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All Journal MediaTor: Jurnal Komunikasi Mediator JURNAL EDUCATION AND DEVELOPMENT DIALEKTIKA Inter Komunika: Jurnal Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema As-Sidanah : Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Journal of Scientific Research, Education, and Technology Jurnal Inovasi Komunikasi CARONG: Jurnal Pendidikan, Sosial dan Humaniora Proceedings of Jogjakarta Communication Conference (JCC)
Anne Ratnasari
Universitas Islam Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PEMBIMBINGAN TEKNIS DAN IMPLEMENTASI SERTIFIKASI HALAL BAGI UMKM UNTUK MENINGKATKAN PEMAHAMAN DAN PENERAPAN STANDAR HALAL: Studi pada Anggota Asosiasi Pengusaha Makanan dan Minuman Indonesia (ASPAMI) Bandung Zakiah, Kiki; Ratnasari, Anne; Chotijah, Nurul; Suwarsi, Sri; Umar, Tia Muthiah; Ahmadi, Dadi; Male, Adam Truedy
As-Sidanah Vol 7 No 2 (2025): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i2.344-368

Abstract

The development of the halal industry globally, including in Indonesia, shows a significant trend. It is driven by growing public awareness of the importance of using sharia-compliant products. The role of Usaha Mikro, Kecil, dan Menengah (UMKM) is crucial in supporting and expanding the development of this sector, as their existence is a major driver of economic growth, although they still face various obstacles, particularly related to the understanding and implementation of halal certification. This Community Service (PKM) is designed to strengthen UMKM knowledge and skills in managing halal-based businesses through training and technical assistance. Activities carried out included outreach, training, Focus Group Discussions (FGDs), technical guidance, and monitoring of 30 food and beverage MSMEs who are members of the Asosiasi Pengusaha Makanan dan Minuman Indonesia (ASPAMI). The activity results showed a significant increase in the understanding and implementation of halal certification, as evidenced by the Wilcoxon test between pretest and posttest scores. Furthermore, implementing this program has significantly contributed to strengthening the position of UMKM, enabling them to survive and compete locally and in increasingly fierce global competition. This program provides education on mapping the halal raw material supply chain and Halal marketing strategies. The sustainability of this program is expected to encourage more UMKM to adopt halal principles and strengthen the national halal ecosystem.
Kolaborasi Pengusaha dan Mitra dalam Digital Marketing sebagai Keunggulan Kompetitif Wirausaha Anne Ratnasari
Jurnal Riset Manajemen Komunikasi Volume 5, No. 2, Desember 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i2.8745

