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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application Jurnal Ekonomi dan Bisnis Management and Economics Journal (MEC-J) Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Social Science Studies Reviu Akuntansi, Manajemen, dan Bisnis Journal of International Conference Proceedings Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial
Wahdiyat Moko
Faculty Of Economics And Business, Universitas Brawijaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Destination Attributes on the Revisit Intention Mediated by the Destination Image Rohim, Yasin Nur; Moko, Wahdiyat; Rahayu, Mintarti
Interdisciplinary Social Studies Vol. 1 No. 9 (2022): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i9.234

Abstract

Sharia hotels are an important accommodation needed by tourists in making Muslim travel. East Java has great potential for Muslim tourists with so many destinations available. Thus, the need for Sharia hotel management to be able to compete with conventional hotels and understand consumer satisfaction which in the end makes a re-visit to Sharia hotels. The purpose of this study is to analyze the factors influencing the intention of Muslim tourists to re-visit Sharia hotels in East Java. The destination attribute of a Sharia hotel becomes an exogenous variable that affects the intention to make a revisit with the image of the destination as a mediation variable.  This research is included in explanatory research. Respondents in this study were guests who were or had stayed at Sharia hotels in East Java. The number of samples in this study used purposive sampling techniques with a sample of 148 respondents. The results of the study concluded that the attributes of Islamic destinations have a significant influence on the intention to visit again at Sharia hotels in East Java. Destination image also plays a role in mediating the relationship between destination attributes and returning intentions.
Entrepreneurship Orientation on MSME’s Performance, Competitive Advantage and Innovation Strategies as Mediation Wicaksono, Muchammad Andrianto; Moko, Wahdiyat; Rofiaty, Rofiaty
Interdisciplinary Social Studies Vol. 2 No. 3 (2022): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i3.361

Abstract

Background: The agriculture industry in Indonesia produces a wide range of goods. Coffee is one of them. One of Indonesia's biggest exports to the rest of the world is coffee. Indonesia, the third-largest producer of coffee worldwide, has acknowledged coffee as a staple good. According to Pertanian.go.id, there are 1.2 million hectares of coffee plantations in Indonesia. Community coffee plantation land makes up 96% of the plantation area, while private firms own the remaining 4%. This demonstrates the importance of smallholder plantings to Indonesia's coffee industry. Aim: This study aims to assess the extent of the implementation of entrepreneurial orientation in plantations and post-harvest processing of coffee commodities through the mediating role of competitive advantage and innovation strategies to improve the performance of MSMEs in the plantation agro-industry and post-harvest coffee in Malang Raya. research methods used survey methods. Method: The data were obtained from questionnaires and necessary documents. Testing using partial Least square (PLS-SEM) and bootstrap. Findings: The findings of this study reveal that entrepreneurial orientation has a positive and significant direct effect on the performance of MSMEs while the role of competitive advantage and innovation strategy as a mediation of entrepreneurial orientation is not able to have a positive and significant influence on the performance of MSMEs in the plantation agro-industry and post-harvest coffee in Malang Raya.
The Effect Knowledge Management and Entrepreneurship Orientation on Organizational Performance Through Innovation Wati, Hernum Daya; Rofiaty, Rofiaty; Moko, Wahdiyat
Interdisciplinary Social Studies Vol. 2 No. 3 (2022): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i3.363

Abstract

ackground: Village-Owned Enterprises (BUMDes) are believed to have many benefits for rural communities. Village economic development has become a major concern for the government, especially in developing countries, including Indonesia. Aim: This research discusses Knowledge Management, Entrepreneurial Orientation, and Innovation on the Performance of Village-Owned Enterprises. Method: A sample of 42 Village-Owned Enterprises (BUMDes) in Bojonegoro Regency, including the Chairman, Secretary, and Treasurer who are directly involved in strategic decision making in the organization. Based on these data, SmartPLS 4.0 Software processes structural parameter estimates according to the relationship model as described in the conceptual framework of the study. Findings: The results showed that Entrepreneurship and Innovation Orientation has a positive and significant effect on Organizational Performance, but Knowledge Management does not have a positive and significant effect on Organizational Performance. Meanwhile, Innovation becomes the Full Mediation of Knowledge Management to Organizational Performance. Then Innovation becomes a Partial Mediation of Entrepreneurial Orientation towards Organizational Performance.
From Influence to Intention: The Power of Celebrity Endorsers and Consumer Perception in Skincare Purchases Abdallah, Ulil Albab; Moko, Wahdiyat
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.04

