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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application Jurnal Ekonomi dan Bisnis Management and Economics Journal (MEC-J) Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Social Science Studies Reviu Akuntansi, Manajemen, dan Bisnis Journal of International Conference Proceedings Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial
Wahdiyat Moko
Faculty Of Economics And Business, Universitas Brawijaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Influence of Entrepreneurial Orientation on The Performance of Micro and Small Enterprises: The Mediating Role of Knowledge Management and Dynamic Capabilities Imron Mashuri; Wahdiyat Moko
Journal of Management, Economic, and Financial Vol. 2 No. 1 (2024): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i1.29

Abstract

This research discusses crucial aspects of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, focusing on comprehensive performance evaluation that includes financial and non-financial dimensions. Nevertheless, challenges such as the impact of the COVID-19 pandemic, limited entrepreneurial orientation, inadequate knowledge management, and difficulties adapting to rapid environmental changes have increased the rate of MSME closures in Indonesia. This study, involving 125 MSMEs in the Malang Raya region, examines the mediating role of knowledge management and dynamic capabilities in the relationship between entrepreneurial orientation and company performance. The results indicate that entrepreneurial orientation positively impacts company performance, knowledge management, and dynamic capabilities. However, knowledge management and dynamic capabilities do not significantly influence company performance, suggesting that they do not mediate between entrepreneurial orientation and company performance. Practically, these findings have significant implications for practitioners and policymakers seeking to enhance the performance of MSMEs in Indonesia. Recognizing the crucial role of entrepreneurial orientation in shaping positive company performance implies that fostering an entrepreneurial mindset is a key strategy. Nevertheless, considering the insignificant impact of knowledge management and dynamic capabilities on company performance, attention should be redirected towards alternative factors or strategies to address the unique challenges faced by Indonesian MSMEs. Policymakers can use these insights to design interventions targeting critical areas to create a conducive business environment for MSMEs in Indonesia.
Organizational Performance in Public Organizations with Dynamic Capabilities as Mediation: The Influence of Strategy Implementation and Innovation Fachriansyah, Muh Rizqi; Wahdiyat Moko; Sudjatno
Social Science Studies Vol. 4 No. 5 (2024): Issue: September
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: The main objective of this study is to investigate the impact of strategic implementation, innovation and dynamic capabilities on organizational performance. Design/methodology/approach: This research is included in the explanatory research category. The research was carried out in the Indonesian public organization PT.Pegadaian, located in the Malang city area, which covers all Services Branches (CP) and Branch Service Units (UPC). The sample for this research was 81 people including: Business Deputy, Head of Pawn and non-Pawn department, Branch Leader, Pawn and non-Pawn Manager, UPC Manager. The sampling method uses saturated sampling or census. Questionnaires were distributed using a 1-5 Likert scale measurement and statistical analysis (PLS-SEM) to analyze the data. Research Findings: Research findings show a relationship between strategy implementation and dynamic capabilities on organizational performance, then innovation does not have significant effects on Organizational Performance. Strategy implementation and innovation have significant effect on Dynamic Capabilities, and Dynamic Capabilities are able to mediate the influence between Strategy Implementation and innovation on Organizational Performance. Theoretical Contribution/Originality: This research provides new insights into how Strategy Implementation, Innovation, and Dynamic Capabilities influence employee Organizational Performance.
The mediating role of E-trust in the relationships between E-service quality and E-Satisfaction on Gen Z users Shopee Apps Martio, Nazmi Ahmad; Mugiono; Wahdiyat Moko
Journal of Business and Management Review Vol. 4 No. 11 (2023): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr411.8322023

Abstract

The aim of this study is to observe the effect of e-service quality on e-satisfaction mediated by e-trust in Shopee application users among generation Z. Excessive trust in users could be capable of growing the resulting sense of satisfaction. User satisfaction may be used by organizations to enhance quality and attract new users. This study is protected in the explanatory research category. Respondents in this look-at have been Shopee application users in Malang city. Identifying the type of samples in this observation used a purposive sampling approach with a sample size of 150 respondents. The record collection method makes use of a questionnaire, and the data are analyzed using PLS-SEM 3.3. The study's outcomes show that e-service quality has a significant impact on e-satisfaction. E-service quality has a significant impact on e-trust, and e-trust has a significant effect on e-satisfaction. e-trust can bridge the mediating position within the courtship between e-service quality and e-satisfaction. It's broadly hoped that the Shopee application can hold and grow user trust, mainly in Gen Z. Keywords: E-service quality; E-satisfaction; E-trust.
The Role of Entrepreneur Motivation: The Mediation of Entrepreneur Orientation on Company Performance Moko, Wahdiyat; Wati, Cicik R; Basuki, Ananto; Bintoro, Nugroho Suryo; Barinta, Dunga Dwi
Journal of Business and Management Review Vol. 5 No. 4 (2024): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr54.8672024

