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All Journal Kiat Bisnis Al-Hayat: Journal of Islamic Education JMK Jurnal Manajemen dan Kewirausahaan Journal of Psychological Perspective Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) GREENOMIKA Journal of Law, Administration, and Social Science Research Fair Unisri Jurnal Pengabdian Masyarakat Jurnal Manajemen Annals of Human Resource Management Research Jurnal Masyarakat Indonesia Public Health and Safety International Journal (PHASIJ) Jurnal Manajemen dan Pemasaran Jasa Widya Dharma Journal of Business Jurnal Keuangan dan Bisnis SURAKARTA ABDIMAS JOURNAL Involvement International Journal of Business Jurnal Pengabdian Widya Dharma JURDIASRA Jurnal Akuntansi Kontemporer Jurnal Manajemen Maranatha
Anis Marjukah
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Pengukuran Brand Knowledge Islamic Awareness, Brand Knowledge Islamic Cognitive dan Brand Trust Terhadap Brand Loyalty Masyarakat Klaten Pengguna Jasa Rumah Sakit Syariah Sri Nugroho, Arif Julianto; Marjukah, Anis; Haris, Abdul; Tasari; Santoso, Agus; Jati, Agung Nugroho
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.965

Abstract

Penelitian ini memiliki tujuan menguji anteseden brand loyalty masyarakat terhadap penerapan layanan tiga rumah sakit berbasis syariah RSUI Klaten, RSUI Cawas dan RSUI Boyolali sehingga dapat ditentukan strategi pemasaran tepat untuk meningkatkan animo masyarakat mempercayai mutu sajian layanan rumah sakit berbasis syariah. Penelitian dilakukan melalui pendekatan kuantitatif uji statistik multivariat regresi korelasi. Kebaruan riset memadukan konsep keunggulan bersaing kinerja mutu layanan kesehatan syariah melalui pengaruh Brand Knowledge Islamic Awareness, Brand Knowledge Islamic Cognitive, Brand Trust terhadap Brand Loyalty. Populasi penelitian seluruh masyarakat Klaten yang telah memakai jasa layanan di tiga RSUI. Pengambilan sampel menggunakan teknik purposive sampling sebanyak 36 responden. Tahap akhir penelitian terbentuk model dimana ketiga variabel bebas mampu memengaruhi signifikan brand loyalty dengan brand trust memiliki pengaruh paling dominan. Pihak pengelola RSUI harus mampu terus meningkatkan mutu layanan sehingga semakin kuat brand loyalty masyarakat. Kesemuanya bermuara pada tercipta daya saing masing-masing rumah sakit menjadi RS unggulan untuk menyongsong era pencapaian SDGs melalui daya saing optimal sektor kesehatan di tahun 2045
Strengthening Entrepreneurial Skills and Motivation among University Students Marjukah, Anis; Ambarsari, Dwi Wanito; Sri Nugroho , Arif Julianto; Jati, Agung Nugroho; Kuntrayanto, Oki
Involvement International Journal of Business Vol. 2 No. 3 (2025): July 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i3.132

Abstract

Entrepreneurship is increasingly promoted as a strategic response to graduate unemployment and economic inequality, particularly in developing countries. Higher education institutions are expected to foster entrepreneurial readiness among students by shaping their perceptions, stimulating interest, and building competence. This study employed a qualitative descriptive approach involving 20 purposively selected students from the Faculty of Economics and Psychology at Widya Dharma University who participated in the university’s entrepreneurship development program during 2023–2024. Data were collected through semi-structured interviews and supported by document analysis and field observations. Triangulation was applied to validate the findings. The results show that 75% of students agreed that entrepreneurship can improve welfare, while 70% viewed it as a viable alternative to formal employment. A total of 60% expressed interest in trying entrepreneurship due to adequate knowledge, and 55% were willing to start a business with institutional support. In terms of competence, 75% enjoyed creativity and innovation, and the same percentage were ready to face the risk of failure. However, only 50% believed they had the potential to be entrepreneurs. Although 60% felt unashamed to learn from others and saw student organizational involvement as beneficial, 60% also acknowledged the need for external support to achieve entrepreneurial success. These findings indicate that students’ entrepreneurial readiness is promising but still requires enhancement through practical experience and mentorship. The study proposes an integrated development model to cultivate entrepreneurial readiness by targeting three dimensions namely perception, interest, and competence.
Mapping the quality competitiveness of human resource management programs: A positioning analysis Nugroho, Arif Julianto Sri; Marjukah, Anis; Setyawanti, Dandang; Jati, Agung Nugroho; Setianingtyas, Anna Febrianty; Almasitoh, Ummu Hany
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.2834

