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All Journal Jurnal Sosial Ekonomi Pertanian Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Buletin Penelitian Sosek AGRIMOR Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRIBISAINS Jurnal Ilmiah RESPATI Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) International Journal of Multidisciplinary Research and Literature (IJOMRAL) AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Mediagro JURNAL HUTAN TROPIS Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Bisnis dan Ekonomi Jurnal Ilmiah Manajemen Agribisnis
Mubarokah Mubarokah
Program Studi Agribisnis, Fakultas Pertanian, Universitas Pembangunan Nasional Veteran, Jawa Timur
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Socialization of Self-Watering Pots from Gallon Waste for Sustainable Waste Management: Collaboration with PKK Mungkung Village, Nganjuk Regency Hidayat, Hana Safira; Tamtamalia, Herlin Dwi Dita; Samputri , Ghea Lintang; Mubarokah, Mubarokah
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.452

Abstract

Community service activities carried out in Mungkung Village on May 15 2024 took the form of socialization and practice of decorating self-watering pots which was attended by Mungkung Village PKK women. Group 01 KKNT MBKM led this activity to educate the public about the benefits and how to make self-watering pots from used gallons, in line with the principles of Sustainable Development (SDGs), especially SDG 12 and 15. The results of this activity show that the use of waste gallons Self -watering pots are effective in providing water automatically to plants, improving the quality of plant growth, and reducing plastic waste. The discussion also includes challenges that may be faced such as arranging drainage and monitoring potted plant nutrition. The practice of decorating self-watering pots involves creative decoration techniques, strengthens community participation in sustainable activities and inspires creativity in efforts to protect the environment. This activity not only provides practical solutions for waste management, but also raises awareness of the importance of contributing to sustainable development through simple local innovations.
MARKETING STRATEGY OF SUPER LEDRE AS A TRADITIONAL SNACK AND SOUVENIR OF BOJONEGORO REGENCY: CASE STUDY OF LEDRE SUPER MORO TRESNO IN PADANGAN DISTRICT, BOJONEGORO Andriyani, Della Agfy Dwi; Mubarokah, Mubarokah; Syah, Mirza Andrian
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.13711

Abstract

Ledre Super is a brand of traditional snacks typical of Bojonegoro Regency located in Padangan District Bojonegoro. Over time, many new ledre businesses have sprung up, and in today's modern era, many modern snacks have also sprung up, which can shift public interest and consumption. This study analyze the internal and external factors and the right strategy to increase sales volume. The methods used in this research are SOAR and QSPM. The results of the research that was done using the IE matrix based on the IFE matrix were 3.184, and the EFE matrix was 3.301. The formulation of alternative strategies using the SOAR matrix results in a market development strategy, market penetration, product development, horizontal integration, and backward integration, while the priority strategy is horizontal. Keywords: Marketing Strategy; Traditional Snacks; Ledre
PENGUKURAN RISIKO OPERASIONAL AGROINDUSTRI MINYAK KAYU PUTIH KUPANG MOJOKERTO DENGAN METODE FMEA Devani, Livia Marcella; Mubarokah, Mubarokah; Rozci, Fatchur
Jurnal Hutan Tropis Vol 12, No 4 (2024): Jurnal Hutan Tropis Volume 12 Nomer 4 Edisi Desember 2024
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v12i4.21456

Abstract

Kupang Mojokerto Eucalyptus Oil Agroindustry is a modern industry engaged in distilling eucalyptus leaves into eucalyptus oil products. This study aims to describe the level of operational risk measures that have the potential to occur in the Kupang Mojokerto Eucalyptus Oil Agroindustry. The method used in measuring the level of potential operational risk is Failure Mode and Effect Analysis (FMEA) which serves to identify and analyze the occurrence of potential operational risks so that companies can carry out appropriate risk control based on the risk priority number (RPN) value with a high criticality category. The results showed that the types of operational risks in the high criticality category include not maximizing evaporation with RPN 360, receiving raw materials in the rainy season in wet and budding conditions with RPN 348, dependence on certain technologies with RPN 346, and weather conditions with high rainfall intensity with RPN 336. Measurement of the level of operational risk is carried out so that the company can control and anticipate the occurrence of risks in operational activities.
Analisis Faktor-Faktor Yang Mempengaruhi Produksi Usahatani Padi Desa Wonorejo Kecamatan Kunjang Kabupaten Kediri Yasintya, Dwi Meilani; Mubarokah, Mubarokah; Wijayati, Prasmita Dian
JURNAL PERTANIAN Vol 15, No 3 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i3.4414

