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All Journal Jurnal Sosial Ekonomi Pertanian Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Buletin Penelitian Sosek AGRIMOR Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRIBISAINS Jurnal Ilmiah RESPATI Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) International Journal of Multidisciplinary Research and Literature (IJOMRAL) AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Mediagro JURNAL HUTAN TROPIS Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Bisnis dan Ekonomi Jurnal Ilmiah Manajemen Agribisnis
Mubarokah Mubarokah
Program Studi Agribisnis, Fakultas Pertanian, Universitas Pembangunan Nasional Veteran, Jawa Timur
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ANALISIS HARGA CABAI RAWIT DI KABUPATEN SUMENEP DAN FAKTOR-FAKTOR YANG MEMENGARUHINYA Indayati Mawarni; Mubarokah Mubarokah; Nuriah Yuliati
Agros Journal of Agriculture Science Vol 25, No 3 (2023): edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i3.3392

Abstract

Cayenne pepper is a commodity with very fluctuating prices. In Sumenep Regency, cayenne pepper is often one of the biggest contributors to inflation. This study aims to analyze fluctuations and price forecasting of cayenne pepper in Sumenep Regency and the factors that influence it. The data used is secondary time series data in the form of cayenne pepper prices, rainfall, large red chili prices, and the occurrence of holidays. The first objective was analyzed using the coefficient of variation and the ARIMA method, and the second objective was analyzed using multiple linear regression. The results showed that 1) The price fluctuations of cayenne pepper in Sumenep Regency from 2017-2022 fluctuated highly and were unstable and the results of forecasting the price of cayenne pepper in 2023 ranged from Rp. 18703 - Rp. 37531 and will experience a decrease, and 2) Simultaneously rainfall, prices of substitutes, and The existence of a big day affects the price of cayenne pepper. Partially, rainfall and the price of substitute goods affect the price of cayenne pepper, while the presence of holidays does not affect the price of cayenne pepper.Keywords: cayenne pepper price, fluctuation, forecasting   INTISARICabai rawit termsuk komoditas dengan harga yang sangat fluktuatif. Pada Kabupaten Sumenep, cabai rawit kerap menjadi salah satu komoditas penyumbang inflasi terbesar. Penelitian ini bertujuan untuk menganalisis fluktuasi dan peramalan harga cabai rawit di Kabupaten Sumenep dan faktor-faktor yang memengaruhinya. Data yang digunakan adalah data sekunder time series berupa harga cabai rawit, curah hujan, harga cabai merah besar, dan terjadinya hari besar. Tujuan pertama dianalisis dengan menggunakan koefisien variasi dan metode ARIMA, dan tujuan kedua dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa 1) Fluktuasi harga cabai rawit di Kabupaten Sumenep sejak 2017-2022 berfluktuasi tinggi dan tidak stabil dan hasil peramalan harga cabai rawit 2023 berkisar antara Rp 18703 - Rp 37351 serta mengalami penurunan, dan 2) Secara simultan curah hujan, harga barang substitusi, dan adanya hari besar berpengaruh terhadap harga cabai rawit. Secara parsial curah hujan dan harga barang substitusi berpengaruh terhadap harga cabai rawit sedangkan adanya hari besar tidak berpengaruh terhadap harga cabai rawit.Kata kunci : harga cabai rawit, fluktuasi, peramalan
SEGMENTASI PASAR KONSUMEN KOPI DI KAFE KOPI SAE SURABAYA Irfan Bari Aslam; Mubarokah Mubarokah; Ida Syamsu Roidah
Agros Journal of Agriculture Science Vol 25, No 3 (2023): edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i3.3393

