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Faqih Udin dan Jono M. Munandar Meivita Amelia
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor Jl. Agatis, Kampus IPB Dramaga, Bogor, Jawa Barat, Indonesia 16680
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Pengaruh Entrepreneurial Marketing dan Internet Marketing Pada UMKM Bawang Goreng Kabupaten Kuningan Terhadap Daya Saing Yuningsih; Tjahja Muhandri; Jono M Munandar
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.176

Abstract

This study aims to analyze the effect of internet marketing and entrepreneurial marketing on the competitive advantages of fried onion MSMEs in Kuningan Regency. The analytical method used is descriptive analysis and structural analysis with the PLS-SEM (Partial Square Least-Structural Equation Modeling) approach. The results of this study indicate that the characteristics of fried onion business actors are dominated by women as much as 67 percent, the age of the majority of business actors is in the productive age range of 30-40 years, and in general, they have a high school / vocational / MA education level and their initial job before starting a business is never or not working or housewives. The majority of business actors have the reason that the business they run follows in the footsteps of their parents/relatives and the majority of the businesses they run are 1-10 years old. SEM analysis indicates that internet marketing has a positive influence on entrepreneurial marketing and competitive advantages, as well as entrepreneurial marketing which has a positive influence on competitive advantages. Managerial implications that can be carried out by business actors are participating in skills development training using digital technology and actively using the internet to expand marketing reach. For the government by making skills development training using digital technology for marketing. Keywords: competitive advantages, entrepreneurial marketing, internet marketing, SEM PLS, SMEs
Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement Afra Nazhirah; Jono Mintarto Munandar; Ujang Sumarwan
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.330

Abstract

Celebrity endorsement on social media has become a trendy way to advertise today. Examining the effectiveness of celebrity endorsers using the familiarity variable is deemed necessary, considering the risks that arise from selecting inappropriate celebrities. It is also important to explore whether different categories lead to different responses. The aim of the study was to analyze the effect of differences in endorser familiarity and product categories on compatibility with products, attitudes towards advertisements and brands and purchase intentions of Y generation consumers in cosmetic advertisements. This research is a 2x2 factorial experimental study using Multivariate Analysis of Variance (MANOVA). There were 2 stages of the research, the first stage was the pre-test with 30 research participants to select celebrities and the second stage was the main test with 156 participants who were divided into 4 experimental groups. The results of the study stated that differences in celebrity familiarity had no effect on compatibility with products and attitudes towards brands, but had an effect on attitudes towards advertisements and purchase intentions. Differences in product categories and interactions between familiarity and categories show insignificant results. Celebrity endorsers with high or low familiarity currently both have the same potential and each endorser has its own market. Companies should increase consumer product involvement by repeating information. Keywords: attitude towards advertising and brand, endorser familiarity, experimental study, purchase intention, product categories
Effect Of Sme’s E-Readiness and Online Food Delivery Apps Adoption Toward Business Performance Reyna Nadhya Ulhaq; Jono Mintarto Munandarr; Amzul Rifin
Journal Research of Social Science, Economics, and Management Vol. 2 No. 4 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3162.595 KB) | DOI: 10.59141/jrssem.v2i04.281

Abstract

Malaysia and Indonesia, in this case, have several similarities including the non-optimal performance of SMEs and the potential of online food delivery to improve SME performance. Stated that one of the most important factors in influencing the impact of e-commerce-adoption was readiness. The purpose of this study was to understand and compare e-readiness factors that influence online food delivery apps adoption and to understand the effects of online food delivery apps adoption on SME's performance between Malaysia and Indonesia. The number of samples used in this study amounted to 70 respondents. Research using SEM PLS as a data processing tool. The findings showed that the factors that influence the level of e-commerce-adoption in Indonesia are commitment, market forces, supporting industries e-readiness, and online food delivery apps adoption while in Malaysia only market forces has a significant effect on online food delivery apps adoption. In both countries, online food delivery apps adoption is positively and significantly influential to SME’s performance with a relatively equal significance value
SME's Development: Is The Role of Women and Entrepreneurial Marketing Important? Case Study of Confection SME's in Jepara Indonesia Ahmad Khoirun Nasihin; Ma’mun Sarma; Jono Mintarto Munandar
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.25