Abstract

Research Aims: The main focus of this research is to determine the role of entrepreneurial motivation as a mediator in the relationship between entrepreneurial orientation and Company Performance. Design/methodology/approach: This study uses an explanatory research approach with micro-enterprises run by beneficiary families of the Program Keluarga-Harapan (KPM-PKH) in Malang City as research objects. Data collection for this research was carried out by distributing 300 questionnaires online, but only 261 questionnaires were returned and declared valid for testing research data. The data analysis was carried out using SEM-PLS. Research Findings: This study's results indicate a relationship between entrepreneurial orientation, entrepreneurial motivation, and Company Performance. This study also found that entrepreneurial motivation perfectly mediates the relationship between entrepreneurial orientation and Company Performance. Entrepreneurial motivation plays an essential role in connecting to improve performance when business actors do not really have a good enough business orientation. The motivation of business actors will help business actors to remain enthusiastic to try again and again when business actors face failure in the process of increasing business sales. Theoretical Contribution/Originality: The theoretical contribution of the research on "The Role of Entrepreneur Motivation: The Mediation of Entrepreneur Orientation on Company Performance" lies in its exploration of the complex relationships between entrepreneurial motivation, entrepreneurial orientation, and company performance. The study contributes to the existing body of knowledge by providing a comprehensive understanding of how entrepreneurial motivation influences company performance through the mediation of entrepreneurial orientation. Keywords: Entrepreneur orientation; entrepreneur motivation; company performance; micro business; Program Keluarga Harapan (PKH).
Influencing Factors of Patient Safety Culture: A Quantitative Study Makiah, Makiah; Noermijati, Noermijati; Hadiwidjojo, Djumilah; Moko, Wahdiyat
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2731

Abstract

Patient safety culture is an important aspect in healthcare organizations. This study aims to determine the factors that influence the implementation of patient safety culture in a regional public hospital on Lombok Island. This study is a quantitative study with an analytic survey using a cross-sectional design. The sample in this study was 127 inpatient room nurses using proportionate random sampling technique. Data collection was carried out by distributing questionnaires, then analyzing the data using multiple linear regression with the research findings of leadership effectiveness, work motivation and knowledge management have a significant effect on the implementation of patient safety culture. That the leadership effectiveness variable is the dominant variable influencing the implementation of patient safety culture in regional public hospitals on Lombok Island.
PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP LOYALITAS PELANGGAN Labiba, Ahmad Izza; Moko, Wahdiyat
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.05

Abstract

Today's people have a great interest in visiting cafes which provide many facilities for hanging out and can be said to be one of the favorite choices favored by all groups, from the young to the old. Each cafe has a different strategy in order to captivate its customers. Loyal customers will provide profitability because loyal customers can show positive attitudes and behavior and can provide positive recommendations so that they can become promotional tools. This study aims to determine the effect of store atmosphere and price on customer loyalty. This type of research is explanatory research which explains the causal relationship between variables through hypothesis testing. This study used a sample of 100 respondents using accidental sampling technique. Methods of data collection using a questionnaire. The data analysis technique used descriptive analysis, multiple linear regression analysis and t test. Data analysis using SPSS (Statistical Product and Services Solution) version 21 to facilitate research. The results of the analysis show that the store atmosphere variable has a negative effect on customer loyalty and the price variable has a significant negative effect on customer loyalty.
PENGARUH KUALITAS LAYANAN, CITRA MEREK, PERSEPSI HARGA, DAN KELOMPOK REFERENSI TERHADAP LOYALITAS PELANGGAN Reykhan, Muhammad; Moko, Wahdiyat
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.843 KB) | DOI: 10.21776/jmppk.2022.1.1.24

Abstract

Many competitors with the same segment as Kopi Kenangan emerged as competitors such as Excelso and Starbucks. Customer loyalty is needed so that Kopi Kenangan remains superior and survives in the market. The purpose of this study is to identify the effects of service quality, brand image, price perception, and reference group on the loyalty of Kopi Kenangan customers in Malang city. The type of research conducted in this research is explanatory research. The sampling technique used was non-probability sampling with purposive sampling and survey methods. The data of this quantitative research was obtained from online questionnaires distributed to 95 respondents. The results of the multiple linear regression analysis have led to a finding that service quality, brand image, price perception, and reference group have positive and significant effects on the loyalty of Kopi Kenangan customers in Malang city. The results of this study can be used as a reference in increasing customer loyalty, especially in the coffee business in Malang city.
Pengaruh Mobile App Quality terhadap Willingness to Subscribe pada Layanan Video on Demand Alfi, Luthfiyah; Moko, Wahdiyat
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.05

