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PENGARUH INOVASI DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI PRODUK BARU PADA PT. PRAPTA MAKASSAR Erniati, Erniati; Romadhoni, Buyung; Mappatompo, Andi
COMPETITIVENESS Vol. 10 No. 2 (2021): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v10i2.6597

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This study aims to determine the extent of the influence of innovation and product quality on customer satisfaction through new products. This type of research uses a quantitative approach. Data collection techniques through online questionnaires to 180 respondents. Hypothesis testing uses path analysis with the help of AMOS 21 software.The results showed that the innovation variable had a significant positive effect on new products; Product quality has a significant positive effect on new products; Innovation has a significant positive effect on customer satisfaction; Product quality has no significant positive effect on customer satisfaction; New products have a significant effect on customer satisfaction; Innovation has a significant positive effect on customer satisfaction through new products and product quality has a significant positive effect on customer satisfaction through new products. Keywords: Innovation, Product Quality, Customer satisfaction, New produduct.
PENGARUH LOKASI, PELAYANAN DAN CITRA TERHADAP GAYA HIDUP DAN MINAT BELI MASYARAKAT DI MAKASSAR MALL Ruslan, Reka; Mappatompo, Andi; Syafaruddin, Syafaruddin
COMPETITIVENESS Vol. 10 No. 2 (2021): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v10i2.6598

Abstract

This study aims to examine the effect of location, service, image, and lifestyle as moderating variables on people's buying interest in Makassar Mall. The type of research used in this research is experimental research. The research design used is a quantitative approach. This research was conducted in Makassar Mall. The number of samples in this study was 185 people who shopped at Makassar Mall. The sampling technique is accidental sampling. The instrument used in this study was a questionnaire or google form with data collection techniques, namely the provision of questionnaires. The collected data was then analyzed using descriptive statistics, inferential statistics, and path analysis. The results showed that the variables of location, service, image had a significant positive effect on lifestyle. Furthermore, the location and service variables have a significant positive effect on consumer buying interest, while the image has no significant positive effect on consumer buying interest. Furthermore, lifestyle variables have a significant effect on buying interest at Makassar Mall. The location has a significant effect on consumer buying interest through lifestyle. Meanwhile, service has a significant positive effect on consumer buying interest through lifestyle and image has a significant effect on consumer buying interest through lifestyle. Based on the results of the study, it is illustrated that the results of path analysis on 3 variables X and Y1 then the X variable (location, service, and image) affect Y (lifestyle). While the influence of X (location and service) has a significant positive effect on Y2 (consumer buying interest), while the X3 variable (image) does not affect consumer buying interest. Furthermore, for the influence of the Lifestyle variable, it was obtained that it had a significant effect on buying interest. The results of the path analysis showed that the location, service, and image variables had a significant effect on consumers' buying interest through lifestyle.Keywords: Location, Service, Image, Lifestyle, Buying Interest
ANALISIS HARGA TANDAN BUAH SEGAR KELAPA SAWIT DI KABUPATEN PASANGKAYU Hasriani, Hasriani; Romadhoni, Buyung; Mappatompo, Andi
COMPETITIVENESS Vol. 10 No. 2 (2021): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v10i2.6602

Abstract

This study aimed to determine the difference in the price of palm tree fresh fruit bunch in Pasangkayu Regency and to find out why the various traders’ behavior in giving prices to farmers. This study used qualitative research. The type of this research approach was descriptive. To determine the informants in this study was throung the snowball sampling technique. Snowball technique was a sampling method in which informants are obtained through a rolling process from one informant to another. The number of informants in this study were 8. The results showed that differences in ownership of ISPO and RSPO certificates for each palm oil company affects the price policy offered by each company. The difference in prices received by farmers was also influenced by the behavior of collectors in determining prices, each of them incurs a different amount, the costs are transportation, wage of workers, distance, quality of fruit, and operational costs as well as the amount of profit that collectors want to get. Keywords: Price, Fresh Fruit Bunches.
Principal Leadership In Improving Teacher Performance at      SMPN 1 Pasangkayu Choiriah Muslimah Nurdin; A. Ifayani Haanurat; Andi Mappatompo
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/11efjw92

