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All Journal JAM : Jurnal Aplikasi Manajemen COMPETITIVENESS JOURNAL Jurnal Mirai Management Jurnal Akuntansi STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business Pendas : Jurnah Ilmiah Pendidikan Dasar Patria Artha Management Journal JURNAL MANAJEMEN BISNIS Journal of Innovation in Business and Economics Jurnal Pengabdian Dharma Laksana Al-Kharaj: Journal of Islamic Economic and Business Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmu Manajemen Profitability Journal of Community Service and Empowerment Journal La Bisecoman Jurnal Manajemen Sains dan Organisasi (JMSO) Journal La Sociale Jurnal Bisnis Mahasiswa Golden Ratio of Marketing and Applied Psychology of Business AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Amkop Management Accounting Review (AMAR) Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Ilmiah Multidisiplin Amsir IIJSE Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) International Journal of Economic Research and Financial Accounting Jurnal Social Society Indonesian Journal of Management Studies IECON: International Economics and Business Conference Journal Development Manecos Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis GoodWill Journal of Economics, Management, and Accounting
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Pengaruh literasi keuangan terhadap perilaku konsumtif : Studi kasus pada mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar, angkatan 2021 Putri, Meilin Dwi; Mappatompo, Andi; Syah, Firman
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.683

Abstract

Penelitian ini merupakan jenis penelitian bersifat kuantitatif dengan tujuan untuk mengetahui pengaruh literasi keuangan terhadap perilaku konsumtif pada mahasiswa program studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar. Sampel ini diambil dari Universitas Muhammadiyah Makassar. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif yang diperoleh dari kuesioner. Dalam penelitian ini sumber data yang digunakan dalam pengumpulan data mencakup data primer. Instrumen penelitian yang digunakan dalam penelitian ini menggunakan metode skala likert. Berdasarkan hasil penelitian data dengan menggunakan perhitungan statistik melalui aplikasi SPSS versi 25 mengenai pengaruh literasi keuangan terhadap perilaku konsumtif mahasiswa yang telah dibahas dari bab sebelumnya, maka penulis menarik kesimpulan penting yaitu literasi keuangan berpengaruh positif dan signifikan terhadap perilaku konsumtif pada mahasiswa program studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar angkatan 2021, yang artinya semakin baik literasi keuangan pada mahasiswa maka semakin baik pula perilku konsumtifnya.
Strengthening Consumer Buying Interest Through Service Quality and Product Existence and Price Nurhayati, N.; Lewangka , Oesman; Badawi, Andi Mappatompo
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.488

Abstract

MSME actors such as the Roti Bakar 19 Bandung are one of the economic institutions that contribute positively to economic growth so they need to be empowered as an integral part of the people's economy which has a strategic position, role and potential to create a national economic structure that is more balanced, developed and just (Amien & Zulkarnaen, 2022) . The aim of this research is to analyze and test the influence of price and product on perceptions of service quality at the Roti Bakar 19 Bandung in Makassar City. To analyze and test the influence of price, product, perceived service quality on consumer buying interest at the Roti Bakar 19 Bandung in Makassar City. To analyze and test the effect of price and product on consumer buying interest through perceptions of service quality at the Roti Bakar 19 Bandung in Makassar City. This type of research uses quantitative methods. This research was conducted at the Roti Bakar Bandung 19 Makassar City. Sampling used Malhotra theory by calculating 85 samples. The data collection method used in this research was by using questionnaires and interviews. Researchers used a Likert scale as a measurement scale for the questionnaire. The analysis technique used is path analysis. The results of this study indicate that the product has an insignificant positive influence on quality of service with. Price has a significant negative influence on consumer buying interest. The product has a significant positive influence on interested in buying. Service quality has a significant influence on buying interest. Price has a significant influence on consumer buying interest through service quality. The product has a positive and significant influence on Consumer buying interest through service quality.
Pengaruh Costumer Relationship Management, Keamanan Layanan terhadap Kepuasan Nasabah dan Loyalitas Nasabah dalam Penggunaan Mobile Banking pada PT. Bank Mandiri Tbk Cabang Takalar Mardaniar, Andi; Mappatompo, Andi; Romadhoni, Buyung
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2317

