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PEMBERDAYAAN UMKM ENDEK SEKAR JEPUN MELALUI STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN EKONOMI BERKELANJUTAN DI KOTA DENPASAR BALI Junitasari, Putu Diah Krisna; Irmayani, Ni Wayan Dian; Handayani, Ida Ayu Paramita; Rusadi, Ni Wayan Purnami; Sari, Desak Made Indah Paramitha; Fatmayoni, I Gusti Agung Ayu Intan; Manuaba, Ida Bagus Putra; Harthawan, I Gusti Ngurah Putra; Saputra, I Putu Abdi; Pradana, I Gede Evan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35591

Abstract

Desa Kesiman sebagai salah satu wilayah di Kota Denpasar memulai melakukan terobosan dengan dikembangkannya seni kerajinan tenun endek dengan motif unik sebagai trand mark Kota Denpasar. Di dalam perjalanannya, seni tenun endek di Desa Kesiman mengalami pasang surut terutama sekali terhadap masalah kurangnya tenaga kerja penenun yang memadai untuk memenuhi kebutuhan pasar, masih minimnya pengetahuan tentang teknik tenun yang baik dan benar termasuk didalamnya adalah teknik pewarnaan, serta belum tersosialisainya seni kerajinan tenun endek diluar kelompok. Didasarkan atas pertimbangan tersebut, maka upaya strategis melalui kegiatan PKM dapat dijadikan sebagai solusi pemecahannya. Optimalisasi produk endek sebagai langkah penguatan budaya yang memiliki multiplier effect ke berbagai aspek kehidupan baik aspek sosial, aspek budaya, maupun aspek ekonomi. Optimalisasi produk tenun tentunya tidak lepas dari berbagai permasalahan yang ada, salah satunya ialah masalah pemasaran. Penerapan strategi marketing mix diharapkan mampu menjadi problem solver atas permasalahan yang ada. Dalam pengabdian ini menggunakan Metodologi Asset Based Community-driven Development yakni sebuah pendekatan dalam pemberdayaan masyarakat sebagai upaya yang sangat menekankan pada kemandirian masyarakat dan terbangunnya suatu tatanan serta pengakuan atas potensi aset yang dimiliki oleh masyarakat itu sendiri. Hasil penelitian ini menunjukkan bahwa optimalisasi produk endek khas Kota Denpasar melalui metode marketing mix
Virtual Laboratory and Self-Efficacy in Optimizing Problem-Solving Skills: A Case in Applied Chemistry Learning in Vocational College Ida Ayu Anom, Arsani; Ida Bagus Putra Manuaba; I Ketut, Darma; M, Yusuf
JTP - Jurnal Teknologi Pendidikan Vol. 26 No. 1 (2024): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v26i1.39559

Abstract

The limitation of laboratory facilities in conducting practical chemistry learning activities has become one of the triggers for less optimal learning processes. Implementation of virtual laboratory simulation becomes a solution to overcome the limited equipment of practicum activities. It is possible to overcome some of the challenges that are currently being experienced in chemistry education by making effective use of virtual laboratories. The primary aim of this research is to investigate the impact of virtual laboratories and self-efficacy on the improvement of problem-solving skills among engineering students in the context of applied chemistry education. The research employs a quasi-experimental design to examine the impact of independent variables on dependent variables. Participants in this study are students enrolled in the Refrigeration and Air Conditioning Engineering and Utility Engineering Technology programs within the Mechanical Engineering Department of Bali State Polytechnic. The study utilized data collection instruments consisting of tests assessing problem-solving skills and questionnaires measuring self-efficacy. The current study employs analysis of covariance (ANCOVA) as a statistical method to examine the hypothesis.The hypothesis testing results show that using virtual laboratories has a better effect than problem-solving skill demonstrations when it comes to electroplating learning activities. The observed correlation between self-efficacy and improved problem-solving skills does not seem to result in a significant impact.
The Influence of Work Environment and Communication on Employee Work Motivation at Legian Beach Hotel Kuta, Indonesia Manuaba, Ida Bagus Putra; Susila, I Made Gede Darma; Dewi, Desak Made Purnama
Tourism and Hospitality Insights Vol. 1 No. 1 (2025): July
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1139

