanghari Jambi Zeta - Math Journal Jambura Journal of Mathematics FONDATIA Jurnal Komunikasi Profesional Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) The Indonesian Journal of Accounting Research Square : Journal of Mathematics and Mathematics Education Jurnal Media Informatika Jurnal Ekonomi Transformasi Jurnal Riset Madrasah Ibtidaiyah (JURMIA) Gemakes: Jurnal Pengabdian Kepada Masyarakat Journal of Fundamental Mathematics and Applications (JFMA) Jurnal Akuntansi dan Keuangan Indonesia Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin West Science Indonesian Journal of Innovation Multidisipliner Research Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Ekonomi, Manajemen, Akuntansi
Zulaikha Zulaikha
Departemen Akuntansi Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Loyalitas Konsumen JNE Surabaya: Korelasi antara Marketing Public Relations dan Kualitas Pelayanan Kurniawan, Krisna; Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.929 KB) | DOI: 10.25139/jkp.v2i1.911

Abstract

This research aims to know the influence of marketing public relation and service quality against customer loyalty at PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. The variables used in this study i.e. marketing public relation, service quality, and customer loyalty. The population used in this study are all the consumers who use the service delivery on PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya.As for the sampling technique used was purposive sampling technique with the total sample as many as 140 respondents. In this research analysis technique used was multiple linear regression analysis. The test results showed that the variables consist of marketing public relation, service quality effect significantly to consumer loyalty on the PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. These results indicate that the variable quality of service had a dominant influence on consumer loyalty against PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. Keywords: marketing public relation, service quality, consumer loyalty
Pengaruh citra ayu ting ting sebagai brand ambassador iklan rexona deo lotion dalam keputusan pembelian di desa karangan, trenggalek Arisanti, Riska; Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol 3 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.365 KB) | DOI: 10.25139/jkp.v3i2.2008

Abstract

In an increasingly modern era like now, business competition that occurs between one company and another is increasingly dynamic, complex and presents various challenges that must be faced by the company to capture and maintain market share. Taking top celebrities to become brand ambassadors or advertising stars is an effective way to increase purchases. Ayu Ting Ting, with all her popularity and controversy, has collaborated with Rexona to become a star ambassador for Rexona deolotion products. The image of a brand ambassador becomes one of the considerations in choosing a brand ambassador. A positive self-quality image and public trust from a celebrity who is an advertisement star or brand ambassador will further obscure the advertising products that star in it. The theory used in this study is communication theory, marketing communication, advertising, theory brand ambassadors, image and purchasing decisions. The method used in this study is quantitative research with the type of correlational quantitative research. The samples in this study were 100 female respondents in  Karangan village of Trenggalek, with a range of ages between 17 to 25. From the results of statistical calculations, it was shown that there was a significant influence on the image of Ayu Ting Ting as a brand ambassador for Rexona Deolotion's advertisement on purchasing decisions in the Karangan village of Trenggalek.Keywords: image; purchasing decision
Implementasi Kebijakan Keterbukaan Informasi Publik di Jawa Timur Tahun 2016 Zulaikha, Zulaikha; Paribrata, Agni Istighfar
Jurnal Studi Komunikasi Vol. 1 No. 2 (2017)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v1i2.168

Abstract

The public information disclosure policy has entered its 7th year of implementation since it was enacted in 2008 and began to be implemented in 2010. As with other procedures, monitoring and evaluation are required in the application so that the policy implementation does not deviate from the expected. In this Jokowi administration era, the ideas to realise open government are getting closer to the support of the development of information technology. But how is it implemented in the area? This research wants to photograph the implementation of public information disclosure policy in East Java, consisting of 38 districts/municipalities and 56 units of regional apparatus. The results of this study indicate that for the district or city government, the implementation of this information disclosure policy has been an encouraging development, but not so with the Regional Device Work Unit. Likewise, the Information Management and Documentation Officer also experienced progress although there are still shortcomings in the implementation of its duties.
Perlukah Branding pada Sekolah? Studi Kasus pada SMP Swasta di Surabaya Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.318 KB) | DOI: 10.25139/jkp.v1i2.425

Abstract

As a community-related institution directly, schools also have to create a brand for their institutions. The brand attached to the (positive) school institution will determine how its graduates are at higher school institutions and how their graduates are in the world, including in the world of work. Brand is also one of the determinants of the choice of students choose the school as a school that he chose, and make it has a favorite school predicate or not. The phenomenon that happened so far, the school has not been specifically build its brand. Nevertheless, it has been mapped in the minds of the public, which schools are favorites and which are not, word of mouth or word of mouth between students and parents. Word of mouth not only contains positive issues about the school, but also vulnerable to build a negative image and brand about the school in question. This research seeks to collect data on how the school sees its institutional branding, and what its efforts are in building its school branding. The results of this study indicate the media can not distinguish between brand building with media relaitons. Be aware of the brand, less. The three schools that became the object of research, the favorite Islamic Schools, favorite Christian schools and non-favorite private schools, show the same reality, there has been no awareness of branding.Keywords: brand, branding, school branding, media relations
Loyalitas Konsumen JNE Surabaya: Korelasi antara Marketing Public Relations dan Kualitas Pelayanan Kurniawan, Krisna; Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.929 KB) | DOI: 10.25139/jkp.v2i1.911

