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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Soshum Insentif Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Business Innovation and Entrepreneurship Journal Jurnal Wacana Ekonomi Journal Civics and Social Studies Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal E-Bis: Ekonomi Bisnis Journal of Economics and Business UBS SABBHATA YATRA : Jurnal Pariwisata dan Budaya ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Research in Social Science and Humanities Jurnal Ekonomi Perjuangan (JUMPER) Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL PARADIGMA: Journal of Sociology Research and Education Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM)
Nurhasan, Rohimat
Universitas Garut
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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MENINGKATKAN PURCHASE INTENTION PRODUK KECANTIKAN DI E-COMMERCE MELALUI ENTERTAINMENT MARKETING DAN CUSTOMER ENGAGEMENT Puji Indah Ramadhan; Rohimat Nurhasan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5087

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Entertainment Marketing terhadap Purchase Intention pada produk kecantikan di e-commerce dengan Customer Engagement sebagai variabel mediasi. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang disebarkan kepada 180 responden yang merupakan konsumen produk kecantikan di platform e-commerce. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Pengujian hipotesis dilakukan menggunakan metode Structural Equation Modelling Partial Least Squares (SEM-PLS). Hasil analisis menunjukkan bahwa Entertainment Marketing memiliki pengaruh signifikan terhadap Purchase Intention. Selain itu, Entertainment Marketing juga berpengaruh signifikan terhadap Customer Engagement. Selanjutnya, Customer Engagement terbukti memiliki pengaruh signifikan terhadap Purchase Intention. Dengan demikian, hasil penelitian ini mengindikasikan bahwa Entertainment Marketing berpengaruh signifikan terhadap Purchase Intention pada produk kecantikan di e-commerce, baik secara langsung maupun melalui Customer Engagement sebagai variabel mediasi.
Key Factors in Fashion Purchase Decisions on Social Media Nurhasan, Rohimat; Munawi, Ahmad Syarif; Wufron, Wufron; Muminin, Riyad Sabilul
Jurnal Wacana Ekonomi Vol 23 No 3 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i3.41642

Abstract

TikTok is an application that provides entertainment content that is in great demand. Over time, the use of TikTok has changed; it was originally only used as an entertainment venue, and now TikTok is also used as a business medium. Therefore, various business activities are increasingly found on this social media platform. This research aims to determine the factors that drive decisions to purchase fashion products on TikTok social media, as well as to identify the most dominant factors in driving decisions to purchase fashion products on this platform. The research methods used are descriptive analysis and exploratory factor analysis. The data collection technique was carried out through distributing questionnaires. The sampling used in this research was nonprobability sampling with a total of 100 respondents.  The analysis technique used is factor analysis with the help of the SPSS analysis tool. Based on the research results, it was found that the factors that drive decisions to purchase fashion products on TikTok social media include interest, need, price, product, and trust. Apart from that, the most dominant factor in driving decisions to purchase fashion products on TikTok social media is interest, which has the highest eigenvalue compared to other factors. 
THE ROLE OF SOCIAL SUPPORT ON DUAL ROLE CONFLICT IN WOMENPRENEURS IN GARUT DISTRICT Nurhasan, Rohimat; Munawar, Soviyan; Maulidiani, Alda; Munawi, Ahmad Syarif
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.42038

Abstract

The role of women in life has undergone significant changes. Today, women have equal rights to work. Women who perform the role of a housewife while working are often referred to as women with dual roles. However, carrying out dual roles often causes pressure and feelings of inadequacy in fulfilling all these demands. In this case, social support is important in helping working women deal with the pressures of work and family. Social support can enable them to work actively and provide a positive attitude and good contribution to both. This study aims to determine the extent to which social support provided by family, friends, co-workers, and the government is able to improve the time management skills, attitudes, and emotions of womenpreneurs in Food Stalls in Garut Regency. This study uses quantitative methods with primary data obtained through distributing questionnaires to 106 womenpreneurs. The sample selection was carried out using accidental sampling technique. Data analysis was conducted using the PLS-SEM method through two main tests, namely the outer model and inner model. The results showed that social support provided to womenpreneurs was able to improve their ability to manage time, manage emotions, and form positive attitudes. Thus, social support is proven to have a positive influence on dual role conflict.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN SISTEM INFORMASI AKUNTANSI BERBASIS E-COMMERCE PADA TIKTOK SHOP Elvira Frischa Aulia; Rohimat Nurhasan; Cepi Juniar Prayoga
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5591