Abstract

This study aims to examine how the leadership of the principal of SMPN 1 Pasangkayu can improve teacher performance. The approach used is descriptive qualitative, with data collection through interviews with the principal and teachers. The stages of data reduction, data presentation, and drawing conclusions (verification) are the stages of the data analysis process used in this study. Based on the research findings, the principal actively assists teachers in creating learning objectives, providing them with work instructions, inspiring them, and supporting their professional growth. In addition, student management and infrastructure also influence teacher performance. This study emphasizes the importance of consistent and collaborative transformative leadership in encouraging improvements in the quality of education. Based on the results of this study, it is hoped that SMPN 1 Pasangkayu will continue to strengthen participatory leadership and support teacher professional development. The principal is advised to maintain an open leadership style and respect teacher potential, while teachers are expected to be more proactive in training and professional collaboration.
Generation Z in Workplace Human Capital Development Strategy: Case Study of Private Employee Skills Gen-Z Category Firman Karim; A. Ifyani Haanurat; Andi Mappatompo
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/993j0r74

Abstract

The entry of Generation Z into the workforce brings new challenges for organizations, especially in managing human capital development strategies. The generation that grew up in the digital era has unique characteristics, such as high-tech skills, a need for recognition, and a preference for flexibility and collaboration. However, many private companies still use conventional approaches to human capital development, which are potentially irrelevant to Gen Z's expectations. This study aims to explore the perceptions of Gen Z private sector employees towards human capital development strategies implemented in the workplace. Using a descriptive qualitative approach, data was collected through observations, interviews, and questionnaires with Gen Z employees. The expected result is an in-depth understanding of Gen Z's experiences, expectations, and assessments of HR development programs, as well as the formulation of more adaptive and effective strategies. The findings are expected to be the basis of recommendations for companies in creating an inclusive work environment and supporting the productivity of the younger generation in a sustainable manner.
Analysis of the Level of Trust of Students of Universitas Muhammadiyah Makassar towards the Security of Using Qris (Quick Response Code Indonesian Standard) as a Digital Exchange Tool Husnaeda; A. Ifayani Haanurat; Andi Mappatompo
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/jzr4zb03

Abstract

The development of information and communication technology, especially in digital payment systems, has changed the way financial transactions are conducted in Indonesia. Quick Response Code Indonesian Standard (QRIS), introduced by Bank Indonesia in 2019, has become one of the popular innovations among students. This study aims to analyze the level of trust of Muhammadiyah Makassar University students in the security of using QRIS as a digital currency. The research method used is a qualitative approach with in-depth interviews and observations of students who have used QRIS. The results showed that students have a fairly high level of trust in QRIS, which is influenced by practicality factors, service provider reputation, and the influence of the social environment. Despite concerns regarding security risks, students tend to see QRIS as a safe and efficient payment solution. In conclusion, to increase user trust, continuous education and socialization regarding the security and benefits of QRIS are needed.
Risk Management Strategy in Maintaining Financial Sustainability: A Reflection on the Withdrawal of Muhammadiyah Funds from Bank Syariah Indonesia Irpan; A. Ifayani Hanurat; Andi Mappatompo
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/tgxrs385

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This study examines the risk management strategies implemented by Bank Syariah Indonesia (BSI) following the institutional fund withdrawal by Muhammadiyah in 2024. This event raised critical questions regarding BSI’s ability to maintain financial stability and uphold public trust amidst reputational risk. Employing a qualitative case study approach, the research is based on in-depth interviews with BSI management, analysis of financial reports (2023–2024), and regulatory publications. The findings reveal that BSI adopted a three- layered risk management approach—preventive, mitigative, and corrective—to stabilize liquidity, mitigate reputational impact, and strengthen stakeholder confidence. Preventive strategies included diversification of funding sources, enhancement of digital banking infrastructure, and improvement of the CASA ratio. Mitigative measures involved real-time communication, increased fee-based income, and CSR programs grounded in ESG principles. Corrective strategies comprised strengthening internal audits and evaluating systemic resilience. This study offers practical insights for Islamic banking institutions in managing socio-religious financial shocks while upholding Sharia principles and sustainability objectives.
Building Trust Through Influencers: A Qualitative Study of The Influence of Tasya Farasya on Skincare Consumer Loyalty Yusra Putri; A. Ifayani Haanurat; Andi Mappatompo
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/vgaqv014

Abstract

This study aims to explore the influence of Tasya Farasya as a beauty influencer on consumer loyalty to skincare products. Using a qualitative approach, this study examines consumer perceptions of Tasya's credibility and how the content she produces can build trust and contribute to consumer loyalty. Data were collected through in-depth interviews with informants who are active followers of Tasya Farasya and have purchased skincare products based on her recommendations. The data analysis technique used follows the Miles and Huberman model, which includes data reduction, data presentation, and checking the validity of findings through source triangulation, member checking, audit trails, and researcher involvement. The results indicate that Tasya Farasya's credibility as an influencer plays a significant role in influencing consumer purchasing decisions and building trust, which in turn increases loyalty to specific skincare brands. This study provides insight into the importance of influencers in product marketing in today's digital era.
Pengaruh literasi keuangan terhadap perilaku konsumtif : Studi kasus pada mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar, angkatan 2021 Putri, Meilin Dwi; Mappatompo, Andi; Syah, Firman
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.683

