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All Journal J@TI (TEKNIK INDUSTRI) MEDIA KOMUNIKASI TEKNIK SIPIL Jurnal Rekayasa Sistem Industri OPSI Jurnal Ilmiah Teknik Industri JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri Empowerment : Jurnal Pengabdian Masyarakat Dinamisia: Jurnal Pengabdian Kepada Masyarakat Conference SENATIK STT Adisutjipto Yogyakarta Angkasa: Jurnal Ilmiah Bidang Teknologi Compiler KACANEGARA Jurnal Pengabdian pada Masyarakat Jurnal Penamas Adi Buana Industri Inovatif : Jurnal Teknik Industri Journal of Appropriate Technology for Community Services Jurnal Rekayasa Industri (JRI) Jurnal Mandala Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Journal of the Community Development in Asia Journal of International Conference Proceedings Jurnal Manajemen dan Teknologi Rekayasa Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Pengabdian Masyarakat Ulil Albab
Uyuunul Mauidzoh
Institut Teknologi Dirgantara Adisutjipto
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Pembuatan Konten Promosi di Media Sosial untuk Produk Susu Kambing Etawa Zabidi, Yasrin; Nurdin, Riani; Astuti, Marni; Santoso, Prasidananto Nur; Gunawan, Gunawan; Rengganis, Esa; Mauidzoh, Uyuunul; Poerwanto, Eko; Budiwidodo, Sidik
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2026): APRIL 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i2.922

Abstract

In today's digital era, promotional activities must follow digital marketing trends. One form of digital marketing is utilizing social media to promote products. The problem faced by the Etawa Goat Milk MSME was the lack of engaging promotional content on social media to introduce the product and increase its awareness among the wider public. Utilizing social media aims to make it easier for brands to connect with customers. The solution to this problem is to create engaging promotional content for publication on social media. The goal of this activity is to create engaging promotional content for publication on Instagram posts, stories, and reels, Facebook, TikTok, and WhatsApp.
Co-Authors Agus Priyono Anggari, Dilla Dwi Antica, Melania Arrasyid, Calvin Ali Astika AyuningTyas, Astika Bangga Dirgantara Adiputra Budiwidodo, Sidik Deborah Kurniawati Edi Prasetyo Edy Prayitno Edy Prayitno Eko Poerwanto Eko Poerwanto Esa Rengganis Esa Rengganis S Esa Rengganis Sulliyartha Esa Rengganis, Esa Gunawan Gunawan Gunawan Gunawan Haris Subarjo, Abdul Hermawan S, Dedet Husna, Nuzulul Latifatul Kusumaningrum, Maria Deny Maria Asumpta deny Kusumaningrum Maria Asumpta Deny Kusumaningrum, Maria Asumpta Deny Marni Astuti Marni Astuti, Marni Nerys Lourensius L. Tarigan Nerys Lourensius Tarigan Nurdin, Riani Nurfi Ahmadi Nurfi Ahmadi, Nurfi Okto Dinaryanto Pinandhita, Lazuardy Rahendra Prattiwi, Elisabeth Anna Rahmawati, Fajar Khanif Ramadhan Rafiq Ibrahim Roviq, Muhammad Nur Rudiyanto Rudiyanto Rully Medianto S, Esa Rengganis Salam Aryanto Santoso, Prasidananto Nur Sudarmaji, Catur Suhanto Suhanto Suhanto, Suhanto Sukmawaty, Wahyu Eka Priana Sullyartha, Esa Rengganis Tarigan, Nerys Lourensius L. Utomo, Bagus Wahyu Wahyu Eka Priana Sukmawaty Wahyu S, Djarot Yasrin Zabidi yasrin zabidi Yasrin Zabidi, Yasrin Yulia Ratna Sari, Yulia Yuliani Indrianingsih Yuliani Indrianingsih