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All Journal Jurnal Sosial Ekonomi Pertanian Forum Agribisnis Buletin Penelitian Sosek Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRIBISAINS Jurnal Ilmiah RESPATI Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Agrimansion: Agribusiness Management & Extension Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) International Journal of Multidisciplinary Research and Literature (IJOMRAL) JURNAL HUTAN TROPIS Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Teknologi Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Bisnis dan Ekonomi Jurnal Ilmiah Manajemen Agribisnis
Mubarokah Mubarokah
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Determinan Permintaan dan Penawaran Kopi Robusta di Indonesia: Analisis Ekonometrik : Determinants of Demand and Supply for Robusta Coffee in Indonesia: Econometric Analysis Harya, Gyska Indah; Mubarokah, Mubarokah; Widayanti , Sri; Hariati, Hariati; Inti, Ristani Widya; Mahiro, Septiana Dina
Jurnal Ilmiah Manajemen Agribisnis Vol. 13 No. 2 (2025): Jurnal Ilmiah Manajemen Agribisnis - Juli 2025
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v13i2.40

Abstract

This study analyzes the supply and demand of Indonesian robusta coffee over the past 10 years. Multiple linear regression analysis results indicate that on the demand side, only per capita income has a significant influence, while coffee price and population are insignificant. On the supply side, coffee price, harvested area, and productivity variables are found to have significant effects. Classical assumption tests indicate multicollinearity and autocorrelation issues in the model. Overall, the study concludes that robusta coffee supply is strongly influenced by production factors (land and productivity), while demand is more influenced by purchasing power (per capita income) than by price. These findings provide important insights for stakeholders to improve the competitiveness and welfare of Indonesian robusta coffee commodities.
Persepsi dan Harapan Konsumen terhadap Produk Beras dalam kemasan di UD. Sahabat Tani Kabupaten Sidoarjo Kusuma, Randy Cahaya; Hidayat, Syarif Imam; Mubarokah, Mubarokah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.15011

Abstract

Food security in Indonesia is highly dependent on the availability of quality rice, which is consumed by around 98% of the population. In this context, rice packaging plays an important role in attracting consumers' attention and ensuring product safety. This study aims to analyze consumer perceptions and expectations of packaged rice products sold by UD. Sahabat Tani in Sidoarjo Regency. The research method used is quantitative research with a descriptive approach. Primary data was collected through observations, interviews, and questionnaires distributed to 30 consumers who had purchased rice products from UD. Sahabat Tani. The results of the study showed that consumer perception of rice variables received an average score of 2.89 with a high category, especially in the indicators of color, taste, grain shape, aroma, and cleanliness. For packaging variables, consumer perception received an average score of 2.88, with attractive packaging indicators, impressions of packaging, product safety, information on packaging, and packaging comfort. The distribution variable also received a high rating with an average score of 3.13, which includes the affordability and availability of the product. The GAP analysis shows that there is a gap between consumer perception and expectations, with consumer expectations having higher values on all variables. Improved rice quality, packaging design, and better distribution strategies are needed to meet consumer expectations and increase their satisfaction and loyalty.
TEENAGERS’ PERCEPTION OF TRADITIONAL SNACKS : CASE STUDY IN SURABAYA AND SIDOARJO Maulidiah, Alvin; Mubarokah, Mubarokah; Syah, Mirza Andrian
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.18302

Abstract

There are many culinary phenomena, such as street food stalls that sell modern cuisine, making the existence of traditional cuisine heavy. Traditional culinary also consists of traditional snacks. Various age groups can consume traditional snacks, but it has been found that teenagers are more inclined to consume modern foods. This study aims to analyze the perception of teenagers in Surabaya and Sidoarjo towards traditional snacks. The research locations were carried out in Surabaya and Sidoarjo. The method used in this research is the descriptive analysis method with likert scale measurement, which is used to measure attitudes, opinions, and perceptions. The study's results indicate that the overall perception of teenagers in Surabaya and Sidoarjo towards traditional snacks, evaluated across four aspects : quality, food safety, price, and culture, were found in the good category. Keywords: Perception; Teenager; Traditional Snack
FAKTOR YANG MEMPENGARUHI MINAT GENERASI MILINEAL UNTUK MELANJUTKAN USAHATANI KELUARGA DI KECAMATAN MEJAYAN, KABUPATEN MADIUN Widayanti, Sri; Ratnasari, Septilia; Mubarokah, Mubarokah; Atasa, Dita
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (678.293 KB) | DOI: 10.31186/jagrisep.20.2.279-288

