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Faqih Udin dan Jono M. Munandar Meivita Amelia
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor Jl. Agatis, Kampus IPB Dramaga, Bogor, Jawa Barat, Indonesia 16680
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Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement Nazhirah, Afra; Munandar, Jono M; Sumarwan, Ujang
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.330

Abstract

Celebrity endorsement on social media has become a trendy way to advertise today. Examining the effectiveness of celebrity endorsers using the familiarity variable is deemed necessary, considering the risks that arise from selecting inappropriate celebrities. It is also important to explore whether different categories lead to different responses. The aim of the study was to analyze the effect of differences in endorser familiarity and product categories on compatibility with products, attitudes towards advertisements and brands and purchase intentions of Y generation consumers in cosmetic advertisements. This research is a 2x2 factorial experimental study using Multivariate Analysis of Variance (MANOVA). There were 2 stages of the research, the first stage was the pre-test with 30 research participants to select celebrities and the second stage was the main test with 156 participants who were divided into 4 experimental groups. The results of the study stated that differences in celebrity familiarity had no effect on compatibility with products and attitudes towards brands, but had an effect on attitudes towards advertisements and purchase intentions. Differences in product categories and interactions between familiarity and categories show insignificant results. Celebrity endorsers with high or low familiarity currently both have the same potential and each endorser has its own market. Companies should increase consumer product involvement by repeating information. Keywords: attitude towards advertising and brand, endorser familiarity, experimental study, purchase intention, product categories
The Influence of Knowledge, Service Quality, Trust, and Perceived Value on Sharia Fintech Customer Satisfaction Fauzi, Siti Ismi Diningty; Beik, Irfan Syauqi; Munandar, Jono Mintarto
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 14 No. 2 (2022)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v14i2.28327

Abstract

Abstract. The existing fintech in Indonesia is changing the landscape of the global financial sector significantly. Using SEM-PLS analysis, this study aims to determine the effect of knowledge, service quality, trust, and perceived value on customers’ satisfaction of sharia fintech. Using the sharia fintech ALAMI customers, this study finds that knowledge, trust, quality of services, and perceived behavior have a positive significant influence on ALAMI's customer satisfaction. This could be attributed to the easy access provided by fintech.Abstrak. Fintech yang ada di Indonesia mengubah lanskap sektor keuangan global secara signifikan. Dengan menggunakan Analisa SEM-PLS, penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan, kualitas layanan, kepercayaan, dan nilai yang dipersepsikan terhadap kepuasan nasabah fintech syariah. Dengan fokus pada nasabah fintech syariah ALAMI, penelitian ini menemukan bahwa pengetahuan, kualitas layanan, kepercayaan, dan nilai yang dipersepsikan berpengaruh positif signifikan terhadap kepuasan nasabah fintech syariah ALAMI. Hal ini dapat dikaitkan dengan kemudahan akses yang disediakan oleh fintech.
PENGARUH PERSEPSI RISIKO, PRICE CONSCIOUSNESS, FAMILIARITY, PERSEPSI KUALITAS, DAN CITRA TOKO PADA MINAT BELI KONSUMEN Santoso, Dharmawan; Najib, Mukhamad; Munandar, Jono Mintarto
Jurnal Ilmu Keluarga dan Konsumen Vol. 9 No. 3 (2016): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.022 KB) | DOI: 10.24156/jikk.2016.9.3.218

