Article Per Year (5 Year)
p-Index From 2021 - 2026
7.877
P-Index
This Author published in this journals
All Journal Jurnal Sosial Ekonomi Pertanian Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Buletin Penelitian Sosek AGRIMOR Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRIBISAINS Jurnal Ilmiah RESPATI Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) International Journal of Multidisciplinary Research and Literature (IJOMRAL) AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Mediagro JURNAL HUTAN TROPIS Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Bisnis dan Ekonomi Jurnal Ilmiah Manajemen Agribisnis
Mubarokah Mubarokah
Program Studi Agribisnis, Fakultas Pertanian, Universitas Pembangunan Nasional Veteran, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Veterinary Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 62 Documents
Search

 3   4   5   6   7 
Analisis Segmenting, Targeting Dan Positioning Pada Gresik Empire Cafe Ayu, Rizky; mubarokah, Mubarokah; Setiawan, Risqi Firdaus
JURNAL PERTANIAN Vol 16, No 2 (2025): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v16i2.4593

Abstract

Bisnis cafe di Gresik saat ini semakin berkembang dengan pesat. Banyak cafe yang bermunculan dengan menjual berbagai jenis minuman kopi dan konsep yang berbeda-beda dengan keunikan tersendiri yang menjadikan persaingan semakin ketat. Melihat banyaknya cafe di Gresik membuat Gresik Empire Cafe harus berusaha maksimal dalam memenangkan persaingan yang ada. Dengan mengetahui segmenting, targeting dan positioning, maka dapat ditentukan bagaimana cara menjangkau dan mempertahankan sebuah cafe di tengah banyaknya pesaing. Tujuan penelitian ini untuk menganalisis segmenting, targeting dan positioning Gresik Empire Cafe. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa segmenting Gresik Empire Cafe berdasarkan geografis yaitu konsumen berdomisili Gresik. Segmenting demografis meliputi pelajar/mahasiswa, usia 17 – 25 tahun, jenis kelamin perempuan, pendidikan akhir SMA, pendapatan Rp 1.000.000 – Rp 2.500.000. Segmenting psikografis adalah kelas sosial menengah. Segmenting tingkah laku yaitu konsumen mengetahui Gresik Empire Cafe dari media sosial dan biasa mengunjungi Gresik Empire Cafe bersama teman. Targeting Gresik Empire Cafe yaitu anak muda yang suka nongkrong. Positioning Gresik Empire Cafe yaitu memposisikan produknya dengan cara menawarkan fasilitas seperti suasana yang nyaman dan konsep cafe yang unik serta harga yang terjangkau. Kata kunci : segmenting, targeting, positioning
The Role and Performance of Farmer Group in Organic Vegetable Business Mubarokah, Mubarokah; Rizkiyah, Noor; Santoso, Wahyu; Sari, Putri Nurmalita
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 2 (2025): June 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i2.24197

Abstract

Natural substances are used instead of synthetic chemicals in organic farming, which eschews the use of synthetic insecticides, fertilizers, and plant growth regulators. The purpose of this study is to (1) Identify the role of farmer groups in the development of organic vegetable businesses; and (2) analyze factors that affect the performance of organic vegetable farmer groups.   Technique sampling set is 40 farmers Respondents were selected purposively, taking into account capacity and capability.  Qualitative descriptive analysis and SEM-PLS, two data analysis techniques, are being applied. The findings of this study demonstrate how well-suited a farmer organization to play a role in organic vegetable production from upstream to downstream.  External factor variables have a positive effect on performance variables but are not significant. This is due to the relatively low capacity of farmer group members due to low education. On the other hand, land size, member involvement, production facilities and member access all have an influence on community performance.  The influence of community competence on performance reveals that the initial sample value, 1.146, is positive. This value indicates that there is a favorable association between the competency variable and community performance. However, when linked to the role of the group in terms of marketing access, there is still a need for additional knowledge, skills, and farmers are still very dependent on community leaders for the sale of crops, which has an impact on the fighting power of farmers.
Pengaruh CAR, NPL, LDR Dan BOPO Terhadap Return on Aset (ROA) Pada Bank Umum BUMN Yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2019 - 2023 Mubarokah, Mubarokah; Lusinto, Widodo Hari
Jurnal Bisnis dan Ekonomi Vol 3 No 3 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i3.123

