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Faqih Udin dan Jono M. Munandar Meivita Amelia
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor Jl. Agatis, Kampus IPB Dramaga, Bogor, Jawa Barat, Indonesia 16680
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The Effect of Halal Certification and Entrepreneurial Marketing on the Successful Small and Medium-sized Enterprises of Food Products Hasanah, Hibatul; Sarma, Ma'mun; Munandar, Jono Mintarto
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 1 (2023): April - July 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i1.3216

Abstract

This research aims to examine the effect of halal certification and entrepreneurial marketing on the successful small and medium-sized enterprises (SMEs) of processed food products and investigate the dominant factors affecting the successful business of food products. A quantitative method supported by Structural Equation Modeling Partial Least Square (SEM-PLS) is employed to conduct this research. Seventy-one respondents from SMEs actors of food products registered in the Institute for the Study of Food, Drugs, and Cosmetics of the Indonesian Ulema Council (LPPOM MUI) of Riau Province and had the halal certification became the research sample. They are selected using a purposive sampling technique. This research reveals that halal certification positively affects a successful enterprise, while entrepreneurial marketing, directly and indirectly, positively affect a successful business. In addition, entrepreneurial marketing positively affects halal certification. It interprets that halal certification and entrepreneurial marketing are the significant factors determining the successful enterprise of food products. Furthermore, the dominant factors affecting the successful business of processed food products are the certainty of material quality based on the halal concept and consumer preference (halal certification), the level of ability to weave the relation with government (entrepreneurial marketing), and marketing performance (successful business). So, halal certification and entrepreneurial marketing are the essential factors that have to be considered by entrepreneurs to achieve a successful enterprise of food products.  
The Effect of Tiktok Social Media Influencer, Brand Image, and Lifestyle on Purchase Intention of Local Skincare Products Komala Sari; Ujang Sumarwan; Jono M. Munandar
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.181

Abstract

This study aims to answer three main objectives. The first is to find out the effectiveness of Tiktok social media influencer endorsements in advertising local skincare products on Tiktok, the influence of Tiktok social media influencers, brand image, and lifestyle on the purchase intention of local skincare products, and managerial implications that can be applied to the local skincare industry. This research was conducted in September and October 2022. The data used in this study came from a questionnaire survey with a Likert scale submitted via a Google form and conducted in Indonesian. Purposive sampling is the selection technique (respondents) used. SEM-PLS is used to process and evaluate data. The survey consisted of 250 respondents, and the findings indicated that each element had a large impact on respondents' intention to purchase local skincare. This research shares an overview and insight that skincare manufacturers can leverage influencer endorsement by using influencers who match the product category they advertise, namely skincare, have good knowledge, an attractive personality, and a positive image. Keywords: brand image, influencer, lifestyle, purchase intention, tiktok social media
Model of Tourist Visiting Decision for Agritourism in Lampung Province Siti Maharani Chairunnisa; Musa Hubeis; Jono Mintarto Munandar
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.339

Abstract

Background: Indonesia has major potential in utilizing agricultural-based tourism or what is known as agritourism. The concept of agritourism is quite popular globally and is recognized to support agricultural growth through diversification of activities that generate income for farmers and lead to rural development. Lampung Province is one of the provinces that focuses on developing agritourism areas. Agritourism in Lampung has been new intensively developed in 2018, so it still needs development in advancing the agritourism sector. Research that focuses on tourist decision factors to visit is important to carry out.Purpose: The purpose of this study is to identify the characteristics and visiting decision models of agritourism tourists in Lampung. Design/methodology/approach: This research used Structural Equation Modelling (SEM) analysis. Findings/Result: The study's findings indicate that the extended TPB model has a favourable impact on traveller’s decisions to travel. The intention of tourists to visit is unaffected by anything but subjective norms. Optimizing the attractions and products is crucial in forming a positive attitude among tourists in agritourism visit decision. Providing facilities and infrastructure can also be done to increase the number of visits to agritourism. Conclusion: Attitude as the most contributing variable in shaping the behavior of tourist visits to agritourism, makes agritourism actors need to provide attractive facilities including unique decorations, adding photo spots, adding children's educational spots, providing more family leisure spaces, and providing facilities that support child-friendly activities. The addition of innovation in agricultural education activities also needs to be added to provide a perception of authenticity for agritourism related to superior or characteristics commodities in Lampung Province. This will make the image of agritourism in Lampung Province as a destination that provides pleasure and education for tourists.Originality/value (State of the art): This study uses the TPB concept in analyzing tourist behavior in visiting agritourism of Lampung Province. Previous research using the TPB concept has been conducted in the context of tourists in agritourism by adding variables of perception of authenticity and environmental concern. This study expands the concept of TPB by improving and adding other variables that have an influence in shaping tourist behavior such as destination image, family influence, eWOM, self-efficacy and facilitating conditions. Keywords: agritourism tourists, SEM, TPB, tourist, visit decision
Circular Economy Business Strategy of Organic Fertilizer in Parikesit Farmer Group Dyah Tri Lestari; Mimin Aminah; Jono Mintarto Munandar
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.400