Abstract

Padi merupakan komoditas penghasil beras yang sering dikonsumsi masyarakat di Indonesia selain jagung, dan umbi-umbian. Desa Wonorejo merupakan salah satu desa penyumbang hasil produksi pertanian khususnya tanaman padi yang berlokasi di Kecamatan Kunjang. Produksi padi yang diusahakan petani mengalami masalah penurunan produksi padi sehingga usahatani perlu ditingkatkan untuk memenuhi kebutuhan masyarakatnya. Sehingga pelaksanaan penelitian ini memiliki tujuan yaitu untuk menganalisa mengenai penggunaan faktor-faktor produksi yang diduga dapat mempengaruhi produksi usahatani padi Kecamatan Kunjang tepatnya di Desa Wonorejo. Teknik penentuan sampel ditentukan secara Purposive Sampling dengan sampel yang digunakan berjumlah 69 petani. Teknik pengumpulan data dilakukan melalui wawancara dan dibantu menggunakan alat berupa kuesioner. Metode analisis untuk menjawab tujuan penelitian adalah analilis regresi linear berganda. Dari hasil pengujian diketahui bahwa faktor X1 (luas lahan), X2 (benih), X3 (pupuk), dan X4 (tenaga kerja) berpengaruh signifikan terhadap produksi padi. Namun, di sisi lain produksi padi tidak dipengaruhi secara signifikan oleh pestisida (X4) di Desa Wonorejo Kecamatan Kunjang.
Strategi Peningkatan Pendapatan Usahatani Jagung Lokal di Kecamatan Tanjung Bumi Kabupaten Bangkalan Madura Suryani, Dewi Irma; Mubarokah, Mubarokah; Laily, Dona Wahyuning
JURNAL PERTANIAN Vol 15, No 3 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i3.4357

Abstract

Usahatani jagung lokal merupakan salah satu sumber pendapatan petani di Kecamatan Tanjung Bumi Kabupaten Bangkalan Madura, namun pendapatan petani di daerah penelitian masih rendah sehingga diperlukan strategi untuk meningkatkan pendapatan pada usahatani jagung lokal. Tujuan penelitian ini untuk menganalisis besarnya pendapatan petani, serta merumuskan strategi dalam peningkatan pendapatan usahatani jagung lokal di Kecamatan Tanjung Bumi Kabupaten Bangkalan Madura. Penelitian ini menggunakan metode analisis deskriptif kualitatif, metode pada tujuan pertama menggunakan analisis pendapatan, sementara tujuan kedua menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa dalam satu kali panen jagung lokal dengan luas lahan rata rata 0,47 Ha dapat menghasilkan rata-rata produksi jagung lokal sebesar 1.262 kilogram dengan hasil pendapatan petani rata-rata yaitu Rp5.122.100. Selanjutnya pada strategi peningkatan pendapatan usahatani jagung lokal diperoleh strategi S-O yaitu strategi memaksimalkan seluruh kekuatan dan memanfaatkan peluang, strategi yang dapat digunakan yaitu bibit yang berkualitas serta kecocokan agroklimat untuk memaksimalkan produksi agar dapat memberikan keuntungan. Kata kunci: Pendapatan, Usahatani Jagung Lokal, SWOT
Consumer Preferences for Coffee Drink Product Attributes Using the Conjoint Method in Belikopi Driyorejo, Gresik Regency Putri, Netta Aprillia Andaresta; Mubarokah, Mubarokah; Setiawan, Risqi Firdaus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15820

