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Faqih Udin dan Jono M. Munandar Meivita Amelia
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor Jl. Agatis, Kampus IPB Dramaga, Bogor, Jawa Barat, Indonesia 16680
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Analisis Strategi Pemasaran Jasa Laboratorium Pangan (Studi Kasus pada M-Brio Food Laboratory) Munandar, Jono Mintarto; Triatmoko, Cinde; Andrianto, Mokhamad Syaefudin
Jurnal Manajemen dan Organisasi Vol. 2 No. 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.838 KB) | DOI: 10.29244/jmo.v2i3.14209

Abstract

The competition is very tight, so M-BRIO Food Laboratory as one of the food testing laboratory requires suitable of marketing strategy. The purpose of this study were (1) Identify and analyze internal and external environmental factors that affect effectivity of the marketing strategy at M-BRIO Food Laboratory, (2) Recommend priorities and appropriate marketing strategies can be applied to the M-BRIO Food Laboratory. Formulation of marketing strategies that go through three stages, (1) the input stage using EFE matrix and IFE matrix,(2) matching stage using the SWOT matrix and,(3) decision stages using paired comparison method for selecting alternative strategies and continued with the analitycal hierarchy process (AHP) method to prioritize marketing strategies appropriate for the company. Internal environmental factors that become the main force is lead by a food expert that has been recognized nationally and internationally. While its main weakness are display of exterior and interior of the laboratory building has not been well-organized and performance of employees who have not been standardized. External environmental factors that can be used as the main opportunity is the development of the technology food testing laboratory. While the main threat for companies is bargaining power of consumers against the company's so high. Priorities recommended marketing strategies are (1) Conduct promotion and education to inform the quality of service, scope of product coverage and the parameters that have been accredited, to food companies, (2) campaign of food safety to the public as a form of promotion and education through food expert as endorser.
Driving Public Service Quality through Innovation and CRM: A Study of Perumda Air Minum Tirta Pakuan, Bogor Rabbani, Ahmad Dzaki; Slamet, Alim Setiawan; Munandar, Jono Mintarto; Hidayatulloh, Furqon Syarief
Islamic Economics Methodology Vol. 4 No. 1 (2025): Islamic Economics Methodology
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/iem.v4i1.625

Abstract

Evaluating public service quality is fundamental in measuring the performance of government institutions, particularly in sectors regulated by law. One of the most vital infrastructure services is the provision and management of clean water by regional water utilities. This study focuses on Perumda Air Minum Tirta Pakuan in Bogor City, a benchmark utility expected to exemplify innovation and high-quality service delivery. The research investigates the influence of innovation and customer relationship management (CRM) on service quality and formulates strategic recommendations. A mixed-methods approach was employed, combining descriptive statistics, Structural Equation Modeling–Partial Least Squares (SEM-PLS), and SWOT analysis. The study involved 140 customer respondents and five experts. Findings confirm that innovation and CRM have a positive and significant effect on service quality, with CRM also positively influencing innovation. Based on these insights, a growth and development strategy is recommended to strengthen Tirta Pakuan’s service excellence.
THE EFFECT OF MARKET ORIENTATION AND ENTREPRENEURIAL MARKETING ON MARKET PERFORMANCE AND BUSINESS SUSTAINABILITY OF BAG CRAFT MSMES Putranto, Eko Aji; Sarma, Ma'mun; Munandar, Jono Mintarto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.61982

Abstract

This study aims to investigate the effect of market orientation and entrepreneurial marketing on market performance, as well as the effect of entrepreneurial marketing and market performance on business sustainability of bag craft micro, small, and medium enterprises (MSMEs). This study was conducted using a descriptive-quantitative method, with eighty bag craft entrepreneurs serving as research participants. Questionnaires were used to collect data from the research participants over a period of thirty days. The data was analyzed using descriptive analysis and the structural equation modeling-partial least square (SEM-PLS). The results show that the market orientation and entrepreneurial marketing have a significant effect on the market performance, and so does the market performance on the business sustainability. However, the entrepreneurial marketing has no significant effect on the business sustainability. These findings imply that both market orientation and entrepreneurial marketing are essential determinants of the market orientation. Thus, the bag craft entrepreneurs must address these issues.JEL: M30, M31.
Pengaruh Entrepreneurial Marketing dan Internet Marketing Pada UMKM Bawang Goreng Kabupaten Kuningan Terhadap Daya Saing Yuningsih; Muhandri, Tjahja; Munandar, Jono M
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.176

