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FACTOR INFLUENCING THE LOYALTY OF DOMESTIC AND FOREIGN TOURISTS Munandar, Jono M.
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.15

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The Tourist Information Center (TIC) Soekarno Hatta International Airport Jakarta is an institution with service activities with a core of tourism marketing and promotion through the delivery of tourist information to domestic and foreign tourists visiting the TIC booth. That research was conducted to determine the effect of the quality of the physical environment, the quality of interaction of front liner officers, the quality of service results, and the quality of e technology provided by TIC on the loyalty of domestic and foreign tourists as the dependent variable. This study uses quantitative methods using a questionnaire in data collection. Sampling using accidental sampling with research variables as many as 35. At the same time, the number of respondents involved consisted of 69 domestic tourists and 106 foreign tourists. Furthermore, the data analysis used Structural Equation Modeling (SEM) Smart PLS 2.0 program. The results of testing the first hypothesis on domestic tourists show the positive influence of interaction on tourist loyalty. The path coefficient value is greater than the t table and p-value. Testing the second hypothesis on foreign tourists shows the positive influence between the quality of the physical environment and the quality of interaction on tourist loyalty. The coefficient value of the environmental quality pathway is greater than the t table and the p-value.
INFLUENCE OF LEADERSHIP STYLE AND INCENTIVES ON AGENT PERFORMANCE IN SOCIAL SECURITY ACQUISITION WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE Restutiani, Meila Rosanty; Cahyadi, Eko Ruddy; Munandar, Jono Mintarto
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.06

Abstract

The research objective of the study is to analyze and confirm the influence of leadership styles, incentives, and organizational culture on agents' performance in social security acquisition. The information was gathered from 190 BPJS Ketenagakerjaan agents across 21 branch offices in the East Java region. The research data obtained by filling out online questionnaires were then processed using a structural equation modeling (SEM) partial least squares (Smart PLS Version 4.0) approach. The findings show that there is an influence of leadership style and incentives toward organizational culture on agents, and leadership style is more dominant than incentives toward organizational culture. Furthermore, the effect of the incentives variable and organizational culture variable on performance has a positive and significant effect. The leadership style variable, however, has a negative effect on performance. Organizational culture affects performance more than leadership style and incentives. In addition, organizational culture as an intervening variable fully mediates the effect of the leadership style variable on performance. Furthermore, the organizational culture variable can partially mediate the relationship between incentives and performance. These findings are expected to provide direction for organizations to improve agents' performance by inspiring a shared vision, modeling the way, providing awards or recognition, and developing standards of attitudes that clearly and measurably describe the organization's vision and mission. Further studies are needed in the same model applied to the national level of samples.
THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS Qital, Dari Aulia; Munandar, Jono M.; Aidi, Muhammad Nur
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.12

Abstract

The purpose of this study is to analyze the level and influence of awareness, trial, preference, devotion and fanaticism of Indomie customers in Jabodetabek. The research was carried out using an online questionnaire given to respondents who were consumers of Indomie products in Jabodetabek. Based on the descriptive analysis of Indomie consumers in Jabodetabek, the level of awareness is very good, the level of trial is good, the level of preference is good, the level of devotion and fanaticism tends to be quite good. As for purchase intention, purchase decision and repurchase intention, they are included in the fairly good criteria. Judging from the results of the hypothesis testing, it is known that The results indicate that awareness significantly influences both purchase intention and purchase decision. Similarly, trial positively impacts purchase intention and purchase decision. Furthermore, preference has a significant effect on purchase intentions but not on purchase decisions. The findings also reveal that preference does significantly affect repurchase intention. Devotion significantly influences the repurchase decision. But contrary to expectations, devotion does not affect repurchase intentions. Similarly, fanaticism has no significant effect on purchase decisions. Lastly, the study confirms that fanaticism influences repurchase intention, purchase intention influences purchase decision, and purchase decision positively affects repurchase intention. That highlights the importance of the initial purchase decision in shaping future repeat purchases.
The role of social media eWOM and motivation typology in urban Islamic digital donations Anggara, Muhamad Rafi; Jono Mintarto Munandar; Irfan Syauqi Beik
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 1, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss1.art5