Abstract

In the agricultural sector, there was a decrease in the number of young workers, it was noted that in 2018 agricultural workers were dominated by workers aged 40 years and over by 55%. This is due to the lack of willingness of the younger generation to continue agricultural work as is done by their parents, as well as the unwillingness of parents for their children to do farming activities. The purpose of this study was to analyze the factors that influence the desire of the millennial generation to continue farming activities. The research was conducted in Mejayan Subdistrict by means of multiple stage cluster sampling areas selected Darmorejo village as the criteria for basic agricultural villages, Kaliabu as an industrial village, Mejayan village as a city village. The data analysis used in this research is binary logistic regression with independent variables including gender, motivation, experience, inheritance in the form of land, education, views on agriculture, income, land, community environment. The results showed that the variables that had a positive influence were motivation, inheritance in the form of land, the community environment, while those that had a negative effect were gender and views on agriculture.
ANALYSIS OF JOB SATISFACTION AND MOTIVATION OF AGRICULTURAL EXTENSION WORKERS ON PERFORMANCE IN EAST JAVA PROVINCE Humaidi, Faisol; Soedarto, Teguh; Mubarokah, Mubarokah; Yuliati, Nuriah
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 1 (2024): Special Edition in Collaboration with The 4th International Conference on Agricu
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i1.21554

Abstract

In this paper, the researchers conducted the research to determine the relationship between satisfaction and job motivation. It was done by based on the partially or simultaneously on the performance of agricultural extension workers. That research was done in several Regencies in East Java, such as Lamongan, Nganjuk, and Pacitan. The type of research had used ex post facto, such as like a form of research in which can be assessed events. It has happened in the assessments of factual conditions in the field. The method in this research was used by doing several surveys. It had done by through interviews and filling out questionnaires. The research had taken parts to the location of research. The population was taken to all agricultural extension agents. It is totaling 215 people from these regencies as the object research. The location are such as Lamongan, Nganjuk and Pacitan district agriculture offices. The data was analyzed to get information from distributing questionnaires to agricultural extension workers from the three regencies using SPSS 26. The hypothesis analysis was carried out by using multiple linear regression analysis. The results of hypothesis testing shown that the job satisfaction has significant effect on the performance of agricultural extension workers. The jobs motivation have a positive and significant effect on the performance of the instructor; simultaneously job satisfaction and performancing have a positive significant effect on the performance of agricultural extension workers.
Diseminasi Aplikasi Canva untuk Menunjang Promosi Produk UMKM di Kelurahan Kedungkandang, Malang Kharismaningtyas, Alda Sylvia; Curie, Gabriela Marie; Mubarokah, Mubarokah; Santoso, Wahyu
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan diadakannya kegiatan ini adalah mampu menerapkan teknologi digital dalam strategi pemasaran UMKM untuk meningkatkan efektivitas promosi produk. Perkembangan teknologi digital memberikan peluang bagi UMKM untuk meningkatkan daya saing melalui pemasaran yang lebih efektif. Salah satu alat yang bisa dimanfaatkan adalah aplikasi Canva yang memungkinkan UMKM membuat desain promosi berkualitas dengan mudah dan efisien. Metode yang digunakan terdiri dari empat tahap yaitu perencanaan, persiapan, pelaksanaan dan evaluasi. Hasil penelitian menunjukkan bahwa dengan menggunakan Canva, UMKM dapat meningkatkan kualitas konten promosi, memperluas jangkauan pasar, dan pada akhirnya memperkuat daya saingnya di pasar digital. Kegiatan ini berkontribusi terhadap pemberdayaan UMKM dan mendukung transformasi digital di kalangan pelaku usaha lokal.
Defining Future Strategies of Warehouse Receipt System Corporation With BCG Matrix Analysis (Case PT Food Station Tjipinang Jaya, Geneng Village, Geneng Sub-District, Ngawi Regency) Andromeda, Andromeda; Imam Hidayat, Syarif; Mubarokah, Mubarokah
Return : Study of Management, Economic and Bussines Vol. 2 No. 5 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i05.106

