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All Journal JOURNAL OF INDONESIAN ISLAM STRATEGIC MIQOT: Jurnal Ilmu-ilmu Keislaman Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Ekonomi Islam al-Uqud : Journal of Islamic Economics NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Penelitian Medan Agama Journal of Humanities and Social Studies Syarikat : Jurnal Rumpun Ekonomi Syariah SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal E-Bis: Ekonomi Bisnis Islamijah: Journal of Islamic Social Sciences JURNAL USM LAW REVIEW JURMA : Jurnal Program Mahasiswa Kreatif Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) International Journal of Education, Social Studies, And Management (IJESSM) Share: Jurnal Ekonomi dan Keuangan Islam International Journal Mathla'ul Anwar of Halal Issues Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JUMANTIK (Jurnal Ilmiah Penelitian Kesehatan) JURIS (Jurnal Ilmiah Syariah) Journal of International Conference Proceedings Journal of Management, Economic and Accounting (JMEA) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal AMMA : Jurnal Pengabdian Masyarakat Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Akuntan Publik IIJSE J-Mabisya Jurnal Sains, Ekonomi, Manajemen, Akuntansi dan Hukum
Chuzaimah Batubara
Universitas Islam Negeri Sumatera Utara
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Journal : STRATEGIC

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Effect of Life Style, Price, and Halal Label on Consumers' Repurchase Interest of Mixue Ice Cream & Tea Fadhillah Insani; Ika Darma Yuni; Chuzaimah Batubara
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i2.60566

Abstract

This study aims to determine the effect of lifestyle, price, and halal labels on consumer repurchase intentions for Mixture Ice Cream Tea. This research was conducted in light of the fact that, in the last two years, there has been an increase in sales of Mixue products. Many things are the cause of this, one of which is the Mixue product, which is the current trend, so that the level of consumer purchases will be even higher. The data analysis technique uses multiple linear regression using the SPSS (Statitical Program for Social Science) program. The sample studied was 100 people. The technique used in sampling is the purposive sampling technique. The findings of this study are as follows: First, the life style variable has a positive and significant influence on the repurchase intention of Mixture consumers, with a calculated t value of 3.897. Second, the price variable has a positive and significant influence on the repurchase intention of Mixture consumers, with a calculated t value of 2.390. Third, the Halal Label variable has a positive and significant influence on Mixture consumer repurchase intention with a t-count value of 2.476. Keyword:Repurchase intensions,lifestyle, price, label halal, Mixue ice cream tea
Co-Authors Adelia Zahra Harahap Adelika Adelika Agita Yurinda Hasibuan Agustina, Dewi Ahmad Fuadi Tanjung Ahmad Prayendi Dasopang Amaliyah Mutiara Anisyah Risky Nasution Arifin Fauzi Lubis Arni Syahfitri, Desi Cania, Ema Saswita Cut Wardina Afprilla Sapira Putri Ekry Syahriwanda Fadhillah Insani Frida Yanti Sirait Fuadi Fuadi Fuadi Hamdani Hamdani Hazira Herdina Lubis, Hera Ika Darma Yuni Ikhwan Abidin Ilfani, Ilfani Inayatul Widad Nasution Inayatul Widad Nasution Irham , Mawaddah Isnaini Harahap Juwita Putri Wulandari Kamila, Kamila Kamilah, Kamilah Laura Oktarani Br Torong Lilis Pujiyanti Lisna R Lubis M. Ihsanul Fikri Manaf, Muhammad Firdaus Bin Abdul Mawaddah, Nadiyah Mayla, Salsabila Meryna Aulia, Ainun Mhd Dimas Jayadi Mhd Zulkifli Hasibuan Muhammad Arif Muhammad Ramadhan Muhammad Ramadhan Mulyana Fitri Mustapa  Khamal  Rokan Nabila Prahaski Nadia Anggraini Ritonga Nasution, Annio Indah Lestari Nawir Yuslem Nining Mulyani Nugrhainy Hidayana Nur Ahmad Bi Rahmadi Nur, Melani Azzahra Nuraisyah Nuraisyah Nurcahayati, Siti Nurhadiah Nurhadiah Oktavia, Dian Novyta Pasarela, Husni Pradesyah, Riyan Putri Maharaja, Indah Rahma Fahmadina Lubis Rahmad Daim Harahap Rahmi Syahriza Rahmi Syahriza Raju Adha Raudhatul Ma’wa H Safitri, Ika Sakti Andiyanto Salsabila, Rizka Sandi Pranata Saragih, Al Manar Sasmita, Riza Silviana Simatupang Siti Jubaidah Siti Marpuah Siti Marpuah, Siti Sitompul, Khairunnisa Sonya Melinda Nasution Sri Ramadhani sri sudiarti Sri Wahyuni Ningsih Sukiati Sukiati Sukiman Sukiman Syahlaa Maulana Tambunan, Khairina Tari Nopita Pratiwi Tio Astir Aulia Matondang Utami, Tri Niswati Wahyu Syarvina Wardani Fadhilah Lubis, Nurul Widyatul Hidayah