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Purpose – This study examines how the credibility and usefulness of social media electronic word of mouth (eWOM) affects information adoption and how it subsequently influences donor engagement, donation intention, and donation decisions among urban Muslims in Indonesia. It also explores differences in donation behavior based on the motivation type.Methodology – This study employed a quantitative approach using survey data from 230 Muslim respondents in Greater Jakarta. The analysis utilized descriptive statistics and Structural Equation Modeling with Partial Least Squares (SEM-PLS), including outer model evaluation (validity and reliability) and inner model analysis (hypothesis testing).Findings – All proposed hypotheses are supported. eWOM credibility is the strongest predictor of information adoption, significantly enhancing donor engagement, donation intention, and actual donation decisions. Donor engagement further increases intention, which strongly predicts decisions. The descriptive results show that humanitarian donations are the most dominant, particularly among young Muslim women aged 20–24, driven by empathy and social media engagement. Instagram is the primary reference source and Kitabisa.com is the most frequently used donation platform.Implications – This research is useful for digital fundraising platforms and NGOs that aim to improve engagement by focusing on emotionally credible content, platform usability, and micro-donation options, especially for humanitarian and crowdfunding campaigns targeting younger Muslim donors.Originality – This study contributes to the literature by integrating descriptive donation motivation typologies with SEM-PLS analysis to provide a comprehensive understanding of digital Islamic philanthropic behavior among urban Muslim communities.
The Influence of Tiktok Content With Model AISAS on Purchase Intention of Muslim Fashion Products (Case Study: In The Special Region of Jakarta Province) Panlevi, Sandi; Munandar, Jono Mintarto; Beik, Irfan Syauqi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1051

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Background: The development of social media, especially TikTok, has led to the birth of the social commerce era that changes digital marketing strategies, including for Muslim fashion products. With its short video and live streaming features, TikTok enables quick interaction between creators, sellers, and consumers. Jakarta as an urban center with Muslim majority becomes a strategic market for this industry. In this context, the AISAS (Attention, Interest, Search, Action, Share) model is used to understand the influence of TikTok content on consumer purchase intention, with an emphasis on the importance of relevant, engaging, and emotional content strategies.Purpose: This study analyzes the influence of TikTok content using the AISAS model on Muslim fashion purchase intentions in Jakarta. As a metropolitan area with urban Muslim consumers, Jakarta residents are highly trend-conscious and enjoy shopping.Design/Methodology/Approach: This quantitative research involved 260 male and female TikTok users aged 18-70, Muslim and have watched live streaming and short video marketing in Jakarta using purposive sampling and analyzed using SEM-PLS and descriptive methods.Finding/Result: TikTok's short video marketing proved more effective than live streaming in attracting consumer attention, interest, and search. The AISAS model is a relevant mediator in explaining purchase intention, while product quality, price, and satisfaction play a major role in driving action and share. Authentic and interactive content from short videos and live streaming builds trust, creates trends, and encourages purchase and loyalty to Muslim fashion products.Conclusion: Companies should integrate short videos marketing and live streaming using the AISAS model, emphasizing experience, attention, and engagement. Personal preferences outweigh brand popularity in influencing purchase decisions.Originality/Value: A comparison of TikTok's two content strategies (short video and live streaming) in one study directly linked to purchase intention provides a unique perspective. The comprehensive integration of the AISAS model in the TikTok social media context is an approach that is still rarely used in video-based digital content marketing research. Focus on Muslim fashion products and a specific location (Jakarta), which provides contextual distinctiveness in seeing how global social media trends interact with local culture and preferences. Keywords: AISAS, social media, fashion muslim, purchase intention, TikTok content
Synergizing Halal and Sustainable Tourism Practices: Their Influence on Tourist Satisfaction Maulida, Annisaturrahmah; Munandar, Jono Mintarto; Sumertajaya, I Made; Jasiulewicz, Anna
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.05

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As a sector anticipated to prosper in the long run, the Indonesian tourism industry should create a sustainable tourism model that takes into account the social, environmental, and economic impacts both now and in the future, while addressing the needs of local communities, the environment, the industry, and visitors. Considering that Indonesia is a country with a majority Muslim population, implementing halal tourism is very important for Muslim tourists in Indonesia. Halal tourism is a concept that focuses on meeting the essential needs of Muslims at tourist destinations, including provisions for worship, purification, and travel in accordance with Sharia law. This study aims to examine the impact of sustainable and halal tourism on tourist satisfaction within the Mandalika Special Economic Zone. This study was conducted among 200 Muslim tourists who visited the Mandalika Special Economic Zone by administering an online questionnaire via Google Forms. The collected data were analyzed using PLS-SEM (Partial Least Squares Structural Equation Modeling), which revealed that sustainable tourism significantly impacts halal tourism. In turn, halal tourism significantly affects tourists' perceived value, which in turn significantly influences tourist satisfaction. Therefore, to achieve or increase tourist satisfaction, it is necessary to increase sustainable tourism, halal tourism, and tourist perceived value.
The Effect of Tiktok Social Media Influencer, Brand Image, and Lifestyle on Purchase Intention of Local Skincare Products Sari, Komala; Sumarwan, Ujang; Munandar, Jono M.
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.181