Abstract

This research aims to identify the difference of the latent variables (shelf space, familiarity, perceived risk, price consciousness, citra private label, kualitas servis, and perceived quality) among ritel industries; to analyze the influence among latent variables; and to analyze the effect of perceived risk, price cosnciousness, familiarity, perceived quality, and store image on consumer purchase intention on food private label. This research involved 274 respondent consist of hypermarket, supermarket and minimarket consumer in Bogor city that were chosen by quota sampling method. Mann Whitney test and CB-SEM were used in data analysis, with confidence level is 95,0 percent. The results showed that store image, perceived risk, kualitas servis, familiarity, perceived quality and puchase intention have differentiation among hypermarket, supermarket and minimarket consumer. Moreover, the result also found that shelf space influenced familiarity and perceived quality; kualitas servis influenced citra private label, and citra private label and familiarity influenced perceived risk. The result also revealed a significant influence of store image on purchase intention.
Analysis of the Influence of Green Altruism and Green Perceived Value on Purchase Intention for a Green Beauty Brand in Jabodetabek Munandar, Jono Mintarto; Azzahra, Kamilla; Maulida, Annisaturrahmah
The South East Asian Journal of Management Vol. 19, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: To analyse the effect of green altruism and green perceived value on the purchase intention of AVOSKIN skincare products in Jabodetabek. Design/Methodology/Approach: The data used consisted of primary data in the form of questionnaires and secondary data in the form of literature reviews. The number of respondents in this study was 228, using non-probability sampling techniques and purposive sampling methods. The data analysis method used in this study included descriptive analysis to identify consumer characteristics and SEM-PLS analysis through a second-order construct with the embedded two-stage approach. Research Findings: Green perceived value has a significant and positive effect on purchase intention, while green altruism does not have a significant effect. Green attitude can mediate the effect of green altruism and green perceived value on purchase intention. Theoretical Contribution/Originality: This study examines green altruism and green perceived value in driving purchase intention, with AVOSKIN as a case study. The findings provide insights applicable to green beauty brands in Southeast Asia. Managerial Implication in the Southeast Asian Context: Green beauty brands can enhance purchase intention through UGC, IMC, and sustainability programs such as recycling and eco-tourism, fostering loyalty and sustainable behaviour. Research Limitation & Implications: This study is limited to AVOSKIN and Jabodetabek consumers. Future research should cover more brands and regions in Southeast Asia.
The Influence of Content Marketing on Patient Loyalty by Mediating Intention to Follow and Brand Trust Luthfi Faishal Fauzi; Yani Nurhadryani; Jono Mintarto Munandar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5426

Abstract

During the pandemic, the hospital industry is an industry that must adapt to the digital world. Hospital X is a hospital that is active on social media and has several followers which is quite high, but it turns out that it is not in line with the BOR achievement. This can be caused by many factors such as content marketing, the relationship between the number of followers, brand trust, and brand loyalty. Data were collected from 125 respondents. Data were analyzed using WarpPLS. The results showed that the majority of respondents consisted of young families with middle incomes. Then it was found that content marketing had a significant effect on brand trust and brand loyalty. Based on this, hospitals should focus more on high-quality content that aims to increase patient trust.
The Effect of Halal Certification and Entrepreneurial Marketing on the Successful Small and Medium-sized Enterprises of Food Products Hibatul Hasanah; Ma'mun Sarma; Jono Mintarto Munandar
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 1 (2023): April - July 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i1.3216

Abstract

This research aims to examine the effect of halal certification and entrepreneurial marketing on the successful small and medium-sized enterprises (SMEs) of processed food products and investigate the dominant factors affecting the successful business of food products. A quantitative method supported by Structural Equation Modeling Partial Least Square (SEM-PLS) is employed to conduct this research. Seventy-one respondents from SMEs actors of food products registered in the Institute for the Study of Food, Drugs, and Cosmetics of the Indonesian Ulema Council (LPPOM MUI) of Riau Province and had the halal certification became the research sample. They are selected using a purposive sampling technique. This research reveals that halal certification positively affects a successful enterprise, while entrepreneurial marketing, directly and indirectly, positively affect a successful business. In addition, entrepreneurial marketing positively affects halal certification. It interprets that halal certification and entrepreneurial marketing are the significant factors determining the successful enterprise of food products. Furthermore, the dominant factors affecting the successful business of processed food products are the certainty of material quality based on the halal concept and consumer preference (halal certification), the level of ability to weave the relation with government (entrepreneurial marketing), and marketing performance (successful business). So, halal certification and entrepreneurial marketing are the essential factors that have to be considered by entrepreneurs to achieve a successful enterprise of food products.  
Peningkatan Pengetahuan Pemasaran UMKM melalui Pelatihan Perbaikan Kemasan dan Penjualan di Marketplace di Desa Cibadak, Kecamatan Ciampea, Bogor Jono Mintarto Munandar; Hardiana Widyastuti; Nisa Zahra; Nesti Handayani
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.3.404-412

