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All Journal Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Jurnal Ekonomi Jurnal Manajemen Teknologi Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Akuntabilitas Manajemen Pendidikan ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Binus Business Review JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Tadbir Muwahhid Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Jurnal Doktor Manajemen (JDM) Quantitative Economics and Management Studies Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Business Review and Case Studies JURNAL ILMU MANAJEMEN SABURAI (JIMS) Eduvest - Journal of Universal Studies IIJSE Jurnal Pengabdian Kepada Masyarakat Darma Saskara Journal of Environment and Sustainability Education Jurnal Ekonomi dan Pembangunan Indonesia Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Standardisasi
Heti Mulyati
Dosen Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor
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Journal : Tadbir Muwahhid

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PEMASARAN BERBASIS HUBUNGAN PADA KERJASAMA PERGURUAN TINGGI NEGERI: KASUS INSTITUT PERTANIAN BOGOR Sonya Dwi RachmawatiI; heti mulyati; megawati simanjuntak
TADBIR MUWAHHID Vol. 3 No. 2 (2019): Tadbir Muwahhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jtm.v3i2.2066

Abstract

IPB University should implement its function: teaching, research and community services through collaboration with external partners, especially in national scope.  However, the Memorandum of Understanding sometimes did not follow by concrete programs.  In addition, the university should maintain string relationship to improve it partner’s commitment. Therefore, it is necessary to analyze the factors of relationship marketing to IPB’s partners.  This study used survey methods to 100 respondents with questionnaire as the tool. The study used descriptive analysis to describe partner profiles and answers with top three boxes method.  The results identified that based on location, partners were concentrated in Java with the most types of institutions are district and city governments. Cooperation initiators generally come from partners. The maximum duration of cooperation is 1-5 years. Number of collaboration 1-5 activities dominate partners. In general, partners are still actively collaborating with IPB, with more active MoU compared to those that are non-active. Trust has the highest perception value of respondents and followed by communication and shared values. Partner's perception of commitment to cooperation and satisfaction is good, while the benefits of cooperation are categorized sufficient. The variable relationship benefits need to be of concern to IPB and be improved by increasing competencies, human resources and appropriate technology that are applicable to the industrial world and local governments.
Co-Authors Abdullah, Asaduddin Adwiyah, Rabiatul Agung Setiawan Akhmad Fauzi Alfi Yani Andranurviza Alifudin, Meygy Alim Setiawan Alim Setiawan Amel, Nada Shafa Aminah, Mimin Anas, Winnie Pratiwi Andy Artha Donny Oktopura Anggraini Sukmawati Anwar, Ranti Fitri Aron Marsondang Asep Mulyana Aushaf Indra Luhfhi, Gusti Azizah, Aisyah Nur Basith, Abdul Bovi Mutiara Sofi Chairullah Amin Deni Achmad Soeboer Dewi, Farida Ratna Didin Jamaludin Dina Yuniar Doni Yusri Eka I. K. Putri Ekawaty, Retno Eko Ruddy Cahyadi Elfaristo, Liana Elisa Anggraeni Elisa Anggraeni, Elisa Eva Anggraini Fany Annisa Agusti FARAH FAHMA Fary, Veronica Fatma Saqdiah Fauziah, Nirwana Fitri Yutika Fitri Yutika Gagas Pragmawiguno Gendut Suprayitno Gendut Suprayitno Gibza Adam Farhandika Hardiana Widyastuti Hayuningsih, Sri Hermanto Siregar Idqan Fahmi Indrawan, Dikky irmansyah, Rio F Jamot Parasian Tambunan, Parada Joko Purwono Jono M Munnadar Kasyafiya Jayanti Kautsar, Muhardi Ahmad Ketut Sugama Kusmintarti, Arini Kusumastuti, Ratna Yulia Mahfudz, Naufal Mandasari, Mandasari Marimin , Ma’mun Sarma Megawati Simanjuntak Mokhamad Syaefudin Andrianto Muhammad Yusuf Ali Muhammad Yusuf Ali Mukhamad Najib Musa Hubeis Nisa Zahra Pembayun, Estu Lovita Permatasari, Prisca Christian Petricka, Gracea Pragmawiguno, Gagas pratomo, edwin agung Prima, Sisilia Purwanto, Budi Rabiatul Adwiyah Raden Dikky Indrawan Rahmawati, Wita Juwita Ratna Yulia Kusumastuti Rindi Handayani Riyan M. Faris Rochmawati Rochmawati Saefurrohman, Asep Slamet, Alim Setiawan Sodik, Aris Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Syahrir, Azhar Taufiq Hidayat Tridoyo Kusumastanto Wasfi, Sabrul Widyastutik Wiranti Suwarti Sari Wita Juwita Ermawati Yusman Syaukat