Abstract

As time goes by, the number of coffee shop competitors in Driyorejo District, Gresik Regency is increasing and competition between coffee drink business actors is becoming more competitive, so Belikopi Driyorejo must be able to meet the needs and desires of its consumers. This research aims to analyze the level of importance of coffee drink product attributes and analyze consumer preferences for coffee drink products in Belikopi Driyorejo based on their utility value. The research method used is conjoint analysis, namely identifying a set of attributes that consumers most like and dislike and determining the importance of each attribute analyzed, namely price, taste, presentation, atmosphere, packaging, menu variants and facilities. The analysis results show that the menu variant attribute has the highest level of importance. The order of importance of attributes starts from the most important, namely menu variants, presentation method, price, atmosphere, taste, facilities and packaging. Consumer preferences regarding coffee drink purchasing decisions refer to the choice of moderately priced coffee drinks (Rp. 10,000 – 12,000), sweet coffee drink taste, cold (ice) serving method, calm coffee shop atmosphere, packaging size upgrade, caramel macchiato menu variant, and air conditioning facilities at the Belikopi Driyorejo coffee shop.
Analisis Pengaruh Green Marketing dan Perilaku Konsumen Terhadap Keputusan Pembelian Fore Coffee Gwalk Surabaya Rama, Dimas Aditya; Mubarokah, Mubarokah; Atasa, Dita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16039

Abstract

The Sustainable Development Report reported that there are six Sustainable Development Goals (SDGs) in Indonesia that have increased. One of them is Goal 12 Responsible Consumption and Production. In order to help realize the 12th goal of the SDGs, business owners as parties who do the production activities, implement responsible production activities such as recycling, applying eco-labels, certifying, and so on. This research aims to analyze the effect of green marketing on consumer behavior and analyze the effect of consumer behavior on purchasing decisions at Fore Coffee Gwalk Surabaya. The respondents in this research were 100 Fore Coffee Gwalk Surabaya consumers. The selection of respondents used a purposive sampling method, based on the age criteria of 17 years and over, and had made at least 2 purchases on Fore Coffee products. The analysis technique used Structural Equation Model-Partial Least Square (SEM-PLS) with second order construct using SmartPLS 4 software. The results obtained in this research are green marketing has a positive and significant effect on consumer behavior with a p-value of 0,000 < 0,05 and a t-statistics value of 12,708 > 1,96. Furthermore, consumer behavior also has a positive and significant effect on purchasing decisions with a p-value of 0,000 < 0,05 and a t-statistics value of 12,892 > 1,96.
Strategi Pengembangan Agroindustri Tahu di Desa Tambakagung Puri Mojokerto Putri, Icha Alifia Yokendy; Mubarokah, Mubarokah; Widayanti, Sri
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5659

Abstract

The objectives of this study were to identify the process of making tofu, analyze internal and external factors, and formulate a strategy for the development of tofu agro-industry. The methods used include SWOT analysis, IFE and EFE matrix, and data collection through observation, interviews, questionnaires, and documentation. The results of the analysis show that internal strengths include entrepreneurial experience and product quality, while weaknesses include lack of human resources and simple technology. External opportunities include high consumer purchasing power, while threats include unstable raw material prices. The proposed strategies include improving product quality, branding, optimizing strategic locations, and strengthening relationships with stakeholders. This research provides benefits for students, companies, and universities, and suggests an increased role for MSE organizations, workforce training, and investment in waste management technology. By utilizing existing strengths and opportunities, the tofu agro-industry in Tambakagung Village can be developed effectively and sustainably, contributing to the local economy and job creation.
Penentuan Komoditas Pangan Unggulan Di Kabupaten Nganjuk Mubarokah, Mubarokah; Sari Tondang, Ika; Farah, Regina
Forum Agribisnis Vol. 15 No. 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.103-113

Abstract

This research aims to analyze the superior food commodities in Nganjuk Regency. The results of this study are expected to be able to become a reference in regional economic development through the priority development of superior food crop commodities in Nganjuk Regency. The data used in this study are secondary data including data on the value of food commodity production for 10 years starting from 2014-2023. The food commodities studied include rice, corn, soybeans, peanuts, cassava, shallots, and cayenne pepper. The data analysis methods used are Location Quotient and Shift Share Analysis, the results of the two analyses will be combined into criteria for determining superior food commodities. The results of this study indicate that corn, shallots, and cayenne pepper are the first and second superior commodities in several districts in Nganjuk Regency. Rice, soybeans, peanuts, and cassava became the second and third superior commodities in several sub-districts in Nganjuk Regency.
ANALISIS CURAHAN WAKTU KERJA WANITA TANI DALAM USAHATANI JAGUNG DAN FAKTOR YANG MEMPENGARUHINYA DI DESA KAPEDI, KECAMATAN BLUTO, KABUPATEN SUMENEP Kartika, Amalia; Mubarokah, Mubarokah; Setyadi, Taufik
JURNAL AGRIMANSION Vol 26 No 1 (2025): Jurnal Agrimansion April 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i1.1760

