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Faqih Udin dan Jono M. Munandar Meivita Amelia
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor Jl. Agatis, Kampus IPB Dramaga, Bogor, Jawa Barat, Indonesia 16680
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PENGARUH SEPULUH EKUITAS MEREK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN SEPATU BATA BERDASARKAN SIKAP KONSUMEN Ambar Rukmi Dyah Kusumawardani; Jono M. Munandar; Mukhamad Najib
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.976 KB) | DOI: 10.22441/mix.2018.v8i2.007

Abstract

Abstract. Bata shoes was the first top brand Indonesia in 2015-2017,  however, Bata’s selling rate come through decreased. The purpose of this study was to analyze brand equity ten influence towards purchase intention and purchase decision. Technique of sampling method in this research was quota purposive sampling. Total sample size was 200 respondents. Data were analyzed using descriptive statistic and Structural Equation Model (SEM) version 3.2.1 SMART PLS. This study shows that purchase intention of hedonistic consumers is influenced by brand awareness, brand associations, and brand loyalty. Purchase intention has influence on current purchase and future purchase. Current purchases of hedonistic consumers has influence on future purchases. Purchase intention of utilitarian consumers is influenced by perceived quality and brand loyalty. Meanwhile, purchase intention affects current purchase. In addition, future purchases of utilitarian consumers is influenced by current purchases. Thus, the results of this research would benefit to PT Bata, Tbk as considerating on formulating strategy of strong brand building in increasing sale and facing market competition
Pilkada Amidst a Pandemic: The Role of The Electronic Word of Mouth in Political Brand and Voting Intention Linda Fitriani; Jono M Munandar; Ujang Sumarwan
Jurnal Ilmu Sosial dan Ilmu Politik Vol 25, No 1 (2021): July
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsp.63986

Abstract

The Regional Head Election campaign frequently uses electronic Word of Mouth (eWOM) communication because of social media's growth and the Covid-19 pandemic that took place during the election year. In commercial brands, eWOM impact has influence brand equity and purchase decisions. However, in political brands, this has not been proven. Therefore, by using the regional head candidate of Purbalingga Regency as a political brand, this study examines the effect of eWOM on developing candidate brand equity and relates it to voting intention. Brand equity using a brand pyramid model with brand equity forming variables consisting of a candidate brand awareness, a candidate brand performance-imagery, a candidate brand judgment-feelings, and a candidate brand resonance. The study involved 260 respondents who are people of Purbalingga Regency who may vote and use social media. The sampling method used was purposive sampling by conducting direct interviews with respondents. Data were analyzed using Structural Equation Model Partial Least Square (SEM PLS) analysis. The results showed that electronic Word of Mouth has a positive and significant effect on brand equity development variables. Developing brand equity affects the voting intention on candidate brand awareness and candidate brand resonance. The Result of this study found electronic Word of Mouth to have no direct influence on voting intention.
MODEL KELEMBAGAAN PENELUSURAN PASOKAN BAHAN BAKU INDUSTRI GELATIN DARI KULIT SAPI Syarifuddin Nur; Gumbira Said; Jono Munandar; Machfud Machfud
AGRITEXTS: Journal of Agricultural Extension Vol 28, No 2 (2010): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2790.275 KB) | DOI: 10.20961/agritexts.v28i2.43668

Abstract

In the provision of product for halal quality, there were several criterias that must be met in terms of the types of materials or substances (material), the procedure of preparation and how to get it. Products that was studied were cattle hides, but these products were not automatically considered as halal products, without a tracking process and standardization using applied halal standard, even though the origin of these raw material of products do not infringe the requirements of halal. To perform a traceability gelatin raw materials, a system was needed which allows the user to obtain information about the origin of raw materials and the quality process at every stage to the finished · products effectively. Tracking system (traceability system) involved several parties, who have different needs and goals in the process of providing raw materials. Therefore institutional systems engineering was needed to manage the tracking process and bridge the procurement of gelatine raw materials, in order to guarantee the quality of products. It can be used to facilitate the industry and users to create a gelatine standard quality such as standardization of halal quality. The purpose of this study was to formulate the institutional tracking model of raw material for gelatin industrial from cattle hide based on various criteria and assessment of experts. The method used in this study were Interpretative Structural  Madding (ISM) to formulate an institutional tracking model of raw material for gelatine industrial from cattle hide efficiently, Analytical Hirarchy Process (AHP) to select the traceability strategy of raw materials for gelatine industrial from cattle hide, and Data Envelopment Analysis (DEA). to analyze optimal performance of the selected model. The results of this study was key elements of institutional tracking system of raw material for gelatine industrial from cattle hide that most influent in the development of gelatine industry and tracking strategies of raw material for gelatin industrial from cattle hide in Indonesia, as well as the optimal model to implement the strategies.
MOBILE PHONE BRANDS PREFERENCES AMONG STUDENTS: COMPARATIVE STUDIES IN INDONESIA AND MALAYSIA Silvia Dewi Sagita Andik; Jono Munandar; Mukhamad Najib; Abdul Rashid
Business Review and Case Studies Vol. 2 No. 1 (2021): BRCS, Vol 2 No 1, April 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.1.10

