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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Soshum Insentif Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MABIS: Manajemen dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Wacana Ekonomi Journal Civics and Social Studies Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal E-Bis: Ekonomi Bisnis Journal of Economics and Business UBS SABBHATA YATRA : Jurnal Pariwisata dan Budaya ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Research in Social Science and Humanities Jurnal Ekonomi Perjuangan (JUMPER) Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL PARADIGMA: Journal of Sociology Research and Education Paradoks : Jurnal Ilmu Ekonomi Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Journal of Ekonomics, Finance, and Management Studies
Nurhasan, Rohimat
Universitas Garut
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Analisis Sentimen Terhadap Citra Merek Starbucks Pada Media Sosial Twitter Lusiana Nur Safitri; Nurhasan, Rohimat; Roji, Fikri Fahru
Jurnal E-Bis Vol 8 No 1 (2024): Vol. 8 No.1 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i1.1610

Abstract

Brand image represents consumers' belief in a particular brand, forming their associations and perceptions. The shift from traditional to modern society due to globalization driven by technological advances has changed lifestyles. This transformation highlights the impact of Starbucks in introducing a new coffee culture to Indonesian consumers. The research methodology used is sentiment analysis using the VADER approach and Twitter as the main data source. The goal is to gain a deeper understanding of public sentiment towards the starbucks brand image on twitter social media. The observation results of this research show that many people use twitter as a medium to express various kinds of perceptions or sentiments, be it positive, neutral, and negative reviews. The findings of the sentiment analysis revealed that most of the people's responses were still neutral, with no positive or negative tendencies. By understanding the relationship between brand image and sentiment analysis, companies can take strategic steps to strengthen their brand image and positively influence consumer sentiment.
The Influence of Work-Family Conflict and Motivation on The Performance of Female Employees Munawi, Ahmad Syarif; Nurhasan, Rohimat; Rismanto, Hilman
Jurnal Wacana Ekonomi Vol 22, No 3 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i3.3097

Abstract

Work-Family Conflict or WFC describes that there is a misalignment between the roles of individuals in the family and at work, so this can affect the balance of work life and personal life. On the other hand, motivation is one of the things that affects employees' desire and effort to achieve organizational goals. This research intends to analyze the impact of WFC and motivation on female employees' performance. This research method uses a quantitative approach using questionnaires distributed to female employees at PT Changshin Reksa Jaya Garut. The collected data then analyzed using structural equation model method to test the influence on WFC and motivation on employee performance at PT Changshin Reksa Jaya Garut. The results showed that WFC has a significant negative influence on the performance of female employees. This conflict can cause stress, burnout, and job dissatisfaction that negatively affect employee productivity and performance. In addition, motivation has a significant positive influence on the performance of female employees. Motivated employees tend to have higher levels of performance because they have an internal drive to achieve goals and high standards of work.
Increasing the Competitiveness of Batik Nusantara Through Products Innovative Wufron, Wufron; Nurhasan, Rohimat; Hadita, Akmala; Zulfa, Siti Azizah; Handayani, Tia Fitria; Berliani, Syifa
Jurnal Wacana Ekonomi Vol 23, No 1 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i1.41737

Abstract

The Nusantara batik industry has become an important part of Indonesia's cultural heritage and has significant potential to make a significant economic contribution. In an effort to enhance the competitiveness of Nusantara batik products, the concept of community partnership innovation has emerged as a promising approach. One concrete implementation of this approach is through the SANUTIK (Sapatu Nusantara Batik) program. This article will explain how community partnership innovation through SANUTIK can strengthen the Nusantara batik industry from various aspects. The research method used is descriptive and qualitative. Data analysis is conducted through SWOT analysis. The research results show that the SWOT Matrix Analysis of the internal conditions of Nusantara batik through SANUTIK has stronger strengths compared to weaknesses. The condition of Nusantara batik through SANUTIK has greater opportunities compared to threats. Nusantara batik through SANUTIK is in the aggressive/growth quadrant, which means it is in a prime and stable condition, making it highly possible to continue expanding, enhancing growth, and achieving maximum progress.
The Influence Of Electronic Word Of Mouth And Celebrity Endorsment On Thepurchasing Decision Process Of “Emina” Tresnareta Budiman; Hapitalia H; Rohimat Nurhasan
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 21 No. 3 (2023): Jurnal Dialektika: Jurnal Ilmu Sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/dialektika.v21i3.188