Abstract

Keterlibatan wanita dalam usahatani merupakan bagian dari dinamika sosial-ekonomi pedesaan. Rendahnya pendapatan dari sektor pertanian informal mendorong wanita turut bekerja dalam kegiatan usahatani jagung untuk menambah penghasilan keluarga. Penelitian ini memiliki tujuan untuk menganalisis curahan waktu kerja wanita tani serta faktor-faktor yang memengaruhinya dalam usahatani jagung di Desa Kapedi, Kecamatan Bluto, Kabupaten Sumenep. Metode pengambilan sampel dilaksanakan secara purposive sampling kepada 71 responden yang tergabung dalam KWT dan aktif dalam usahatani jagung. Data curahan waktu kerja kemudian dihitung memanfaatkan perhitungan Hari Orang Kerja (HOK), dan faktor-faktor dianalisis melalui regresi linear berganda. Hasil Penelitian memperlihatkan rata-rata curahan waktu kerja wanita tani dalam satu musim tanam jagung sebesar 21,25 HOK dengan dominasi waktu kerja terbanyak dicurahkan untuk kegiatan pemeliharaan seperti penyiangan, pemupukan, dan pengendalian HPT. Faktor yang memberi pengaruh signifikan terhadap curahan waktu kerja yaitu usia (negatif), luas lahan (positif), dan lama berusahatani (positif), sementara jumlah tanggungan keluarga tidak memberi pengaruh terhadap curahan waktu kerja wanita tani di Desa Kapedi.
Co-Authors Afifah Putriansyah, Niken Albert, Steffan Alifia F.D Andriyani, Della Agfy Dwi Anggraeni, Nimas Rizki Tri Aprianti, Cyntia Salsabilla Ashwani Indryani Ayu, Rizky Curie, Gabriela Marie Dea Aji Puspitasari Devani, Livia Marcella Dewi, Erika Triana Dita Atasa Dona Wahyuning Laily Dwi Oktavia Nuraini Egita Ilma Zuwita Eko Priyanto Endang Yektiningsih, Endang Erma Yunita Surya Rahman Ernawati, Ernik Faisol Humaidi Fajar, Yunus Abdul Farah, Regina Fatchur Rozci Firdauzi, Aulia Firliah, Nyahni Arisandi Hamidah Hendrarini Hariati, Hariati Harya, Gyska Indah Hastuti, Dhiana Putri Hidayat, Hana Safira Hilda Bagas Noveri Humairatus Shaliha Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Inas Arifatun Inas ’ Indah, Pawana Nur Indayati Mawarni Indra Tjahaja Amir Inti, Ristani Widya Irfan Bari Aslam Ismi Windra Desiga Istyalita, Devi Jihan Ulaa Mawaddah Kartika, amalia Kharismaningtyas, Alda Sylvia Kusuma, Randy Cahaya Lusinto, Widodo Hari Mahiro, Septiana Dina Marinda, Ghin Uzdah Maulidiah, Alvin Mierza Widya Syahrani Mirza Andrian Syah Muhammad Ridwan Muhammad, Hawari Mutiarani, Shintia Gadis Nafisah Qurrota A’yyun Nanda Trisna Prihartini Nandika, Septiyan Dwiki Noor Rizkiyah Nuriah Yuliati Prasmita Dian Wijayati Putri, Dinda Rhaima Ladisa Putri, Icha Alifia Yokendy Putri, Netta Aprillia Andaresta Rama, Dimas Aditya Ratnasari, Septilia Ratnawati, Ema Risqi Firdaus Setiawan Rosmanda, Rafensa Samputri , Ghea Lintang Sari Tondang, Ika Sari, Putri Nurmalita Sekar Arum Maryaning Kinasih Setyaningtyas, Megawati Mahardika Rizky Sheila Alyani Hashifah Sigit Dwi Nugroho Sika Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Sri Widayanti Suryani, Dewi Irma Syah Sukma Indy, Rachel Syarif Imam Hidayat Tamtamalia, Herlin Dwi Dita Wahyu Santoso Wardani, Tiara Puspa Widayanti , Sri Yasintya, Dwi Meilani Zaidatul Inayah, Nadia