Abstract

Purpose: This study aims to assess the quality competitiveness of Human Resource Management (HRM) departments at four universities in the Soloraya region of Indonesia through a positioning strategy based on student perceptions of service quality. Research Methodology: Using a quantitative survey method, data were collected from 400 purposively selected students. Multidimensional Scaling (MDS) analysis was applied to ten dimensions of service quality, including trust, quality of education, academic integration, social integration, and various forms of commitment. Validity and reliability tests confirmed the suitability of the instrument, and the data were processed using SPSS software. Results: The analysis revealed three competitive quadrants: Sebelas Maret University in the relatively excellent quadrant, Muhammadiyah University of Surakarta and Batik Islamic University in the challenger quadrant, and Widya Dharma University in the economic cluster quadrant. The results demonstrate clear differentiation in the competitive positioning of HRM programs, influenced by both qualitative and quantitative service quality attributes. Conclusions: Findings highlight the importance of mapping perceptions to identify institutional strengths and weaknesses. Universities with lower positioning need to improve campus facilities, academic environments, and service quality to compete with leading institutions. Limitations: The research scope was limited to four universities in the Soloraya area, and the findings rely solely on student perceptions, which may limit generalizability across other regions or disciplines. Contribution: This study contributes to higher education competitiveness research by applying MDS to HRM programs, offering a novel model for positioning analysis. The results provide strategic insights for university administrators to develop targeted marketing, resource allocation, and quality improvement strategies.
Pengenalan Destinasi Wisata Rowo Jombor Melalui Psychofest Run Pada Komunitas Running Kabupaten Klaten Anis Marjukah; Abdul Haris; Agung Nugroho Jati; Dandang Setyawanti; DB Putut Setiyadi
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 02 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i02.242

Abstract

The introduction activity of the Rowo Jombor tourist destination through the Pschofest Run aims to bring students closer to real practice in the management/governance of sports event organizations. This activity is in conjunction with the promotion activity of the new tourist destination Rowo Jombor Klaten which has been revitalized by the Central Java Provincial Government. The design of the activity is in the form of learning real practice of sports event management and tourism destination promotion practices. This activity is in collaboration with partners from the Tourism, Culture and Sports Department of Klaten Regency and the Klaten police station. Mentoring activities for the HMP Psychology student team were carried out for three full days before the implementation including: presentation of the vision, mission, objectives of the activity, activity flow, activity operation management, assistance in consulting on permits to related agencies, activity route tests were carried out through coordination with the Rowo Jombor tourist village manager. During the activity, sponsorship exploration of various institutions was carried out and at the final stage an evaluation of the activity was carried out. There was a participant satisfaction test from the results of the Psychofest Run activity management with the results of the questionnaire showing participant satisfaction and community satisfaction as well as village institutions around the Rowo Jombor tourist attraction. The outcome of the activity is obtained by the emergence of various post-activity results where students are able to become real initiators and movers of youth who are aware of tourism, aware of sports and aware of health through various events in the student's domicile area and in the village. After the Psychofest Run activity, it is necessary to carry out entrepreneurship training for village communities.
Efektivitas Terapi Perilaku Kognitif terhadap Penurunan Stres dan Keseimbangan Kehidupan-Kerja pada Ibu Menyusui yang Bekerja Selama Transisi Pascapandemi Afrah Hasna Fadhilah; Anis Marjukah
Public Health and Safety International Journal Vol. 5 No. 02 (2025): Public Health and Safety International Journal (PHASIJ)
Publisher : YCMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55642/phasij.v5i02.1150