Abstract

This study aims to determine and analyze the effect of electronic word of mouth and celebrity endorsement on the purchasing decision process for Emina brand cosmetic products for millennial consumers, through social media in Garut Kota District. The data used in this study are primary data, the results of distributing questionnaires to 100 respondents of millennial age, born in 1981-2000 in Garut City District, using non-probability sampling and accidental sampling techniques. The independent variables in this study are electronic word of mouth (X1) and celebrity endorsement (X2), while the purchasing decision process is placed as the dependent variable (Y). Hypothesis testing was carried out using Structural Equation Modeling (SEM) PLS with the help of Smart PLS software version 3. The results showed that electronic word of mouth has a positive effect on the decision process to purchase Emina cosmetics for millennial consumers, through social media. Celebrity endorsement has a positive effect on the decision process for purchasing Emina cosmetics for millennial consumers through social media. Thus it can be concluded. that if the electronic word of mouth reviews are getting better or have a positive value, it will have a positive influence on the consumer purchasing decision process for Emina cosmetics, and if the celebrity endorsement is more attractive, or more popular, it will have a positive effect or encourage the Emina cosmetics purchasing decision process
LINGKUNGAN PENDIDIKAN DAN MOTIVASI BELAJAR DI ERA GLOBALISASI Rohimat Nurhasan; Syamsu Yusuf
Journal Civics And Social Studies Vol. 4 No. 1 (2020): Jurnal Civicos Vol 4 No 1 Tahun 2020
Publisher : Institut Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/journalcss.v4i1.252

Abstract

Artikel ini menyajikan upaya untuk memodelkan keterkaitan antara motivasi siswa dalam lingkungan pendidikan terintegrasi menggunakan beberapa indikator evaluasi empiris. Penelitian ini menggunakan desain penelitian studi empiris. Telaah mendalam secara kualitatif dari hasil beberapa penelitian digunakan untuk mengembangkan pemahaman tentang lingkungan pendidikan keterkaitannya dengan motivasi belajar siswa. Ditemukan hubungan antara lingkungan pendidikan dengan motivasi belajar siswa. Peran orang tua, kepekaan, komunikasi dan kepercayaan dapat meningkatkan motivasi belajar.
Citra Destinasi dan Aksesibilitas pada Kepuasan Wisatawan di Karacak Valley Garut Putri, Ghendoek Sheila; Rohimat Nurhasan; Dani Adiatma
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 5 No. 2 (2024): (DECEMBER 2024) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v5i2.9977

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana kepuasan pengunjung pada destinasi wisata Lembah Karacak Garut dipengaruhi oleh citra destinasi dan aksesibilitas. Pendekatan kuantitatif digunakan dalam penelitian ini. Dengan menggunakan teknik purposive sampling yang dipadukan dengan pendekatan nonprobability sampling , metode pengumpulan data meliputi survei, wawancara, dan penyebaran kuesioner kepada 100 responden. Untuk mengetahui sejauh mana citra destinasi dan aksesibilitas mempengaruhi kepuasan pengunjung pada objek wisata Lembah Karacak Garut, dalam penelitian ini digunakan analisis teknik PLS-SEM. Temuan penelitian menunjukkan bahwa, di Karacak Valley Garut, kepuasan wisatawan dipengaruhi secara positif dan signifikan oleh citra destinasi dan aksesibilitas. Pada variabel Citra Destinasi indikator Unique Image mengenai keindahan alam yang memiliki nilai paling tinggi yang berarti sangat berperan besar dalam Citra Destinasi di Karacak Valley Garut. Pada variabel Aksesibilitas indikator akses kondisi jalan menuju obyek wisata yang memiliki nilai paling tinggi yang berarti sangat berperan besar dalam Aksesibilitas di Karacak Valley Garut.
Pengaruh User Generated Content dan Social Media Advertising terhadap Keputusan Berkunjung pada Wisata Kamodjan Fillage Zulfa, Hasna Nabila; Nurhasan, Rohimat; Adiatma, Dani
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 5 No. 1 (2024): (JUNI 2024) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v5i1.10961