Abstract

The purpose of this research is to formulate the future strategies for warehouse receipt system corporation (PT Food Station Tjipinang Jaya) in Geneng Village, Geneng Sub-District, Ngawi Regency. This research uses Boston Consulting Group matrix analysis and use secondary data from BAPPEBTI as warehouse receipt system (WRS) regulator. Using data from BAPPEBTI (2020-2021) that consist of 7 rice commodity WRS managers, then reduced to 4 rice commodity WRS managers including PT Food Station Tjipinang Jaya. The management of PT Food Station Tjipinang Jaya Strategy decide to conduct strategic formulation using BCG matrix analysis between PT. Tjipinang Jaya Food Station and also 3 of its competitors during 2020-2021 for the rice commodity WRS business. And the results of this analysis it is known that PT Food Station Tjipinang Jaya has a market share of 47.20% and a market growth of 51.59%. Meanwhile, the relative market share value of PT Food Station Tjipinang Jaya is 0.513 times. PT. Tjipinang Jaya Food Station is in quadrant II (0.513 : 51.59%), namely the STARS quadrant. In this quadrant shows the performance of PT. Food Station Tjipinang Jaya with high market growth and relatively high market share. In the STARS quadrant, the strategy adopted by PT. Tjipinang Jaya Food Station is a strategy related to improving warehouse receipt system services consist of : integration strategies (backward, forward and horizontal), market penetration strategy, market development strategy and product development strategy.
PEMETAAN POTENSI KOMODITAS HORTIKULTURA UNGGULAN DI KOTA BATU Sika; Mubarokah, Mubarokah; Priyanto, Eko
JURNAL AGRIBISAINS Vol. 9 No. 1 (2023): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v9i1.6627

Abstract

Horticulture is the agricultural subsector that is mostly occupied by farmers, this can be seen from the amount of land use for horticulture which is more dominant than other agricultural subsectors, according to the Department of Agriculture and food security, the horticulture sector has a planting area of ​​6449,758 hectares with a total area of ​​6449,758 hectares. As many as 71 horticultural commodities are cultivated, Batu City is one of the areas in East Java that relies on the agricultural sector for its economic development, but Batu City does not yet have a clear picture of the specifications for leading commodities, especially the horticulture sub-sector. The analytical tool that can be used to determine base and non-base commodities is Location Quotient (LQ) analysis, while the tool used to classify the growth of each commodity can use Shift Share Analysis (SSA), then the results of the two analyzes are combined with the Batu City geographic map using the technique Overlay so as to produce a map of Batu City's leading commodities. With the focus of research on every sub-district in Batu City, this is because the sub-district is an integral part of the city.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI IMPOR BERAS DI INDONESIA Muhammad, Hawari; Hendrarini, Hamidah; Mubarokah, Mubarokah
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2545