Abstract

Masa transisi pascapandemi membawa berbagai tantangan psikososial bagi ibu menyusui yang bekerja, termasuk peningkatan stres dan ketidakseimbangan kehidupan-kerja. Tujuan: Penelitian ini bertujuan untuk mengevaluasi efektivitas terapi perilaku kognitif (CBT) dalam mengurangi stres dan meningkatkan keseimbangan kehidupan-kerja pada ibu menyusui yang bekerja. Metode: Desain penelitian quasi-eksperimental dengan pendekatan pretest-posttest dan kelompok kontrol. Sampel terdiri dari 60 ibu menyusui bekerja yang dibagi secara acak menjadi kelompok intervensi dan kelompok kontrol. Intervensi CBT diberikan selama enam sesi dalam tiga minggu. Instrumen yang digunakan meliputi Perceived Stress Scale (PSS) dan Work-Life Balance Scale (WLBS). Analisis data dilakukan menggunakan uji paired t-test dan independent t-test. Hasil: Hasil menunjukkan terdapat penurunan signifikan pada tingkat stres (p<0,01) dan peningkatan signifikan pada keseimbangan kehidupan-kerja (p<0,01) pada kelompok intervensi dibandingkan dengan kelompok kontrol. Kesimpulan: Terapi perilaku kognitif efektif dalam menurunkan tingkat stres dan meningkatkan keseimbangan kehidupan-kerja pada ibu menyusui yang bekerja selama masa transisi pascapandemi. Intervensi ini dapat diimplementasikan dalam praktik keperawatan komunitas dan kesehatan kerja.
The Moderating Effect on Community Intention to Believe in Excellent Islamic Schools Education Marjukah, Anis; Nugroho, Arif Julianto Sri; Haris, Abdul; Jati, Agung Nugroho; Almasitoh, Ummu Hany
Al-Hayat: Journal of Islamic Education Vol 8 No 1 (2024): Al-Hayat: Journal of Islamic Education
Publisher : Letiges

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35723/ajie.v8i1.507

Abstract

This research aims to describe and test the independent variables of attitude, subjective norms and self-efficacy, which can influence people's motivation to send their children to excellent Islamic primary and secondary Schools with two moderating variables, Trust and Service involvement. The research design is quantitative survey research. The sampling technique was carried out by purposive sampling. The research respondents were a community in Klaten Regency who intended to send their children to a number of excellent Islamic primary and secondary Schools, with a total number of 110 respondents. The Structural Equation Model test is used in research to simultaneously test the relationship between variables. The results of the validity, reliability and goodness of model tests are declared fit and proven that there is a direct influence of attitude values, subjective norms and cell-efficacy on intentions. The moderating test of the trust and service-involvement variables can strengthen the emotional norm attitude and self-efficacy variables on parents' choices to send their children to excellent Islamic schools. In the future, excellent Islamic schools must maintain or further increase public trust in the quality of learning services. The increasing rate of excellent Islamic primary and secondary education services leads to increasing competitive excellence.
THE VALUE RELEVANCE OF UNREALISED EARNINGS Kusuma, Marhaendra; Marjukah, Anis; Kasim, Che Manisah Mohd
Jurnal Akuntansi Kontemporer Vol. 17 No. 1 (2025)
Publisher : Widya Mandala Surabaya Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jako.v17i1.5886