Abstract

The objective of this research is to identify the effects of mobile app quality on the willingness to subscribe to the video on demand service of Netflix in Malang City. The influences to be proven are those of each independent variable on the dependent one. This research is an explanatory study, which explains the relationship between two or more phenomena. The research samples are 180 people; they were selected using non-probability sampling method and judgmental sampling technique with the criteria of living in Malang City, having the minimum age of seventeen years, and subscribing or having the experience of using Netflix application. The data was harvested through online questionnaires and was analyzed using IBM SPSS Statistics version 26. This study finds that perceived usefulness significantly influences willingness to subscribe, that perceived ease of use does not affect willingness to subscribe, perceived price has no significant effect on willingness to subscribe, and that free alternatives to paid apps does not significantly affect willingness to subscribe.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh mobile app quality terhadap willingness to subscribe pada layanan video on demand aplikasi Netflix di Kota Malang. Pengaruh yang ingin dibuktikan merupakan pengaruh variabel independen secara masing-masing terhadap variabel dependen. Jenis penelitian ini adalah explanatory research untuk menjelaskan hubungan dua ataupun lebih fenomena. Penelitian ini menggunakan sampel sebanyak 180 responden yang didapatkan melalui penyebaran kuesioner secara online. Pengambilan sampel menggunakan teknik non-probability sampling dan metode judgement sampling dengan karakteristik responden berdomisili di Kota Malang yang sedang berlangganan atau pernah menggunakan aplikasi Netflix, serta telah berusia 17 tahun. Teknik penelitian ini menggunakan Statistical Package for the Social Sciences dengan program IBM SPSS Statistics versi 26. Hasil penelitian ini menunjukkan bahwa perceived usefulness berpengaruh signifikan terhadap willingness to subscribe. Sedangkan perceived ease of use tidak berpengaruh terhadap willingness to subscribe, perceived price tidak berpengaruh signifikan terhadap willingness to subscribe, serta free alternatives to paid apps juga tidak berpengaruh signifikan terhadap willingness to subscribe.
Pengaruh Experiential Marketing Terhadap Brand Loyalty Melalui Customer Satisfaction Maulana, Kemal Anugrah; Moko, Wahdiyat
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.19

Abstract

The large number of moviegoers in Indonesia indicates that cinema is an attractive means of entertainment for many groups. Cinema XXI, one of the largest cinema distribution companies in Indonesia, has been very reliable in offering the experience of watching movies in a cinema. Therefore, the influence of the viewing experience they offer on customer satisfaction and brand loyalty needs to be investigated. This type of research is descriptive with quantitative methods. Sampling used is non-probability sampling with purposive sampling method which is done through a questionnaire. The number of samples used was 130 respondents with a minimum age of 17 years, domiciled in South Tangerang, and had visited Cinema XXI Bintaro Jaya Xchange. Data were analyzed via SmartPLS 3.0. The results obtained are that Experiential Marketing influences Customer Satisfaction by 63.4%, while 36.6% is influenced by other variables not discussed in this study. In addition, Experiential Marketing and Customer Satisfaction also affect Brand Loyalty by 56.5%, the remaining 43.5% is influenced by other variables not discussed in this study.   Abstrak Banyaknya jumlah penonton film di Indonesia menandakan bahwa bioskop merupakan suatu sarana hiburan yang menarik bagi banyak kalangan. Cinema XXI, salah satu perusahaan penyalur bioskop terbesar di Indonesia, sudah sangat handal dalam menawarkan pengalaman menonton film di bioskop. Oleh karena itu, pengaruh pengalaman menonton yang mereka tawarkan terhadap kepuasan pelanggan serta loyalitas merek perlu diteliti. Jenis penelitian ini adalah deskriptif dengan metode kuantitatif. Pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling yang dilakukan melalui kuesioner. Jumlah sampel yang digunakan sebanyak 130 responden dengan ketentuan berusia minimal 17 tahun, berdomisili di Tangerang Selatan, dan pernah mengunjungi Cinema XXI Bintaro Jaya Xchange. Data dianalisis melalui SmartPLS 3.0. Hasil yang didapat adalah Experiential Marketing memengaruhi Customer Satisfaction sebanyak 63.4%, sedangkan sebanyak 36.6% dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini. Selain itu, Experiential Marketing dan Customer Satisfaction juga memengaruhi Brand Loyalty sebesar 56.5%, sisanya sebesar 43.5% dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini.
Pengaruh Pemasaran Media Sosial dan Diskon Terhadap Keputusan Pembelian Produk Secara Online Garcia, Muhammad Zhafir Taqy; Moko, Wahdiyat
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.04