Abstract

In recent years, various brands of mobile phones have dominated Indonesia and Malaysia market. Most of them are imported from other countries, such as China, America, Europe, and South Korea which are highly competitive by offering the variety of designs and functions. To compete with other competitors, Indonesian telecommunication industry needs to focus on brand management, especially in building brand preference. The aims of this research to examine factors affecting brand preference. Questionnaire surveys have been conducted to 200 respondents in Indonesia & Malaysia. Data were analyzed by descriptive and Structural Equation Modeling Partial Least Square (SEM-PLS). SEM PLS has been conducted in order to examine the relative impact of the identified factors on brand preference. The major findings are there were differences factors affecting brand preference of mobile phone between Indonesian consumers and Malaysian consumers. Indonesian consumers are more focused on brand awareness when they have to choose mobile phone brands. On the other hands, Malaysian consumers are more focused on brand experience. Keywords: brand awareness, brand experience, brand preference, mobile phone brand, structural equation modeling
FAKTOR-FAKTOR YANG MEMPENGARUHI PARTISIPASI MASYARAKAT DALAM MEREDUKSI SAMPAH RUMAH TANGGA DI KOTA BOGOR Aditya Pandu Nugraha; Hartrisari Hardjomidjojo; Jono M Munandar
Jurnal Ecolab Vol 14, No 1 (2020): Ecolab
Publisher : Pusat Standardisasi Instrumen Kualitas Lingkungan Hidup Laboratorium Lingkungan (P3KLL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.917 KB) | DOI: 10.20886/jklh.2020.14.1.31-41

Abstract

Pengelolaan sampah perkotaan telah menjadi permasalahan global dan tidak terkecuali di Kota Bogor. Saat ini sekitar 150-180 ton sampah padat per hari tidak dapat terangkut ke Tempat Pembuangan Akhir (TPA) Galuga dan tersisa di dalam kota Bogor. Pemerintah Kota Bogor telah mengelola sampah padat perkotaannya dengan berlandaskan Undang-Undang Nomor 18/2008 yakni berupaya mereduksi sampah dari sumber terbesar, yaitu rumah tangga permukiman. Dalam upaya mereduksi sampah, pemerintah Kota Bogor telah membentuk Bank Sampah serta menyediakan komposter di perumahan. Terdapat 255 Bank Sampah unit terdaftar di Bank Sampah Induk Berbasis Aparatur (BASIBA) Kota Bogor, namun hanya 43 unit yang aktif dengan total reduksi kurang dari 1% timbulan sampah bulanan. Riset ini bertujuan untuk mengukur persepsi masyarakat terhadap pengolahan sampah melalui Bank Sampah serta memodelkan alternatif skenario yang paling efektif dan memungkinkan untuk mengurangi timbulan sampah padat rumah tangga. Penelitian ini menggunakan analisis korelasi untuk analisis persepsi serta prinsip-prinsip sistem dinamik untuk permodelan. Analisis terhadap 196 sampel responden menunjukkan bahwa bahwa faktor usia dan tingkat pendidikan memiliki dampak paling signifikan dalam partisipasi masyarakat terhadap pengolahan dan mereduksi sampah melalui Bank Sampah. Kombinasi optimasi Bank Sampah dan edukasi terhadap partisipasi masyarakat dalam mereduksi timbulan sampah melalui Bank Sampah diperkirakan dapat mengurangi timbulan sampah tak terangkut sebesar 18%  dalam jangka waktu lima tahun.
Pemanfaatan Limbah Sekam Menjadi Produk Arang Sekam untuk Meningkatkan Nilai Jual di Desa Gunturmekar, Kabupaten Sumedang Dinda Emmy Gusti Sofhia; Wiwin Nurhasanah; Jono Mintarto Munandar
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 2 No. 4 (2020): Juni 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.302 KB)

