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All Journal STRATEGIC MIQOT: Jurnal Ilmu-ilmu Keislaman Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Ekonomi Islam al-Uqud : Journal of Islamic Economics NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Penelitian Medan Agama Journal of Humanities and Social Studies Syarikat : Jurnal Rumpun Ekonomi Syariah SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal E-Bis: Ekonomi Bisnis Islamijah: Journal of Islamic Social Sciences JURNAL USM LAW REVIEW JURMA : Jurnal Program Mahasiswa Kreatif Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) International Journal of Education, Social Studies, And Management (IJESSM) Share: Jurnal Ekonomi dan Keuangan Islam International Journal Mathla'ul Anwar of Halal Issues Jurnal Ekonomi dan Bisnis Digital (MINISTAL) JUMANTIK (Scientific Journal of Health research) JURIS (Jurnal Ilmiah Syariah) Journal Research of Economics and Bussiness Journal of International Conference Proceedings Journal of Management, Economic and Accounting (JMEA) Jurnal Hibrul Ulama Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Ilmiah Pengabdian Kepada Masyarakat International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal AMMA : Jurnal Pengabdian Masyarakat Jurnal Manajemen Pariwisata dan Perhotelan IIJSE Sharia Economic and Management Business Journal (SEMBJ) J-Mabisya Jurnal Sains, Ekonomi, Manajemen, Akuntansi dan Hukum Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan
Chuzaimah Batubara
Universitas Islam Negeri Sumatera Utara
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Effect of Life Style, Price, and Halal Label on Consumers' Repurchase Interest of Mixue Ice Cream & Tea Fadhillah Insani; Ika Darma Yuni; Chuzaimah Batubara
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i2.60566

Abstract

This study aims to determine the effect of lifestyle, price, and halal labels on consumer repurchase intentions for Mixture Ice Cream Tea. This research was conducted in light of the fact that, in the last two years, there has been an increase in sales of Mixue products. Many things are the cause of this, one of which is the Mixue product, which is the current trend, so that the level of consumer purchases will be even higher. The data analysis technique uses multiple linear regression using the SPSS (Statitical Program for Social Science) program. The sample studied was 100 people. The technique used in sampling is the purposive sampling technique. The findings of this study are as follows: First, the life style variable has a positive and significant influence on the repurchase intention of Mixture consumers, with a calculated t value of 3.897. Second, the price variable has a positive and significant influence on the repurchase intention of Mixture consumers, with a calculated t value of 2.390. Third, the Halal Label variable has a positive and significant influence on Mixture consumer repurchase intention with a t-count value of 2.476. Keyword:Repurchase intensions,lifestyle, price, label halal, Mixue ice cream tea
Co-Authors A. Chalil Gibran Adelia Zahra Harahap Adelika Adelika Agita Yurinda Hasibuan Agustina, Dewi Ahmad Fuadi Tanjung Ahmad Prayendi Dasopang Ainun Meryna Aulia Amaliyah Mutiara Amanda Alia Misara Ginting Anisyah Risky Nasution Arifin Fauzi Lubis Azhari Akmal Tarigan Canda Wulandari Cania, Ema Saswita Cut Wardina Afprilla Sapira Putri Desi Arni Syahfitri Early Ridho Kismawadi, Early Ridho Ekry Syahriwanda Fadhillah Insani Fadilah Aulia Frida Yanti Sirait Fuadi Fuadi Fuadi Hamdani Hamdani Hera Hazira Herdina Lubis Ika Darma Yuni Ika Safitri Ikhwan Abidin Ilfani, Ilfani Inayatul Widad Nasution Inayatul Widad Nasution Indah Pratiwi Indah Putri Maharaja Irham , Mawaddah Isnaini Harahap Juwita Putri Wulandari Kamila, Kamila Kamilah, Kamilah Khaira Fahzira Khairunnisa Sitompul Laura Oktarani Br Torong Lilis Pujiyanti Lisna R Lubis Luthfi Lisikmiko M. Ihsanul Fikri Manaf, Muhammad Firdaus Bin Abdul Marliyah Mhd Dimas Jayadi Mhd Zulkifli Hasibuan Miftahul Jannah Muhammad Arif Muhammad Daffa Raihan Muhammad Naufal Habibi Muhammad Ramadhan Muhammad Ramadhan Muller Tamba Mulyana Fitri Mustapa  Khamal  Rokan Nabila Nabila Nabila Prahaski Nabila Tasya Nurhafifah Manurung Nadia Anggraini Ritonga Nadia Nadia Nadiyah Mawaddah Nairah Al Zany Nasution, Annio Indah Lestari Nawir Yuslem Nining Mulyani Nugrhainy Hidayana Nur Ahmad Bi Rahmadi Nur, Melani Azzahra Nuraisyah Nuraisyah Nurhadiah Nurhadiah Nurhayati Nurhayati Nurlaila Hasibuan Nurul Wardani Fadhilah Lubis Nurwani Nurwani Nasution Oktavia, Dian Novyta Pasarela, Husni Pradesyah, Riyan Rahma Fahmadina Lubis Rahmad Daim Harahap Rahmi Syahriza Rahmi Syahriza Raju Adha Raudhatul Ma’wa H Reni Ria Armayani Hasibuan Rizka Salsabila Sabrina Nasution Sakti Andiyanto Salsabila Mayla Sandi Pranata Saragih, Al Manar Sasmita, Riza Silviana Simatupang Siti Jubaidah Siti Marpuah Siti Marpuah, Siti Siti Nurcahayati Sonya Melinda Nasution Sovy Muti Ardianty Hasibuan Sri Sudiarti Sri Wahyuni Ningsih Sukiati Sukiati Sukiman Sukiman Syahlaa Maulana Tambunan, Khairina Tio Astir Aulia Matondang Tri Niswati Utami Wahyu Syarvina Widyatul Hidayah