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Strategi Harga Dan Kualitas Pelayanan Pada Penjual Bakso Terhadap Kepuasan Pelanggan (UMKM Bakso Pakde Universitas Bhayangkara) Dian Sudiantini; Faidlullah Mahfudz; Muhammad Zaky; Rizka Amalia Putri; Sunia Hatina
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2024): Februari : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i1.1695

Abstract

In Indonesia, small and medium-sized businesses (SMBs) in the food and drink industry are seeing unprecedented expansion. Lots of MSMEs are experiencing this as they try to win over consumers. With competition heating up in the food stall industry, the research focuses heavily on what makes customers happy. A food stand may increase customer satisfaction by focusing on three areas: price, service, and product quality. Setting reasonable prices, giving outstanding service, and delivering high-quality goods are all ways to make customers happy at the food stand. Satisfied customers will be more likely to return to the store. The sales income of Bakso Pakde has recently seen significant adjustments. Finding out how different pricing tactics, product modifications, and service quality affect "Bakso Pakde" consumer happiness is the main goal of this research. This research makes use of SPSS for statistical analysis, which is part of a quantitative technique. "Bakso Pakde" customers are the center of attention in this research. For this study, 42 participants were chosen at random using a purposive selection technique. Multiple linear regression is the method that the analytical tool uses. This research found that in the setting of meatball vendors, consumer happiness was positively affected by price, product selection, and service quality.
HUBUNGAN KUALITAS PELAYANAN, CITRA SEKOLAH, LOYALITAS SISWA DAN KEPUTUSAN MEMILIH SEKOLAH Dian Sudiantini; Kardinah Indrianna Meutia; Bintang Narpati; Farhan Saputra
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2023): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i1.881

Abstract

This study aims to analyze the effect of school service quality on guardian student loyalty, to analyze the effect of school image on student guardian loyalty and to analyze the effect of guardian student loyalty on parents' decision to choose. The data analysis used in this research is Partial Least Square (PLS). Guidelines in PLS-Parth. The hypothesis in this study is that there is a positive relationship between service quality and student guardian loyalty. There is a positive relationship between school image and student guardian loyalty. There is a positive relationship between service quality and parents' decision to choose. There is a positive relationship between school image and parents' decision to choose. There is a positive relationship between student guardian loyalty and parents' decision to choose.
Co-Authors ACHMAD FAUZI Adelia Frilianda Adhitya Rizqi Sindu Tjahyo Pradhanaputra Adhwa Luthfia Zhurifa Aditiya Firmansyah Ahmad Alief Rahman Faozi Aisya Badria Rosita Al Pasha Egi Viandra Aldi Alfathur Rachman Amelya Lestin Anggraeni Supu Anah Indriyanah Ananda Suryadinata Andi Icha Halifah Rahma Andini Dwi Rahmawati Andini Shinta Rahayu Andrian Andrian Angelika Confrensia Sidabutar Angelita Ageng Arsabita Anisa Bunga Aprilia Anisa Dewi Lestari Annisa Suci Wulandari Aura Naiwasha Auranisa Izzati Avrilia Ayunia W Bintan Narpati Bintang Nurpati Bonartdo Samuel G Brilian Putri A Bukhari, Eri Cahyo Adhi Nugroho Cindy Rindiani Deffina Hermawati Della Restu Cahyani Devi Purnilasari Deyva Putri Juhanto Dhiandra Namira Invionita Dina Fitria Annuri Dwi Nurambarwati Eka Diniarti Eva Fadilla Anggraeni Evi Octavia Ramadhani Faidlullah Mahfudz Faizah Dwi Julianti Farhan Febriansyah Putra Farhan Saputra Felisya Putri Dinata Gaida Putri Naraya Gea Verina Nazara Grace Ester Aprillia Haikal Azam Masyari Hanum Najmi Hawa Herwanti Sulistiani Idza Ardhi Wa’afin Izzati Maharani Jeklyn Syafa Illiyin Kardinah Indrianna Meutia Khalishah Ika Putri Khilda Fadilatun Nissa Khomarudin Jein Muhammad Aldi Satrio Muhammad Asif Khan Muhammad Fathir Maulana Muhammad Zaky Nabilah Syakillah Oktaviani Najwa Andini Najwa Fitri Alfiana Putri Narpati, Bintang Nasywa Tazqiya Ramadani Nendy Yuliarrani Niken Salsabilla NOVIA RAHMAWATI Nurjanah Dewi Shinta Ossy Avit Ticikal Pratika Maulinna Widadi Raffa Calysta Suhatman Raudhatul Hikmah Rayhan Vansuri Refalina Indah Lestari Rigel Ken Meilizar Ringga Jati Ismawan Riska Sanllyin Keysyha Putri Kakori Rizka Amalia Putri Rizka Maulida Hasan Rizki Hibatullah Kamil Salwa Aristawidya Setya Ningrum Shanti Komala Dewi Silvia Nursafitri Silvia Nurul Izati Afriliani Siti Rahmawati Sonya Febrina Narwastu Ambarita Suhartini Suhartini Sunia Hatina Tania Narindra Dewita Tiara Putri Fadyanti Vatricya Liani Widya Ananda Yunita, Tyna Yusuf Rahman Maulana Zalendra Zalendra