Abstract

Agricultural waste can be in the form of unused waste material and waste material from processing. Gunturmekar Village, Sumedang Regency is a village that mostly earns a living as a farmer. Many people, especially rice processors, do not make optimal use of rice husks. Therefore, this husk processing activity intends to utilize the husk into something of high value so that it can be reused for agriculture including being used as a planting medium. The target of this activity is rice processors with the aim of increasing the value of rice husks, increasing the income of rice processors and improving the community's economy, especially rice processors. The results of this activity are the creation of new products, namely husk charcoal used for soil softening, compost-making material, bokashi fertilizer, planting media, and nursery media. The benefits of husk charcoal stimulate the growth of microorganisms, regulate soil pH, retain moisture, and suppress pathogenic microbes. Based on the evaluation, the whole husk processing activities went well. This activity can increase the added value of the husk product. However, there are several obstacles in its processing, namely the tools used in making husk charcoal are still very simple and produce enough smoke so that it can cause air pollution that can disturb the surrounding environment. Therefore, the tools used to make husk charcoal need to be improved. In addition, this husk processing activity has only been carried out in two hamlets, so it is necessary to introduce this husk processing to people who are in other hamlets in Gunturmekar Village. Keywords: Charcoal husk, Gunturmekar Village, rice
How Technology Affects Behavioral Intention (Case Study of Online Transportation in Indonesia and Thailand) Munandar, Jono M.; Munthe, Ribka Cynthia F.
The South East Asian Journal of Management Vol. 13, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: Using two countries as the object, this study aims to analyze the influence of technology readiness towards favorableness on online transportation consumers in Indonesia and Thailand. Design/methodology/approach: Empirical evidence for the research was derived from a survey that collected data from 500 students in Indonesia and Thailand, analyzed using Logit Biner method with the help of software SPSS. Research Findings: The result of this study shows that there were two hypotheses accepted, H1 (optimism influences favorableness) and H3 (insecurity has an effect on favorableness), while other hypotheses (H2 and H4) are not significant. Theoretical Contribution/Originality: This study analyzes the influence of technology readiness to favorableness in two countries in South East Asia, Indonesia and Thailand, focusing on online transportation. Managerial Implication in the South East Asian context: The result can be useful for online transportation companies in South East Asian Research limitation & implications: This study was limited by subject and sample
Analisis Pencapaian Peran Wanita dan Entrepreneurial Marketing terhadap Pengembangan Usaha Mikro Kecil Menengah di Jepara Ahmad Khoirun Nasihin; Ma'mun Sarma; Jono M. Munandar
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 5 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i5.6795

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) mempunyai peran penting bagi ekonomi Indonesia, tidak hanya menjadi tulang punggung dalam menggerakkan roda ekonomi, akan tetapi UMKM juga berperan sebagai pencipta lapangan kerja, keberlanjutan ekonomi, dan inovasi. Pendekatan pemasaran dengan menggunakan entrepreneurial marketing, merupakan pendekatan yang tepat yang bisa diterapkan pada UMKM, Entrepreneurial marketing dapat membuat UMKM lebih terarah sesuai dengan tujuan apa yang telah ditetapkan. Metode dalam penelitian ini menggunakan analisis deskriptif kuantitatif dan analisis transformasi indeks. Hasil penelitian menunjukkan bahwa karakteristik wanita wirausaha secara umum memiliki tingkat pendidikan menengah atas, mayoritas responden berada, pencapaian peran wanita dalam mengelola usaha konfeksi di Desa Sendang Kecamatan Kalinyamat dan Desa Pancur Kecamatan Mayong Kabupaten Jepara secara umum mencapai 78.14%. Pencapaian tersebut menunjukkan bahwa kemampuan peran wanita dalam menjalankan usaha konfeksi sudah baik. Pencapaian entrepreneurial marketing secara umum mencapai 83.19%. Hal tersebut menunjukkan bahwa kemampuan Entrepreneurial Marketing oleh wanita wirausaha sudah sangat baik. Kemampuan ini mampu memberikan peluang pada UMKM agar usaha konfeksi dapat berkembang di kemudian hari. Pencapaian dalam pengembangan usaha mencapai 63.69%. Pencapaian tersebut menggambarkan bahwa kemampuan pengembangan usaha yang dimiliki oleh para pelaku usaha cukup baik. Hal ini mengindikasikan bahwa UMKM belum memiliki rencana pengembangan usaha untuk menjangkau pasar yang lebih luas.
The Influence of Knowledge, Service Quality, Trust, and Perceived Value on Sharia Fintech Customer Satisfaction Siti Ismi Diningty Fauzi; Irfan Syauqi Beik; Jono Mintarto Munandar
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 14, No 2 (2022)
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v14i2.28327