Abstract

This research was conducted to analyze consumer segmentation formed based on geographical, demographic, psychographic characteristics of coffee consumers at Sae Coffee Cafe Surabaya. The use of the sampling method in this study used the accidental sampling technique, the sampling technique was based on coincidence, the respondents taken were consumers who consumed coffee at the Kopi Sae Café as many as 50 people. Data collection uses primary and secondary data with the instrument used is a questionnaire sheet to consumers at the Kopi Sae cafe. The data analysis method used in this study used cluster analysis, crosstab analysis and descriptive analysis. The results of Psychographic Segmentation research on coffee consumer behavior at the Sae Coffee shop in Surabaya. cluster division based on psychographic segmentation with a lifestyle approach in segment 1 Social Drinker has four dominant attributes. On the hobby attribute, consumers make visits and buy coffee at coffee shops because of a hobby. Furthermore, on the attribute of interest in coffee shops, consumers tend to follow the development of coffee shops in Sae Surabaya coffee shops. And on the attribute of consumer opinion in segment 1 considers that price can reflect the quality of coffee. In Segment 2 Coffee Lover on the hobby attribute prefers to fill his vacation time by visiting coffee shops either just to drink coffee, or do other activities at coffee shops. Geographical segmentation, demographics, and coffee consumer behavior at Kopi Sae Surabaya. Based on distance and time, this is related to the fact that the coffee shop which is the research location is close to schools, campuses, banks, government offices, hospitals, and markets.Keywords: Geographic Segmentation, Demographics, PsychographicsINTISARIPenelitian ini dilakukan guna Menganalisis segmentasi konsumen yang terbentuk berdasarkan karakteristik geografis, demografis, psikografis konsumen kopi pada Kafe Kopi Sae Surabaya. Penggunaan metode Pengambilan sampel pada penelitian ini menggunakan teknik accidental sampling teknik penentuan sampel berdasarkan kebetulan, responden yang diambil adalah konsumen yang mengkonsumsi kopi di Kafe Kopi Sae sebanyak 50 orang. Pengumpulan data menggunakan data primer dan sekunder dengan Instrumen yang digunakan adalah lembar kuesioner kepada konsumen di kafe kopi sae. Metode analisis data yag digunakan Penelitian ini menggunakan metode analisis cluster, analisis crosstabb dan analisis deskriptif. Hasil penelitian Segmentasi Psikografis perilaku konsumen kopi pada kedai Kopi Sae Surabaya. pembagian cluster berdasarkan segmentasi psikografis dengan pendekatan gaya hidup pada segmen 1 Social Drinker memiliki empat atribut dominan. Pada atribut hobi, konsumen melakukan kunjungan dan membeli kopi di kedai kopi karena hobi. Selanjutnya pada atribut minat terhadap kedai kopi, konsumen cenderung mengikuti perkembangan kedai kopi di kedai kopi sae Surabaya. Dan pada atribut opini konsumen dalam segmen 1 menganggap bahwa harga dapat mencerminkan kualitas kopi. Pada Segmen 2 Coffee Lover pada atribut hobi lebih suka mengisi waktu liburannya dengan berkunjung ke kedai kopi baik untuk sekedar minum kopi, atau melakukan aktivitas lain di kedai kopi. Segmentasi geografis, demografis, dan perilaku konsumen kopi pada kedai Kopi Sae Surabaya. Berdasarkan jarak dan waktu Hal tersebut berhubungan dengan fakta bahwa  kedai kopi yang menjadi tempat penelitian lokasinya dekat dengan sekolah, kampus, bank, kantor pemerintahan, rumah sakit, dan pasar. Kata kunci: Segmentasi Geografis, Demografis, Psikografis 
ANALISIS PENGENDALIAN PERSEDIAAN BERAS DI PT. DAYA TANI SEMBADA KABUPATEN NGAWI Hastuti, Dhiana Putri; Mubarokah, Mubarokah; Syah, Mirza Andrian
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 6 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i6.154

Abstract

The demand for rice fluctuates significantly along with the increase in population every year, making PT. Daya Tani Sembada, as a premium rice-producing company, must do planning to deal with changes in demand that will occur. This research aims to analyze rice demand forecasting and the optimal rice inventory. The method of determining the sample is purposive sampling, where the Director and Administrative Staff are vital informants. Demand forecasting was analyzed using the Double Exponential Smoothing (Holts) method and inventory control using Economic Order Quantity. The results showed that: 1) forecasting calculations show that the demand for rice in the next period is 33,367.38 tons; 2) inventory control calculations show that the company can prepare premium rice inventory of 29.89 tons, safety stock of 336.03 tons, ROP when rice inventory is at 779.47 tons, and TIC that must prepare amounting to IDR. 5,357,082,020, -, overall, demand for rice has increased by 8,662.58 tons from the previous period so that the company can increase production for the next period by the draft inventory control calculation
ANALISIS TINGKAT KEPUASAN KONSUMEN PADA AGROINDUSTRI LEDRE SUPER MORO TRESNO BOJONEGORO Mubarokah, Mubarokah; Firdauzi, Aulia; Fitriana, Nisa Hafi Idhoh
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 6 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i6.155