Abstract

This research aims to know the influence of marketing public relation and service quality against customer loyalty at PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. The variables used in this study i.e. marketing public relation, service quality, and customer loyalty. The population used in this study are all the consumers who use the service delivery on PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya.As for the sampling technique used was purposive sampling technique with the total sample as many as 140 respondents. In this research analysis technique used was multiple linear regression analysis. The test results showed that the variables consist of marketing public relation, service quality effect significantly to consumer loyalty on the PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. These results indicate that the variable quality of service had a dominant influence on consumer loyalty against PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. Keywords: marketing public relation, service quality, consumer loyalty
Pengaruh citra ayu ting ting sebagai brand ambassador iklan rexona deo lotion dalam keputusan pembelian di desa karangan, trenggalek Arisanti, Riska; Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.365 KB) | DOI: 10.25139/jkp.v3i2.2008

Abstract

In an increasingly modern era like now, business competition that occurs between one company and another is increasingly dynamic, complex and presents various challenges that must be faced by the company to capture and maintain market share. Taking top celebrities to become brand ambassadors or advertising stars is an effective way to increase purchases. Ayu Ting Ting, with all her popularity and controversy, has collaborated with Rexona to become a star ambassador for Rexona deolotion products. The image of a brand ambassador becomes one of the considerations in choosing a brand ambassador. A positive self-quality image and public trust from a celebrity who is an advertisement star or brand ambassador will further obscure the advertising products that star in it. The theory used in this study is communication theory, marketing communication, advertising, theory brand ambassadors, image and purchasing decisions. The method used in this study is quantitative research with the type of correlational quantitative research. The samples in this study were 100 female respondents in  Karangan village of Trenggalek, with a range of ages between 17 to 25. From the results of statistical calculations, it was shown that there was a significant influence on the image of Ayu Ting Ting as a brand ambassador for Rexona Deolotion's advertisement on purchasing decisions in the Karangan village of Trenggalek.Keywords: image; purchasing decision
FAKTOR – FAKTOR YANG BERPENGARUH TERHADAP AUDIT REPORT LAG (Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2017-2019) Sylvia, Ardheana Mega; Zulaikha, Zulaikha
Diponegoro Journal of Accounting Volume 11, Nomor 1, Tahun 2022
Publisher : Diponegoro Journal of Accounting

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of audit committee effectiveness, company operating size, profitability, and auditors' reputation on audit report lag in manufacturing companies listed on the Indonesia Stock Exchange in 2017-2019. The variables used in this study are audit effectiveness, company operating dimensions, profitability, and auditors' reputation as independent variables and the audit report lag as the dependent variable.This study used a purposive sampling technique with specific criteria and obtained 291 samples. Multiple linear regression analysis is the analytical method used in this study.The test results indicate that profitability has a significant negative effect on audit report delays. The effectiveness of the audit committee and the auditor's reputation have no significant effect on the delay in the audit report. In addition, the size of the company's operations also has no significant effect.
PENGARUH CORPORATE GOVERNANCE PERCEPTION INDEX TERHADAP NILAI PERUSAHAAN DAN KINERJA KEUANGAN PERUSAHAAN Alvian Adhiprasetya; Zulaikha Zulaikha
Diponegoro Journal of Accounting Volume 8, Nomor 4, Tahun 2019
Publisher : Diponegoro Journal of Accounting

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.557 KB)

Abstract

This study aims to prove the effect of the Corporate Governance Perception Index on Company Values calculated using Tobin’s Q and the Company's Financial Performance measured using Return on Assets, Return on Equity, and Earnings per Share.The object of this study is all companies listed in the 2012-2015 Corporate Governance Perception Index ranking, which are assessed by the Indonesian Institute of Corporate Governance, which is an independent institution that conducts dissemination and development activities for Good Corporate Governance in Indonesia. The data collection method used in this study was purposive sampling, which is based on predetermined criteria. The research hypothesis was analyzed using descriptive statistical analysis methods and simple linear regression with control variables.The results of statistical tests in this study indicate that the independent variable does not affect the value of the company, but it affects the company's financial performance. Then in the t test the variable Corporate Governance Perception Index has no significant effect on firm value, but significantly influences the company's financial performance.
PENGARUH CORPORATE GOVERNANCE TERHADAP PENGHINDARAN PAJAK (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia 2011-2014) Ahmad Reza Dwi Permana; Zulaikha Zulaikha
Diponegoro Journal of Accounting Volume 4, Nomor 4, Tahun 2015
Publisher : Diponegoro Journal of Accounting

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.788 KB)

