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Pengembangan Kualitas Produk UMKM Melalui Inovasi Kemasan dan Digital Marketing Siti Sufaidah; Munawarah Munawarah; Nurul Aminah; Memey Ayu Prasastii; Devi Oktavianti
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2022): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v3i3.3195

Abstract

MSMEs are the driving force of the Indonesian economy. Unfortunately, many MSMEs still sell conventionally so that the profits are not maximized. Jatisari Hamlet, Jatiwates Village, Tembelang District, has the potential to develop MSME businesses. Unfortunately, like the problems with other MSME business actors, MSME business actors in Jatisari still use conventional marketing methods. Therefore, it is necessary to provide assistance regarding the importance of using digital media and making attractive product packaging as an effort to increase sales of MSME products. The purpose of this activity is to increase the understanding of MSME entrepreneurs regarding the importance of product design as a sales strategy and the importance of using digital media as a promotional medium and buying and selling transactions to expand market reach. This activity was carried out in Jatiwates Village on October 1 and 2, 2022 which was attended by MSME actors. The method used in this activity is Assets Based Community Development (ABCD). The results obtained from this activity are an increase in the understanding of MSME actors regarding the importance of improving product packaging and digital media as marketing media. The output generated from this activity is a digital account as a marketing medium for products and attractive product packaging. Keywords: Digital marketing; Product packaging; MSMEs; Income
Pelatihan Desain Kemasan dan Sosialisasi Penjualan Kripik Tempe Melalui Media Digital Sujono Sujono; Siti Sufaidah; Munawarah Munawarah; Hikmatul Hasanah; Rahmat Aris Mujahidin; Firdaus May Sulvani; Ummi Uswatun Khasanah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i3.4221

Abstract

Rendahnya daya saing seringkali disebabkan oleh terbatasnya kapasitas pelaku ekonomi dalam pemasaran. Maka Pengabdian masyarakat ini bertujuan untuk berkontribusi terhadap pengembangan perekonomian lokal Desa Turi Pinggir Megaluh dengan memperbaiki desain kemasan produk keripik tempe dan menerapkan strategi kesadaran bisnis melalui digital. Desa Turi Pinggir Megaluh yang terletak di pedesaan mempunyai potensi yang besar dalam memproduksi keripik tempe yang berkualitas namun seringkali mengalami kendala dalam pemasaran dan branding. survei awal dilakukan untuk mengidentifikasi kebutuhan dan permasalahan yang dihadapi produsen keripik tempe lokal, merancang kemasan yang menarik dan fungsional, serta mengembangkan strategi sosialisasi melalui sarana digital seperti jejaring sosial dan platform e-commerce. Hasil dari pengabdian masyarakat ini adalah desain kemasan yang lebih menarik dan fungsional, serta pemahaman yang lebih baik tentang pemasaran digital oleh produsen. Berkat pendekatan ini, penjualan keripik tempe di Desa Turi Pinggir Megaluh meningkat signifikan. Selain itu, masyarakat lokal juga mendapat manfaat dari peningkatan pengetahuan dan keterampilan pemasaran digital, yang dapat membantu mereka mengembangkan usaha mikro di masa depan
Pemberdayaan Optimalisasi Branding dan Pemasaran Digital Produk Lokal BUMDes Desa Bicak melalui TikTok, Website, dan Penguatan Identitas Visual Produk Primaadi Airlangga; Munawarah Munawarah; Siti Sufaidah; Muhammad Fatich; Mutawakkil Alallah; Nisfu Laily Shofiatujidda; Purwatiningsih Purwatiningsih; Amanatus Salamah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.6285