Abstract

This study aims to analyze the effect of internet marketing and entrepreneurial marketing on the competitive advantages of fried onion MSMEs in Kuningan Regency. The analytical method used is descriptive analysis and structural analysis with the PLS-SEM (Partial Square Least-Structural Equation Modeling) approach. The results of this study indicate that the characteristics of fried onion business actors are dominated by women as much as 67 percent, the age of the majority of business actors is in the productive age range of 30-40 years, and in general, they have a high school / vocational / MA education level and their initial job before starting a business is never or not working or housewives. The majority of business actors have the reason that the business they run follows in the footsteps of their parents/relatives and the majority of the businesses they run are 1-10 years old. SEM analysis indicates that internet marketing has a positive influence on entrepreneurial marketing and competitive advantages, as well as entrepreneurial marketing which has a positive influence on competitive advantages. Managerial implications that can be carried out by business actors are participating in skills development training using digital technology and actively using the internet to expand marketing reach. For the government by making skills development training using digital technology for marketing. Keywords: competitive advantages, entrepreneurial marketing, internet marketing, SEM PLS, SMEs
Perbandingan Hasil Iklan Meta PT Kuliah Saham Indonesia Berdasarkan Tipe Konten dan Waktu Penerbitan: Comparative Analysis of Meta Advertising Results of PT Kuliah Saham Indonesia Based on Content Type and Publishing Time Azzahra, Tiara; Munandar, Jono Mintarto
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.615

Abstract

PT Kuliah Saham Indonesia is an online educational content creator about investing and trading in the stock market as a solution to increase the knowledge of the millennial generation in the field of investment and stock trading. This research aimed to determine the characteristics of audiences on the advertising results of PT Kuliah Saham Indonesia, analyze the differences in advertising results based on the type of content and advertising publishing time used by PT Kuliah Saham Indonesia, describe alternatives to the best advertising strategy of PT Kuliah Saham Indonesia based on the type of content and time of advertising issuance. The analysis methods used are descriptive analysis, Two Way Anova analysis, and Simple Additive Weighting analysis. The sample used in this study was a meta advertisement of PT Kuliah Saham Indonesia in June 2022. The results showed that there were significant differences in ad content types, no significant differences in publishing time, and there were significant interactions with content types and publishing times. In addition, content type 3 with a value of 2.84 and nighttime publishing time with a value of 2.50 is the best advertising strategy at PT Kuliah Saham Indonesia. Keywords: content type, meta ads, two way anova, simple additive weighting, PT Kuliah Saham Indonesia
Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement Nazhirah, Afra; Munandar, Jono M; Sumarwan, Ujang
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.330

Abstract

Celebrity endorsement on social media has become a trendy way to advertise today. Examining the effectiveness of celebrity endorsers using the familiarity variable is deemed necessary, considering the risks that arise from selecting inappropriate celebrities. It is also important to explore whether different categories lead to different responses. The aim of the study was to analyze the effect of differences in endorser familiarity and product categories on compatibility with products, attitudes towards advertisements and brands and purchase intentions of Y generation consumers in cosmetic advertisements. This research is a 2x2 factorial experimental study using Multivariate Analysis of Variance (MANOVA). There were 2 stages of the research, the first stage was the pre-test with 30 research participants to select celebrities and the second stage was the main test with 156 participants who were divided into 4 experimental groups. The results of the study stated that differences in celebrity familiarity had no effect on compatibility with products and attitudes towards brands, but had an effect on attitudes towards advertisements and purchase intentions. Differences in product categories and interactions between familiarity and categories show insignificant results. Celebrity endorsers with high or low familiarity currently both have the same potential and each endorser has its own market. Companies should increase consumer product involvement by repeating information. Keywords: attitude towards advertising and brand, endorser familiarity, experimental study, purchase intention, product categories
The Influence of Knowledge, Service Quality, Trust, and Perceived Value on Sharia Fintech Customer Satisfaction Fauzi, Siti Ismi Diningty; Beik, Irfan Syauqi; Munandar, Jono Mintarto
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 14 No. 2 (2022)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v14i2.28327