Abstract

This study aims to evaluate the effectiveness of targeted policies including customer relationship management, service security schemes to minimize user concerns about misuse of personal data in encouraging customer satisfaction in using mobile banking. The quantitative method approach uses a questionnaire as a source of data collection. This study used 200 respondents using the path analysis technique. The results showed that customer relationship management has a positive but insignificant effect on customer satisfaction, but service security has a significant positive effect on customer satisfaction. This finding suggests that a more consistent customer relationship management framework is essential to optimize the contribution of customer satisfaction. This study highlights the potential for highly effective customer feedback data and information management and can be used as a basis for knowing what customers need in order to achieve maximum customer satisfaction.
Role of Customer Relations Activities of PT.PLN (Persero) ULP Daya in Improving Business, Customer Satisfaction, and Assessing Service Quality Performance Mappatompo, Andi; Suarni, Agusdiwana; Indrawaty, Sri Mulyani
Jurnal Ilmu Manajemen Profitability Vol. 7 No. 2 (2023): AGUSTUS 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v7i2.11939

Abstract

The purpose of this research is to conduct a qualitative study aimed at understanding the role of PT. PLN (PERSERO) ULP DAYA in enhancing customer satisfaction and evaluating service quality performance. The sample for this study was collected from the PLN office located at Jl. Batara Bira No. 3, Pai, Kec. Biringkanaya, Makassar city. The research was conducted at PT. PLN (Persero) ULP DAYA, which serves as a benchmark for the performance of PT. PLN (Persero) ULP DAYA and involves direct interactions with customers beyond administrative aspects. The methodology employed by the author is qualitative, employing data collection techniques including interviews, observations, and literature review. The sampling technique used in this study was the snowball technique. Data analysis encompassed data reduction, data presentation, and drawing conclusions. The research findings indicate that PT. PLN (Persero) ULP DAYA demonstrates a comprehensive understanding of attitudes and benchmarks for superior service. The organization strives to uphold its commitment to consumers/customers by fostering strong customer relations. Despite encountering various challenges, the service performance delivered by PT. PLN (Persero) ULP DAYA is considered commendable and satisfying. However, the level of satisfaction bestowed upon customers has not reached its full potential and does not cover all service dimensions, which encompass reliability, responsiveness, empathy, assurance/guarantee, and physical appearance. This situation arises due to ongoing complaints and grievances voiced by customers themselves, primarily concerning the perceived incompetence and insufficient responsiveness of PT. PLN (Persero) ULP DAYA in addressing customer needs. This issue is notably related to service quality performance, particularly in terms of responsiveness and empathy.
The Effect of Work Commitment, Work Motivation, and Job Satisfaction on Employee Performance PT. Bangunindo Karya Utama Dewi Iriani; Muhammad Rusydi; Ahmad AC.; Andi Mappatompo; Muh. Ikram Idrus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7259

Abstract

This study aims to identify and analyze the influence of work commitment on employee performance, work motivation on employee performance, and job satisfaction on employee performance at PT. Bangunindo Karya Lutama. The research method used is quantitative, with data collected through a survey using questionnaires, involving a sample of 110 respondents. The data obtained were analyzed using Multiple Linear Regression Analysis to determine the relationships between the variables, utilizing the SPSS V.24 application. The results of the study indicate that: 1) Work commitment has a positive but not significant effect on employee performance, 2) Work motivation has a positive and significant effect on employee performance, and 3) Job satisfaction has a positive and significant effect on employee performance.
Exploring local business opportunities: Enterpreneurship training to foster sustainable and resilient ventures di Angkatan Belia Islam-Permai Pulau Penang Andi Mappatompo; S. Sukmawati; A. Ifayani Haanurat; Wa Ode Rayyani; Asri Jaya; Azizah Saban; Wahyudi Malik; Meily Meliyani
Journal of Community Service and Empowerment Vol. 6 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v6i1.38640

Abstract

development of small and medium enterprises, particularly among the children of migrant workers. However, there remains a gap in understanding and entrepreneurial skills among the youth, which poses a challenge in creating sustainable and resilient ventures. This activity aims to provide entrepreneurship training that empowers the youth from the Angkatan Belia Islam-PERMAI to recognize and leverage local business opportunities. The methods used in this activity include interactive training sessions, case studies, and group discussions, designed to enhance participants' knowledge and entrepreneurial skills. The results of this activity indicate that participants experienced an increase in their understanding of entrepreneurial concepts and were able to identify business opportunities that fit the local context. Additionally, this activity also strengthened the social networks among participants, which is expected to support the development of their businesses in the future. Thus, this training contributes to the creation of more sustainable and resilient ventures among migrant youth in Penang.
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA TOKO KELONTONG SINAR MAJU DI KABUPATEN BONE A. Ainin Amelia; Andi Mappatompo; Basri Basir MR
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01 Maret 2026 Publish
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.11997