Abstract

Perkembangan digital telah mendorong perubahan dalam sistem pencatatan keuangan dari metode konvensional ke sistem berbasis teknologi, termasuk dalam e-commerce seperti TikTok Shop. Namun, adopsi sistem informasi akuntansi masih menghadapi kendala di kalangan pelaku usaha. Tujuan dilakukan penelitian ini yaitu untuk meneliti faktor-faktor yang berpengaruh terhadap minat dalam penggunaan sistem informasi akuntansi, dengan pendekatan yang digunakan yaitu pendekatan kuantitatif. Pengambilan sampel dengan purposive sampling berjumlah 100 responden dan menggunakan SmartPLS 4.0 untuk mengolah data. Penelitian ini menunjukkan bahwa perceived ease of use, perceived usefulness, trust berpengaruh positif terhadap minat dalam memanfaatkan sistem akuntansi. Sedangkan, perceived risk tidak berpengaruh terhadap minat penggunaan sistem tersebut.
Pengaruh Reputasi Seller Terhadap Keputusan Pembelian Grab Food Dalam Perspektif Brand Awareness Avianti, Novi; Nurhasan, Rohimat; Suganda, Fitrin Rawati
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2077

Abstract

Tujuan penelitian ini adalah untuk menganalisa pengaruh reputasi seller terhadap keputusan pembelian Grab Food dalam perspektif brand awareness. Penelitian menggunakan pendekatan kuantitatif dengan metode penyebaran kuesioner dengan alat analisis Smart-PLS Versi 3.0. Responden pada penelitian ini dengan jumlah 100 orang responden didapat dengan menggunakan teknik non-probabillity sampling dengan rumus Lemeshow hal ini dikarenakan jumlah populasi tidak diketahui atau tidak terhingga. Hasil menunjukan bahwa secara langsung Reputasi Seller tidak memiliki pengaruh signifikan terhadap Keputusan Pembelian di platform GrabFood, sedangkan secara tidak langsung Reputasi Seller yang dimediasi oleh Brand Awareness berpengaruh signifikan terhadap Keputusan Pembelian. Seller yang menjaga reputasi cenderung lebih mudah dikenali serta dipilih oleh konsumen. Oleh karena itu, seller perlu menjaga kualitas layanan untuk meningkatkan Brand Awareness, sementara GrabFood sebagai platform disarankan untuk mendukung seller melalui fitur-fitur yang memperkuat eksposur reputasi mereka kepada konsumen.
Competitive Advantages of Garut Coffee MSMEs Based on Knowledge Sharing Nurhasan, Rohimat; Munawi, Ahmad Syarif; Muminin, Riyad Sabilul; Ramdhan, Yayang Iman Nur
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.714

Abstract

Abstract– Small and Medium Enterprises Coffee shops need to increase their competitiveness to survive and develop. The knowledge and information disseminated can be technical, non-technical, or both. The research method used is quantitative with a verification type of research. Research the population of coffee shops in Garut Regency. The research sample was 47 coffee shops taken randomly with 50 respondents consisting of managers. Research data was collected by distributing questionnaires to coffee shop owners or managers. Research data was analyzed using PLS-SEM analysis. The research results show that knowledge sharing positively affects competitive advantage. Knowledge sharing enables organizations to: Increase innovation and creativity, Improve decision-making, Increase efficiency and productivity, Improve product and service quality, and Strengthen cooperation and collaboration.
The Influence of Work-Family Conflict and Motivation on The Performance of Female Employees Munawi, Ahmad Syarif; Nurhasan, Rohimat; Rismanto, Hilman
Jurnal Wacana Ekonomi Vol 22 No 3 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i3.3097