Abstract

This study was conducted to establish the effect of corporate governance consisting of board size, percentage of independent commissioner, and executive’s compensation against tax avoidance. This study was a replication with a modification from the research of Minnick and Noga (2010) examining the corporate governance against tax avoidance proxied by the effective tax rate.The population of this study consists of manufacturing companies listed in Indonesia stock exchange in 2011-2014. Samples in this study consist of 83 sample from 2011, 80 sample from 2012, 76 samples from 2013, 80 samples from 2014, and 319 obsevation of financial reports of manufacturing sompanies. Hypothesis testing was conducted to analyze the data using multiple regression analysis.This study shows that corporate governance has no influence toward tax avoidance. There is no significant effet between the size of commissioner and tax avoidance, there is no percentage of commissioner and tax avoidance, and ther is no significant effect between the executive’s compensation and tax avoidance. It can be concluded that corporate governance does not have any effect of tax avoidance.
PENGARUH STRUKTUR KEPEMILIKAN, UKURAN PERUSAHAAN, DAN CAPITAL INTENSITY TERHADAP EFFECTIVE TAX RATE (ETR) (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2011-2013) Mohammad Danu Bachtiar; Zulaikha Zulaikha
Diponegoro Journal of Accounting Volume 4, Nomor 4, Tahun 2015
Publisher : Diponegoro Journal of Accounting

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.128 KB)

Abstract

This study aims to examine empirically the influence of ownership structure (managerial ownership, institutional ownership, public ownership), firm size, and capital intensity to effective tax rate (ETR). The population of this research was all companies listed on the Indonesia Stock Exchange in the period 2011-2013. Sampling was done by using purposive sampling method. There were 137 companies that fulfilled the criteria of sampling. This study used multiple linear regression analysis to examine the influence of independent variables on the dependent variable. The results of this study showed that the variable of public ownership have negative significant influence to the effective tax rate. Capital intensity showed a positive significant relationship to the effective tax rate. Meanwhile variable managerial ownership, institutional ownership and firm size did not significantly influence the effective tax rate.
Co-Authors Abror, Dhimam Adela iga Fapila Adha, Yusi Kesuma \ Adhitya Reza Kurniawan, Adhitya Reza Adi Putri Nur Rohmah Adiningtyas, Rachmatika Aglista Ramadhanty Agni Istighfar Paribrata, Agni Istighfar Ahmad Reza Dwi Permana Ajeng Primasari Alfarabi, Aries Cahya Alvian Adhiprasetya Amalo, Vicoas Trisula Bhakti Aminah Andani, Meri Teri Anggit Tri Retnoningtyas Ani Nur Aeni, Ani Nur Annisa Devi Lestari Aprilianto, Arief Rezky Arif Nugraha Arif Rahman Arisanti, Riska Athira Salsabila Aulia Rizki Arjanggie Ayu Primasari Azka Mohammad Bachrul Amiq Danis Ardyansah Dewi Purnamasari, Mahardika Karunia Dewi Setyoningrum Dwinita Wulandari Faishal Rasyid Muzakki Farhan Ramadhan Farida Farida Firna Sayyidatul Qurroh 'Aini Fitra Rahmadi Ibrahim Fitriyah, Aini Fuadi, Maulana Misbahul Gunadi, Radila Putri Hana Pratiwi Burhan hardiansyah, bagus Harliantara Harliantara Hashemi Rodhian Hanum Howay, Fenelon Huriyah Huriyah, Huriyah Husni Mubarok Ibrahim Rabbani Ilham Papahan Ilmi, Ahmad Zainal Indrayanti, Erlin Intan Fadhilah, Intan Intan Ratna Pratiwi Jeska Almira Indyanti Khoirunnisa Heristin Kurniawan, Krisna Kurniawan, Krisna Luke, Luke Mabruri, Mabruri Maella, Nur’annafi Farni Syam Mafulah, Nita Maghfuroh, Mazkiyah Mia Selvina Mohammad Danu Bachtiar Muhammad Zico Muhammad, Yuzril Fadhil Nabillah, Dinda Tara Nadya Talitha Niko Ariston Depari Norasia, Yolanda Nugraha, Fauzan Ramdhan Nur Gandhi Mahesti Nurnannafi Farni Syam Maella NURUL HIKMAH Nur’annafi Farni Syam Maella Nutfi Rizki Hertina Paojan, Ahmad Paulus Basuki Hadiprajitno Petri Natalia Prafitri, Anistia Prasetyo, Iwan Joko Putriani, Lisa Qurroh 'Aini, Firna Sayyidatul R. A. Annisa Novitasari Rahayu Sulistiyani Rahmi Muharrina, Cut Rauhillah, Siti Redi Panuju, Redi Regina Indraswari Susmitha Rika Juli Arta Rointan Silalahi Sari, Reny Kartika Selina Aulia Azahra Setyawan, Cahya Edi Shela Nur Fajriya Siti Azizah Sofiati SRI ASTUTIK Suntoro Suntoro Supriyatna, Dede Syam Maella, Nur’annafi Farni Sylvia, Ardheana Mega Tafrikan, Mohamad Theresia Fanny Lia Hanbo Tri Widyastuti Trisilowati Trisilowati, Trisilowati Tulmira, Julia Umar, Marwa Widianto, Didik Sugeng widiarto, Didik Sugeng Yarah, Saufa