Abstract

This study aims to examine the influence of celebrity endorsers and consumer perceptions on purchasing decisions in the cosmetics industry, specifically focusing on Wardah products. The research adopts an explanatory design to test the relationships among the proposed variables. Data were collected from Generation Z consumers who have previously purchased Wardah products through a questionnaire using a Likert scale. Multiple linear regression analysis was employed to test the hypotheses. The findings reveal that both celebrity endorsers and consumer perceptions have a positive and significant effecton purchasing decisions, both simultaneously and partially. Celebrity endorsement strengthens brand appeal and consumer trust, while favorable consumer perceptions enhance purchase confidence and loyalty.
The Power of Price and Promotion in Stimulating Consumer Purchase Decisions: A Study on HMNS Perfume Dharmawan, Ikke Putri; Moko, Wahdiyat
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.03

Abstract

This study aims to analyze the influence of price and promotion on the purchase decision of HMNS perfume among students in Malang City. The independent variables in this study include price and promotion, while the dependent variable is the purchase decision. The study employs a quantitative approach using an online survey method. The sample consists of 100 respondents selected using the purposive sampling technique. The results of multiple linear regression analysis indicate that price and promotion have a significant influence on purchase decisions. Specifically, price shows a positive and significant relationship, suggesting that the alignment of price with product quality are important factors for consumers. Promotion also plays a significant role, particularly through marketing strategies such as discounts and social media. This research provides practical contributions to HMNS in understanding the factors influencing consumer purchase decisions, particularly in the student segment. Marketing strategies involving competitive pricing, attractive promotions, and leveraging impulsive buying behavior can enhance sales performance. Theoretically, this study enriches the literature on consumer behavior and purchase decisions in Indonesia's local perfume industry  
Influence Socially Responsible Human Resource Management, Technostress Creators And Employee Satisfaction To Use Fintech (Study On Financial Institutions In Indonesia) Sanjaya, Niki; Do, Ben-Roy; Salim, Ubud; Moko, Wahdiyat
APMBA (Asia Pacific Management and Business Application) Vol. 7 No. 2 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2018.007.02.2

Abstract

This study aims to examine and analyze the positive influence between the variables Socially Responsible Human Resource Management (SRHRM), Technostress Creators, employee job satisfaction on the use of Financial Technology (FinTech). The study sample consisted of 152 employees as respondents who worked in several financial institutions in Indonesia, such as banking, securities, insurance and leasing. Data obtained online through Google Form during March to May 2018. Data analysis methods use PLS-SEM to analyze data and verify research hypotheses. The results showed that the results of hypothesis 1) SRHRM had a positive impact on the purpose of using FinTech, 2) SRHRM had a positive impact on Technostress Creators, 3) Technostress Creators had a positive impact on the purpose of using FinTech, 4) SRHRM had a psychological impact on employee job satisfaction when using FinTech, 5) employee job satisfaction has a positive impact on the purpose of using FinTech
An Explanatory Study of the Usefulness of Sustainable Relationship of Event Organizer Industry in Indonesia Moko, Wahdiyat
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 1 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.008.01.3

Abstract

MICE business has undergone an accelerated development giving growing opportunity for event organizer industries. Therefore it causes an unvoidable competition among event organizer companies, especially in Indonesia where the MICE business has growing significantly in the past decade. This research explores the expected sustainable relationship between event organizer company and the event industry’s company owner. Using qualitative research with phenomenological approach with in depth interview of nine owner of event organizer companies and event – the research revealed that a sustainable relationship between the event organizer company and event industry’s company owner influences three important aspects such as = mutual benefit, company policies, and interpersonal relationships. In relate with healthy relationship, the form of relationship done by an event organizer aimed at creating a sustainable relationship with event industry’s company owner that indicated by event quality, creativity, trust, and loyalty. In acknowledging the results, further research can address the relationship between event quality, creativity, trust and customer loyalty, and the business performance.
Can Holistic Empowerment and Digital Platform Arouse Creative Economy Innovation? Anjaningrum, Widiya Dewi; Moko, Wahdiyat
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.1