Abstract

The impact of the Covid-19 pandemic has affected the decline in sales of agroindustries, including the Super Moro Tresno Ledre agroindustry. It can be seen from the decrease in the Number of tourists in Bojonegoro Regency in the last two years (2020-2021), which has an impact on the sale of ledre as a typical souvenir food from Bojonegoro has decreased consumers. In addition, the development of ledre agroindustry in Bojonegoro is quite a lot, which certainly causes competition among fellow ledre agroindustries. This research aims to analyze the level of customer satisfaction and the attributes that need to be improved to increase customer satisfaction. This research uses the Customer Satisfaction Index (CSI) method for the first objective and the Importance Performance Analysis (IPA) method for the second. The results showed that the overall level of customer satisfaction based on the CSI value was 75.67%, which means that customer satisfaction is in the "Satisfied" index. Based on the results of the IPA analysis, it is known that several attributes need to be improved, which include product packaging standards, responses to consumer complaints and suggestions, varied and affordable prices, suitability of packaging portions at the cost spent, prices offered with the benefits obtained by consumers, freedom of movement in the store, and shop space arrangement
Strategi Pengembangan Kawasan Agrowisata Petik Apel Kelompok Tani Makmur Abadi (KTMA) Kota Batu Aprianti, Cyntia Salsabilla; Mubarokah, Mubarokah; Yuliati, Nuriah
JURNAL PERTANIAN Vol 14, No 2 (2023): jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v14i2.3290

Abstract

Penelitian ini bertujuan untuk mengidentifikasi persepsi anggota kelompok tani, persepsi wisatawan yang berkunjung, mengidentifikasi faktor internal dan ekternal agrowisata, serta mengalisis strategi pengembangan Agrowisata Petik Apel Kelompok Tani Makmur Abadi (KTMA). Lokasi penelitian ditentukan dengan teknik Purposive. Metode analisis yang digunakan adalah analisis deskriptif, dan analisis SWOT. Hasil penelitian menunjukkan bahwa 1) persepsi anggota kelompok tani mendapat nilai rata-rata 3,90 dengan kategori setuju, 2) persepsi wisatawan mendapat nilai rata-rata 3,83 dengan kategori setuju, 3) agrowisata petik apel KTMA berada pada kuadran II (dua), sehingga strategi yang cocok diterapkan adalah strategi diversifikasi yang dapat dilakukan dengan cara 1) meningkatkan kualitas agrowisata dengan ciri khas tersendiri, (2) meningkatkan kinerja kru agrowisata, (3) menambah keragaman produk dengan mutu terbaik, (4) memperhatikan pengaturan jarak tanam buah apel, (5) Bergabung dengan instansi pariwisata kota Batu untuk kegiatan promosi, (6) melakukan kerjasama dengan badan konversasi SDA, dan (7) melakukan penawaran harga special pada hari-hari tertentu.
Analisis Kepuasan Wisatawan dan Strategi Pengembangan Agrowisata Bale Tani Kecamatan Bareng Kabupaten Jombang Fajar, Yunus Abdul; Mubarokah, Mubarokah; Hendrarini, Hamidah
JURNAL PERTANIAN Vol 14, No 2 (2023): jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v14i2.3397