Abstract

Research Purposes. To test the relevance of unrealized earnings in financial statements, the impact of implementing fair value accounting on IFRS that has been adopted by countries in Southeast Asia. Research Methods. The object of the study is financial sector companies in Indonesia, Malaysia, Singapore, the Philippines and Thailand, a sample of 156 companies, for the period 2019 – 2022 with observation data of n = 624. Hypothesis testing using multiple linear regression analysis. Research Results and Findings. Unrealized earnings, although income is ephemeral as a result of adjustment to fair value, have value relevance. However, the degree of value relevance depends on the hierarchy of fair value inputs and the possibility of being realized. Unrealized earnings from level 1 inputs and plans to be realized are more predictive and more reacted to by the market than other types. Testing the effect of unrealized earnings based on the hierarchy of fair value inputs and potential to be realized on cumulative abnormal returns as a reflection of market reaction, and on the Altman Z-Score as a reflection of the predictive power of future performance.
Pengaruh Pelatihan Pemasaran Digital Terhadap Kinerja UMKM di Masa Pandemi Covid Marjukah, Anis
Jurnal Keuangan dan Bisnis Vol. 20 No. 1 (2022): Jurnal Keuangan dan Bisnis Volume 20 Nomor 1 Maret 2022
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.09 KB) | DOI: 10.32524/jkb.v20i1.316

Abstract

Research objective to analyze the role of digital training in improving the performance of MSMEs during the Covid-19 pandemic. The history of the Indonesian economy, MSMEs, is a strengthening of the nation's economy. The Covid-19 pandemic storm, requires MSME actors to transform into the digital era in order to maintain resilience and improve their performance. Strengthening MSMEs with digital marketing training needs the government and other stakeholders. MSME actors in DIY, participants in digital marketing training are the population in this study. Sampling technique: simple random sampling, a total of 112 selected samples. SEM approach, with data processing supported by the LISREL program was used as an analytical tool.Finding that digital marketing training has a positive and significant impact on improving the performance of MSMEs.Theoretical implications provide an explanation of the role of digital marketing training in improving the performance of MSMEs. Practical implications: to improve performance, MSME actors need to implement digital marketing, starting with digital marketing training. Key words: Digital Marketing; MSME’s Performace; Training.  
PENDAMPINGAN DAN PEMBINAAN ANALIS PASAR IKM GERABAH/ KERAMIK DI DESA MELIKAN KECAMATAN WEDI KABUPATEN KLATEN Titik Purwanti; Agung N. Jati; Oki Kuntaryanto; Syarifah Aini; Luklukaningsih; Anna Febrianty; Anis Marjukah; Abdul Haris; Kun Ismawati; Endang Wulandari; Nawang Kalbuana
Surakarta Abdimas Journal Vol 2, No 1 (2023): Juli 2023
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemasaran gerabah semakin membaik dikarenakan penerus IKM tersebut yang sudah tidak gagap teknologi lagi, mereka sudah melakukan penjualan melalui berbagai media sosial, bahkan terdapat pengusaha gerabah muda yang telah mampu dan konsen terhadap penjualan gerabahnya ke luar negeri, meski standar gerabah untuk ekspor harus memenuhi syarat dan sstandar yang tinggi, sehingga membutuhkan ketelatenan juga kehati-hatian dalam pembuatannya. Permasalahan yang dialami mitra adalah 1) Desa Melikan mempunyai potensi dalam mengembangkan produk gerabah apalagi gerabah merupakan salah satu brand image Klaten (tepatnya desa Melikan Wedi), bagaimana menyiapkan strategi pemasaran yang efektif, 2) Gerabah di Desa Melikan, Kecamatan Wedi, masih berpotensi dan masih eksis keberadaannya, untuk itu perlu di dukung bagaimana pemasaran gerabah dapat ditingkatkan sehingga mempercepat pertumbuhan, 3) bagaimana agar IKM gerabah Melikan Wedi mampu bersaing dengan pesaing. Tujuan Pendampingan dan pembinaan ini adalah 1) menyiapkan strategi pemasaran yang efektif, 2) mempercepat pertumbuhan, 3) mampu bersaing dengan kompetitor. Metode yang diterapkan untuk mengatasi permasalahan mitra adalah a) memberikan bekal pendidikan pendampingan, pelatihan pembinaan agar IKM Gerabah Melikan mampu menganalis pemasarannya, b) terselenggaranya pendampingan, pelatihan cara pemasaran yang lebih baik untuk menghasilkan pemasaran yang lebih efektif, c) memberikan pelatihan kepada SDM gerabah agar mampu menguatkan SDM IKM Gerabah Melikan mampu bersaing dengan pesaing gerabah yang lain. Target dan luaran yang dicapai dalam program pendampingan dan pembinaan ini adalah memberikan identitas sebagai pengrajin gerabah yang mampu bersaing dan tetap tumbuh berkembang menjadi IKM gerabag yang solid, memberi arah dan panduan untuk memfokuskan program analis pemasaran gerabah dan pembinaan para pemangku kepentingan selain itu juga efektivitas pemasaran gerabah.
Customer response power capability to enhance marketing performance in Micro, Small and Medium Enterprises (MSME) Lukitaningsih, Ambar; Nyoman Udayana, Ida Bagus; Hadi, Syamsul; Marjukah, Anis; Evanjeli, Laurensia Aptik
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.15967