Abstract

This study aims to examine the effect of CAR, NPL, LDR and BOPO on the Return on Assets (ROA) of BUMN Banks listed on the Indonesia Stock Exchange. The population in this study were 4 BUMN Banks listed on the IDX. The type of data used in this study is secondary data obtained from the annual financial reports of BUMN Banks published on the Indonesia Stock Exchange for the period 2019-2023. The sampling technique in this study used purposive sampling, while the analysis method used was descriptive statistical analysis, in addition, the statistical analysis tool used for hypothesis testing was multiple linear regression.The classical assumption test showed that the normality test was normally distributed, the heteroscedasticity test did not show heteroscedasticity, the autocorrelation test did not show autocorrelation, and the multicollinearity test did not show multicollinearity. The results of the study using the F test showed that the model was suitable for use in the study, and hypothesis testing using the t test showed that the CAR variable had a significant positive effect on ROA, NPL had a significant negative effect on ROA, BOPO had a significant negative effect on ROA, and LDR had a positive and insignificant effect on ROA.
Analisis Determinan Kinerja Karyawan pada PT. HATNI di Desa Tlogo Sadang, Paciran, Kabupaten Lamongan Marinda, Ghin Uzdah; Mubarokah, Mubarokah; Harya, Gyska Indah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18048

Abstract

In the competitive fishing industry, employee performance is the main factor in maintaining the productivity and competitiveness of the company. PT. HATNI, a fishery product processing company in Tlogo Sadang, Paciran, Lamongan, faces challenges in maintaining the quality and quantity of its production. This study aims to analyze factors that affect employee performance, including work ability, education level, work motivation, leadership style, job satisfaction, work environment, work loyalty, and work discipline. The method used was a quantitative approach with a survey of 60 employees selected using the purposive sampling technique, and data analysis was carried out by multiple regression using SPSS version 25. The results of the study show that all of these factors have a positive and significant influence on employee performance, with work loyalty and work discipline as the most dominant variables. In addition, a conducive work environment and an effective leadership style also increase employee motivation and satisfaction. The F test shows that independent variables simultaneously have a significant effect on employee performance, with an Adjusted R Square value of 77.6%, which means that most of the variations in employee performance can be explained by these factors. Therefore, PT. HATNI is advised to improve training programs, improve the motivation system, and create a better work environment to encourage employee productivity in a sustainable manner.
Development Strategy of Kurma Park Agrotourism Based on Local Community Empowerment in Pasuruan Regency Ridwan, Muhammad; Mubarokah, Mubarokah; Roidah, Ida Syamsu
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 9 No 2 (2025): SEPTEMBER
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v9i2.6312

Abstract

Kurma Park Agrotourism is the first date plantation-based artificial tourism in Indonesia. The problem is that the contribution of the number of visitors to Kurma Park Agrotourism to Pasuruan is very low, namely 0.87%. The main focus of this research is to formulate a development strategy for Kurma Park Agrotourism based on local community empowerment. The total respondents of this study were 113 respondents including 4 managers, 12 (Micro, Small and Medium Enterprises) MSMEs, and 97 visitors. The data analysis method used is descriptive analysis, (Strengths, Weaknesses, Opportunities, and Threats) SWOT and (Quantitative Strategic Planning Matrix) QSPM. The results showed that Kurma Park Agrotourism is in quadrant 2. Hence, the strategy that needs to be applied is the S-T (Strengths Threats) strategy, which shows that although Kurma Park Agrotourism faces various threats, Agrotourism still has strengths from an internal perspective. The strategy that must be applied is to use strengths to take advantage of long-term opportunities using a diversification strategy. There are 5 implications of development strategies that can be carried out by Kurma Park Agrotourism, namely 1) Development of community-based tourism in tourism management. 2) Diversification of processed date products and development of tourism concepts. 3) Development of a sustainable agricultural system. 4) Integrating destinations with exclusive package tours and 5) Increasing digital-based tourism services. The results of this study are expected to provide recommendations for innovative development strategies to increase tourist visits to Kurma Park Agrotourism and have a positive impact on improving the economy of the surrounding community
Strategi Pengembangan Desa Wisata Berbasis Pemberdayaan Masyarakat: Tourism Village Development Strategy Based on Community Empowerment Albert, Steffan; Mubarokah, Mubarokah; Setiawan, Risqi Firdaus
Jurnal Ilmiah Manajemen Agribisnis Vol. 12 No. 2 (2024): Jurnal Ilmiah Manajemen Agribisnis - Juli 2024
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v12i2.19