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This study aims to answer three main objectives. The first is to find out the effectiveness of Tiktok social media influencer endorsements in advertising local skincare products on Tiktok, the influence of Tiktok social media influencers, brand image, and lifestyle on the purchase intention of local skincare products, and managerial implications that can be applied to the local skincare industry. This research was conducted in September and October 2022. The data used in this study came from a questionnaire survey with a Likert scale submitted via a Google form and conducted in Indonesian. Purposive sampling is the selection technique (respondents) used. SEM-PLS is used to process and evaluate data. The survey consisted of 250 respondents, and the findings indicated that each element had a large impact on respondents' intention to purchase local skincare. This research shares an overview and insight that skincare manufacturers can leverage influencer endorsement by using influencers who match the product category they advertise, namely skincare, have good knowledge, an attractive personality, and a positive image. Keywords: brand image, influencer, lifestyle, purchase intention, tiktok social media
Model of Tourist Visiting Decision for Agritourism in Lampung Province Chairunnisa, Siti Maharani; Hubeis, Musa; Munandar, Jono Mintarto
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.339

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Background: Indonesia has major potential in utilizing agricultural-based tourism or what is known as agritourism. The concept of agritourism is quite popular globally and is recognized to support agricultural growth through diversification of activities that generate income for farmers and lead to rural development. Lampung Province is one of the provinces that focuses on developing agritourism areas. Agritourism in Lampung has been new intensively developed in 2018, so it still needs development in advancing the agritourism sector. Research that focuses on tourist decision factors to visit is important to carry out.Purpose: The purpose of this study is to identify the characteristics and visiting decision models of agritourism tourists in Lampung. Design/methodology/approach: This research used Structural Equation Modelling (SEM) analysis. Findings/Result: The study's findings indicate that the extended TPB model has a favourable impact on traveller’s decisions to travel. The intention of tourists to visit is unaffected by anything but subjective norms. Optimizing the attractions and products is crucial in forming a positive attitude among tourists in agritourism visit decision. Providing facilities and infrastructure can also be done to increase the number of visits to agritourism. Conclusion: Attitude as the most contributing variable in shaping the behavior of tourist visits to agritourism, makes agritourism actors need to provide attractive facilities including unique decorations, adding photo spots, adding children's educational spots, providing more family leisure spaces, and providing facilities that support child-friendly activities. The addition of innovation in agricultural education activities also needs to be added to provide a perception of authenticity for agritourism related to superior or characteristics commodities in Lampung Province. This will make the image of agritourism in Lampung Province as a destination that provides pleasure and education for tourists.Originality/value (State of the art): This study uses the TPB concept in analyzing tourist behavior in visiting agritourism of Lampung Province. Previous research using the TPB concept has been conducted in the context of tourists in agritourism by adding variables of perception of authenticity and environmental concern. This study expands the concept of TPB by improving and adding other variables that have an influence in shaping tourist behavior such as destination image, family influence, eWOM, self-efficacy and facilitating conditions. Keywords: agritourism tourists, SEM, TPB, tourist, visit decision
Circular Economy Business Strategy of Organic Fertilizer in Parikesit Farmer Group Lestari, Dyah Tri; Aminah, Mimin; Munandar, Jono Mintarto
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.400

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Background: The conception of this research is the increasing importance of the implementation of the scientific field of Circular Economy (CE) in technical and operational aspects, in the specific agribusiness system of Liquid Organic Fertilizer (LOF) marketing management. Parikesit Farmer Group is one of the farmer-owned businesses that has the aim of improving the economy of farmers in Bangunsari Village, Pamarican District, Ciamis Regency, especially in agriculture. The Parikesit Farmer Group has previously been one of the pioneers of organic farming with organic rice commodities. In addition, the farmer group developed its business as a producer and distributor of LOF sales. The Parikesit Farmer Group has great potential in supporting the circular economy concept by optimizing the development of the LOF business.Purpose: This research aims to identify the condition of the existing business model of the Parikesit Farmer Group by conducting BMC mapping, identifying the strengths, weaknesses, opportunities, and threats owned by the Parikesit Farmer Group, formulating business development strategies, and determining alternative priority strategies for developing the Parikesit Farmer Group's organic fertilizer business.Design/methodology/approach: The methods used in this research are Business Model Canvas (BMC), SWOT analysis, and Analytical Networking Process (ANP).Findings/Result: The results of the analysis of strategy formulation and SWOT analysis produce nine alternative strategies. Based on the ANP analysis, the priority that must be implemented is more education on quality organic fertilizers, it is hoped that consumers will buy more organic fertilizer products.Conclusion: This research successfully mapped the business model canvas of the Parikesit Farmer Group in accordance with the nine BMC elements, namely customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure for its business development process.Originality/value (State of the art): The originality lies in its contribution to the existing literature regarding the incorporation of the BMC method, SWOT analysis, and ANP analysis in determining agribusiness development strategies. Keywords: ANP, BMC, Circular economy, fertilizer, SWOT
Peningkatan Pengetahuan Pemasaran UMKM melalui Pelatihan Perbaikan Kemasan dan Penjualan di Marketplace di Desa Cibadak, Kecamatan Ciampea, Bogor Widyastuti, Hardiana; Zahra, Nisa; Handayani, Nesti; Munandar, Jono Mintarto
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.3.404-412