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh User Generated Content dan Social Media Advertising terhadap Keputusan Berkunjung pada Kamodjan Fillage, destinasi wisata populer di Garut, Jawa Barat. Dengan menggunakan pendekatan penelitian kuantitatif, data diperoleh dari 100 responden dengan menggunakan metode penyebaran kuesioner. Alat analisis yang digunakan yaitu Structural Equation Modeling-Partial Least Square (SEM-PLS). Temuan mengungkapkan bahwa User Generated Content dan Social Media Advertising memiliki pengaruh positif yang signifikan terhadap Keputusan Berkunjung. Penelitian ini berkontribusi pada literatur pariwisata dengan memberikan bukti empiris tentang efektivitas strategi pemasaran digital tersebut. Hasilnya mempunyai implikasi praktis bagi pengelola pariwisata yang berupaya meningkatkan daya tarik destinasi dan meningkatkan jumlah pengunjung.
Key Factors in Fashion Purchase Decisions on Social Media Nurhasan, Rohimat; Munawi, Ahmad Syarif; Wufron, Wufron; Muminin, Riyad Sabilul
Jurnal Wacana Ekonomi Vol 23 No 3 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i3.41642

Abstract

TikTok is an application that provides entertainment content that is in great demand. Over time, the use of TikTok has changed; it was originally only used as an entertainment venue, and now TikTok is also used as a business medium. Therefore, various business activities are increasingly found on this social media platform. This research aims to determine the factors that drive decisions to purchase fashion products on TikTok social media, as well as to identify the most dominant factors in driving decisions to purchase fashion products on this platform. The research methods used are descriptive analysis and exploratory factor analysis. The data collection technique was carried out through distributing questionnaires. The sampling used in this research was nonprobability sampling with a total of 100 respondents.  The analysis technique used is factor analysis with the help of the SPSS analysis tool. Based on the research results, it was found that the factors that drive decisions to purchase fashion products on TikTok social media include interest, need, price, product, and trust. Apart from that, the most dominant factor in driving decisions to purchase fashion products on TikTok social media is interest, which has the highest eigenvalue compared to other factors. 
THE ROLE OF SOCIAL SUPPORT ON DUAL ROLE CONFLICT IN WOMENPRENEURS IN GARUT DISTRICT Nurhasan, Rohimat; Munawar, Soviyan; Maulidiani, Alda; Munawi, Ahmad Syarif
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.42038

Abstract

The role of women in life has undergone significant changes. Today, women have equal rights to work. Women who perform the role of a housewife while working are often referred to as women with dual roles. However, carrying out dual roles often causes pressure and feelings of inadequacy in fulfilling all these demands. In this case, social support is important in helping working women deal with the pressures of work and family. Social support can enable them to work actively and provide a positive attitude and good contribution to both. This study aims to determine the extent to which social support provided by family, friends, co-workers, and the government is able to improve the time management skills, attitudes, and emotions of womenpreneurs in Food Stalls in Garut Regency. This study uses quantitative methods with primary data obtained through distributing questionnaires to 106 womenpreneurs. The sample selection was carried out using accidental sampling technique. Data analysis was conducted using the PLS-SEM method through two main tests, namely the outer model and inner model. The results showed that social support provided to womenpreneurs was able to improve their ability to manage time, manage emotions, and form positive attitudes. Thus, social support is proven to have a positive influence on dual role conflict.
Pengaruh Reputasi Seller Terhadap Keputusan Pembelian Grab Food Dalam Perspektif Brand Awareness Avianti, Novi; Nurhasan, Rohimat; Suganda, Fitrin Rawati
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2077