Abstract

The concept of community-based tourism village development is that all activities carried out must be based on, from, and for the community. The purpose of this study was to describe the process of community empowerment through the management of Jambu Tourism Village and to formulate a strategy for developing a tourism village. The research method used was descriptive analysis and SOAR matrix analysis. The results of the study showed that the process of community empowerment in Jambu Tourism Village had three stages, namely the awareness stage through the socialization process; the capacity building stage consisted of providing guidance and training, the formation of the BUMDes Jaya Makmur organization, and the empowerment stage consisted of community involvement both in the role of the organization and the implementation of activities in Jambu Tourism Village. The main strategy that can be suggested based on the SOAR matrix analysis functions to compile strategic factors that describe how strength can be determined by the SA (Strength-Aspiration) strategy, namely using strength to realize aspirations, meaning that Jambu Tourism Village must strengthen in the field of increasing the quantity and quality of tourist attractions by combining traditional village nuances with contemporary touches, strengthening in services to visitors and maximizing the use of social media.
Dampak Pengembangan Kawasan Agropolitan Berbasis Tanaman Pangan Pada Perekonomian Kabupaten Tulungagung: The Impact of Food Crop-Based Agropolitan Area Development on The Economy of Tulungagung Regency Mubarokah, Mubarokah; Widayanti , Sri; Syah, Mirza Andrian
Jurnal Ilmiah Manajemen Agribisnis Vol. 12 No. 2 (2024): Jurnal Ilmiah Manajemen Agribisnis - Juli 2024
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v12i2.27

Abstract

Agropolitan is one of the efforts to develop an economy based on the food crop subsector in Tulungagung Regency. The aims of this research are to describe the implementation of the agropolitan program in Tulungagung Regency and to analyze the impact of agropolitan development on the regional economy in Tulungagung Regency. This research applies a qualitative analysis method to analyze the impact of the implementation of the agropilitan program using shift share analysis. The results show that the implementation of the agropolitan program is running quite well, but its performance is quite slow. This is because the role of the agro-industry has not been well implemented. Efforts that need attention are fertilizer and alsintan assistance so that farmers receive the benefits of this program. PPLguidance is also very important to direct the optimal apply of fertilizers. The impact of agropolitan shows several indications of progress, which can be seen from the aggregate coefficient having a positive value of 3.08 and the differential component having a positive value of 1.29, meaning that the agricultural sector has competitiveness for the economy of Tulungagung Regency. The proportional differential calculation has a positive value, which indicates that the agricultural development program, namely agropolitan, is running well, as indicated by a value of 0.72. Lastly, the structural shift component, which has a positive value of 2.01, indicates that the agricultural sector is still a mainstay in labor absorption.
Determinan Permintaan dan Penawaran Kopi Robusta di Indonesia: Analisis Ekonometrik : Determinants of Demand and Supply for Robusta Coffee in Indonesia: Econometric Analysis Harya, Gyska Indah; Mubarokah, Mubarokah; Widayanti , Sri; Hariati, Hariati; Inti, Ristani Widya; Mahiro, Septiana Dina
Jurnal Ilmiah Manajemen Agribisnis Vol. 13 No. 2 (2025): Jurnal Ilmiah Manajemen Agribisnis - Juli 2025
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v13i2.40

Abstract

This study analyzes the supply and demand of Indonesian robusta coffee over the past 10 years. Multiple linear regression analysis results indicate that on the demand side, only per capita income has a significant influence, while coffee price and population are insignificant. On the supply side, coffee price, harvested area, and productivity variables are found to have significant effects. Classical assumption tests indicate multicollinearity and autocorrelation issues in the model. Overall, the study concludes that robusta coffee supply is strongly influenced by production factors (land and productivity), while demand is more influenced by purchasing power (per capita income) than by price. These findings provide important insights for stakeholders to improve the competitiveness and welfare of Indonesian robusta coffee commodities.
Persepsi dan Harapan Konsumen terhadap Produk Beras dalam kemasan di UD. Sahabat Tani Kabupaten Sidoarjo Kusuma, Randy Cahaya; Hidayat, Syarif Imam; Mubarokah, Mubarokah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.15011