Abstract

Government Regulation Number 11 of 2021 concerning Village-Owned Enterprises (BUMDes) emphasizes the strategic role of BUMDes in strengthening village economic independence and community welfare. Bicak Village, Trowulan District, Mojokerto Regency, has local product potential in the form of knitting, ecoprint, and accessories. However, the marketing process still faced several obstacles, including limited branding identity, lack of attractive visual promotion media, and suboptimal use of digital platforms. This community service activity aimed to strengthen branding and digital marketing capacity through participatory-collaborative methods involving BUMDes managers, vocational high school students majoring in visual communication design, PKK members, and local business actors. The program was attended by 50 participants consisting of 10 BUMDes administrators, 20 vocational students, 15 PKK members, and 5 local MSME actors. Activities included digital marketing socialization, TikTok content training, product photography workshops, development of logos, hangtags, brochures, and marketing websites. Evaluation was conducted through activity observations, pretest–posttest questionnaires, documentation of participants' practical work, reflective discussions, and participant feedback on the implementation of the training program. The results showed an increase in participants’ understanding of digital marketing from an average score of 58.4 to 84.6. In addition, TikTok promotional content, product photo, website catalog product, and branding media in the form of logos and hangtags were successfully produced and used by BUMDes. This program contributed to improving participants’ digital promotion skills and strengthening the branding identity of local products in Bicak Village
Design and Development of a Digital Library Book Lending Information System at Mastrip Jombang with WhatsApp Notification Integration Abi Muhammad Wahid; Nur Khafidhoh; Siti Sufaidah
NEWTON: Networking and Information Technology Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/kdgrwp20

Abstract

The development of information technology has driven the transformation of library services into more effective and efficient digital systems.  One of the common problems faced by libraries is the delay in book returns and the lack of effective communication media between librarians and users/  This study aims to examine the implementation of a digital library book borrowing system integrated with WhatsApp as an automatic notification medium.  The research method used is descriptive qualitative with a literature study and system analysis approach.  The results indicate that the integration of WhatsApp into the library borrowing system improves the accuracy of borrowing information, reduces delays in book returns, and enhances service quality.  Moreover, the system facilitates real-time information delivery through a communication platform that is widely used by users.  Therefore, utilizing WhatsApp as a notification medium is a relevant solution for developing digital library services in the information technology era.       
Implementation of A Website-Based Digital Marketing Information System With Interactive Custom Design Features Toriq Andana Teguh Febriansyah; Siti Sufaidah; Chairul Anam
NEWTON: Networking and Information Technology Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/hr3hzm57

Abstract

The rapid development of information technology encourages business actors, including the garment manufacturing sector, to adopt digital information systems in order to improve marketing effectiveness and customer service quality. Faiz Konveksi, a micro, small, and medium-sized enterprise engaged in garment production services, still faces various challenges related to marketing, design communication, ordering, and payment processes that are not yet systematically integrated. This study aims to design and implement a website-based digital marketing information system equipped with an interactive custom design feature to facilitate customers in independently customizing product designs, improve the effectiveness of design communication, and integrate ordering and payment processes into a single platform. The research method consists of needs analysis, system design, system implementation, and system testing. The developed system supports three user roles, namely customer, administrator, and super administrator, and provides key features including a product catalog, three-dimensional interactive custom design, order management, online payment services, WhatsApp notification services, and sales and order reports. The results of implementation and system testing indicate that the proposed system is able to increase ordering efficiency, reduce design communication errors, and assist Faiz Konveksi in managing order and transaction data in a more effective and structured manner. Therefore, the website-based digital marketing information system is expected to enhance service quality, customer satisfaction, and the competitiveness of Faiz Konveksi in the digital era.
Web-Based Information System for Transparency in Campus Facility Management Syafira Nur Fadilla; Siti Sufaidah
NEWTON: Networking and Information Technology Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/jbwak889