Abstract

Penelitian ini merupakan jenis penelitian bersifat kuantitatif dengan tujuan untuk mengetahui pengaruh literasi keuangan terhadap perilaku konsumtif pada mahasiswa program studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar. Sampel ini diambil dari Universitas Muhammadiyah Makassar. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif yang diperoleh dari kuesioner. Dalam penelitian ini sumber data yang digunakan dalam pengumpulan data mencakup data primer. Instrumen penelitian yang digunakan dalam penelitian ini menggunakan metode skala likert. Berdasarkan hasil penelitian data dengan menggunakan perhitungan statistik melalui aplikasi SPSS versi 25 mengenai pengaruh literasi keuangan terhadap perilaku konsumtif mahasiswa yang telah dibahas dari bab sebelumnya, maka penulis menarik kesimpulan penting yaitu literasi keuangan berpengaruh positif dan signifikan terhadap perilaku konsumtif pada mahasiswa program studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar angkatan 2021, yang artinya semakin baik literasi keuangan pada mahasiswa maka semakin baik pula perilku konsumtifnya.
Pengaruh Costumer Relationship Management, Keamanan Layanan terhadap Kepuasan Nasabah dan Loyalitas Nasabah dalam Penggunaan Mobile Banking pada PT. Bank Mandiri Tbk Cabang Takalar Mardaniar, Andi; Mappatompo, Andi; Romadhoni, Buyung
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2317

Abstract

This study aims to evaluate the effectiveness of targeted policies including customer relationship management, service security schemes to minimize user concerns about misuse of personal data in encouraging customer satisfaction in using mobile banking. The quantitative method approach uses a questionnaire as a source of data collection. This study used 200 respondents using the path analysis technique. The results showed that customer relationship management has a positive but insignificant effect on customer satisfaction, but service security has a significant positive effect on customer satisfaction. This finding suggests that a more consistent customer relationship management framework is essential to optimize the contribution of customer satisfaction. This study highlights the potential for highly effective customer feedback data and information management and can be used as a basis for knowing what customers need in order to achieve maximum customer satisfaction.
Co-Authors A Ifayani Haanurat A. Ainin Amelia A. Endang Maulana A. Ifyani Haanurat ABD RAHMAN RAHIM, ABD RAHMAN Abdi, Muhammad Nur Abdul Rahman Rahim Agus Salim Agusdiwana Suarni Agussalim Harrang Agustinus Ruti Ahmad AC, Ahmad Ahmad AC. Akhmad, Akhmad Amran Amran Andi Zaskia Ramdhani Arfan Arfan Asbahar Asbahar Asrawan , Asrawan Aulia Aulia Aulia Aulia Aulia Aulia Awaliya, Nurdia Basri Basir Chairul Ikhsan Choiriah Muslimah Nurdin Dewi Iriani Erniati Erniati Erniati Erniati Fadhillah S Ramadhani Fahmi Nur Mala Firman Karim Firman syah, Firman Haslinda Haslinda, Haslinda Hasmin, Nurul Amira Hasmiranda Hasmiranda Hasmiranda, Hasmiranda Hasriani Hasriani Hasriani Hasriani, Hasriani Husnaeda Indrawaty, Sri Mulyani Irpan Joko Purnomo Lewangka, Oesman M. Syafiie Idrus Mardaniar, Andi Margono Setiawan Markiones, Sartika Aprilia Marsila Marsila Mohammad Rahmat N Muh Nur Abdi Muh. Ikram Idrus Muhaimin Muhaimin Muhammad Nur Abdi Muhammad Rusydi Muhran, Muhriadiy Nadia Nadia Nailah Nurjannah Nasrullah Nasrullah Nasrun Nasrun Nenny Slaviaty Nursyamsi, Siti Oesman Lewangka Putri, Meilin Dwi R, Ummu Kalsum Rahim Ramadhani, Fadhillah S Reka Ruslan Ridwan Ridwan Romadhoni, Buyung Rosinta Ruslan, Reka Ruti, Agustinus Salama Kaplale, Salama Samsul Rizal Samsul Rizal Sandi, Rajib UI Sarfina, Sarfina Simiati Siti Nursyamsi Slaviaty, Nenny Sri Andayaningsih Sri Mulyani Indrawaty Suarni, Agusdiwana Sulastri Sulastri Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syahrul Syahrul Syamsuddin Syamsuddin Syarthini Indrayani Triwati, Apriliyah Umar Nimran wahyuni wahyuni Yusra Putri Zainal Yahya Idris