Abstract

Background: The conception of this research is the increasing importance of the implementation of the scientific field of Circular Economy (CE) in technical and operational aspects, in the specific agribusiness system of Liquid Organic Fertilizer (LOF) marketing management. Parikesit Farmer Group is one of the farmer-owned businesses that has the aim of improving the economy of farmers in Bangunsari Village, Pamarican District, Ciamis Regency, especially in agriculture. The Parikesit Farmer Group has previously been one of the pioneers of organic farming with organic rice commodities. In addition, the farmer group developed its business as a producer and distributor of LOF sales. The Parikesit Farmer Group has great potential in supporting the circular economy concept by optimizing the development of the LOF business.Purpose: This research aims to identify the condition of the existing business model of the Parikesit Farmer Group by conducting BMC mapping, identifying the strengths, weaknesses, opportunities, and threats owned by the Parikesit Farmer Group, formulating business development strategies, and determining alternative priority strategies for developing the Parikesit Farmer Group's organic fertilizer business.Design/methodology/approach: The methods used in this research are Business Model Canvas (BMC), SWOT analysis, and Analytical Networking Process (ANP).Findings/Result: The results of the analysis of strategy formulation and SWOT analysis produce nine alternative strategies. Based on the ANP analysis, the priority that must be implemented is more education on quality organic fertilizers, it is hoped that consumers will buy more organic fertilizer products.Conclusion: This research successfully mapped the business model canvas of the Parikesit Farmer Group in accordance with the nine BMC elements, namely customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure for its business development process.Originality/value (State of the art): The originality lies in its contribution to the existing literature regarding the incorporation of the BMC method, SWOT analysis, and ANP analysis in determining agribusiness development strategies. Keywords: ANP, BMC, Circular economy, fertilizer, SWOT
Analisis Faktor yang Berkontribusi dalam Pengembangan Wisata Halal dari Sudut Pandang Wisatawan di Jabodetabek Eria Putri, Angghina; M Munandar, Jono
Jurnal Manajemen dan Organisasi Vol. 14 No. 4 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i4.52824

Abstract

Halal product trends are expanding from food to lifestyle, namely halal tourism. The development of halal tourism is driven by the large Muslim market in the world. Indonesia as the country with the largest Muslim population. The halal tourism authority, CrescentRating, awards Indonesia as the first best halal tourist destination in the OIC category. Jakarta is the fourth best halal tourist area in Indonesia, which in its development has a coordination chain with the surrounding areas, namely Bogor, Depok, Tangerang and Bekasi. Jabodetabek contributes greatly to the country's economy so that there is a need for the development of tourism in Jabodetabek. Therefore, it is necessary to adjust the needs of tourists in order to increase tourist attraction. This study aims to identify the characteristics of tourists and analyze the factors that contribute to the development of halal tourism through 46 indicators of halal tourism. Data were analyzed using a factor analysis tool through SPSS software. The results showed that there were 11 new factors formed from the point of view of archipelago tourists and 14 new factors formed from the point of view of foreign tourists so that there were differences between tourists in the practice of halal tourism.
The Effect of Interaction and Website Environment Qualities Towards E-Loyalty: A Case Study of Online Hotel Booking in Indonesia and Thailand Rizal , Fikri Samsu; Munandar , Jono M.; Sarma, Ma’mun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 16 No. 2 (2021): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.16.2.94-98

