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Mubarokah Mubarokah
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Analisis Faktor-Faktor Yang Mempengaruhi Impor Gula di Indonesia Tahun 1992-2022 Anggraeni, Nimas Rizki Tri; Mubarokah, Mubarokah; Widayanti, Sri
JURNAL PERTANIAN Vol 15, No 1 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i1.3714

Abstract

This research aims to determine the development of sugar imports in Indonesia and to analyze the influence of sugar production, sugar consumption, domestic sugar prices, international sugar prices, and the rupiah exchange rate on sugar imports in Indonesia in 1992-2022. This research is quantitative research and uses time series data. The data sources used were obtained from the Central Statistics Agency, Ministry of Agriculture, Ministry of Trade and several related studies. The analysis model used is development trend analysis and ECM (Error Correction Model). The results of research (1) in trend analysis in 1992-2022 obtained the equation Y = 2,317,827.5 + 174,230x showing that the average development of the volume of sugar imports was 2,317,827.5 tons and each year there was an average increase in sugar imports amounting to 174,230 tons. (2) Results of Multiple Linear Regression analysis of the ECM Model in the long term and short term. The variables that show a significant positive effect on sugar imports are domestic sugar prices and international sugar prices, while other variables such as sugar production, sugar consumption and the rupiah exchange rate show a positive effect. insignificant to sugar imports in 1992-2022.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN E-COMMERCE BAGI PELAKU USAHA MIKRO KECIL MENENGAH (FOOD AND BEVERAGES) DI KECAMATAN TAMBAKSARI KOTA SURABAYA Rosmanda, Rafensa; Mubarokah, Mubarokah; Indah, Pawana Nur
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 1 (2024): Jurnal Agroteksos April 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i1.1061

Abstract

This study aims to analyze e-commerce adoption among Small and Medium Enterprises (SMEs) in the Food and Beverage sector in Tambaksari Sub-district, Surabaya City. Using questionnaires for data collection and Structural Equation Modeling for data analysis, this study involved a sample of 80 respondents from the SME population in the area. Analysis of the demographics and business characteristics of the respondents showed that most respondents were female, aged between 41-50 years, with the highest level of education being high school or vocational school. The study used path diagrams to illustrate the relationship between variables and conducted convergent validity, discriminant validity, and composite reliability tests to validate the model. The results of hypothesis testing show a significant relationship between perceived usefulness, ease of use, behavioral attitudes, subjective norms, and behavioral control factors with e-commerce usage. These findings underscore the importance of e-commerce adoption in the business development strategy of SMEs in the Food and Beverage sector in Tambaksari Sub-district, Surabaya.
MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY: Ratnawati, Ema; Mubarokah, Mubarokah; Wijayati, Prasmita Dian
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 1 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i1.12757

Abstract

The purpose of this study is to analyze the effect of 4P’s marketing mix (product, price, place, promotion) on consumer satisfaction and analyze the effect of satisfaction on consumer loyalty. This research involves quantitative data collection by distributing questionnaires to a purposively selected sample of 100 consumers of Jeruk Pecel Tulen soy sauce in Surabaya City. The analysis method used is the PLS-SEM (Partial Least Square – Structural Equation Modeling). The results showed that the 4P’s marketing mix variables have a positive relationship with consumer satisfaction, but not all of them have a significant effect. The variables of product and price have a positive and significant effect on satisfaction, while the variables of place and promotion do not have a significant effect on the satisfaction of consumers. Furthermore, satisfaction has a positive and significant effect on consumer loyalty of Jeruk Pecel Tulen soy sauce. The limitation of this study is that other variables can measure customer satisfaction and loyalty besides the marketing mix. However, conducting this research can provide insights for future research in helping companies build stronger relationships with consumers, increase consumer loyalty, and ultimately drive business growth. Keywords: Marketing Mix; Consumer Satisfaction; Consumer Loyalty
The Analysis of Working Time Allocation and Income of Rice Farmers in Pulogede Village Tuban District Putri, Dinda Rhaima Ladisa; Yektiningsih, Endang; Mubarokah, Mubarokah
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 26 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v26i1.1240