Abstract

The management of campus facilities plays an important role in supporting academic and non-academic activities in higher education institutions. However, facility management processes are often conducted separately and are not fully integrated, resulting in delays in data processing, limited transparency, and difficulties in generating usage reports. This study aims to design and implement a web-based information system to improve transparency and afficiency in campus facility management.the system was developed using the waterfall method, which consists of requirement analysis, system design, implementation, testing, and maintenance stage. Data collection was carried out through interviews, observation, and document analysis related to facility management processes. The resulting system is capable of managing facility data, borrowing and returning processes, maintenance records, reporting features, and master data with role-based access control for administrators. Functional testing was conducted using black-box testing to ensure that all system features operate according to predefined requirements. The results show that the system functions properly and support more structured, transparent, and well-documented facility management processes. The implementation of this system is expected to enhance efficiency, reduce miscommunication, and support decision-making in campus facility management
Implementation of the Laravel framework in student activity service management Siti Sufaidah; Feriska Maharani; Munawarah Munawarah
NEWTON: Networking and Information Technology Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/d7je1d74

Abstract

Student activity service management is an important aspect in supporting the development of potential, participation, and administration of student activities in the university environment. At KH. A. Wahab Hasbullah University, the process of managing activities such as Field Experience Practice (PPL), internships, Community Service Programs (KKN), graduation ceremonies, and graduation ceremonies is still done manually, generally through WhatsApp groups. This method has limitations in terms of information reach, data documentation, and service efficiency. Therefore, this study aims to design and build a web-based student activity service management information system using the Laravel framework. Laravel was chosen because it supports the development of structured, secure, and efficient web applications with a Model-View-Controller (MVC) approach. The development method used is Waterfall, which includes the stages of needs analysis, system design, implementation, testing, and maintenance. The results of this study are expected to produce a digital platform that can accelerate the process of delivering information, simplify activity registration, and support documentation and reporting of student activities in an integrated and real-time manner.
DIGITALISASI SISTEM INFORMASI PENILAIAN KEGIATAN SANTRI PPTQ DARUSSALAM BERBASIS WEB Helmi Hendrawan; Siti sufaidah; Chairul Anam
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 3 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i3.7554

Abstract

Akbar, A., Wicaksono, S. A., & Herlambang, A. D. (2021). Pengembangan Layanan Sistem Informasi Manajemen Penilaian Hasil Belajar Siswa pada Pondok Pesantren (PONPES) Bustanul Huda Pasuruan. Jurnal Pengembangan Teknologi Informasi Dan Ilmu Komputer, 5(9), 4129–4138. Hariono, T., & Fajriyah, L. F. (2021). Monitoring Sistem Otomatisasi Hidroponik Berbasis Mobile. Exact Papers in Compilation, 3(2), 347–352. Hidayat, Syarif ;Sekar Pertiwi, N. A. (2024). No TitleΕΛΕΝΗ. SISTEM MANAGEMEN INFORMASI POIN PELANGGARAN SANTRI BERBASIS WEBSITE DI PONDOK PESANTREN BAHRUL ULUM TAMBAKBERAS JOMBANG, 3(1), 37–48. Juniwati, M., Tri Cahyani, N., Ridwantoro, V., & Arief Hidayat, A. (2023). Review Determinasi Sistem Informasi Manajemen: Database, Komputer dan Software. Jurnal Ekonomi Manajemen Sistem Informasi, 4(6), 958–967. https://doi.org/10.31933/jemsi.v4i6.1602 Kusainun, N. (2020). Analisis Standar Penilaian Pendidikan di Indonesia. Jurnal Pendidikan, 5(1), 1–7. Laila, L., Nabila, A., & Widyanti, E. (2024). Konsep Dasar Evaluasi Pembelajaran. Jurnal Manajemen Dan Pendidikan Agama Islam, 2(5), 252–262. https://doi.org/10.61132/jmpai.v2i5.536 Mansyur, M. N., Khafidhoh, N., & Sufaidah, S. (2024). Sistem Informasi Manajemen Hafalan Berbasis Website di Pondok Pesantren Salafiyah Hamalatul Qur’an Jogoroto Jombang. Jurnal Teknik Informatika, 8(5), 10809–10815. Maulana, U. I. N., & Ibrahim, M. (2025). Pemanfaatan Digitalisasi Pesantren Melalui Sistem Administrasi dan Pelaporan Pendidikan Berbasis Aplikasi Santri App Aminatul Fattachil ‘ Izza PENDAHULUAN Perkembangan digital yang makin pesat membawa dampak signifikan terhadap perkembangan pendidikan pes, 8(1), 83–98. https://doi.org/10.32528/tarlim.v8i1.2967 Sari, R., & Albina, M. (2024). Konsep Dasar Penilaian dan Evaluasi Dalam Pembelajaran, 1, 270–283.
Web-Based Campus Facility Loan Application Using CodeIgniter 4 Fitrotuzzahwannisa' Fitrotuzzahwannisa'; Siti Sufaidah; Munawarah Munawarah
NEWTON: Networking and Information Technology Vol. 6 No. 1 (2026): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/q48cgd84