Abstract

This study aims to determine and analyze the effect of product quality and service on customer satisfaction at Sinar Maju Grocery Store in Bone Regency. The research applies a quantitative approach using an associative method. Data were collected through questionnaires distributed to customers of Sinar Maju Grocery Store as respondents. The data analysis techniques used include validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of statistical software. The results indicate that product quality has a positive and significant effect on customer satisfaction. Service also has a positive and significant effect on customer satisfaction. These findings imply that the better the product quality and service provided, the higher the level of customer satisfaction. Therefore, the store needs to maintain and improve product quality and service in order to create customer loyalty amid increasingly competitive business conditions.
PENGARUH NILAI PRODUK DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PADA TOKO MR.DIY CABANG LASUSUA Andi Zaskia Ramdhani; Andi Mappatompo; Muhammad Nur Abdi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01 Maret 2026 Publish
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.11998

Abstract

This study aims to analyze the effect of product value and customer satisfaction on customer loyalty at Mr. DIY Lasusua Branch. The research uses a quantitative approach with an associative method, which seeks to determine the relationship and influence among variables. The population of this study consists of all customers of Mr. DIY Lasusua Branch, with a sample of 150 respondents selected using purposive sampling techniques. Data were collected through the distribution of questionnaires using a Likert scale. The data analysis techniques applied include validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis, assisted by SPSS software. The results of the study indicate that product value has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, and, product value and customer satisfaction have a significant effect on customer loyalty at Mr. DIY Lasusua Branch.
Pengaruh Promosi dan Inovasi Produk Terhadap Kinerja Pemasaran Melalui Citra Merek Pada UMKM Pakaian Muslimah di Kota Makassar Ummu Kalsum Rahim R; Oesman Lewangka; Andi Mappatompo
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v1i2.240

Abstract

This study aims to examine the effect of promotion and product innovation on marketing performance through brand image in Muslim clothing SMEs in Makassar City. The research was carried out at the Akhwat Sewing House in Makassar City using a quantitative approach. The sampling technique used is simple random sampling and produces 114 samples. The analysis technique used in this study is path analysis with the SEM-PLS method. The results of the study show that promotion has a positive and significant effect on brand image indicating that effective promotion can increase consumer positive perceptions of the brands offered. Product innovation has a positive and significant effect on brand image so that it is able to present innovative products from competitors. Promotion has a positive and significant effect on marketing performance so that it can increase consumer awareness of their products. Product innovation has no significant effect on marketing performance which indicates that other factors besides product innovation may be more dominant in influencing the marketing performance of these MSMEs. Brand image has a positive and significant effect on marketing performance which contributes to building consumer loyalty to the product. This study also found that brand image is able to mediate promotion on marketing performance, which means that good promotion will enhance brand image and contribute to marketing performance. Brand image is also able to mediate product innovation on marketing performance. Innovative products can build a positive brand image and enhance their marketing performance. This research recommends that MSMEs develop more effective and targeted promotion strategies, unique innovative products, and strengthen their brand image.
Developing an Integrated Marketing Communication Model to Enhance International Students’ Interest in Indonesian Sharia Investments Andi Mappatompo; A.Ifayani Haanurat; Sukmawati -; Zalkha Soraya; Sahabuddin Nanda; Muchriana Muchran; Wa Ode Rayyani; Asri Jaya; M. Yusuf K
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 10 No. 1 (2026)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v10i1.900