Abstract

Penelitian ini bertujuan untuk menganalisis kepuasan wisatawan, mengidentifikasi faktor internal dan eksternal agrowisata, serta merumuskan strategi pengembangan Agrowisata Bale Tani Kecamatan Bareng Kabupaten Jombang. Lokasi penelitian ditentukan secara purposive. Metode analisis yang digunakan adalah Customer Satisfaction Index CSI untuk menganalisis kepuasan wisatawan dan analisis SWOT untuk merumuskan strategi pengembangan. Hasil analisis menunjukkan bahwa nilai rata-rata kesesuaian (Tki) 96% artinya masih terdapat atribut agrowisata yang belum sesuai dengan harapan wisatawan, sedangkan indeks kepuasan wisatawan (CSI) sebesar 78,49% artinya wisatawan puas terhadap agrowisata. Strategi pengembangan hasil analisis SWOT menunjukkan posisi Agrowisata Bale Tani pada kuadran I artinya strategi yang tepat yaitu strategi SO (Strengths-Opportunities) karena mempunyai faktor internal (kekuatan) dan eksternal (peluang) yang kuat. Kata Kunci: agrowisata, CSI, Strategi Pengembangan
Analisis Faktor-Faktor Yang Mempengaruhi Impor Gula di Indonesia Tahun 1992-2022 Anggraeni, Nimas Rizki Tri; Mubarokah, Mubarokah; Widayanti, Sri
JURNAL PERTANIAN Vol 15, No 1 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i1.3714

Abstract

This research aims to determine the development of sugar imports in Indonesia and to analyze the influence of sugar production, sugar consumption, domestic sugar prices, international sugar prices, and the rupiah exchange rate on sugar imports in Indonesia in 1992-2022. This research is quantitative research and uses time series data. The data sources used were obtained from the Central Statistics Agency, Ministry of Agriculture, Ministry of Trade and several related studies. The analysis model used is development trend analysis and ECM (Error Correction Model). The results of research (1) in trend analysis in 1992-2022 obtained the equation Y = 2,317,827.5 + 174,230x showing that the average development of the volume of sugar imports was 2,317,827.5 tons and each year there was an average increase in sugar imports amounting to 174,230 tons. (2) Results of Multiple Linear Regression analysis of the ECM Model in the long term and short term. The variables that show a significant positive effect on sugar imports are domestic sugar prices and international sugar prices, while other variables such as sugar production, sugar consumption and the rupiah exchange rate show a positive effect. insignificant to sugar imports in 1992-2022.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN E-COMMERCE BAGI PELAKU USAHA MIKRO KECIL MENENGAH (FOOD AND BEVERAGES) DI KECAMATAN TAMBAKSARI KOTA SURABAYA Rosmanda, Rafensa; Mubarokah, Mubarokah; Indah, Pawana Nur
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 1 (2024): Jurnal Agroteksos April 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i1.1061

Abstract

This study aims to analyze e-commerce adoption among Small and Medium Enterprises (SMEs) in the Food and Beverage sector in Tambaksari Sub-district, Surabaya City. Using questionnaires for data collection and Structural Equation Modeling for data analysis, this study involved a sample of 80 respondents from the SME population in the area. Analysis of the demographics and business characteristics of the respondents showed that most respondents were female, aged between 41-50 years, with the highest level of education being high school or vocational school. The study used path diagrams to illustrate the relationship between variables and conducted convergent validity, discriminant validity, and composite reliability tests to validate the model. The results of hypothesis testing show a significant relationship between perceived usefulness, ease of use, behavioral attitudes, subjective norms, and behavioral control factors with e-commerce usage. These findings underscore the importance of e-commerce adoption in the business development strategy of SMEs in the Food and Beverage sector in Tambaksari Sub-district, Surabaya.
MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY: Ratnawati, Ema; Mubarokah, Mubarokah; Wijayati, Prasmita Dian
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 1 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i1.12757

