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Nusantara dalam Harmoni: Festival Folklore Kota Lama sebagai Perayaan Budaya dan Ekonomi Arum, Desta Puspita; Rahmawati, Lely Oktavia; Puspitasari, Ani; Rahayu, Enik; Yuliamir, Henry; Putri, Julian Andriani; Intiar, Septa; Aprilliyani, Renny
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 11 (2025): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i11.1900

Abstract

Festival Folklore Kota Lama di Semarang menjadi sebuah inisiatif strategis yang menggabungkan pelestarian budaya dan pengembangan ekonomi lokal. Artikel ini membahas dampak sosial, budaya, dan ekonomi dari festival ini sebagai upaya untuk meningkatkan daya tarik wisata dan memperkuat identitas lokal. Metode pengabdian yang digunakan adalah Focus Group Discussion (FGD) dan observasi partisipatif, melibatkan berbagai pemangku kepentingan, seperti pemerintah daerah, komunitas budaya, dan pelaku UMKM. Hasil kegiatan menunjukkan bahwa festival ini berhasil meningkatkan kunjungan wisatawan hingga 25% dan okupansi hotel hingga 90-100%, sekaligus memperkuat sektor ekonomi kreatif melalui peningkatan pendapatan pelaku UMKM. Selain itu, festival ini menjadi sarana efektif untuk melestarikan seni dan budaya tradisional, meningkatkan kesadaran masyarakat terhadap pentingnya warisan budaya, dan memperkuat citra Kota Lama Semarang sebagai destinasi wisata budaya unggulan. Artikel ini juga memberikan rekomendasi untuk memperkuat keberlanjutan festival melalui inovasi berbasis teknologi digital dan kolaborasi lintas sektor. Dengan tema "Nusantara dalam Harmoni," festival ini membuktikan bahwa kegiatan budaya dapat menjadi pilar penting dalam pembangunan ekonomi dan sosial daerah.
Pendampingan SDM Tata Kelola Kawasan Kuliner Kelurahan Ledok, Kecamatan Argomulyo Kota Salatiga Dyah Palupiningtyas; Krisnawati Setyaningrum N; Renny Aprilliyani
Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v2i2.1685

Abstract

This community service activity aims to provide assistance and assistance to cassava business actors in Ledok Village, Argomulyo District, Salatiga City. Problems identified include a lack of understanding of digital marketing, a lack of attractiveness in packaging design, and the need for increased product branding. Apart from that, the impact of the COVID-19 pandemic has also caused a decrease in their business turnover. This activity involves training, workshops and individual consultations to increase the understanding and skills of business actors in digital marketing, packaging design development and effective branding design. Apart from that, the creation of social media accounts and e-commerce platforms is also carried out to facilitate online product marketing. The results of this activity include increased understanding and skills of business actors, changes in more attractive packaging designs, more effective use of social media and e-commerce, as well as increased sales turnover. The impact involves empowering the local economy, strengthening the business of cassava entrepreneurs, and becoming an inspiration for other business actors
Pemasaran Destinasi Pariwisata Bagi Dinas Pariwisata Kabupaten Kotawaringin Barat Kalimantan Tengah Haniek Listyorini; Sri Yuwanti; Renny Aprilliyani; Henry Yuliamnir; Mokhamad Kholil Aswan
Jurnal Pengabdian Masyarakat Waradin Vol. 2 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v2i3.298

Abstract

Tourism has become a Leading Sector for the Government. The success of tourism destinations in the current era of society 4.0 cannot be separated from the regional ability to develop information systems and promotions based on digital 4.0. The purpose of this activity is to help the Tourism Office's human resources have the basics of destination marketing and open the paradigm of thinking of the Tourism Office's human resources about the importance of marketing. The method is the lecture method, FGD, and direct practice in the field. The Participants of this activity were 7 people who came from Bimtek, namely the West Kotawaringin Regency Tourism Office. This community service activity was carried out on Saturday and Sunday, 16-17 November 2019. The place for this activity took a place at the College of Tourism Economics in Semarang and the Bandungan area. The result of this dedication is the formation of lecture material which includes the Definition of Tourist Attractions, the Definition of Tourism Destinations, and the Uniqueness of Kalimantan's Tourist Attractions which are worth VRIN.
Pengaruh Strategi Manajemen Konflik Terhadap Kinerja Tim: Studi Kasus di Industri Hotel Khas Henry Yuliamir; Renny Aprilliyani; Umar Abdul Jabbar
Jurnal Visi Manajemen Vol. 11 No. 1 (2025): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i1.515