Abstract

Although many studies investigated the relationship between digital platform capabilities and innovation performance, finding research that simultaneously links the two constructs to holistic empowerment and innovation still needs to be completed. This study examined the relationship between Creative Industry Holistic Empowerment and Digital Platform Capability, Holistic Innovation Capability, and Innovation Performance through a questionnaire survey of 260 creative entrepreneurs in East Java. The results of the PLS-SEM high-level analysis show that the Holistic Empowerment of Creative Industries has a strong impact on digital platform capabilities, and there is a strong partial mediating role of holistic innovation capabilities on the effect of digital platform capabilities on innovation performance. So, it is important for every creative Industry to holistically empower its resources in order to be able to master digital platforms, which ultimately have an impact on innovation and performance. Subsequent research is directed at directly relating the holistic empowerment of the creative Industry to innovation and performance, as well as focusing research subjects on one of the creative economy sub-sectors so that the benefits from research are more striking.
Branding Strategy and Social Media Marketing on MSME Business Performance: The Mediating Effect of Sales Performance Wijaya, Nata Kesuma; Wahdiyat Moko
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4622

Abstract

In a competitive business environment, businesses need to implement effective marketing strategies to turn brand strength and digital presence into tangible sales and sustainable growth. This study aims to analyze the influence of branding strategy and social media marketing on business performance with sales performance as a mediating variable in MSMEs clothing traders. The approach used was quantitative with a survey method through the distribution of questionnaires to 275 randomly selected respondents. Data analysis was carried out using Structural Equation Modeling–Partial Least Squares (SEM-PLS) through SmartPLS 3.0 software. The results of the study show that both branding strategy and social media marketing have a positive and significant effect on sales performance. Furthermore, sales performance has been proven to have a dominant influence on business performance and significantly mediates the influence of branding strategy and social media marketing on business performance. These findings confirm that marketing strategies will yield maximum results only if they are able to increase sales in real terms. Therefore, improving sales performance is a key factor in converting brand strength and digital activities into profitability and sustainable business growth for MSMEs.
Co-Authors Abanan, M. Zuhri Ramadhani Abanan, Muchammad Zuhri Ramadhani Abdallah, Ulil Albab Aini, Maya Faridhotul Alfi, Luthfiyah Alfian Rosiadi Anjaningrum, Widiya Dewi Ardyansyah, Ferry Dwi Astuti, Ardilla Devi Lisandra Tri Atim Djazuli Bagaskara, Mohammad Zoga Barinta, Dunga Dwi Basuki, Ananto Ben-Roy Do Ben-Roy Do, Ben-Roy Bintoro, Nugroho Suryo Christin Susilowati3 Dhara Dyah Wulandari Dharmawan, Ikke Putri Djumilah Hadiwidjojo Dwi Prabawati Fachriansyah, Muh Rizqi Firanda, Brilian Setia Garcia, Muhammad Zhafir Taqy Gunawan Adi Mulyo Hedwigh Hendrikus Temai Lejap Hibatullah, Muhammad Faisol Illiyuni, Faridha Imron Mashuri Imtiyaz, Muhammad Daffa Kusuma Ratnawati Labiba, Ahmad Izza Luthfiyah, Nada Nabilah MAKIAH Margono S. Martio, Nazmi Ahmad Mashuri, Imron Maulana, Kemal Anugrah Mintarti Rahayu Moeljadi Moeljadi Mugiono Muhammad Jasrif Teguh Nazzal, Ayman Niki Sanjaya Noermijati, Noermijati Pitaloka, Rafida Tri Rabbani, Riza Reykhan, Muhammad RIKI RIKI, RIKI Risna Wijayanti Rofiaty, Rofiaty Rohim, Yasin Nur Sanjaya, Niki Setyawan, Ery Mulya Siahaan, Hassya Albachrie Ramadhan Sudjatno Sungandi, Vincent Meidian Suseno Haji Ubud Salim Ubud Salim Venus, Muhammad Wati, Cicik R Wati, Cicik Retno Wati, Hernum Daya Wicaksono, Muchammad Andrianto Wijaya, Nata Kesuma Yahya Tri Romadhoni, Yahya Tri