Abstract

The purpose of this study is to analyze the effect of 4P’s marketing mix (product, price, place, promotion) on consumer satisfaction and analyze the effect of satisfaction on consumer loyalty. This research involves quantitative data collection by distributing questionnaires to a purposively selected sample of 100 consumers of Jeruk Pecel Tulen soy sauce in Surabaya City. The analysis method used is the PLS-SEM (Partial Least Square – Structural Equation Modeling). The results showed that the 4P’s marketing mix variables have a positive relationship with consumer satisfaction, but not all of them have a significant effect. The variables of product and price have a positive and significant effect on satisfaction, while the variables of place and promotion do not have a significant effect on the satisfaction of consumers. Furthermore, satisfaction has a positive and significant effect on consumer loyalty of Jeruk Pecel Tulen soy sauce. The limitation of this study is that other variables can measure customer satisfaction and loyalty besides the marketing mix. However, conducting this research can provide insights for future research in helping companies build stronger relationships with consumers, increase consumer loyalty, and ultimately drive business growth. Keywords: Marketing Mix; Consumer Satisfaction; Consumer Loyalty
The Analysis of Working Time Allocation and Income of Rice Farmers in Pulogede Village Tuban District Putri, Dinda Rhaima Ladisa; Yektiningsih, Endang; Mubarokah, Mubarokah
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 26 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v26i1.1240

Abstract

Unoptimal use of farmers' time leads to low income earned by farmers. The study aims to analyze the working hours of rice farmers, analyze factors that influence the allocation of rice farmers, time, and analyze farmers' income in rice farms. The study was conducted in January-March 2024 in Pulogede, Tambakboyo district, Tuban district. The sampling method is a random proportional sample with 71 farmers as respondents—primary data collection through interviews assisted by questionnaires. The first objective was quantified descriptively, the second used double linear regression analysis using SPSS analysis tools with variables independent of age, land area, working experience, working income, family dependence, and education, and the third objective calculated rice farmer income. The study found that the farmer's working time allocation was influenced by age, size of land, farming experience, farmers' income, number of dependent families, and education. The income earned by the rice farmer is IDR8.870,880/ season.
Co-Authors Afifah Putriansyah, Niken Albert, Steffan Alifia F.D Andriyani, Della Agfy Dwi Anggraeni, Nimas Rizki Tri Aprianti, Cyntia Salsabilla Ashwani Indryani Ayu, Rizky Curie, Gabriela Marie Dea Aji Puspitasari Devani, Livia Marcella Dewi, Erika Triana Dita Atasa Dona Wahyuning Laily Dwi Oktavia Nuraini Egita Ilma Zuwita Eko Priyanto Endang Yektiningsih, Endang Erma Yunita Surya Rahman Ernawati, Ernik Faisol Humaidi Fajar, Yunus Abdul Farah, Regina Fatchur Rozci Firdauzi, Aulia Firliah, Nyahni Arisandi Hamidah Hendrarini Hariati, Hariati Harya, Gyska Indah Hastuti, Dhiana Putri Hidayat, Hana Safira Hilda Bagas Noveri Humairatus Shaliha Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Inas Arifatun Inas ’ Indah, Pawana Nur Indayati Mawarni Indra Tjahaja Amir Inti, Ristani Widya Irfan Bari Aslam Ismi Windra Desiga Istyalita, Devi Jihan Ulaa Mawaddah Kartika, amalia Kharismaningtyas, Alda Sylvia Kusuma, Randy Cahaya Lusinto, Widodo Hari Mahiro, Septiana Dina Marinda, Ghin Uzdah Maulidiah, Alvin Mierza Widya Syahrani Mirza Andrian Syah Muhammad Ridwan Muhammad, Hawari Mutiarani, Shintia Gadis Nafisah Qurrota A’yyun Nanda Trisna Prihartini Nandika, Septiyan Dwiki Noor Rizkiyah Nuriah Yuliati Prasmita Dian Wijayati Putri, Dinda Rhaima Ladisa Putri, Icha Alifia Yokendy Putri, Netta Aprillia Andaresta Rama, Dimas Aditya Ratnasari, Septilia Ratnawati, Ema Risqi Firdaus Setiawan Rosmanda, Rafensa Samputri , Ghea Lintang Sari Tondang, Ika Sari, Putri Nurmalita Sekar Arum Maryaning Kinasih Setyaningtyas, Megawati Mahardika Rizky Sheila Alyani Hashifah Sigit Dwi Nugroho Sika Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Sri Widayanti Suryani, Dewi Irma Syah Sukma Indy, Rachel Syarif Imam Hidayat Tamtamalia, Herlin Dwi Dita Wahyu Santoso Wardani, Tiara Puspa Widayanti , Sri Yasintya, Dwi Meilani Zaidatul Inayah, Nadia