Abstract

This research aims to investigate the relationship between conflict management strategies and team performance in the Khas Hotel industry. Against the backdrop of the unique team dynamics and potential for conflict in the hospitality environment, this research focuses on deeper understanding to improve the effectiveness of conflict management and team performance. The research method used is a mixed approach, combining quantitative and qualitative analysis. Through surveys and interviews with hotel managers and staff, data was collected and analyzed to identify patterns and relationships between the variables studied. The research findings indicate an influence between implemented conflict management strategies and team performance, with important implications for practitioners in the hospitality industry in improving human resource management and team productivity.
EFFECT OF WORK DISCIPLINE AND COMMUNICATION ON EMPLOYEE PERFORMANCE AT SANTIKA PREMIERE HOTEL SEMARANG Aprilliyani, Renny; Bambang Kristianto Wibowo
Brilliant International Journal Of Management And Tourism Vol. 1 No. 3 (2021): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v1i3.309

Abstract

This research was conducted at the Santika Premiere Hotel Semarang which aims to analyze and explain the effect of work discipline and communication on housekeeping performance at the Santika Premiere hotel where the communication dimension has the lowest score. This shows that in reality there are still criticisms and suggestions. This condition is always improved even though the communication is quite good, in order to improve house keeping performance in the future. The research data was obtained through questionnaires and interviews. The sample used in the study was 98 respondents. The results of the study are expected to provide useful information for the manager and guest satisfaction. The data obtained is processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis uses multiple regression analysis to determine the effect of independent variables on the dependent variable, model test, hypothesis test, and yet before the test is done, test the validity and reliability test first. The results of the regression analysis showed that there was an influence of work discipline and communication on housekepping performance at the Santika Premiere hotel. Then the results of the multiple regression analysis test showed a significant F value, with an adjusted R 2 square determination correlation value of 0.486. This shows that the influence of work discipline and significantly influence communication on housekepping performance in Santika Premiere Hotels together with a close relationship of 48.6%.
The Effect Of Prices And Service Facilities On Loyalty Guests In Rooms Inc Hotel Semarang Aulia Febrianika; Renny Aprilliyani; Enik Rahayu
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.141

Abstract

The aim of this research is to determine and analyze theinfluence of price and facilities partially and jointly on guest loyalty at Rooms Inc Hotel Semarang and to determine the variables that most influence guest loyalty at Rooms Inc Hotel Semarang. This research uses a quantitative type of research. Quantitative research. The population in this study was 8,833 guests taken from data from November 2022 to December 2022 at Rooms Inc Hotel Semarang. The sample in this research was 100 respondents. Data collection techniques are questionnaires and observations. The analysis technique used in this research is multiple linear regression analysis. The results of the research state that price and facilities partially have a positive and significant effect on Rooms Inc. Hotel guest loyalty. Price and facilities jointly influence guest loyalty at Rooms Inc Hotel. The price variable is the variable that has the most influence on Rooms Inc Hotel guest loyalty
Pengaruh Kinerja Front Office Department Terhadap Kepuasan Tamu di Hotel Grand Arkenso Parkview Semarang Alamsyah, Muhammad Chairul; Aprilliyani, Renny
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 4 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i4.2167