Abstract

This community engagement programme (INTERNATIONAL COMMUNITY SERVICE) aims to develop and implement an Integrated Marketing Communication (IMC) model to enhance international students' interest in Indonesian Sharia investment products. The programme was held at Al-Azhar University in Cairo and targeted 30 international students with educational backgrounds closely related to Islamic studies. The initiative responds to the growing potential of Indonesia's Sharia capital market and the need for effective global communication strategies to promote Islamic financial products. The programme applied a combination of educational seminars, digital campaigns, and interactive discussions designed to improve students' awareness, understanding, trust, and investment interest. A pre-test and post-test survey method was used to measure the effectiveness of the IMC approach. The results indicate significant improvements across all measured indicators. Awareness of Indonesian Sharia investment products showed the highest increase, followed by improvements in understanding of Sharia investment concepts, trust in Indonesian Sharia financial institutions, and interest in investing in Sharia-compliant products. The findings demonstrate that integrating educational content with persuasive and value-based communication is effective in promoting Islamic financial products among international students. Digital media also played an important role in reinforcing messages and sustaining engagement beyond face-to-face activities. The programme confirms that an IMC model tailored to Indonesia's cultural and religious values can serve as a practical strategy to expand the global reach of Indonesia's Sharia capital market, particularly within international academic communities. Contribution to Sustainable Development Goals (SDGs):SDG 4 : Quality Education; SDG 8 : Decent Work and Economic Growth; SDG 10 : Reduced Inequalities; SDG 12 : Responsible Consumption and Production
Co-Authors A Ifayani Haanurat A. Ainin Amelia A. Endang Maulana A. Ifyani Haanurat ABD RAHMAN RAHIM, ABD RAHMAN Abdi, Muhammad Nur Abdul Rahman Rahim Agus Salim Agusdiwana Suarni Agussalim Harrang Agustinus Ruti Ahmad AC Ahmad AC, Ahmad Ahmad AC. Akhmad, Akhmad Amran Amran Amran Andi Nurdiansyah Wahyudi Andi Zaskia Ramdhani Anggoro KR, Badawi M. Yusuf Alfian Rendra Arfan Arfan Asbahar Asbahar Aslinda Anwar Asrawan Asrawan Asri Jaya Aulia Aulia Aulia Aulia Aulia Aulia Awaliya, Nurdia Azizah Saban Basri Basir Buyung Romadhoni Chairul Ikhsan Choiriah Muslimah Nurdin Dewi Iriani Dg. Maklassa Dg. Maklassa Dg. Maklassa Erniati Erniati Erniati Erniati Fadhillah S Ramadhani Fahmi Nur Mala Firman Karim Firman syah, Firman Fitria Ariyani Haslinda Haslinda, Haslinda Hasmin, Nurul Amira Hasmiranda Hasmiranda Hasriani Hasriani Hasriani Hasriani, Hasriani Husnaeda Indrawaty, Sri Mulyani Ipahriani Rahman Ipahriani Rahman Irpan Isma Stefani Ismail Rasulong Joko Purnomo Karsinah Sidi Kartini Kartini Lewangka , Oesman Lewangka, Oesman M. Syafiie Idrus M. Yusuf K Mardaniar, Andi Margono Setiawan Markiones, Sartika Aprilia Marsila Marsila Martaleni - Meily Meliyani Mohammad Rahmat N Muchran, Muchriady Muchriady Muchran Muchriana Muchran Muchriana Muchran Muh Nur Abdi Muh. Ikram Idrus Muhaimin Muhaimin Muhammad Ikram Idrus Muhammad Nur Abdi Muhammad Rusydi Muhran, Muhriadiy Muliyadi Amir Nadia Nadia Nailah Nurjannah Nasrullah Nasrullah Nasrun Nasrun Nenny Slaviaty Nurhayati Nurhayati Nurinaya, Nurinaya Nursyamsi, Siti Nurul Ramadhani Oesman Lewangka Oesman Lewangka Putri, Meilin Dwi R, Ummu Kalsum Rahim Rahmat Wahyudi Rajib UI Sandi Ramadhani, Fadhillah S Rezky Ramadhani Aras, Amalia Ridwan Ridwan Riska Amelia Romadhoni, Buyung Rosinta Ruslan, Reka Rusni Hasni Ruti, Agustinus S. Sukmawati Sahabuddin Nanda Salama Kaplale, Salama Samsul Rizal Sarfina, Sarfina Simiati Siti Asiah Azis Siti Nursyamsi Sitti Isra Sitti Nurbaya Slaviaty, Nenny Sri Andayaningsih Sri Mulyani Indrawaty St. Subaedah Suarni, Agusdiwana Suhermin, Suhermin Sukmawati - Sulaeman Sulaeman Sulastri Sulastri Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syahrul Syahrul Syamsuddin Syamsuddin Syarthini Indrayani Syarthini Indrayani Triwati, Apriliyah Umar Nimran Ummu Kalsum Rahim R Wa Ode Rayyani Wa Ode Rayyani Wahyudi Malik Wahyudin Yahya wahyuni wahyuni Yusra Putri Zainal Yahya Idris Zalkha Soraya