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the drivers of the national economy, which, in its journey, has faced various challenges, one of which is related to marketing. Formulating the right marketing strategy is a crucial factor in being able to face challenges and help increase sales of MSME products, including through packaging and digital marketing. This activity aims to improve the performance of MSMEs in Cibadak Village through 1) The process of changing knowledge (cognitive) related to aspects of packaging and digital marketing through the marketplace and 2) The process of changing behavior (psychomotor) related to aspects of packaging and digital marketing through the marketplace. This activity was carried out in Cibadak Village, Ciampea District, West Java Province, between 1 October and 3 November 2022. Consisting of 2 training sessions and two site visits. This activity resulted in changes in the knowledge and behavior of MSME actors in Cibadak Village. Changes in knowledge are illustrated by the results of the pre-test and post-test, which show that overall, there is an increase in knowledge regarding packaging (45.2%) and digital marketing (11.8%) of products processed by MSMEs in Cibadak Village. Then, changes in behavior are marked by changes in previously simple and unhealthy packaging to more attractive and healthy packaging. Apart from packaging, there has also been a change in marketing patterns, from previously only offline, now trying to use digital marketing using marketplace facilities.
CUSTOMER ENGAGEMENT AS THE KEY DRIVER OF PURCHASE INTENTION IN SOCIAL MEDIA MARKETING Imaduddin, Iqbal; Hermadi, Irman; Munandar, Jono M
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 3 (2026): Volume 10, Nomor 3, June 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i3.55366

Abstract

This study examines the influence of Social Media Marketing Activities (SMMA) dimensions on Purchase Intention through Brand Equity and Customer Engagement among premium smartphone consumers. Therefore, this research aims to analyze the effects of Entertainment, Interaction, Trendiness, Electronic Word-of-Mouth (E-WOM), and Advertising on Brand Equity and Customer Engagement, as well as their implications for Purchase Intention. This study employed a quantitative cross-sectional design using purposive sampling. Data were collected from 175 iPhone users in the Greater Jakarta area through structured online questionnaires measured using a five-point Likert scale. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that Interaction and E-WOM significantly influence both Brand Equity and Customer Engagement, while Entertainment, Trendiness, and Advertising show limited influence on Brand Equity. Furthermore, Customer Engagement demonstrates the strongest direct effect on Purchase Intention, exceeding the influence of Brand Equity. The mediation analysis also confirms that Customer Engagement acts as the dominant mediating variable in the relationship between SMMA and Purchase Intention.The novelty of this study lies in the introduction of the concept of Interactive Community-Based Brand Valuation, which emphasizes that brand value in digital environments is increasingly shaped through consumer interaction and engagement rather than conventional promotional activities. The findings imply that companies should shift their digital marketing strategies from content-oriented promotion toward engagement-driven communication and community interaction to enhance consumer purchase intention in highly competitive digital markets.
THE MEDIATING ROLE OF BRAND EXPERIENCE IN SOCIAL MEDIA MARKETING’S IMPACT ON BRAND EQUITY AND PURCHASE INTENTION Gultom , Sarah Bunga Dili Oktavia; Munandar, Jono M; Purwono, Joko
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 3 (2026): Volume 10, Nomor 3, June 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i3.55412

Abstract

The rapid growth of social media has transformed marketing strategies in the restaurant industry. Despite this, limited research has examined the integration of social media marketing activities (SMMA), brand experience, and purchase intention within the Indonesian restaurant context. This study aims to investigate the influence of SMMA on brand equity and purchase intention, with brand experience serving as a mediating variable. A quantitative survey was conducted among 310 Instagram followers of Medja Restaurant. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 22 to test the relationships among SMMA, brand experience, brand equity, and purchase intention. Findings indicate that SMMA positively impacts both brand experience and brand equity. Brand equity significantly predicts purchase intention, while brand experience partially mediates the relationship between SMMA and brand equity. The results suggest that restaurant managers should develop interactive, personalized, and emotionally engaging social media content to enhance customer experience, strengthen brand equity, and increase purchase intentions. This study is the first to integrate SMMA, brand experience, and purchase intention into a single SEM framework in the Indonesian restaurant industry, providing empirical evidence for the mediating role of brand experience.
WHATSAPP VS PUSH NOTIFICATIONS: UNLOCKING E-GROCERY AFFILIATE PERFORMANCE WITH OPTIMAL STRATEGIC TIMING Laksmi, Indriana; Sumarwan, Ujang; Munandar, Jono M
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 3 (2026): Volume 10, Nomor 3, June 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i3.57382