Abstract

Tujuan penelitian ini adalah untuk menganalisa pengaruh reputasi seller terhadap keputusan pembelian Grab Food dalam perspektif brand awareness. Penelitian menggunakan pendekatan kuantitatif dengan metode penyebaran kuesioner dengan alat analisis Smart-PLS Versi 3.0. Responden pada penelitian ini dengan jumlah 100 orang responden didapat dengan menggunakan teknik non-probabillity sampling dengan rumus Lemeshow hal ini dikarenakan jumlah populasi tidak diketahui atau tidak terhingga. Hasil menunjukan bahwa secara langsung Reputasi Seller tidak memiliki pengaruh signifikan terhadap Keputusan Pembelian di platform GrabFood, sedangkan secara tidak langsung Reputasi Seller yang dimediasi oleh Brand Awareness berpengaruh signifikan terhadap Keputusan Pembelian. Seller yang menjaga reputasi cenderung lebih mudah dikenali serta dipilih oleh konsumen. Oleh karena itu, seller perlu menjaga kualitas layanan untuk meningkatkan Brand Awareness, sementara GrabFood sebagai platform disarankan untuk mendukung seller melalui fitur-fitur yang memperkuat eksposur reputasi mereka kepada konsumen.
Co-Authors Abdullah Ramdhani Ade Purnawan Adiatma, Dani Akmala Hadita Al Ghifari, Fahmi Ghaitsa Alkautsar, Muslim Amalya, Ananda Aradheadwiputra Asep Saepuloh Aulia, Elvira Frischa Avianti, Novi Bang Bang Cahyana Berliani, Syifa Bisma Ekalayang Ichanudin Cecep Selamet Cupiadi, Hedi Devianti Nurazizah Dhamayanty, Stanny Dian Nurdiansyah Diana, Didah Sadidah Dini Turipanam Alamanda Edi Suryadi Edi Suryadi, Edi Eeng Ahman, Eeng Fahrul Hadi Kusama Fatria Dewi , Hesti Maharani Fikri Fahru Roji Fitrin Rawati Suganda Fuji Mahayati Gusti Hamdani, Nizar Alam Handayani, Tia Fitria Hapitalia H Hedi Cupiadi Hermina, Tinneke Hilman Rismanto Husni Muharam Kowiyanto Kurniawan, Deri Alan Lili Adi Wibowo Lusiana Nur Safitri Magnaz Lestira Oktaroza Maharani, Kartika Tri Maria Rahmawati Maulana Ramadan, Fajar Maulidiani, Alda Mega Silviani Gustari Meisi Martini Meli Kamila Muharwiyah Munawar, Soviyan Munawi, Ahmad Syarif Musaropah, Ucu Muslim Al Kautsar Mustofa Abror Nanda Karisa Sintia Dewi Nizmah Fitri Sani Nugraha, Rinda nur febianti, adiesty Nuroni, Rizqia Zahira Nursifa, Dea Oktaviani Nur Adzanni Prayoga, Cepi Juniar Putri, Ghendoek Sheila Rachmawati, Tiyara Rahayu, Ajeng Binda Rahma Anisatul Masriyah Raka Fazal Aula Ramadhan, Puji Indah Ramadhani, Abdullah Ramdhan, Yayang Iman Nur Rani Rahmayani Ratih Hendayani Ratna Wulandari Rawati Suganda, Fitrin Rendi Eka Herlinton Rima Rahmawati Riska Sukmawati Rismanto, Hilman Risnawati, Hesti Riyad Sabilul Muminin Riyan Faozy Rizki Maulana Roni Gunawan Rosandi, Rosandi Ilham Ramadan Sabilulmumin, Riyad Salsa, Salsabilla Sarah Nuraeni Sari, Intan Tenisia Prawita Sedyastuti , Kristina Selamet, Cecep Setiawan, Rahyuniati Siva Khoerunisa Sopiah, Sopiah Stanny Dhamayanty Suci Lestari Suwatno Suwatno Syamsu Yusuf Syarif Munawi, Ahmad Tatang Mulyana Tresnareta Budiman Tri Lestari, Febrianti Viana Nurul Khovifah Viani Khoerunnisa Wandini Rohmatin Sariyani Wati Susilawati, Wati Windi Yulianti Wufron Wufron Yhora Listy Adhara Yulianti, Windi Yusti Nur Annisa Yusuf LN, Syamsu YUSUF, RAMAYANI Zulfa, Hasna Nabila Zulfa, Siti Azizah Zulkifli Adnan