Abstract

Online hotel booking is a method of renting a place through the internet. Today, people are becoming users of online rental properties as a necessity and lifestyle. Indonesia and Thailand as tourist destinations indicates a large population that have potential for the online property rental business. This study will analyze the effect of interaction quality, website environment quality that have an impact on customer loyalty toward this product. In this study, data was collected by a questionnaire that has been given, the authors used Structural Equation Modeling - Partial Least Square (SmartPLS) for analysis method. This method is used to determine the number of online hotel booking users so that it will be seen how the effect of interaction quality and website environment quality has an impact on e-Loyalty. In both countries, the quality of interaction has a positive and significant effect on e-loyalty. The coefficient value of the interaction quality parameter in the Indonesian model has a value of 0.544. The results of the significance test showed that the website environment quality variable had a positive and significant effect in both countries with T-statistical test results > 1.96 and P-values less than 0.05. This study examines the direct relationship between the interaction quality and website environment quality variables on e-Loyalty. This research can be additional knowledge related to the determinants of loyalty found in online businesses. In addition, the research also provides a new picture of the online lodging service business in two countries, namely Indonesia and Thailand
Peningkatan Pengetahuan Pemasaran UMKM melalui Pelatihan Perbaikan Kemasan dan Penjualan di Marketplace di Desa Cibadak, Kecamatan Ciampea, Bogor Jono Mintarto Munandar; Hardiana Widyastuti; Nisa Zahra; Nesti Handayani
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.3.404-412

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the drivers of the national economy, which, in its journey, has faced various challenges, one of which is related to marketing. Formulating the right marketing strategy is a crucial factor in being able to face challenges and help increase sales of MSME products, including through packaging and digital marketing. This activity aims to improve the performance of MSMEs in Cibadak Village through 1) The process of changing knowledge (cognitive) related to aspects of packaging and digital marketing through the marketplace and 2) The process of changing behavior (psychomotor) related to aspects of packaging and digital marketing through the marketplace. This activity was carried out in Cibadak Village, Ciampea District, West Java Province, between 1 October and 3 November 2022. Consisting of 2 training sessions and two site visits. This activity resulted in changes in the knowledge and behavior of MSME actors in Cibadak Village. Changes in knowledge are illustrated by the results of the pre-test and post-test, which show that overall, there is an increase in knowledge regarding packaging (45.2%) and digital marketing (11.8%) of products processed by MSMEs in Cibadak Village. Then, changes in behavior are marked by changes in previously simple and unhealthy packaging to more attractive and healthy packaging. Apart from packaging, there has also been a change in marketing patterns, from previously only offline, now trying to use digital marketing using marketplace facilities.
THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD Kamilah, Khairiyah; Munandar, Jono Mintarto; Syamsun, Muhammad; Worapishet, Thirarut
Jurnal Manajemen & Agribisnis Vol. 18 No. 1 (2021): JMA Vol. 18 No. 1, March 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.1.32

Abstract

Organic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy to assess nine distinct food choice motives and one important domain which is represented in FCQ is food choice based on ethical reasons. However, environmental protection or ecological motives is the most important motive to consume organic food. This study aims to see how fanaticism towards eco-friendly would affect the purchase intention and decision of organic food from the student’s perspective. This study uses 250 respondents from agricultural universities in Indonesia and Thailand, picked by purposive sampling method. This study found that fanaticism towards environmental friendliness affects purchase intention of organic food and purchase intention, simultaneously affects the purchase decision significantly in both countries. The moderating effect of price only affects the effect purchase intention on purchase decision of organic food in Indonesia. This happens because Thailand and Indonesia have different fanatic score and level of household monthly income. This study is helped by SmartPLS 3.0 to run the SEM-PLS and VALS Survey to analyze characteristics of respondents. Keywords: environment-friendly fanaticism, organic food, purchase intention, purchase decision, VALS Survey
The Influence of Content Marketing on Patient Loyalty by Mediating Intention to Follow and Brand Trust Fauzi, Luthfi Faishal; Nurhadryani, Yani; Munandar, Jono Mintarto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5426

Abstract

During the pandemic, the hospital industry is an industry that must adapt to the digital world. Hospital X is a hospital that is active on social media and has several followers which is quite high, but it turns out that it is not in line with the BOR achievement. This can be caused by many factors such as content marketing, the relationship between the number of followers, brand trust, and brand loyalty. Data were collected from 125 respondents. Data were analyzed using WarpPLS. The results showed that the majority of respondents consisted of young families with middle incomes. Then it was found that content marketing had a significant effect on brand trust and brand loyalty. Based on this, hospitals should focus more on high-quality content that aims to increase patient trust.
A Study of Determining Factors Influencing the Intention of Cryptocurrency Investors Using UTAUT 2 Approach Puspanegara, Ladia; Munandar, Jono M.; Sartono, Bagus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5416