Abstract

Technological advancement has brought various innovations that can be used to fulfill numerous needs. One of the innovations is OFD (Online Food Delivery), a platform that facilitate consumers to purchase F&B products real time. This simplicity contributes to the increase of OFD industry’s users and total transactions in Indonesia. Such increase escalates competition among OFD service providers and makes them, GoFood to name one, implement strategies that can increase the purchase decision of potential and the existing consumers. One of the strategies is conducting social media marketing and giving discounts. The objective of this research is to explain the effects of social media marketing and discount on purchase decision. The sample of this quantitative explanatory research is 110 respondents, who were selected using purposive sampling technique with the criteria of active Universitas Brawijaya student who have purchased F&B products online via GoFood. The research data was harvested from questionnaires and was analyzed in IBM SPSS 26. This study finds that both social media marketing and discount have positive and significant effects on the consumer’s decision to purchase F&B products through GoFood platform.   Abstrak Perkembangan teknologi memunculkan beragam inovasi yang dapat memenuhi berbagai kebutuhan, salah satunya adalah platform OFD (Online Food Delivery) yang memudahkan konsumen untuk membeli produk f&b secara realtime. Kemudahan inilah yang turut memberikan kontribusi terhadap peningkatan pengguna serta total transaksi industri OFD di Indonesia. Adanya peningkatan ini mengakibatkan semakin ketatnya persaingan antar pelaku usaha OFD. Hal ini mendorong pelaku usaha OFD, salah satunya GoFood untuk mengimplementasikan strategi yang mampu meningkatkan keputusan pembelian konsumen potensial dan konsumen yang sudah dimiliki. Salah satu strategi yang dilakukan adalah mengimplementasikan pemasaran media sosial dan diskon. Penelitian ini bertujuan untuk menjelaskan pengaruh pemasaran media sosial dan diskon terhadap keputusan pembelian. Penelitian ini merupakan penelitian eksplanatori dengan pendekatan kuantitatif. Sampel dalam penelitian ini berjumlah 110 responden dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara online pada mahasiswa aktif Universitas Brawijaya Malang yang pernah melakukan pembelian produk f&b secara online di platform GoFood. Hasil data yang dikumpulkan dari penyebaran kuesioner kemudian dianalisis dengan menggunakan aplikasi IBM SPSS versi 26. Hasil penelitian ini menunjukkan bahwa variabel pemasaran media sosial dan diskon masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen dalam membeli produk f&b melalui platform GoFood.
Co-Authors Abanan, M. Zuhri Ramadhani Abanan, Muchammad Zuhri Ramadhani Abdallah, Ulil Albab Aini, Maya Faridhotul Alfi, Luthfiyah Alfian Rosiadi Anjaningrum, Widiya Dewi Ardyansyah, Ferry Dwi Astuti, Ardilla Devi Lisandra Tri Atim Djazuli Bagaskara, Mohammad Zoga Barinta, Dunga Dwi Basuki, Ananto Ben-Roy Do Ben-Roy Do, Ben-Roy Bintoro, Nugroho Suryo Christin Susilowati3 Dhara Dyah Wulandari Dharmawan, Ikke Putri Djumilah Hadiwidjojo Dwi Prabawati Fachriansyah, Muh Rizqi Firanda, Brilian Setia Garcia, Muhammad Zhafir Taqy Gunawan Adi Mulyo Hedwigh Hendrikus Temai Lejap Hibatullah, Muhammad Faisol Illiyuni, Faridha Imron Mashuri Imtiyaz, Muhammad Daffa Kusuma Ratnawati Labiba, Ahmad Izza Luthfiyah, Nada Nabilah MAKIAH Margono S. Martio, Nazmi Ahmad Mashuri, Imron Maulana, Kemal Anugrah Mintarti Rahayu Moeljadi Moeljadi Mugiono Muhammad Jasrif Teguh Nazzal, Ayman Niki Sanjaya Noermijati, Noermijati Pitaloka, Rafida Tri Rabbani, Riza Reykhan, Muhammad RIKI RIKI, RIKI Risna Wijayanti Rofiaty, Rofiaty Rohim, Yasin Nur Sanjaya, Niki Setyawan, Ery Mulya Siahaan, Hassya Albachrie Ramadhan Sudjatno Sungandi, Vincent Meidian Suseno Haji Ubud Salim Ubud Salim Venus, Muhammad Wati, Cicik R Wati, Cicik Retno Wati, Hernum Daya Wicaksono, Muchammad Andrianto Wijaya, Nata Kesuma Yahya Tri Romadhoni, Yahya Tri