Abstract

The existing fintech in Indonesia is changing the landscape of the global financial sector significantly. Using SEM-PLS analysis, this study aims to determine the effect of knowledge, service quality, trust, and perceived value on customers’ satisfaction of sharia fintech. Using the sharia fintech ALAMI customers, this study finds that knowledge, trust, quality of services, and perceived behavior have a positive significant influence on ALAMI's customer satisfaction. This could be attributed to the easy access provided by fintech.
Factors Affecting The Decision Using Theory Of Planned Behavior (Case Study: Election Of The 2019 President) Akmalia Zahra; Jono M. Munandar; Ma’mun Sarma
Jurnal Indonesia Sosial Sains Vol. 3 No. 08 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.974 KB) | DOI: 10.59141/jiss.v3i08.659

Abstract

Indonesia has adopted a democratic system since the 1998 reform era which includes many aspects, including politics. The Indonesian people are the highest authoritys holder who are entitled to the opportunity and voice in regulating government policies. With different racial, religious, ethnic backgrounds, it is hoped that all indonesians citizen can participate in this election. Although the distribution of the Indonesian population is concentrated in Java, it does not make the focus of political marketing only on Java. There are restrictions on age, education, geographical or socio-economic in political marketing, then the right marketing strategy is needed. Political actors need to know the characteristics and behavior of voters to determine an effective communication strategy. The purpose of this study is to analyze the factors that influence decisions outside of Java using Theory of Planned Behavior. Data were processed using SEM analysis with AMOS 23.0. The results showed that the factors that influence the intention to vote outside of Java are attitudes and subjective norms. 10% of the total respondents stated that they had not made a choice when the questionnaires were distributed, so there is a possibility that swing voters will determine the votes in the last seconds of the election.
Co-Authors Abdul Basith Abdul Kohar Irwanto Abdul Rashid Aditya Pandu Nugraha Afra Nazhirah agung setiawan Agustina Setiyawati Ahmad Khoirun Nasihin Ahmad Khoirun Nasihin Akmalia Zahra Ambar Rukmi Dyah Kusumawardani Amzul Rifin Anggara, Muhamad Rafi Aprilia Kusumastuti Aprilia Kusumastuti Ariansyah Ariansyah Asep Hapidin Ayu Ningsetya Mardika Riskhi Bagus Sartono Basith, Abdul Cinde Triatmoko Deviany Amanda Rizki Dharmawan Santoso Dinda Emmy Gusti Sofhia Dyah Tri Lestari Eka Yunita, Eka Eko Aji Putranto Eko Ruddy Cahyadi Eria Putri, Angghina Fauzi, Luthfi Faishal Fety Nurlia Muzayanah Fredie Pratama Fu Jing Yi Galura Aqila Cakra Gendut Suprayitno Gumbira Said Hanum, Nikmah Hardiana Widyastuti Hartrisari Hardjomidjojo Hasanah, Hibatul I Ketut Suada I Made Sumertajaya Ifan Hernata Sembiring Irfan Syauqi Beik JAENAL EFFENDI Jasiulewicz, Anna Joko Purwono Kartikawati, Windha Dwi Khairiyah Kamilah Komala Sari Linda Fitriani Ma'mun Sarma Ma'mun Sarma Ma'mun Sarma Machfud Machfud Maulida, Annisaturrahmah Ma’mun Sarma Ma’mun Sarma Mimin Aminah Mokhamad Syaefudin Andrianto Muhammad Nur Aidi Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhamad Najib Munthe, Ribka Cynthia F. Musa Hubeis Nadhry Nadirman Nesti Handayani Nisa Zahra Nur Majdina Nurullah Sururi Afif Panlevi, Sandi Puspanegara, Ladia Qital, Dari Aulia Restutiani, Meila Rosanty Reyna Nadhya Ulhaq Reza Hadim Adiwiguna Ribka Cynthia F. Munthe Ribka Cynthia Munthe Rizal , Fikri Samsu Saniatun Nurhasah Sarma, Ma’mun Setio Pramono Silvia Dewi Sagita Andik Siti Ismi Diningty Fauzi Siti Maharani Chairunnisa Slamet Budijanto Slamet, Alim Setiawan Sri Ariyanti Suherman Suherman Sukiswo Dirdjosuparto Syamsidar Syamsidar Syamsidar Syamsidar Syarifuddin Nur Tajuddin Bantacut Tiara Azzahra Tjahja Muhandri Ujang Sumarwan Ulhaq, Reyna Nadhya Wiwin Nurhasanah Worapishet, Thirarut Y.E. Hermawan Yani Nurhadryani Yanthi, Evy Rusmanida Yuhanna Aftika Yuningsih Zainati Fakhrina