Abstract

Work-Family Conflict or WFC describes that there is a misalignment between the roles of individuals in the family and at work, so this can affect the balance of work life and personal life. On the other hand, motivation is one of the things that affects employees' desire and effort to achieve organizational goals. This research intends to analyze the impact of WFC and motivation on female employees' performance. This research method uses a quantitative approach using questionnaires distributed to female employees at PT Changshin Reksa Jaya Garut. The collected data then analyzed using structural equation model method to test the influence on WFC and motivation on employee performance at PT Changshin Reksa Jaya Garut. The results showed that WFC has a significant negative influence on the performance of female employees. This conflict can cause stress, burnout, and job dissatisfaction that negatively affect employee productivity and performance. In addition, motivation has a significant positive influence on the performance of female employees. Motivated employees tend to have higher levels of performance because they have an internal drive to achieve goals and high standards of work.
Increasing the Competitiveness of Batik Nusantara Through Products Innovative Wufron, Wufron; Nurhasan, Rohimat; Hadita, Akmala; Zulfa, Siti Azizah; Handayani, Tia Fitria; Berliani, Syifa
Jurnal Wacana Ekonomi Vol 23 No 1 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i1.41737

Abstract

The Nusantara batik industry has become an important part of Indonesia's cultural heritage and has significant potential to make a significant economic contribution. In an effort to enhance the competitiveness of Nusantara batik products, the concept of community partnership innovation has emerged as a promising approach. One concrete implementation of this approach is through the SANUTIK (Sapatu Nusantara Batik) program. This article will explain how community partnership innovation through SANUTIK can strengthen the Nusantara batik industry from various aspects. The research method used is descriptive and qualitative. Data analysis is conducted through SWOT analysis. The research results show that the SWOT Matrix Analysis of the internal conditions of Nusantara batik through SANUTIK has stronger strengths compared to weaknesses. The condition of Nusantara batik through SANUTIK has greater opportunities compared to threats. Nusantara batik through SANUTIK is in the aggressive/growth quadrant, which means it is in a prime and stable condition, making it highly possible to continue expanding, enhancing growth, and achieving maximum progress.
Pengaruh Website Quality dan Customer Trust terhadap Customer Satisfaction pada Lazada Yulianti, Windi; Nurhasan, Rohimat; Cupiadi, Hedi
Journal of Knowledge Management Vol 16 No 2 (2022): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v16i2.3134

Abstract

Metode yang dilakukan yaitu deskriptif dan verifikatif. Rekapitulasi tanggapan konsumen terhadap variabel website quality diperoleh kriteria cukup baik. Hal ini menunjukan bahwa konsumen merasa sudah cukup terhadap kualitas pada website di Lazada. Bisa dilihat pada tabel diatas pada dimensi kualitas informasi diperoleh skor paling tinggi yaitu sebesar 296, hal ini menunjukan bahwa informasi-informasi yang diberikan cukup terperinci sehingga konsumen bisa memahami informasi tersebut dengan cukup baik. Hasil dari rekapitulasi tanggapan konsumen terhadap variabel Customer Trust diperoleh kriteria cukup baik. Hal ini menunjukan bahwa secara keseluruhan konsumen sudah merasa cukup percaya terhadap Lazada, bisa dilihat pada tabel di atas pada dimensi integritas dan predictability memperoleh hasil paling besar yaitu 292, hal ini menunjukan bahwa konsumen cukup percaya ketika Lazada memenuhi permintaan yang dibutuhkan, Lazada  juga cukup jujur ketiak memberikan informasi terhadap produk yang di jual dan selalu konsisten ketika memberikan informasi tanpa mengurangi dan melebihkan informasi tersebut. Hasil dari rekapitulasi tanggapan konsumen terhadap variabel Customer Satisfaction diperoleh kriteria cukup baik. Hal ini menunjukan bahwa secara keseluruhan konsumen sudah merasa cukup puas terhadap Lazada, bisa dilihat pada tabel di atas pada dimensi kualitas produk memperoleh hasil paling besar yaitu 309, hal ini menunjukan bahwa konsumen cukup puas dengan produk yang dibeli karena produk tersebut sesuai dengan yang di informasikan.
Pengaruh Pemberian Reward dan Punishment terhadap Kinerja Karyawan di Kantor Koperasi Syariah BMT ITQAN Kabupaten Garut Selamet, Cecep; Nurhasan, Rohimat; Prawitasari, Intan Tenisia
Journal of Knowledge Management Vol 17 No 1 (2023): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v17i1.3139