Abstract

Abstract. The existing fintech in Indonesia is changing the landscape of the global financial sector significantly. Using SEM-PLS analysis, this study aims to determine the effect of knowledge, service quality, trust, and perceived value on customers’ satisfaction of sharia fintech. Using the sharia fintech ALAMI customers, this study finds that knowledge, trust, quality of services, and perceived behavior have a positive significant influence on ALAMI's customer satisfaction. This could be attributed to the easy access provided by fintech.Abstrak. Fintech yang ada di Indonesia mengubah lanskap sektor keuangan global secara signifikan. Dengan menggunakan Analisa SEM-PLS, penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan, kualitas layanan, kepercayaan, dan nilai yang dipersepsikan terhadap kepuasan nasabah fintech syariah. Dengan fokus pada nasabah fintech syariah ALAMI, penelitian ini menemukan bahwa pengetahuan, kualitas layanan, kepercayaan, dan nilai yang dipersepsikan berpengaruh positif signifikan terhadap kepuasan nasabah fintech syariah ALAMI. Hal ini dapat dikaitkan dengan kemudahan akses yang disediakan oleh fintech.
PENGARUH PERSEPSI RISIKO, PRICE CONSCIOUSNESS, FAMILIARITY, PERSEPSI KUALITAS, DAN CITRA TOKO PADA MINAT BELI KONSUMEN Santoso, Dharmawan; Najib, Mukhamad; Munandar, Jono Mintarto
Jurnal Ilmu Keluarga dan Konsumen Vol. 9 No. 3 (2016): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.022 KB) | DOI: 10.24156/jikk.2016.9.3.218

Abstract

This research aims to identify the difference of the latent variables (shelf space, familiarity, perceived risk, price consciousness, citra private label, kualitas servis, and perceived quality) among ritel industries; to analyze the influence among latent variables; and to analyze the effect of perceived risk, price cosnciousness, familiarity, perceived quality, and store image on consumer purchase intention on food private label. This research involved 274 respondent consist of hypermarket, supermarket and minimarket consumer in Bogor city that were chosen by quota sampling method. Mann Whitney test and CB-SEM were used in data analysis, with confidence level is 95,0 percent. The results showed that store image, perceived risk, kualitas servis, familiarity, perceived quality and puchase intention have differentiation among hypermarket, supermarket and minimarket consumer. Moreover, the result also found that shelf space influenced familiarity and perceived quality; kualitas servis influenced citra private label, and citra private label and familiarity influenced perceived risk. The result also revealed a significant influence of store image on purchase intention.
Analysis of the Influence of Green Altruism and Green Perceived Value on Purchase Intention for a Green Beauty Brand in Jabodetabek Munandar, Jono Mintarto; Azzahra, Kamilla; Maulida, Annisaturrahmah
The South East Asian Journal of Management Vol. 19, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: To analyse the effect of green altruism and green perceived value on the purchase intention of AVOSKIN skincare products in Jabodetabek. Design/Methodology/Approach: The data used consisted of primary data in the form of questionnaires and secondary data in the form of literature reviews. The number of respondents in this study was 228, using non-probability sampling techniques and purposive sampling methods. The data analysis method used in this study included descriptive analysis to identify consumer characteristics and SEM-PLS analysis through a second-order construct with the embedded two-stage approach. Research Findings: Green perceived value has a significant and positive effect on purchase intention, while green altruism does not have a significant effect. Green attitude can mediate the effect of green altruism and green perceived value on purchase intention. Theoretical Contribution/Originality: This study examines green altruism and green perceived value in driving purchase intention, with AVOSKIN as a case study. The findings provide insights applicable to green beauty brands in Southeast Asia. Managerial Implication in the Southeast Asian Context: Green beauty brands can enhance purchase intention through UGC, IMC, and sustainability programs such as recycling and eco-tourism, fostering loyalty and sustainable behaviour. Research Limitation & Implications: This study is limited to AVOSKIN and Jabodetabek consumers. Future research should cover more brands and regions in Southeast Asia.
The Influence of Content Marketing on Patient Loyalty by Mediating Intention to Follow and Brand Trust Luthfi Faishal Fauzi; Yani Nurhadryani; Jono Mintarto Munandar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5426