Abstract

Introduction: Human resources are a key factor in the success of the hospitality industry. One essential aspect that influences performance is employee work enthusiasm. This study investigates how the work environment and communication affect employee work enthusiasm, both individually and simultaneously, at Legian Beach Hotel Kuta. Methods: This research used a quantitative approach with a descriptive-correlational design. The population consisted of 76 employees from the Food and Beverage Department. A saturated sampling technique was applied, involving the entire population as the sample. Data were collected through structured questionnaires and analyzed using descriptive statistics and multiple linear regression with SPSS version 24.0. Results: The analysis showed that the work environment (X1) had a positive and significant partial effect on work enthusiasm. Communication (X2) also had a positive and significant partial effect. Simultaneously, the work environment and communication had a significant and positive influence on employee work enthusiasm. Conclusion: The findings indicate that both the work environment and communication are critical factors in enhancing employee enthusiasm. Hotel management is advised to improve these aspects to support employee motivation and performance. Future research is recommended to explore other potential variables that may influence work enthusiasm beyond those examined in this study.
Co-Authors A. A. Bawa Putra Amaral, Meriana Barreto Anak Agung Mas Putrawati Triningrat Angelina S Tallo Ari Andayani Ari Suryathi, Ni Made Aria, Anselmus Danus Ariesanti Tri Handayani, Ariesanti Tri Ashri Rizki Hidayati Atmaja, I Made Ari Dwi Suta Atmaja Bagus Komang Satriyasa Candra Dwipayana Hamdin Dea Emmanuel Desak Made Purnama Dewi Elfrida Magdalena Manurung Elvira, . Emmy Sahara Ezra Naibaho Fatmayoni, I Gusti Agung Ayu Intan Faturrahman Gede Wirya Kusuma Duarsa Golden, I Nyoman Gusti Ayu Putu Eka Dewi Prihantari Gusti Ngurah Sutapa Handayani, Ida Ayu Paramita Haqqika Pasha Harthawan, I Gusti Ngurah Putra I Dewa Made Sukrama I Gusti Ayu Putu Eka Dewi Prihantari I Gusti Ngurah Putra Harthawan I Ketut Agus Somia I Ketut Widiana I Ketut, Darma I M. Sumarya, I M. I Made Bakta I Made Gede Darma Susila I Made Jawi I Made Oka Adi Parwata I Made Sudarmaja I Nengah Wirajana I Nyoman Gede Arya Astawa I Nyoman Semadi I Putu Bagus Arya Pradnyana I Wayan Budi Sentana I Wayan Gede Jayanegara I Wayan Putu Sutirta Yasa I Wayan Suasnawa I Wayan Suirta I Wayan Wita I. A Raka Astiti Asih Ida Ayu Anom, Arsani Ida Ayu Ria Paramita Handayani Ida Bagus Made Asmara Dwipa Ida Bagus Made Suryatika Irma Nuraeni Salsabila Iryanti Eka Suprihatin Junitasari, Putu Diah Krisna Ketut Priya Premayanti Ketut Putu Yasa Ketut Suryana Ketut Tuti Parwati Merati Komang Ayu Triana Indah Luh Gede Anggasari Dewi M, Yusuf Made Baruna Jayadilaga N. Adiputra Ni G. A. M. Dwi Adhi Suastuti Ni Kadek Dahliani Ni Ketut Puspa Sari Ni Luh Putu Kartika Mardiani Ni Luh Rustini Ni Made Ari Suryathi Ni Made Ayu Surasmiati Ni Made Linawati Ni Made Puspawati Ni Made Suaniti Ni Nyoman Trisnawati Ni Putu Rahayu Artini Ni Wayan Dian Irmayani, Ni Wayan Dian Ni Wayan Purnami Rusadi Poniman, S. Pradana, I Gede Evan Pratama, Tohir Rendra Putrawati Triningrat, Anak Agung Mas Putri, Ni Luh Nova Dilisca Dwi Putu Diah Krisna Junitasari Rudi Wisaksana Sagung Ngurah Mayuni Saputra, I Putu Abdi Sari, Desak Made Indah Paramitha Sri Wahjuni Sudartana, I Ketut Sugeng Santoso Sukarata, I Putu Gde Suryanadi, Ni Made Sutyawan, I Wayan Eka Triningrat, Anak Agung Mas Putrawati Wibawa, I Made Dwi Surya Widiyanti, I Gusti Ayu Winly, Winly Yudith Rizkia Widyawati