Abstract

The conventional process of campus facility borrowing often leads to delays in information delivery and difficulties for users in understanding facility availability. In addition, the presentation of borrowing schedules in non-visual formats makes it challenging for users to quickly interpret facility usage status. This study aims to design and develop a web-based campus facility borrowing application that provides visual schedule information and supports a fully digital submission process. The system development employs the Software Development Life Cycle (SDLC) using the Waterfall model, which consists of requirement analysis, system design, implementation, and testing stages. The application is developed using the CodeIgniter 4 (CI4) framework, PHP programming language, and MySQL database. System testing is conducted using the black-box testing method to ensure that all system functions operate according to user requirements. The results indicate that the developed system successfully simplifies the campus facility borrowing process, presents borrowing schedules through a visual calendar interface, and clearly displays submission status and borrowing history. These features improve efficiency, transparency, and accessibility in the management of campus facility borrowing.
Design of Tourism, Culture and Culinary Information System in Jombang Regency Based on Android Eko Bayu Wijanarko; Siti Sufaidah; Agus Sifaunajah
SAINTEKBU Vol. 18 No. 01 (2026): Vol. 18 (01 ) January 2026 (In Press)
Publisher : KH. A. Wahab Hasbullah University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to design and implement an Android-based digital platform to promote the tourism, culture and culinary diversity of Jombang Regency in an interactive and informative manner. The main objective is to increase the awareness of local communities and tourists of the tourism and culinary potential in Jombang through easy access to accurate and up-to-date information, as well as providing reliable guidance for tourists. In addition, this research aims to encourage local economic growth by increasing the number of tourist visits and consumption of local cultural and culinary products. Using the Rapid Application Development (RAD) method, this research includes user requirements analysis, analysis modeling, design modeling, and application construction. Through surveys, interviews, market analysis, and case studies of successful digital marketing campaigns, it is hoped that this information system can make a significant contribution in promoting and preserving cultural wealth and increasing the number of tourist visits to Jombang Regency.
