Article Per Year (5 Year)
p-Index From 2021 - 2026
6.86
P-Index
This Author published in this journals
All Journal Jurnal Sosial Ekonomi Pertanian Forum Agribisnis Buletin Penelitian Sosek Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRIBISAINS Jurnal Ilmiah RESPATI Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Agrimansion: Agribusiness Management & Extension Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) International Journal of Multidisciplinary Research and Literature (IJOMRAL) JURNAL HUTAN TROPIS Jurnal Indonesia Sosial Teknologi Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Bisnis dan Ekonomi Jurnal Ilmiah Manajemen Agribisnis
Mubarokah Mubarokah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Veterinary Other

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Agroteksos

 1 
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN E-COMMERCE BAGI PELAKU USAHA MIKRO KECIL MENENGAH (FOOD AND BEVERAGES) DI KECAMATAN TAMBAKSARI KOTA SURABAYA Rosmanda, Rafensa; Mubarokah, Mubarokah; Indah, Pawana Nur
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 1 (2024): Jurnal Agroteksos April 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i1.1061

Abstract

This study aims to analyze e-commerce adoption among Small and Medium Enterprises (SMEs) in the Food and Beverage sector in Tambaksari Sub-district, Surabaya City. Using questionnaires for data collection and Structural Equation Modeling for data analysis, this study involved a sample of 80 respondents from the SME population in the area. Analysis of the demographics and business characteristics of the respondents showed that most respondents were female, aged between 41-50 years, with the highest level of education being high school or vocational school. The study used path diagrams to illustrate the relationship between variables and conducted convergent validity, discriminant validity, and composite reliability tests to validate the model. The results of hypothesis testing show a significant relationship between perceived usefulness, ease of use, behavioral attitudes, subjective norms, and behavioral control factors with e-commerce usage. These findings underscore the importance of e-commerce adoption in the business development strategy of SMEs in the Food and Beverage sector in Tambaksari Sub-district, Surabaya.
Co-Authors Albert, Steffan Alifia F.D Andriyani, Della Agfy Dwi Anggraeni, Nimas Rizki Tri Aprianti, Cyntia Salsabilla Ayu, Rizky Curie, Gabriela Marie Dea Aji Puspitasari Devani, Livia Marcella Dewi, Erika Triana Dita Atasa Dona Wahyuning Laily Dwi Oktavia Nuraini Egita Ilma Zuwita Eko Priyanto Endang Yektiningsih, Endang Erma Yunita Surya Rahman Ernawati, Ernik Faisol Humaidi Fajar, Yunus Abdul Farah, Regina Fatchur Rozci Firdauzi, Aulia Hamidah Hendrarini Hariati, Hariati Harya, Gyska Indah Hastuti, Dhiana Putri Hidayat, Hana Safira Hilda Bagas Noveri Humairatus Shaliha Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Inas Arifatun Inas ’ Indah, Pawana Nur Indayati Mawarni Inti, Ristani Widya Irfan Bari Aslam Ismi Windra Desiga Istyalita, Devi Kartika, amalia Kharismaningtyas, Alda Sylvia Kusuma, Randy Cahaya Lusinto, Widodo Hari Mahiro, Septiana Dina Marinda, Ghin Uzdah Maulidiah, Alvin Mirza Andrian Syah Muhammad Ridwan Muhammad, Hawari Nafisah Qurrota A’yyun Nandika, Septiyan Dwiki Noor Rizkiyah Nuriah Yuliati Prasmita Dian Wijayati Putri, Dinda Rhaima Ladisa Putri, Icha Alifia Yokendy Putri, Netta Aprillia Andaresta Rama, Dimas Aditya Ratnasari, Septilia Ratnawati, Ema Risqi Firdaus Setiawan Rosmanda, Rafensa Samputri , Ghea Lintang Sari Tondang, Ika Sari, Putri Nurmalita Sekar Arum Maryaning Kinasih Setyaningtyas, Megawati Mahardika Rizky Sigit Dwi Nugroho Sika Soedarto, Teguh SRI WIDAYANTI Sri Widayanti Suryani, Dewi Irma Syarif Imam Hidayat Tamtamalia, Herlin Dwi Dita Wahyu Santoso Wardani, Tiara Puspa Widayanti , Sri Yasintya, Dwi Meilani