Abstract

Unoptimal use of farmers' time leads to low income earned by farmers. The study aims to analyze the working hours of rice farmers, analyze factors that influence the allocation of rice farmers, time, and analyze farmers' income in rice farms. The study was conducted in January-March 2024 in Pulogede, Tambakboyo district, Tuban district. The sampling method is a random proportional sample with 71 farmers as respondents—primary data collection through interviews assisted by questionnaires. The first objective was quantified descriptively, the second used double linear regression analysis using SPSS analysis tools with variables independent of age, land area, working experience, working income, family dependence, and education, and the third objective calculated rice farmer income. The study found that the farmer's working time allocation was influenced by age, size of land, farming experience, farmers' income, number of dependent families, and education. The income earned by the rice farmer is IDR8.870,880/ season.
Socialization of Self-Watering Pots from Gallon Waste for Sustainable Waste Management: Collaboration with PKK Mungkung Village, Nganjuk Regency Hidayat, Hana Safira; Tamtamalia, Herlin Dwi Dita; Samputri , Ghea Lintang; Mubarokah, Mubarokah
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.452

Abstract

Community service activities carried out in Mungkung Village on May 15 2024 took the form of socialization and practice of decorating self-watering pots which was attended by Mungkung Village PKK women. Group 01 KKNT MBKM led this activity to educate the public about the benefits and how to make self-watering pots from used gallons, in line with the principles of Sustainable Development (SDGs), especially SDG 12 and 15. The results of this activity show that the use of waste gallons Self -watering pots are effective in providing water automatically to plants, improving the quality of plant growth, and reducing plastic waste. The discussion also includes challenges that may be faced such as arranging drainage and monitoring potted plant nutrition. The practice of decorating self-watering pots involves creative decoration techniques, strengthens community participation in sustainable activities and inspires creativity in efforts to protect the environment. This activity not only provides practical solutions for waste management, but also raises awareness of the importance of contributing to sustainable development through simple local innovations.
MARKETING STRATEGY OF SUPER LEDRE AS A TRADITIONAL SNACK AND SOUVENIR OF BOJONEGORO REGENCY: CASE STUDY OF LEDRE SUPER MORO TRESNO IN PADANGAN DISTRICT, BOJONEGORO Andriyani, Della Agfy Dwi; Mubarokah, Mubarokah; Syah, Mirza Andrian
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.13711

Abstract

Ledre Super is a brand of traditional snacks typical of Bojonegoro Regency located in Padangan District Bojonegoro. Over time, many new ledre businesses have sprung up, and in today's modern era, many modern snacks have also sprung up, which can shift public interest and consumption. This study analyze the internal and external factors and the right strategy to increase sales volume. The methods used in this research are SOAR and QSPM. The results of the research that was done using the IE matrix based on the IFE matrix were 3.184, and the EFE matrix was 3.301. The formulation of alternative strategies using the SOAR matrix results in a market development strategy, market penetration, product development, horizontal integration, and backward integration, while the priority strategy is horizontal. Keywords: Marketing Strategy; Traditional Snacks; Ledre
PENGUKURAN RISIKO OPERASIONAL AGROINDUSTRI MINYAK KAYU PUTIH KUPANG MOJOKERTO DENGAN METODE FMEA Devani, Livia Marcella; Mubarokah, Mubarokah; Rozci, Fatchur
Jurnal Hutan Tropis Vol 12, No 4 (2024): Jurnal Hutan Tropis Volume 12 Nomer 4 Edisi Desember 2024
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v12i4.21456