Abstract

Abstrak. Penelitian ini mengkaji kolaborasi antara pengusaha dan mitra dalam Digital marketing sebagai keunggulan kompetitif wirausaha. Fokus penelitian adalah pada peran kolaborasi dalam memperkuat strategi pemasaran digital. Tujuan penelitian ini adalah untuk menganalisis bentuk kemitraan bisnis, kolaborasi konten digital, dan event kolaboratif untuk memberdayakan pelaku usaha kecil. Metode yang digunakan adalah studi kasus dengan teknik pengumpulan data berupa studi literatur, wawancara mendalam, dan observasi. Informan penelitian terdiri dari pengurus dan anggota pelaku usaha anggota Komunitas Pengusaha Muslim Indonesia di Bandung yang bergerak di bidang fashion, makanan, dan jasa interior ruangan. Hasil penelitian menunjukkan bahwa kemitraan antara pengusaha dan mitra mampu memperkuat kampanye digital melalui pengelolaan konten yang lebih terintegrasi, pemanfaatan media sosial secara optimal, dan perluasan jaringan bisnis. Kerjasama tersebut membantu pelaku usaha memperluas jangkauan pasar dan memperkokoh posisi daya saing mereka di pasar digital. Event kolaboratif membantu pelaku usaha kecil dengan memperluas jaringan, membuka peluang kemitraan, memperkuat visibilitas, berbagi sumber daya, serta mendorong inovasi. Kegiatan tersebut memperkuat promosi, menambah pelanggan potensial, menciptakan peluang penjualan baru, dan membangun hubungan komunitas yang saling mendukung untuk pertumbuhan usaha berkelanjutan. Dengan demikian, kolaborasi ini berkontribusi secara signifikan terhadap pemberdayaan usaha kecil serta pengembangan strategi pemasaran digital oleh anggota komunitas pengusaha, mendorong inovasi, memperkuat jejaring bisnis, dan meningkatkan daya saing di pasar, lokal dan global.Abstract. This study examines the collaboration between entrepreneurs and partners in digital marketing as a competitive advantage for entrepreneurship. The research focuses on the role of collaboration in strengthening digital marketing strategies. The purpose of this study is to analyze forms of business partnerships, digital content collaboration, and collaborative events that empower small business owners. The method used is a case study with data collection techniques consisting of literature review, in-depth interviews, and observation. The research informants include managers and members of the Indonesian Muslim Entrepreneurs Community in Bandung, who operate in the fields of fashion, food, and interior design services. The findings show that partnerships between entrepreneurs and their collaborators strengthen digital campaigns through more integrated content management, optimal use of social media, and the expansion of business networks. This cooperation helps business owners broaden market reach and reinforce their competitive position in the digital market. Collaborative events support small entrepreneurs by expanding networks, opening partnership opportunities, strengthening visibility, sharing resources, and fostering innovation. These activities enhance promotion, attract potential customers, create new sales opportunities, and build a supportive community relationship for sustainable business growth. Thus, such collaboration significantly contributes to small business empowerment and the development of digital marketing strategies among community members, driving innovation, strengthening business networks, and increasing competitiveness in local and global markets.
Between Efficiency and Authenticity: Generation Z Students Negotiating Artificial Intelligence in Everyday Social Media Practices Dwi Maharani; Septiawan Santana Kurnia; Neni Yulianita; Anne Ratnasari; Oji Kurniadi
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The integration of Artificial Intelligence (AI) into digital platforms has transformed the way social media content is produced and managed. For Generation Z, particularly university students, use of AI has become part of everyday communication practices that not only offer efficiency but also raise questions about authenticity and ethics in self-representation. This study aims to analyze how Generation Z students negotiate the use of AI in social media practices, particularly in the context of self-presentation. This research employs an interpretive qualitative approach, with data collected through in-depth interviews with seven communication studies students who actively use social media platforms such as TikTok and Instagram. Data analysis was conducted using the interactive model of Miles and Huberman. Results show that students actively use technology, including AI tools such as ChatGPT and editing applications like CapCut and Canva, in the content production process. However, AI is not used comprehensively; rather, it is selective, mainly to assist with idea development and caption writing. Students still maintain control over personal aspects to preserve the authenticity of their identities. The main findings indicate a negotiation between efficiency and authenticity in self-presentation practices. Although AI provides convenience in content production, students set boundaries when using technology to maintain authenticity and credibility with their audience. Additionally, these practices are influenced by ethical considerations, including the values of honesty (sidq), intention (niyyah), and caution against excessive self-display (riya’) on social media. This study contributes to the field of digital communication by demonstrating that the use of AI in social media practices is not deterministic but rather a process of negotiation involving technological, social, and ethical dimensions. These findings also enrich the literature by offering a contextual perspective on Generation Z in Indonesia, helping to understand the dynamics of self-presentation in the era of Artificial Intelligence.
Interpersonal Communication Dynamics Relationships Between the mother and Child With ADHD Sofia Rizki Irma; Ani Yuningsih; Ike Junita Triwardhani; Rini Rinawati; Anne Ratnasari
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The mother–child relationship is a crucial foundation for a child’s growth. However, the dynamics of communication become more complex when a child has ADHD. Its characteristics—impulsivity, difficulty sustaining attention, and emotional instability—often lead to a gap in the interpretation of messages between mother and child. This condition not only triggers repeated miscommunication but also shapes interaction patterns characterized by emotional tension, excessive correction, and reactive responses from both parties. This study used a descriptive qualitative research method within a constructivist paradigm. The research informants consisted of key informants—two muslim mothers with children with ADHD and a supporting informant, a child clinical psychologist. Research data were collected through in-depth interviews and observation of the mothers’ social media. The aim of the study was to examine the role of mothers in managing their own and their children’s emotions to strengthen the relationship between mothers and children with ADHD through interpersonal communication. The results indicate that emotional regulation is a key factor in the upbringing of children with ADHD. Mothers who are able to regulate their own and their child’s emotions, and who employ reflective, consistent, and empathetic communication, successfully reduce the intensity of tantrums, improve behavioral consistency, and foster harmonious interactions. Strategies such as self-regulation, cooling down, the use of soothing touch, and communication when the child is emotionally stable have proven effective. Professional support, a conducive environment, and the integration of Islamic parenting values (patience, compassion, and setting a good example) strengthen emotional regulation in both mother and child and support the child’s overall positive character development.
Digital Storytelling Sebagai Strategi Komunikasi Pemasaran Produk Batik di Instagram (Studi Kasus Pada Akun @batiksamida di Cirebon) Zaskhya Andretta; Anne Ratnasari; Dedeh Fardiah
CARONG: Jurnal Pendidikan, Sosial dan Humaniora Vol. 3 No. 3 (2026): Juli-September, Isu dan Tantangan Kontemporer dalam Pendidikan, Ilmu Sosial, da
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bd86wb64