Abstract

Riset ini bertujuan untuk mengetahui perkembangan impor beras, produksi beras, konsumsi beras, harga beras domestik, dan dunia serta nilai tukar rupiah di Indonesia. Pengaruh produksi, konsumsi, harga beras domestik, harga beras dunia, dan nilai tukar rupiah terhadap impor beras di Indonesia dianalisis. Analisis data menggunakan analisis tren dan ARDL. Hasil penelitian menunjukkan persamaan garis tren yaitu Y = 960512,4 + 4155,564x.  Rata-rata impor beras di Indonesia naik 4155,564 ribu ton/tahunnya. Hasil estimasi ARDL menunjukan hubungan jangka panjang pada variabel produksi beras dan nilai tukar berpengaruh negatif terhadap impor beras di Indonesia, sedangkan konsumsi dan harga beras berpengaruh positif terhadap impor beras. Estimasi ARDL menunjukan hubungan produksi dan nilai tukar dalam jangka pendek berpengaruh positif terhadap impor. Hasil Uji F menunjukan p‐value = 0.002057< α = 0,05 dan diperoleh hasil R2 sebesar 0.931852 artinya varibel produksi beras, konsumsi beras, harga beras, harga beras luar negeri dan nilai tukar rupiah memengaruhi impor beras sebesar 93,1% sedangkan sisanya 6,9% dijelaskan variabel lain yang tidak diikutkan dalam regresi. Uji t menunjukan produksi beras dan nilai tukar rupiah berpengaruh signifikan terhadap impor beras. Konsumsi, harga beras, dan harga beras luar negeri secara parsial tidak signifikan terhadap impor beras di Indonesia.
Analisis Saluran dan Margin Pemasaran Komoditas Beras Ketan di Kota Surabaya: Analysis of Marketing Channels and Margins for Glutinous Rice Commodities in the city of Surabaya Mubarokah, Mubarokah; Dewi, Erika Triana
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.12

Abstract

One of the strategic and essential commodities in fulfilling human needs is sticky rice. High price fluctuations, weak people's purchasing power, and problems at the producer level are crucial, including long marketing chains and high marketing margins. This research aims to analyze sticky rice marketing channels and marketing margins in the city of Surabaya. Location selection was carried out using purposive sampling technique and sample selection using snowball sampling technique. The research results show that the marketing channel for sticky rice in the city of Surabaya has one channel, starting from Producers - Wholesalers - Retailers - Consumers. The results of marketing margin analysis show that wholesalers have the highest margin value with a margin value of 3,500/Kg. However, the largest share distribution is in retail trading institutions with a value of 64.50% with a profit to cost ratio of 1.32.
Co-Authors Albert, Steffan Alifia F.D Andriyani, Della Agfy Dwi Andromeda Andromeda Anggraeni, Nimas Rizki Tri Aprianti, Cyntia Salsabilla Ayu, Rizky Curie, Gabriela Marie Dea Aji Puspitasari Devani, Livia Marcella Dewi, Erika Triana Dita Atasa Dona Wahyuning Laily Dwi Oktavia Nuraini Egita Ilma Zuwita Eko Priyanto Endang Yektiningsih, Endang Erma Yunita Surya Rahman Faisol Humaidi Fajar, Yunus Abdul Farah, Regina Fatchur Rozci Firdauzi, Aulia Hamidah Hendrarini Hariati, Hariati Harya, Gyska Indah Hastuti, Dhiana Putri Hidayat, Hana Safira Hilda Bagas Noveri Humairatus Shaliha Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Inas Arifatun Inas ’ Indah, Pawana Nur Indayati Mawarni Inti, Ristani Widya Irfan Bari Aslam Ismi Windra Desiga Kartika, amalia Kharismaningtyas, Alda Sylvia Kusuma, Randy Cahaya Lusinto, Widodo Hari Mahiro, Septiana Dina Marinda, Ghin Uzdah Maulidiah, Alvin Mirza Andrian Syah Muhammad Ridwan Muhammad, Hawari Nafisah Qurrota A’yyun Noor Rizkiyah Nuriah Yuliati Prasmita Dian Wijayati Putri, Dinda Rhaima Ladisa Putri, Icha Alifia Yokendy Putri, Netta Aprillia Andaresta Rama, Dimas Aditya Ratnasari, Septilia Ratnawati, Ema Risqi Firdaus Setiawan Rosmanda, Rafensa Samputri , Ghea Lintang Sari Tondang, Ika Sari, Putri Nurmalita Sekar Arum Maryaning Kinasih Setyaningtyas, Megawati Mahardika Rizky Sigit Dwi Nugroho Sika Soedarto, Teguh Sri Widayanti SRI WIDAYANTI Suryani, Dewi Irma Syarif Imam Hidayat Tamtamalia, Herlin Dwi Dita Wahyu Santoso Wardani, Tiara Puspa Widayanti , Sri Yasintya, Dwi Meilani