Abstract

In the past few years, the Indonesian cryptocurrency market has experienced significant growth, reflecting the country's increasing popularity and adoption of cryptocurrencies. This study aims to identify the factors that influence consumer behavior in adopting cryptocurrency technology, utilizing the unified theory of acceptance and use of Technology (UTAUT 2) model as the theoretical framework. This study proposes the utilization of UTAUT 2 due to its robustness and enhanced explanatory capability compared to the original UTAUT model. The UTAUT 2 model is expanded by incorporating perceived risk. This study involved 248 respondents who are cryptocurrency users from the Indonesian cryptocurrency community on the Facebook and Telegram platforms. The sampling method used was purposive sampling by distributing questionnaires using online forms and Google Forms.“The data were analyzed using two methods,“descriptive statistical analysis and SEM (Structural Equation Modeling).”The research findings indicate that several variables such as price value, social influence, hedonic motivation, performance expectancy, effort expectancy, and facilitating conditions have a positive and significant influence on BI (Behavioral Intention).”Additionally, the perceived risk variable has a negative and significant influence on behavioral intention.
Co-Authors Abdul Basith Abdul Kohar Irwanto Abdul Rashid Aditya Pandu Nugraha Afra Nazhirah agung setiawan Agustina Setiyawati Ahmad Khoirun Nasihin Ahmad Khoirun Nasihin Akmalia Zahra Ambar Rukmi Dyah Kusumawardani Amzul Rifin Anggara, Muhamad Rafi Aprilia Kusumastuti Aprilia Kusumastuti Ariansyah Ariansyah Asep Hapidin Ayu Ningsetya Mardika Riskhi Bagus Sartono Basith, Abdul Cinde Triatmoko Deviany Amanda Rizki Dharmawan Santoso Dinda Emmy Gusti Sofhia Dyah Tri Lestari Eka Yunita, Eka Eko Aji Putranto Eko Ruddy Cahyadi Eria Putri, Angghina Fauzi, Luthfi Faishal Fety Nurlia Muzayanah Fredie Pratama Fu Jing Yi Galura Aqila Cakra Gendut Suprayitno Gumbira Said Hanum, Nikmah Hardiana Widyastuti Hartrisari Hardjomidjojo Hasanah, Hibatul I Ketut Suada I Made Sumertajaya Ifan Hernata Sembiring Irfan Syauqi Beik JAENAL EFFENDI Jasiulewicz, Anna Joko Purwono Kartikawati, Windha Dwi Khairiyah Kamilah Komala Sari Linda Fitriani Ma'mun Sarma Ma'mun Sarma Ma'mun Sarma Machfud Machfud Maulida, Annisaturrahmah Ma’mun Sarma Ma’mun Sarma Mimin Aminah Mokhamad Syaefudin Andrianto Muhammad Nur Aidi Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhamad Najib Munthe, Ribka Cynthia F. Musa Hubeis Nadhry Nadirman Nesti Handayani Nisa Zahra Nur Majdina Nurullah Sururi Afif Panlevi, Sandi Puspanegara, Ladia Qital, Dari Aulia Restutiani, Meila Rosanty Reyna Nadhya Ulhaq Reza Hadim Adiwiguna Ribka Cynthia F. Munthe Ribka Cynthia Munthe Rizal , Fikri Samsu Saniatun Nurhasah Sarma, Ma’mun Setio Pramono Silvia Dewi Sagita Andik Siti Ismi Diningty Fauzi Siti Maharani Chairunnisa Slamet Budijanto Slamet, Alim Setiawan Sri Ariyanti Suherman Suherman Sukiswo Dirdjosuparto Syamsidar Syamsidar Syamsidar Syamsidar Syarifuddin Nur Tajuddin Bantacut Tiara Azzahra Tjahja Muhandri Ujang Sumarwan Ulhaq, Reyna Nadhya Wiwin Nurhasanah Worapishet, Thirarut Y.E. Hermawan Yani Nurhadryani Yanthi, Evy Rusmanida Yuhanna Aftika Yuningsih Zainati Fakhrina