Abstract

Food security in Indonesia is highly dependent on the availability of quality rice, which is consumed by around 98% of the population. In this context, rice packaging plays an important role in attracting consumers' attention and ensuring product safety. This study aims to analyze consumer perceptions and expectations of packaged rice products sold by UD. Sahabat Tani in Sidoarjo Regency. The research method used is quantitative research with a descriptive approach. Primary data was collected through observations, interviews, and questionnaires distributed to 30 consumers who had purchased rice products from UD. Sahabat Tani. The results of the study showed that consumer perception of rice variables received an average score of 2.89 with a high category, especially in the indicators of color, taste, grain shape, aroma, and cleanliness. For packaging variables, consumer perception received an average score of 2.88, with attractive packaging indicators, impressions of packaging, product safety, information on packaging, and packaging comfort. The distribution variable also received a high rating with an average score of 3.13, which includes the affordability and availability of the product. The GAP analysis shows that there is a gap between consumer perception and expectations, with consumer expectations having higher values on all variables. Improved rice quality, packaging design, and better distribution strategies are needed to meet consumer expectations and increase their satisfaction and loyalty.
TEENAGERS’ PERCEPTION OF TRADITIONAL SNACKS : CASE STUDY IN SURABAYA AND SIDOARJO Maulidiah, Alvin; Mubarokah, Mubarokah; Syah, Mirza Andrian
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.18302

Abstract

There are many culinary phenomena, such as street food stalls that sell modern cuisine, making the existence of traditional cuisine heavy. Traditional culinary also consists of traditional snacks. Various age groups can consume traditional snacks, but it has been found that teenagers are more inclined to consume modern foods. This study aims to analyze the perception of teenagers in Surabaya and Sidoarjo towards traditional snacks. The research locations were carried out in Surabaya and Sidoarjo. The method used in this research is the descriptive analysis method with likert scale measurement, which is used to measure attitudes, opinions, and perceptions. The study's results indicate that the overall perception of teenagers in Surabaya and Sidoarjo towards traditional snacks, evaluated across four aspects : quality, food safety, price, and culture, were found in the good category. Keywords: Perception; Teenager; Traditional Snack
Co-Authors Afifah Putriansyah, Niken Albert, Steffan Alifia F.D Andriyani, Della Agfy Dwi Anggraeni, Nimas Rizki Tri Aprianti, Cyntia Salsabilla Ashwani Indryani Ayu, Rizky Curie, Gabriela Marie Dea Aji Puspitasari Devani, Livia Marcella Dewi, Erika Triana Dita Atasa Dona Wahyuning Laily Dwi Oktavia Nuraini Egita Ilma Zuwita Eko Priyanto Endang Yektiningsih, Endang Erma Yunita Surya Rahman Ernawati, Ernik Faisol Humaidi Fajar, Yunus Abdul Farah, Regina Fatchur Rozci Firdauzi, Aulia Firliah, Nyahni Arisandi Hamidah Hendrarini Hariati, Hariati Harya, Gyska Indah Hastuti, Dhiana Putri Hidayat, Hana Safira Hilda Bagas Noveri Humairatus Shaliha Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Inas Arifatun Inas ’ Indah, Pawana Nur Indayati Mawarni Indra Tjahaja Amir Inti, Ristani Widya Irfan Bari Aslam Ismi Windra Desiga Istyalita, Devi Jihan Ulaa Mawaddah Kartika, amalia Kharismaningtyas, Alda Sylvia Kusuma, Randy Cahaya Lusinto, Widodo Hari Mahiro, Septiana Dina Marinda, Ghin Uzdah Maulidiah, Alvin Mierza Widya Syahrani Mirza Andrian Syah Muhammad Ridwan Muhammad, Hawari Mutiarani, Shintia Gadis Nafisah Qurrota A’yyun Nanda Trisna Prihartini Nandika, Septiyan Dwiki Noor Rizkiyah Nuriah Yuliati Prasmita Dian Wijayati Putri, Dinda Rhaima Ladisa Putri, Icha Alifia Yokendy Putri, Netta Aprillia Andaresta Rama, Dimas Aditya Ratnasari, Septilia Ratnawati, Ema Risqi Firdaus Setiawan Rosmanda, Rafensa Samputri , Ghea Lintang Sari Tondang, Ika Sari, Putri Nurmalita Sekar Arum Maryaning Kinasih Setyaningtyas, Megawati Mahardika Rizky Sheila Alyani Hashifah Sigit Dwi Nugroho Sika Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sri Widayanti SRI WIDAYANTI Suryani, Dewi Irma Syah Sukma Indy, Rachel Syarif Imam Hidayat Tamtamalia, Herlin Dwi Dita Wahyu Santoso Wardani, Tiara Puspa Widayanti , Sri Yasintya, Dwi Meilani Zaidatul Inayah, Nadia