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the drivers of the national economy, which, in its journey, has faced various challenges, one of which is related to marketing. Formulating the right marketing strategy is a crucial factor in being able to face challenges and help increase sales of MSME products, including through packaging and digital marketing. This activity aims to improve the performance of MSMEs in Cibadak Village through 1) The process of changing knowledge (cognitive) related to aspects of packaging and digital marketing through the marketplace and 2) The process of changing behavior (psychomotor) related to aspects of packaging and digital marketing through the marketplace. This activity was carried out in Cibadak Village, Ciampea District, West Java Province, between 1 October and 3 November 2022. Consisting of 2 training sessions and two site visits. This activity resulted in changes in the knowledge and behavior of MSME actors in Cibadak Village. Changes in knowledge are illustrated by the results of the pre-test and post-test, which show that overall, there is an increase in knowledge regarding packaging (45.2%) and digital marketing (11.8%) of products processed by MSMEs in Cibadak Village. Then, changes in behavior are marked by changes in previously simple and unhealthy packaging to more attractive and healthy packaging. Apart from packaging, there has also been a change in marketing patterns, from previously only offline, now trying to use digital marketing using marketplace facilities.
Co-Authors Abdul Basith Abdul Kohar Irwanto Abdul Rashid Aditya Pandu Nugraha Afra Nazhirah agung setiawan Agustina Setiyawati Ahmad Khoirun Nasihin Akmalia Zahra Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amzul Rifin Anggara, Muhamad Rafi Aprilia Kusumastuti Aprilia Kusumastuti Ariansyah Ariansyah Asep Hapidin Ayu Ningsetya Mardika Riskhi Azzahra, Kamilla Azzahra, Tiara Bagus Sartono Basith, Abdul Chairunnisa, Siti Maharani Deviany Amanda Rizki Dharmawan Santoso, Dharmawan Dinda Emmy Gusti Sofhia Eka Yunita, Eka Eko Ruddy Cahyadi Eria Putri, Angghina Fauzi, Luthfi Faishal Fauzi, Siti Ismi Diningty Fety Nurlia Muzayanah Fu Jing Yi Furqon Syarief Hidayatulloh Galura Aqila Cakra Gendut Suprayitno Gumbira Said Handayani, Nesti Hanum, Nikmah Hardiana Widyastuti Hartrisari Hardjomidjojo Hasanah, Hibatul I Ketut Suada I Made Sumertajaya Irfan Syauqi Beik JAENAL EFFENDI Jasiulewicz, Anna Joko Purwono Kartikawati, Windha Dwi Khairiyah Kamilah Komala sari, Komala Lestari, Dyah Tri Linda Fitriani Ma'mun Sarma Ma'mun Sarma Ma'mun Sarma Machfud Machfud Maulida, Annisaturrahmah Ma’mun Sarma Mokhamad Syaefudin Andrianto Muhammad Nur Aidi Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhamad Najib Munthe, Ribka Cynthia F. Musa Hubeis Nadhry Nadirman Nur Majdina Nurullah Sururi Afif Panlevi, Sandi Pratama, Fredie Puspanegara, Ladia Putranto, Eko Aji Qital, Dari Aulia Rabbani, Ahmad Dzaki Restutiani, Meila Rosanty Reyna Nadhya Ulhaq Reza Hadim Adiwiguna Ribka Cynthia F. Munthe Ribka Cynthia Munthe Rizal , Fikri Samsu Saniatun Nurhasah Sarma, Ma’mun Sembiring, Ifan Hernata Setio Pramono Silvia Dewi Sagita Andik Siti Ismi Diningty Fauzi Slamet Budijanto Slamet, Alim Setiawan Sri Ariyanti Suherman Suherman Sukiswo Dirdjosuparto Syamsidar Syamsidar Syamsidar Syamsidar Syarifuddin Nur Tajuddin Bantacut Tjahja Muhandri Triatmoko, Cinde Ujang Sumarwan Ulhaq, Reyna Nadhya Wiwin Nurhasanah Worapishet, Thirarut Y.E. Hermawan Yani Nurhadryani Yanthi, Evy Rusmanida Yuhanna Aftika Yuningsih Zahra, Nisa Zainati Fakhrina