Abstract

During the pandemic, the hospital industry is an industry that must adapt to the digital world. Hospital X is a hospital that is active on social media and has several followers which is quite high, but it turns out that it is not in line with the BOR achievement. This can be caused by many factors such as content marketing, the relationship between the number of followers, brand trust, and brand loyalty. Data were collected from 125 respondents. Data were analyzed using WarpPLS. The results showed that the majority of respondents consisted of young families with middle incomes. Then it was found that content marketing had a significant effect on brand trust and brand loyalty. Based on this, hospitals should focus more on high-quality content that aims to increase patient trust.
Co-Authors Abdul Basith Abdul Kohar Irwanto Abdul Rashid Aditya Pandu Nugraha Afra Nazhirah agung setiawan Agustina Setiyawati Ahmad Khoirun Nasihin Akmalia Zahra Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amzul Rifin Anggara, Muhamad Rafi Aprilia Kusumastuti Aprilia Kusumastuti Ariansyah Ariansyah Asep Hapidin Ayu Ningsetya Mardika Riskhi Azzahra, Kamilla Azzahra, Tiara Basith, Abdul Chairunnisa, Siti Maharani Deviany Amanda Rizki Dharmawan Santoso, Dharmawan Dinda Emmy Gusti Sofhia Eka Yunita, Eka Eko Ruddy Cahyadi Eria Putri, Angghina Fauzi, Siti Ismi Diningty Fety Nurlia Muzayanah Fu Jing Yi Furqon Syarief Hidayatulloh Galura Aqila Cakra Gendut Suprayitno Gumbira Said Handayani, Nesti Hanum, Nikmah Hardiana Widyastuti Hartrisari Hardjomidjojo Hasanah, Hibatul I Ketut Suada I Made Sumertajaya Irfan Syauqi Beik JAENAL EFFENDI Jasiulewicz, Anna Joko Purwono Kartikawati, Windha Dwi Khairiyah Kamilah Komala sari, Komala Lestari, Dyah Tri Linda Fitriani Luthfi Faishal Fauzi Ma'mun Sarma Ma'mun Sarma Ma'mun Sarma Machfud Machfud Maulida, Annisaturrahmah Ma’mun Sarma Mokhamad Syaefudin Andrianto Muhammad Nur Aidi Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhamad Najib Munthe, Ribka Cynthia F. Musa Hubeis Nadhry Nadirman Nur Majdina Nurullah Sururi Afif Panlevi, Sandi Pratama, Fredie Putranto, Eko Aji Qital, Dari Aulia Rabbani, Ahmad Dzaki Restutiani, Meila Rosanty Reyna Nadhya Ulhaq Reza Hadim Adiwiguna Ribka Cynthia F. Munthe Ribka Cynthia Munthe Rizal , Fikri Samsu Saniatun Nurhasah Sarma, Ma’mun Sembiring, Ifan Hernata Setio Pramono Silvia Dewi Sagita Andik Siti Ismi Diningty Fauzi Slamet Budijanto Slamet, Alim Setiawan Sri Ariyanti Suherman Suherman Sukiswo Dirdjosuparto Syamsidar Syamsidar Syamsidar Syamsidar Syarifuddin Nur Tajuddin Bantacut Tjahja Muhandri Triatmoko, Cinde Ujang Sumarwan Ulhaq, Reyna Nadhya Wiwin Nurhasanah Worapishet, Thirarut Y.E. Hermawan Yani Nurhadryani Yanthi, Evy Rusmanida Yuhanna Aftika Yuningsih Zahra, Nisa Zainati Fakhrina