Abstract

Industri batik menghadapi tantangan untuk mempertahankan relevansi produk budaya di tengah perkembangan media digital dan perubahan karakteristik audiens. Instagram tidak hanya dapat digunakan sebagai media promosi, tetapi juga sebagai ruang untuk mengonstruksi cerita, mengomunikasikan nilai budaya, dan membangun identitas brand. Penelitian ini menganalisis strategi komunikasi pemasaran Batik Samida melalui Instagram dengan fokus pada perencanaan konten, digital storytelling, konsistensi identitas brand, dan kolaborasi influencer. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus dan paradigma konstruktivis. Data diperoleh melalui wawancara dengan pemilik, pengelola Instagram, influencer, konsumen, dan informan ahli, serta observasi dan dokumentasi akun @BatikSamida. Data dianalisis menggunakan model interaktif dan triangulasi sumber. Hasil penelitian menunjukkan bahwa perencanaan konten didasarkan pada prioritas produk, sumber cerita, momentum, dan fitur Instagram. Digital storytelling mengangkat filosofi motif, pengrajin dan proses membatik, budaya Cirebon, serta penggunaan batik dalam kehidupan modern. Konsistensi identitas brand ditampilkan melalui karakter Cirebon, handmade, kualitas produk, dan perpaduan nilai tradisional dengan pendekatan modern. Kolaborasi influencer menjadi keunggulan karena mempertimbangkan kesesuaian brand dan audiens, menghasilkan komunikasi autentik, serta memperluas jangkauan cerita. Digital storytelling menjadi penghubung antara perencanaan konten, konstruksi identitas brand, dan perluasan komunikasi pemasaran.
Co-Authors Aan Julia Agung Dwi Priyanto Alfan Irham Ramadhani Alifia Putri Farina Aminuddin Irfani, Aminuddin Ani Yuningsih Aning Sofyan Ariya Hidayattulloh Natakusumah Avifah, Rosidah Aziz Taufik Hirzi Bilal Fadilah Fadilah Chotijah, Nurul Cut Faradilla Dinda Wibowo Dadi Ahmadi Deasy Juliani Dedeh Fardiah Dikdik Tandika Dimas Java Hutama Dwi Maharani Erhan Alviansyah Novendra Fahri Fauzi Fasya Maulida Firdhani Haifa Zhafirani Gunawan Ike Junita Triwardhani Intan Trias Anisha Kiki Zakiah Darmawan Kirana Nurfaiha Widya Maitsa Fauzia Male, Adam Truedy Maulana Septian Andika Mila Salsabila Mochamad Rizal Santoso Muhamad Febry Maulana Hasan Muhammad Izzati Al Ghifari Muhammad Zahid Waliullah Nabilla Anasty Fahzaria Neni Yulianita Oji Kurniadi Oji Kurniadi Parama Artha, Luthfi Putri Ayu Febriyanti Qisthina Khoirun Nissa Raden Muhammad Jihad Muharram Radhita Safira Kalimaya RD. Salma Widyadhana Rifqi Aufa Ramadhana Rini Rinawati Rizka Harahap Senjani, Sena Septi Asifa Amalia Septiawan Santana Kurnia Siti Fatima Azzahra Sofia Rizki Irma Sri Suwarsi Tania Nurfitria Tia Muthiah Tiara Jasmine Vivie Sulistiawaty Yudha Ari Azhar Yusuf Hamdan Yusuf Hamdan Zaskhya Andretta