Abstract

This research aims to evaluate the direct impact of Front Office Department performance on guest satisfaction. The research method used is a quantitative method with regression analysis. This research sample involved 232 respondents who were hotel guests who stayed at the hotel during the research period. Data was collected through a questionnaire that focused on guest perceptions of FOD performance and satisfaction levels.Research confirms that the performance of the Front Office Department has a significant effect on guest satisfaction. From the regression analysis, a positive relationship can be seen between performance and guest satisfaction with the regression equation Y = 13,047 + 0.570(X). The F test showed statistical significance (F = 109.830, p < 0.05), and the Coefficient of Multiple Determination (R2) of 56.8% indicated that most of the variation in guest satisfaction could be explained by performance. Reliability results confirm the consistency and reliability of the data.The conclusion is that performance has a crucial role in increasing guest satisfaction at the Grand Arkenso Parkview Hotel Semarang. Factors such as efficiency of the check-in/check-out process, friendliness of staff, handling of complaints and accuracy of information appear to have a significant impact. These findings provide in-depth insight into improving services to achieve higher guest satisfaction, which can ultimately strengthen guest loyalty and the hotel's image in the market. It also provides a basis for future service improvements and technology implementation
STRATEGI MANAJEMEN KEUANGAN UNTUK MENDUKUNG KEBERLANJUTAN USAHA KULINER KAKI LIMA Alex Five Putrael Waruwu; Renny Aprilliyani
Media Bina Ilmiah Vol. 19 No. 1: Agustus 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha kuliner kaki lima memainkan peran penting dalam perekonomian lokal, terutama di kalangan UMKM. Namun, banyak pedagang yang menghadapi tantangan dalam pengelolaan keuangan, seperti rendahnya literasi keuangan, keterbatasan modal, dan penggunaan teknologi yang masih terbatas. Penelitian ini bertujuan untuk mengkaji strategi manajemen keuangan yang dapat mendukung keberlanjutan usaha kuliner kaki lima di Bawen, Kabupaten Semarang. Metode yang digunakan adalah survei dengan 50 responden pedagang kaki lima, dilengkapi dengan wawancara mendalam. Hasil penelitian menunjukkan bahwa 50% pedagang memiliki literasi keuangan sedang, 40% rendah, dan 10% tinggi. Selain itu, 30% pedagang belum memanfaatkan teknologi digital secara optimal, dan 54% mengelola modal usaha dengan cukup efisien. Penelitian ini menyoroti pentingnya pelatihan literasi keuangan, penggunaan teknologi digital dalam pengelolaan keuangan dan promosi, serta efisiensi dalam pengelolaan modal usaha untuk meningkatkan keberlanjutan usaha. Berdasarkan hasil tersebut, disarankan agar pedagang kuliner kaki lima memperoleh pelatihan manajemen keuangan, pendampingan digitalisasi usaha, serta penyuluhan mengenai pengelolaan modal yang efisien. Penelitian ini memberikan kontribusi bagi pengembangan sektor kuliner kaki lima dalam meningkatkan daya saing dan keberlanjutan usaha mereka.
STRATEGI MANAJEMEN KEUANGAN UNTUK MENDUKUNG KEBERLANJUTAN USAHA KULINER KAKI LIMA Alex Five Putrael Waruwu; Renny Aprilliyani
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha kuliner kaki lima memainkan peran penting dalam perekonomian lokal, terutama di kalangan UMKM. Namun, banyak pedagang yang menghadapi tantangan dalam pengelolaan keuangan, seperti rendahnya literasi keuangan, keterbatasan modal, dan penggunaan teknologi yang masih terbatas. Penelitian ini bertujuan untuk mengkaji strategi manajemen keuangan yang dapat mendukung keberlanjutan usaha kuliner kaki lima di Bawen, Kabupaten Semarang. Metode yang digunakan adalah survei dengan 50 responden pedagang kaki lima, dilengkapi dengan wawancara mendalam. Hasil penelitian menunjukkan bahwa 50% pedagang memiliki literasi keuangan sedang, 40% rendah, dan 10% tinggi. Selain itu, 30% pedagang belum memanfaatkan teknologi digital secara optimal, dan 54% mengelola modal usaha dengan cukup efisien. Penelitian ini menyoroti pentingnya pelatihan literasi keuangan, penggunaan teknologi digital dalam pengelolaan keuangan dan promosi, serta efisiensi dalam pengelolaan modal usaha untuk meningkatkan keberlanjutan usaha. Berdasarkan hasil tersebut, disarankan agar pedagang kuliner kaki lima memperoleh pelatihan manajemen keuangan, pendampingan digitalisasi usaha, serta penyuluhan mengenai pengelolaan modal yang efisien. Penelitian ini memberikan kontribusi bagi pengembangan sektor kuliner kaki lima dalam meningkatkan daya saing dan keberlanjutan usaha mereka.