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All Journal Kiat Bisnis Al-Hayat: Journal of Islamic Education Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) GREENOMIKA Research Fair Unisri Jurnal Pengabdian Masyarakat Jurnal Manajemen Annals of Human Resource Management Research Jurnal Masyarakat Indonesia Widya Dharma Journal of Business Involvement International Journal of Business Jurnal Pengabdian Widya Dharma
Anis Marjukah
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengukuran Brand Knowledge Islamic Awareness, Brand Knowledge Islamic Cognitive dan Brand Trust Terhadap Brand Loyalty Masyarakat Klaten Pengguna Jasa Rumah Sakit Syariah Sri Nugroho, Arif Julianto; Marjukah, Anis; Haris, Abdul; Tasari; Santoso, Agus; Jati, Agung Nugroho
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.965

Abstract

Penelitian ini memiliki tujuan menguji anteseden brand loyalty masyarakat terhadap penerapan layanan tiga rumah sakit berbasis syariah RSUI Klaten, RSUI Cawas dan RSUI Boyolali sehingga dapat ditentukan strategi pemasaran tepat untuk meningkatkan animo masyarakat mempercayai mutu sajian layanan rumah sakit berbasis syariah. Penelitian dilakukan melalui pendekatan kuantitatif uji statistik multivariat regresi korelasi. Kebaruan riset memadukan konsep keunggulan bersaing kinerja mutu layanan kesehatan syariah melalui pengaruh Brand Knowledge Islamic Awareness, Brand Knowledge Islamic Cognitive, Brand Trust terhadap Brand Loyalty. Populasi penelitian seluruh masyarakat Klaten yang telah memakai jasa layanan di tiga RSUI. Pengambilan sampel menggunakan teknik purposive sampling sebanyak 36 responden. Tahap akhir penelitian terbentuk model dimana ketiga variabel bebas mampu memengaruhi signifikan brand loyalty dengan brand trust memiliki pengaruh paling dominan. Pihak pengelola RSUI harus mampu terus meningkatkan mutu layanan sehingga semakin kuat brand loyalty masyarakat. Kesemuanya bermuara pada tercipta daya saing masing-masing rumah sakit menjadi RS unggulan untuk menyongsong era pencapaian SDGs melalui daya saing optimal sektor kesehatan di tahun 2045
Strengthening Entrepreneurial Skills and Motivation among University Students Marjukah, Anis; Ambarsari, Dwi Wanito; Sri Nugroho , Arif Julianto; Jati, Agung Nugroho; Kuntrayanto, Oki
Involvement International Journal of Business Vol. 2 No. 3 (2025): July 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i3.132

Abstract

Entrepreneurship is increasingly promoted as a strategic response to graduate unemployment and economic inequality, particularly in developing countries. Higher education institutions are expected to foster entrepreneurial readiness among students by shaping their perceptions, stimulating interest, and building competence. This study employed a qualitative descriptive approach involving 20 purposively selected students from the Faculty of Economics and Psychology at Widya Dharma University who participated in the university’s entrepreneurship development program during 2023–2024. Data were collected through semi-structured interviews and supported by document analysis and field observations. Triangulation was applied to validate the findings. The results show that 75% of students agreed that entrepreneurship can improve welfare, while 70% viewed it as a viable alternative to formal employment. A total of 60% expressed interest in trying entrepreneurship due to adequate knowledge, and 55% were willing to start a business with institutional support. In terms of competence, 75% enjoyed creativity and innovation, and the same percentage were ready to face the risk of failure. However, only 50% believed they had the potential to be entrepreneurs. Although 60% felt unashamed to learn from others and saw student organizational involvement as beneficial, 60% also acknowledged the need for external support to achieve entrepreneurial success. These findings indicate that students’ entrepreneurial readiness is promising but still requires enhancement through practical experience and mentorship. The study proposes an integrated development model to cultivate entrepreneurial readiness by targeting three dimensions namely perception, interest, and competence.
Mapping the quality competitiveness of human resource management programs: A positioning analysis Nugroho, Arif Julianto Sri; Marjukah, Anis; Setyawanti, Dandang; Jati, Agung Nugroho; Setianingtyas, Anna Febrianty; Almasitoh, Ummu Hany
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.2834