Co-Authors Abdul Misbahuddin Abi Muhammad Wahid Achmad Afandi, Achmad Adinda Putri Kurnia Herti Adip Miftahul Ulum Afidah, Nurul Agus Sifaunajah Ahmad Nur Wahid Ahmad Syafi’udin Aisyatul Izzah Putri Aini Alfi Ainun Oktafiani Alghani, Muhammad Roif Amanatus Salamah Aminuyati ani ani Arif Abdur Roofiq Arifin, Mohammad Sholeh Aris Nur Mahendra Athok Miftachuddin, Achmad Agus Badriyatul Muawanah Bariyyah, Annisa’ Khoirul Basalaf Ahmad Saiful Chairul Anam Chairul Anam Chalimatus Sa'diyah Chusnul Chotimah Daniel Happy Putra Deny Setiawan Devi Oktavianti Devina Ayu Lestari Dhita Cahyaningtyas Diesty Ayu Kinasih Dinata, Firda Arya Ditavia Dara Fadila Efriyeldi, Efriyeldi Eko Bayu Wijanarko Eko Bayu Wijanarko Elifati, Elya Elmi Iflahah Emi Lilawati Erna Afriliyanto Fadila, Ditavia Dara Fadillah, Siti Nur Fajria Nur Khasanah Fauzi, Hermawan Setyo Fauziyah, Azizah Nur Feliatra Feriska Maharani Firda Arya Dinata Firda Arya Dinta Firdaus May Sulvani Fitriani, Ersa Fitrotuzzahwannisa Fitrotuzzahwannisa Fitrotuzzahwannisa' Fitrotuzzahwannisa' Ghoni, Idham Rizky Alfatah Habib, Fahmi Zainal Hafidhuddin, Eky Hajiroh, Yuli Nutiatin Hariono, Tholib Hasan Bisri Isa Alfaris Hasanah, May Uswatun Helmi Hendrawan Hikmatul Hasanah Ibrahim Ibrahim Ica Nini Wulandari Idris Nurdin Halidi Ilyasa’ Alfirdaus, Ahmad Irvina Nurachmi Isyatir Rodliyah Mahmudah Jojo Adi Kusumah Khairunnisa Khairunnisa Khofifah Khofifah Khofifah Lailatul Nur Hidayah Laili, Mila Nur Luqman Nuur Huda M, Ridwan Rafsyanjani. M. Achsanul Khuluq Izzulchaq M. Fathul Hidayat M. Fikri Masyhari Mahmudin, Muhammad Mahzia Ulhaq Almukhofi Matsna Agustina Rosyida Maulidia Rizqi Memey Ayu Prasastii Miftahul Ulum Mitayakuna Stianto Moch Diaz Warishof Mochammad Chumaidi Moh. Anshori Aris Widya Moh. Danur Wenda Moh. Farih 'Alil Himam Mohammad Afiyanto Mohammad Faisol Zuhri Mohammad Fatoni Mohammad Fodhil Mohammad Frastio Muhammad Al Faqih Muhammad Daniriyan Permana Muhammad Dliyaurrahman Muzakki Muhammad Faisol Sholahuddin Muhammad Faizal Basri Muhammad Fatich Muhammad Ferdiansya Muhammad Iqbal Nashrullah Muhammad Zainul Hasan Muhyiddin Zainul Arifin munawarah Munawarah - Munawarah Munawarah, Munawarah Munawaroh Munawaroh Mursyid Hero Sejati Musrifin Galib Mutawakkil Alallah Nanda Ade Fahreza Ningrum, Sulistyo Nisfu Laily Shofiatujidda Nouval Davauddin Saskara Novia Anggraini Novia Anggraini Novia Rizka Saptania Nur hidayah, Lailatul Nur Khafidhoh Nur Taufiqurrachman Ilyas Nursyirwani, Nursyirwani Nurul Aminah Nurul Yaqin Nurul Yaqin Octo Gyan Falesta Prayitno, Betari Erlinda Primaadi Airlangga Purwatiningsih Purwatiningsih Rafsyanjani M, Ridwan Rahmat Aris Mujahidin Raja, Yovi Gusti Rendy Choiruddin Rizky Dwi Saputra Rizky Dwi Saputra, Rizky Dwi Rohmat Hidayat Roziqul Linna Virdella Sabekti Siwi Danan Joyo Sami’in, Sami’in Samsul Huda Sari, Lita Savita, Dinda Septian Dwi Wahyu Septian Ragil Anandita Siti Aminah Siti Juwariyah Sodiq, Ja'far Solihatuni'mah Solihatuni'mah Solihatuni'mah, Solihatuni'mah Sujatmiko Sujatmiko Sujon Sujon Sujono Sujono Sujono, Sujono Syafira Nur Fadilla Syarif Narullah Wahyunugroho Taufiqur Rohman Asyari Toriq Andana Teguh Febriansyah Ubaidillah Ubaidillah Ummi Uswatun Khasanah Ummul Khoirunnisa Wardani, Syahrillah Rahma Wenda, Moh. Danur Wulandari, Ica Nini Yuyun Bahtiar Zainul Arifin, Muhyidin Zaki, Raihan Zuhal Ahmadi Zuke Ernanda Putri Zulfikar