Abstract

Kupang Mojokerto Eucalyptus Oil Agroindustry is a modern industry engaged in distilling eucalyptus leaves into eucalyptus oil products. This study aims to describe the level of operational risk measures that have the potential to occur in the Kupang Mojokerto Eucalyptus Oil Agroindustry. The method used in measuring the level of potential operational risk is Failure Mode and Effect Analysis (FMEA) which serves to identify and analyze the occurrence of potential operational risks so that companies can carry out appropriate risk control based on the risk priority number (RPN) value with a high criticality category. The results showed that the types of operational risks in the high criticality category include not maximizing evaporation with RPN 360, receiving raw materials in the rainy season in wet and budding conditions with RPN 348, dependence on certain technologies with RPN 346, and weather conditions with high rainfall intensity with RPN 336. Measurement of the level of operational risk is carried out so that the company can control and anticipate the occurrence of risks in operational activities.
Analisis Faktor-Faktor Yang Mempengaruhi Produksi Usahatani Padi Desa Wonorejo Kecamatan Kunjang Kabupaten Kediri Yasintya, Dwi Meilani; Mubarokah, Mubarokah; Wijayati, Prasmita Dian
JURNAL PERTANIAN Vol 15, No 3 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i3.4414

Abstract

Padi merupakan komoditas penghasil beras yang sering dikonsumsi masyarakat di Indonesia selain jagung, dan umbi-umbian. Desa Wonorejo merupakan salah satu desa penyumbang hasil produksi pertanian khususnya tanaman padi yang berlokasi di Kecamatan Kunjang. Produksi padi yang diusahakan petani mengalami masalah penurunan produksi padi sehingga usahatani perlu ditingkatkan untuk memenuhi kebutuhan masyarakatnya. Sehingga pelaksanaan penelitian ini memiliki tujuan yaitu untuk menganalisa mengenai penggunaan faktor-faktor produksi yang diduga dapat mempengaruhi produksi usahatani padi Kecamatan Kunjang tepatnya di Desa Wonorejo. Teknik penentuan sampel ditentukan secara Purposive Sampling dengan sampel yang digunakan berjumlah 69 petani. Teknik pengumpulan data dilakukan melalui wawancara dan dibantu menggunakan alat berupa kuesioner. Metode analisis untuk menjawab tujuan penelitian adalah analilis regresi linear berganda. Dari hasil pengujian diketahui bahwa faktor X1 (luas lahan), X2 (benih), X3 (pupuk), dan X4 (tenaga kerja) berpengaruh signifikan terhadap produksi padi. Namun, di sisi lain produksi padi tidak dipengaruhi secara signifikan oleh pestisida (X4) di Desa Wonorejo Kecamatan Kunjang.
Strategi Peningkatan Pendapatan Usahatani Jagung Lokal di Kecamatan Tanjung Bumi Kabupaten Bangkalan Madura Suryani, Dewi Irma; Mubarokah, Mubarokah; Laily, Dona Wahyuning
JURNAL PERTANIAN Vol 15, No 3 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i3.4357

Abstract

Usahatani jagung lokal merupakan salah satu sumber pendapatan petani di Kecamatan Tanjung Bumi Kabupaten Bangkalan Madura, namun pendapatan petani di daerah penelitian masih rendah sehingga diperlukan strategi untuk meningkatkan pendapatan pada usahatani jagung lokal. Tujuan penelitian ini untuk menganalisis besarnya pendapatan petani, serta merumuskan strategi dalam peningkatan pendapatan usahatani jagung lokal di Kecamatan Tanjung Bumi Kabupaten Bangkalan Madura. Penelitian ini menggunakan metode analisis deskriptif kualitatif, metode pada tujuan pertama menggunakan analisis pendapatan, sementara tujuan kedua menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa dalam satu kali panen jagung lokal dengan luas lahan rata rata 0,47 Ha dapat menghasilkan rata-rata produksi jagung lokal sebesar 1.262 kilogram dengan hasil pendapatan petani rata-rata yaitu Rp5.122.100. Selanjutnya pada strategi peningkatan pendapatan usahatani jagung lokal diperoleh strategi S-O yaitu strategi memaksimalkan seluruh kekuatan dan memanfaatkan peluang, strategi yang dapat digunakan yaitu bibit yang berkualitas serta kecocokan agroklimat untuk memaksimalkan produksi agar dapat memberikan keuntungan. Kata kunci: Pendapatan, Usahatani Jagung Lokal, SWOT
Consumer Preferences for Coffee Drink Product Attributes Using the Conjoint Method in Belikopi Driyorejo, Gresik Regency Putri, Netta Aprillia Andaresta; Mubarokah, Mubarokah; Setiawan, Risqi Firdaus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15820