Abstract

Purpose: This study aims to assess the quality competitiveness of Human Resource Management (HRM) departments at four universities in the Soloraya region of Indonesia through a positioning strategy based on student perceptions of service quality. Research Methodology: Using a quantitative survey method, data were collected from 400 purposively selected students. Multidimensional Scaling (MDS) analysis was applied to ten dimensions of service quality, including trust, quality of education, academic integration, social integration, and various forms of commitment. Validity and reliability tests confirmed the suitability of the instrument, and the data were processed using SPSS software. Results: The analysis revealed three competitive quadrants: Sebelas Maret University in the relatively excellent quadrant, Muhammadiyah University of Surakarta and Batik Islamic University in the challenger quadrant, and Widya Dharma University in the economic cluster quadrant. The results demonstrate clear differentiation in the competitive positioning of HRM programs, influenced by both qualitative and quantitative service quality attributes. Conclusions: Findings highlight the importance of mapping perceptions to identify institutional strengths and weaknesses. Universities with lower positioning need to improve campus facilities, academic environments, and service quality to compete with leading institutions. Limitations: The research scope was limited to four universities in the Soloraya area, and the findings rely solely on student perceptions, which may limit generalizability across other regions or disciplines. Contribution: This study contributes to higher education competitiveness research by applying MDS to HRM programs, offering a novel model for positioning analysis. The results provide strategic insights for university administrators to develop targeted marketing, resource allocation, and quality improvement strategies.
Pengenalan Destinasi Wisata Rowo Jombor Melalui Psychofest Run Pada Komunitas Running Kabupaten Klaten Anis Marjukah; Abdul Haris; Agung Nugroho Jati; Dandang Setyawanti; DB Putut Setiyadi
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 02 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i02.242

Abstract

The introduction activity of the Rowo Jombor tourist destination through the Pschofest Run aims to bring students closer to real practice in the management/governance of sports event organizations. This activity is in conjunction with the promotion activity of the new tourist destination Rowo Jombor Klaten which has been revitalized by the Central Java Provincial Government. The design of the activity is in the form of learning real practice of sports event management and tourism destination promotion practices. This activity is in collaboration with partners from the Tourism, Culture and Sports Department of Klaten Regency and the Klaten police station. Mentoring activities for the HMP Psychology student team were carried out for three full days before the implementation including: presentation of the vision, mission, objectives of the activity, activity flow, activity operation management, assistance in consulting on permits to related agencies, activity route tests were carried out through coordination with the Rowo Jombor tourist village manager. During the activity, sponsorship exploration of various institutions was carried out and at the final stage an evaluation of the activity was carried out. There was a participant satisfaction test from the results of the Psychofest Run activity management with the results of the questionnaire showing participant satisfaction and community satisfaction as well as village institutions around the Rowo Jombor tourist attraction. The outcome of the activity is obtained by the emergence of various post-activity results where students are able to become real initiators and movers of youth who are aware of tourism, aware of sports and aware of health through various events in the student's domicile area and in the village. After the Psychofest Run activity, it is necessary to carry out entrepreneurship training for village communities.
Co-Authors Abdul Hadi Abdul Haris Abdul Haris Agung Nugroho Jati Agus Santoso Ambarsari, Dwi Wanito Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Cahaya Nugrahani Dandang Setyawanti Darmawansyah, Iwan DB Putut Setiyadi DBP Setiyadi Dwi Bambang Putut Setiyadi Endang Eko Djati S Gunawan Budi Santoso Hartanto Hartati, Nuraeni Hersulastuti Ike Anisa Imam Santosa Imam Santosa Iswan Riyadi Jajang Susatya Jarot Prasetyo Kalbuana, Nawang Kuntrayanto, Oki Kusumawati, Weny M Pujo Darmo M Suranto Ningsih, Nugraheni Ariska Nisaa, Shofiyatun Oki Kuntaryanto Pratomo, Sigit Adhi Purwo Haryono Purwo Haryono Sarwono Nursito Setianingtyas, Anna Febrianty Sigit Adhi Pratomo Sri Haryanti Sri Nugroho , Arif Julianto Suhud Eko Yuwono Supratikno Suranto, Much Syska Lady Sulistyowatie Tasari Titik Purwanti Tri Utami Tri Utami Tukiyo Tukiyo Tukiyo Ummu Hany Almasitoh Winarno Heru Murjito Yundari, Yundari