Abstract

Micro, Small, and Medium Enterprises (MSMEs) substantially contribute to the Indonesian economy. The marketing approach using entrepreneurial marketing is an appropriate approach to apply to MSMEs. This study aims to analyze the influence of the role of women and entrepreneurial marketing on the development of MSMEs confection businesses in Jepara Regency. The data collection method used a purposive sampling technique, namely the sampling technique, by distributing questionnaires to 137 respondents. While the analysis used is a descriptive quantitative analysis and Structural Equation Modeling (SEM) analysis through the Partial Least Squares (PLS) approach. The results showed that the characteristics of women entrepreneurs, in general, have a high school level of education, the majority of respondents are of productive age, have high morale, and are a generational group born in an era of rapidly developing technological developments. The results of the PLS-SEM analysis show that the role of women has a significant and positive effect on entrepreneurial marketing. This means that the better the encouragement of the role of women, the more entrepreneurial marketing will increase. In addition, the role of women has a significant and positive effect on business development. This means that the better the role of women, the more it will increase in business development. The analysis results on entrepreneurial marketing variables have a significant and positive effect on business development. This means that the better the entrepreneurial marketing drive, the more it will improve the development of MSMEs businesses in confection businesses in Jepara. Keywords: confection, entrepreneurial marketing, MSMEs development, PLS, women entrepreneurs
Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement Afra Nazhirah; Jono M Munandar; Ujang Sumarwan
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.330

Abstract

Celebrity endorsement on social media has become a trendy way to advertise today. Examining the effectiveness of celebrity endorsers using the familiarity variable is deemed necessary, considering the risks that arise from selecting inappropriate celebrities. It is also important to explore whether different categories lead to different responses. The aim of the study was to analyze the effect of differences in endorser familiarity and product categories on compatibility with products, attitudes towards advertisements and brands and purchase intentions of Y generation consumers in cosmetic advertisements. This research is a 2x2 factorial experimental study using Multivariate Analysis of Variance (MANOVA). There were 2 stages of the research, the first stage was the pre-test with 30 research participants to select celebrities and the second stage was the main test with 156 participants who were divided into 4 experimental groups. The results of the study stated that differences in celebrity familiarity had no effect on compatibility with products and attitudes towards brands, but had an effect on attitudes towards advertisements and purchase intentions. Differences in product categories and interactions between familiarity and categories show insignificant results. Celebrity endorsers with high or low familiarity currently both have the same potential and each endorser has its own market. Companies should increase consumer product involvement by repeating information. Keywords: attitude towards advertising and brand, endorser familiarity, experimental study, purchase intention, product categories
Perbandingan Hasil Iklan Meta PT Kuliah Saham Indonesia Berdasarkan Tipe Konten dan Waktu Penerbitan: Comparative Analysis of Meta Advertising Results of PT Kuliah Saham Indonesia Based on Content Type and Publishing Time Tiara Azzahra; Jono Mintarto Munandar
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.615

Abstract

PT Kuliah Saham Indonesia is an online educational content creator about investing and trading in the stock market as a solution to increase the knowledge of the millennial generation in the field of investment and stock trading. This research aimed to determine the characteristics of audiences on the advertising results of PT Kuliah Saham Indonesia, analyze the differences in advertising results based on the type of content and advertising publishing time used by PT Kuliah Saham Indonesia, describe alternatives to the best advertising strategy of PT Kuliah Saham Indonesia based on the type of content and time of advertising issuance. The analysis methods used are descriptive analysis, Two Way Anova analysis, and Simple Additive Weighting analysis. The sample used in this study was a meta advertisement of PT Kuliah Saham Indonesia in June 2022. The results showed that there were significant differences in ad content types, no significant differences in publishing time, and there were significant interactions with content types and publishing times. In addition, content type 3 with a value of 2.84 and nighttime publishing time with a value of 2.50 is the best advertising strategy at PT Kuliah Saham Indonesia. Keywords: content type, meta ads, two way anova, simple additive weighting, PT Kuliah Saham Indonesia
THE EFFECT OF MARKET ORIENTATION AND ENTREPRENEURIAL MARKETING ON MARKET PERFORMANCE AND BUSINESS SUSTAINABILITY OF BAG CRAFT MSMES Eko Aji Putranto; Ma'mun Sarma; Jono Mintarto Munandar
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Vol 12, No 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.61982

