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All Journal International Journal of Nusantara Islam Jurnal Kajian Komunikasi JRK (Jurnal Riset Komunikasi) Prosiding Magister Ilmu Komunikasi Focus Indonesian Journal of Social Science Research Jurnal Iso Journal of Scientific Communication (JSC) Jurnal Iman dan Spiritualitas Mediator: Jurnal Komunikasi Journal of Sustainable Community Development International Journal of Nusantara Islam Jurnal Pengabdian Dinamika
Iman Mukhroman
Program Studi Ilmu Komunikasi FISIP UNTIRTA Jl. Raya Jakarta KM. 4 Pakupatan Serang - Banten HP : 087871982540 , email : imukhroman@yahoo.com
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Spectacle of the Other: The Politics of Apologetic Representation of Islam in Social Media Mukhroman, Iman; Safei, Agus Ahmad; Sahid, Asep A.
International Journal of Nusantara Islam Vol 14 No 1 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i1.52318

Abstract

In today’s digital era, Islamic apologetics has moved away from traditional theological debates and toward more dynamic and widely publicized presentations.  Social media now acts as a stage for figures like Bang Zuma to defend their beliefs with bold moves and identity-driven narratives. This mirrors Stuart Hall’s concept of the politics of representation, where other groups are cast as symbolic rivals in cultural struggles over meaning and power. Using Teun A. van Dijk’s Critical Discourse Analysis, this study looks at two of Bang Zuma’s YouTube videos through three angles: macrostructure (big-picture ideological themes), superstructure (how arguments are built), and microstructure (language and style). The results show a symbolic battle that asserts Islam’s dominance while discrediting others. Through deliberate word choice, repeated religious symbols, and a showy communication style, faith becomes a moral performance mixing theology with spectacle. In the end, digital Islamic apologetics works both to defend belief and to put on an ideological show that upholds religious authority while deepening social and religious divides, showing how religion adapts to media logic where representation turns into a contest for meaning and identity.
Co-Authors Agus Ahmad Safei Ahmad, Ikhsan Ahmad, Ikhsan Ahmad, Ikhsan alfiah alfiah Asep Saeful Muhtadi, Asep Saeful Deni Miharja Dindin Solahudin, Dindin Dudy Imanuddin Effendy Erni Haryanti Fitri, Susanti Ainul Gumelar, Rangga Halim, Ilim Abdul Idi Dimyati Ivan Issa Fathony Kurniawati, Nia Kania Marzal, Novrizon Napilah, Paridah Rangga Galura Gumelar Sahid, Asep A. SYIHABUDIN, SYIHABUDIN Turmudi, Hamzah Wahyuni, Isti Nursih Zaenal Mukarom