Abstract

Micro, Small, and Medium Enterprises (MSME) are of importance in the success and growth of Indonesia's national economy. These enterprises form the backbone of the workforce and their marketing performance is a key indicator of progress. However, studies by marketing experts indicate a disagreement between the outcome of market sensing capability and marketing performance. Based on several reports, a sales team that can see the market ahead of time impacts marketing personnel's performance. In contrast, other marketing experts discovered that market sensing quality does not hold such influence. Therefore, this study aimed to resolve the controversy surrounding the investigation by proposing a new concept, such as customer response quality, using a theoretical model. The participants included were 259 MSME actors in Yogyakarta, selected through purposive sampling. Furthermore, questionnaire, data were collected and analyzed using SEM. The results showed that customer orientation, learning orientation, and market sensing quality significantly and positively affected customer response quality. Among these, learning orientation has the most considerable influence. The novelty of this study is that customer response power capability had a significant positive effect on marketing performance. Meanwhile, customer orientation, learning orientation, and market sensing quality had no direct impact, therefore, it was recommended that MSME should focus on the company's ability to sense market quality, customer orientation, and learning orientation to respond to customers, and subsequently increase marketing performance.
Co-Authors Abdul Hadi Abdul Haris Abdul Haris Abidah Dwi Rahmi Satiti, Abidah Dwi Rahmi Afrah Hasna Fadhilah Agung N. Jati Agung Nugroho Jati Agus Santoso Ambar Lukitaningsih Ambarsari, Dwi Wanito Anna Febrianty Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Cahaya Nugrahani Dandang Setyawanti Darmawansyah, Iwan DB Putut Setiyadi DBP Setiyadi Dwi Bambang Putut Setiyadi Endang Eko Djati S Endang Wulandari Evanjeli, Laurensia Aptik Gunawan Budi Santoso Hartanto Hartati, Nuraeni Hersulastuti Ida Bagus Nyoman Udayana Ike Anisa Imam Santosa Imam Santosa Iswan Riyadi Jajang Susatya Jarot Prasetyo Kalbuana, Nawang Kasim, Che Manisah Mohd Kun Ismawati Kuntrayanto, Oki Kusuma, Marhaendra Kusumawati, Weny Luklukaningsih M Pujo Darmo M Suranto Ningsih, Nugraheni Ariska Nisaa, Shofiyatun Oki Kuntaryanto Pratomo, Sigit Adhi Purwaningsih, Danik Eka Purwo Haryono Purwo Haryono Ratih, Nur Rahmanti Rizky Windar Amelia Sanju Kumar Singh Sari, Hanifah Puspita Sarwono Nursito Setianingtyas, Anna Febrianty Sigit Adhi Pratomo Sri Haryanti Sri Nugroho , Arif Julianto Suhud Eko Yuwono Supratikno Suranto, Much Syamsul Hadi Syarifah Aini Syska Lady Sulistyowatie Tasari Tasari, Tasari Titik Purwanti Tri Utami Tri Utami Tukiyo Tukiyo Tukiyo Ummu Hany Almasitoh Winarno Heru Murjito Yulinda Erma Suryani Yundari, Yundari YUNIEP MUJATI SUAIDAH, YUNIEP MUJATI