Abstract

As time goes by, the number of coffee shop competitors in Driyorejo District, Gresik Regency is increasing and competition between coffee drink business actors is becoming more competitive, so Belikopi Driyorejo must be able to meet the needs and desires of its consumers. This research aims to analyze the level of importance of coffee drink product attributes and analyze consumer preferences for coffee drink products in Belikopi Driyorejo based on their utility value. The research method used is conjoint analysis, namely identifying a set of attributes that consumers most like and dislike and determining the importance of each attribute analyzed, namely price, taste, presentation, atmosphere, packaging, menu variants and facilities. The analysis results show that the menu variant attribute has the highest level of importance. The order of importance of attributes starts from the most important, namely menu variants, presentation method, price, atmosphere, taste, facilities and packaging. Consumer preferences regarding coffee drink purchasing decisions refer to the choice of moderately priced coffee drinks (Rp. 10,000 – 12,000), sweet coffee drink taste, cold (ice) serving method, calm coffee shop atmosphere, packaging size upgrade, caramel macchiato menu variant, and air conditioning facilities at the Belikopi Driyorejo coffee shop.
Co-Authors Albert, Steffan Alifia F.D Andriyani, Della Agfy Dwi Anggraeni, Nimas Rizki Tri Aprianti, Cyntia Salsabilla Ayu, Rizky Dea Aji Puspitasari Devani, Livia Marcella Dita Atasa Dwi Oktavia Nuraini Egita Ilma Zuwita Endang Yektiningsih, Endang Erma Yunita Surya Rahman Fajar, Yunus Abdul Farah, Regina Fatchur Rozci Firdauzi, Aulia Fitriana, Nisa Hafiidhoh Hamidah Hendrarini Hariati, Hariati Harya, Gyska Indah Hastuti, Dhiana Putri Hawari Muhammad Hidayat, Hana Safira Hilda Bagas Noveri Humairatus Shaliha IDA SYAMSU ROIDAH Ida Syamsu Roidah, Ida Syamsu Inas Arifatun Inas ’ Indah, Pawana Nur Indayati Mawarni Inti, Ristani Widya Irfan Bari Aslam Ismi Windra Desiga Kartika, amalia Kusuma, Randy Cahaya Laily, Dona Wahyuning Lusinto, Widodo Hari Mahiro, Septiana Dina Marinda, Ghin Uzdah Muhammad Ridwan Nafisah Qurrota A’yyun Noor Rizkiyah Nuriah Yuliati Prasmita Dian Wijayati Putri, Dinda Rhaima Ladisa Putri, Icha Alifia Yokendy Putri, Netta Aprillia Andaresta Rama, Dimas Aditya Ratnawati, Ema Rosmanda, Rafensa Samputri , Ghea Lintang Sari Tondang, Ika Sari, Putri Nurmalita Sekar Arum Maryaning Kinasih Setiawan, Risqi Firdaus Setyaningtyas, Megawati Mahardika Rizky Sigit Dwi Nugroho Soedarto, Teguh Sri Widayanti SRI WIDAYANTI Suryani, Dewi Irma Syah, Mirza Andrian Syarif Imam Hidayat Tamtamalia, Herlin Dwi Dita Wahyu Santoso Widayanti , Sri Yasintya, Dwi Meilani