Abstract

This study aims to examine the effect of communication media type and delivery timing on user engagement and behavioral conversion within an e-grocery affiliate program. The research identifies a critical gap in existing literature regarding the comparative effectiveness of personalized external triggers (WhatsApp Blast) versus in-app alerts (Push Notifications) for the domestic housewife segment. The study was conducted using a sample of 500 active female consumers in the "mom and baby" segment of Platform Y in Jakarta during 2025. The analysis method used in this study is Two-Way Analysis of Variance (ANOVA) to test the main and interaction effects between variables. The results indicate that delivery timing (X2) has a significant effect on both engagement (Total Clicks) and conversion (Total Applied), where evening (PM) delivery consistently outperforms morning (AM) delivery due to higher temporal congruence with user leisure time. Communication media type also shows a significant effect, with WhatsApp Blast generating higher conversion performance compared to Push Notifications, confirming that media richness is essential for high-commitment actions. Furthermore, the combination of WhatsApp Blast and Push Notifications produces the most optimal performance. The policy and managerial implications of this study suggest a strategic shift toward evening-based multi-channel communication to maximize affiliate participation and marketing ROI.
Co-Authors Abdul Basith Abdul Kohar Irwanto Abdul Rashid Aditya Pandu Nugraha Afra Nazhirah agung setiawan Agustina Setiyawati Ahmad Khoirun Nasihin Akmalia Zahra Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amzul Rifin Anggara, Muhamad Rafi Aprilia Kusumastuti Aprilia Kusumastuti Ariansyah Ariansyah Asep Hapidin Ayu Ningsetya Mardika Riskhi Azzahra, Kamilla Azzahra, Tiara Basith, Abdul Chairunnisa, Siti Maharani Dari Aulia Qital Deviany Amanda Rizki Dharmawan Santoso, Dharmawan Dinda Emmy Gusti Sofhia Eka Yunita, Eka Eko Ruddy Cahyadi Eria Putri, Angghina Fauzi, Siti Ismi Diningty Fety Nurlia Muzayanah Fu Jing Yi Furqon Syarief Hidayatulloh Galura Aqila Cakra Gendut Suprayitno Gultom , Sarah Bunga Dili Oktavia Gumbira Said Hanum, Nikmah Hardiana Widyastuti Hartrisari Hardjomidjojo Hasanah, Hibatul Hibatul Hasanah I Ketut Suada I Made Sumertajaya Imaduddin, Iqbal Irfan Syauqi Beik Irman Hermadi JAENAL EFFENDI Jasiulewicz, Anna Joko Purwono Kartikawati, Windha Dwi Khairiyah Kamilah Komala sari, Komala Laksmi, Indriana Lestari, Dyah Tri Linda Fitriani Luthfi Faishal Fauzi Ma'mun Sarma Ma'mun Sarma Ma'mun Sarma Ma'mun Sarma Machfud Machfud Maulida, Annisaturrahmah Ma’mun Sarma Mokhamad Syaefudin Andrianto Muhammad Nur Aidi Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhamad Najib Munthe, Ribka Cynthia F. Musa Hubeis Nadhry Nadirman Nesti Handayani Nisa Zahra Nur Majdina Nurullah Sururi Afif Pratama, Fredie Putranto, Eko Aji Rabbani, Ahmad Dzaki Restutiani, Meila Rosanty Reyna Nadhya Ulhaq Reza Hadim Adiwiguna Ribka Cynthia F. Munthe Ribka Cynthia Munthe Rizal , Fikri Samsu Saniatun Nurhasah Sarma, Ma’mun Sembiring, Ifan Hernata Setio Pramono Silvia Dewi Sagita Andik Siti Ismi Diningty Fauzi Slamet Budijanto Slamet, Alim Setiawan Sri Ariyanti Suherman Suherman Sukiswo Dirdjosuparto Syamsidar Syamsidar Syamsidar Syamsidar Syarifuddin Nur Tajuddin Bantacut Tjahja Muhandri Triatmoko, Cinde Ujang Sumarwan Ulhaq, Reyna Nadhya Wiwin Nurhasanah Worapishet, Thirarut Y.E. Hermawan Yani Nurhadryani Yanthi, Evy Rusmanida Yuhanna Aftika Yuningsih Zainati Fakhrina