Abstract

Penelitian ini bertujuan untuk menguji pengaruh variabel reward dan punishment terhadap kinerja karyawan menggunakan analisis Regresi Linier Berganda dengan bantuan SPSS Release 25.0 for Windows. Metode yang digunakan dalam penelitian ini yaitu metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan angket (kuesioner), survey, wawancara dan dokumentasi. Berdasarkan hasil penelitian reward dan punishment berpengaruh terhadap kinerja karyawan di Koperasi Syariah BMT ItQan Kabupaten Garut dengan tingkat pengaruh yang tinggi/kuat. Ditunjukkan berdasarkan nilai R Square sebesar 0,626 atau 62,6%. Hal ini menunjukan bahwa persentase sumbangan pengaruh reward dan punishment terhadap kinerja karyawan sebesar 62,6% dengan kategori tinggi atau kuat (Sugiyono, 2020) sedangkan sisanya sebesar 37,4% dijelaskan atau dipengaruhi oleh variabel lain yang tidak diteliti.
Co-Authors Abdullah Ramdhani Ade Purnawan Adiatma, Dani Ajeng Binda Rahayu Akmala Hadita Alkautsar, Muslim Amalya, Ananda Asep Saepuloh Avianti, Novi Berliani, Syifa Bisma Ekalayang Ichanudin Cecep Selamet Cupiadi, Hedi Dea Nursifa Devianti Nurazizah Dian Nurdiansyah Dini Turipanam Alamanda Edi Suryadi Eeng Ahman, Eeng Elvira Frischa Aulia Fatria Dewi , Hesti Maharani Fikri Fahru Roji Fitrin Rawati Suganda Fuji Mahayati Gusti Hamdani, Nizar Alam Handayani, Tia Fitria Hapitalia H Hedi Cupiadi Hermina, Tinneke Hilman Rismanto Kowiyanto Kurniawan, Deri Alan Lili Adi Wibowo Lusiana Nur Safitri Magnaz Lestira Oktaroza Maharani, Kartika Tri Maria Rahmawati Maulidiani, Alda Mega Silviani Gustari Meisi Martini Meli Kamila Muharwiyah Munawar, Soviyan Munawi, Ahmad Syarif Musaropah, Ucu Muslim Al Kautsar Mustofa Abror Nanda Karisa Sintia Dewi Nizmah Fitri Sani Nugraha, Rinda Nuroni, Rizqia Zahira Oktaviani Nur Adzanni Prayoga, Cepi Juniar Puji Indah Ramadhan Putri, Ghendoek Sheila Rachmawati, Tiyara Rahma Anisatul Masriyah Raka Fazal Aula Ramdhan, Yayang Iman Nur Rani Rahmayani Ratih Hendayani Ratna Wulandari Rawati Suganda, Fitrin Rima Rahmawati Riska Sukmawati Rismanto, Hilman Risnawati, Hesti Riyad Sabilul Muminin Riyan Faozy Rizki Maulana Roni Gunawan Rosandi, Rosandi Ilham Ramadan Sabilulmumin, Riyad Salsa, Salsabilla Sarah Nuraeni Sari, Intan Tenisia Prawita Sedyastuti , Kristina Selamet, Cecep Setiawan, Rahyuniati Sopiah, Sopiah Stanny Dhamayanty Suci Lestari Suwatno Suwatno Syamsu Yusuf Syarif Munawi, Ahmad Tatang Mulyana Tresnareta Budiman Tri Lestari, Febrianti Viana Nurul Khovifah Viani Khoerunnisa Wati Susilawati, Wati Windi Yulianti Wufron Wufron Yhora Listy Adhara Yulianti, Windi Yusti Nur Annisa Yusuf LN, Syamsu YUSUF, RAMAYANI Zulfa, Hasna Nabila Zulfa, Siti Azizah