Abstract

This study aims to investigate the effect of market orientation and entrepreneurial marketing on market performance, as well as the effect of entrepreneurial marketing and market performance on business sustainability of bag craft micro, small, and medium enterprises (MSMEs). This study was conducted using a descriptive-quantitative method, with eighty bag craft entrepreneurs serving as research participants. Questionnaires were used to collect data from the research participants over a period of thirty days. The data was analyzed using descriptive analysis and the structural equation modeling-partial least square (SEM-PLS). The results show that the market orientation and entrepreneurial marketing have a significant effect on the market performance, and so does the market performance on the business sustainability. However, the entrepreneurial marketing has no significant effect on the business sustainability. These findings imply that both market orientation and entrepreneurial marketing are essential determinants of the market orientation. Thus, the bag craft entrepreneurs must address these issues.JEL: M30, M31.
The Influence of Push-Pull-Mooring Effects on E-Wallet Customer Switching in Generation Z in DKI Jakarta Yunita, Eka; Munandar, Jono Mintarto
The South East Asian Journal of Management Vol. 17, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: This research aims to identify the characteristics of Generation Z e-wallet customers in DKI Jakarta; analyse the effect of push-pull-mooring effects on switching intention, the moderating effect of the mooring effects on the relationship between push effects and pull effects with switching intention, and the effect of switching intention on the switching behaviour of Generation Z e-wallet customers. Design/Methodology/Approach: There were 262 respondents, using non-probability sampling with the purposive sampling method. The data analysis technique used is descriptive analysis and SEM-PLS. Research Findings: The results of this study indicate that the push effects do not affect switching intention. Pull and mooring effects positively and significantly affect switching intention. Mooring effects positively and significantly affect switching intention and behaviour. Mooring effects cannot moderate the relationship between push and pull effects to switching intention. Switching intention has a positive and significant effect on switching behaviour. Theoretical Contribution/Originality: This study discusses the influence of the push-pull-mooring effect on customers switching from one e-wallet brand to another, especially in the Z generation, who are very close to technology. Managerial Implication in the South East Asian Context: To increase the pull effect to get the customer's attention back in Southeast Asia with Indonesia as a reference (provide the discount, cashback, and promotional events), increasing mooring effects by creating strong relationships with customers through the convenience and benefits provided by using an e-wallet (loyalty program, e-mail marketing, respond quickly to consumer consultations). Research Limitation & Implications: This research is limited to Generation Z and e-wallet products. Sampling in this study is also only from Jakarta.
Faktor-faktor yang Mempengaruhi Perilaku Dalam Memilih Sekolah MTs Reza Hadim Adiwiguna; Ma'mun Sarma; Jono Mintarto Munandar
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.3889

Abstract

Penelitian ini bertujuan untuk menguji pengaruh status sosial ekonomi, atribut pribadi, lingkungan dan fasilitas, kelompok referensi dan faktor akademik terhadap keputusan orang tua siswa dalam memilih sekolah MTs Al-Arifin Rahuning. Sampel pada penelitian ini adalah seluruh orang tua siswa yang bersekolah di MTs Al-Arifin Rahuning. Jumlah siswa yang bersekolah di MTs Al-Arifin Rahuning adalah 101 siswa. Data diolah dan dianalisis menggunakan Metode Structural Equation Model (SEM) digunakan untuk menguji hipotesis dengan menggunakan program Partial Least Squares (PLS) versi 3.0. Berdasarkan hasil analisis dapat ditarik kesimpulan bahwa status sosial ekonomi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa. Atribut pribadi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa memilih Kelompok referensi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa dan Lingkungan dan fasilitas tidak berpengaruh positif dan signifikan terhadap keputusan orang tua. Terdapat pengaruh gender dan pendapatan yang memoderasi kelompok referensi terhadap keputusan orang tua siswa memilih
Study of Mobile Operator Readiness Measurement in Indonesia for 5G Technology Deployment Sri Ariyanti; Alim Setiawan Slamet; Jono M Munandar
Buletin Pos dan Telekomunikasi Volume 19 Issue 2 (2021)
Publisher : Centre for Research and Development on Resources, Equipment, and Operations of Posts and I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/bpostel.2021.190203

Abstract

The readiness of mobile operators in implementing 5G technology is essential in providing an overview for the government regarding the level of readiness of mobile operators so that they can provide input for policies that the government will issue regarding the deployment of 5G technology in Indonesia. This study aims to measure the level of readiness of mobile operators in 5G technology deployment. The research method by measuring the readiness index of mobile operators includes infrastructure, spectrum, demand, revenue, and ARPU. Research data is secondary data obtained from the Ministry of Communication and Information Technology. The results showed that PT. Telkomsel is the readiest to deploy 5G in Indonesia. For the next rank, namely PT. XL-Axiata, PT. Indosat, PT. Smartfren, H3I, and the last one is PT. Sampoerna Telekomunikasi Indonesia (STI).
Co-Authors Abdul Basith Abdul Kohar Irwanto Abdul Rashid Aditya Pandu Nugraha Afra Nazhirah agung setiawan Agustina Setiyawati Ahmad Khoirun Nasihin Ahmad Khoirun Nasihin Akmalia Zahra Ambar Rukmi Dyah Kusumawardani Amzul Rifin Anggara, Muhamad Rafi Aprilia Kusumastuti Aprilia Kusumastuti Ariansyah Ariansyah Asep Hapidin Ayu Ningsetya Mardika Riskhi Bagus Sartono Basith, Abdul Cinde Triatmoko Deviany Amanda Rizki Dharmawan Santoso Dinda Emmy Gusti Sofhia Dyah Tri Lestari Eka Yunita, Eka Eko Aji Putranto Eko Ruddy Cahyadi Eria Putri, Angghina Fauzi, Luthfi Faishal Fety Nurlia Muzayanah Fredie Pratama Fu Jing Yi Galura Aqila Cakra Gendut Suprayitno Gumbira Said Hanum, Nikmah Hardiana Widyastuti Hartrisari Hardjomidjojo Hasanah, Hibatul I Ketut Suada I Made Sumertajaya Ifan Hernata Sembiring Irfan Syauqi Beik JAENAL EFFENDI Jasiulewicz, Anna Joko Purwono Kartikawati, Windha Dwi Khairiyah Kamilah Komala Sari Linda Fitriani Ma'mun Sarma Ma'mun Sarma Ma'mun Sarma Machfud Machfud Maulida, Annisaturrahmah Ma’mun Sarma Ma’mun Sarma Mimin Aminah Mokhamad Syaefudin Andrianto Muhammad Nur Aidi Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhamad Najib Munthe, Ribka Cynthia F. Musa Hubeis Nadhry Nadirman Nesti Handayani Nisa Zahra Nur Majdina Nurullah Sururi Afif Panlevi, Sandi Puspanegara, Ladia Qital, Dari Aulia Restutiani, Meila Rosanty Reyna Nadhya Ulhaq Reza Hadim Adiwiguna Ribka Cynthia F. Munthe Ribka Cynthia Munthe Rizal , Fikri Samsu Saniatun Nurhasah Sarma, Ma’mun Setio Pramono Silvia Dewi Sagita Andik Siti Ismi Diningty Fauzi Siti Maharani Chairunnisa Slamet Budijanto Slamet, Alim Setiawan Sri Ariyanti Suherman Suherman Sukiswo Dirdjosuparto Syamsidar Syamsidar Syamsidar Syamsidar Syarifuddin Nur Tajuddin Bantacut Tiara Azzahra Tjahja Muhandri Ujang Sumarwan Ulhaq, Reyna Nadhya Wiwin Nurhasanah Worapishet, Thirarut Y.E. Hermawan Yani Nurhadryani Yanthi, Evy Rusmanida Yuhanna Aftika Yuningsih Zainati Fakhrina