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Jaka Nugraha
Department Of Statistics, Faculty Of Mathematics And Natural Sciences, Universitas Islam Indonesia
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Journal : Economic Education Analysis Journal

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The Effect of Service Quality, School Image, and Student Satisfaction on Loyalty Rani, Lala Aulia Sanria; Nugraha, Jaka
Economic Education Analysis Journal Vol 10 No 3 (2021): Economics Education Analysis Journal
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v10i3.48566

Abstract

This study aimed to determine service quality, school image, and student satisfaction with student loyalty at SMKN 2 Buduran. This study used quantitative research methods. Data were obtained from 50 students at SMKN 2 Buduran Sidoarjo. Analysis of the data used using Google Form as a research medium for service quality, school image, and student satisfaction with student loyalty. The results obtained from the study can be concluded: the quality of school services to students was almost fulfilled. The better the quality of service provided by the school to students, the higher the student loyalty. The image of the school according to students' views was good. The higher the image quality of the school, the higher the loyalty that students had so that students became satisfied while learning. Student satisfaction according to the assessment of students was quite fulfilled. So that the higher the student satisfaction, the higher the student's loyalty to the school. Students' views on service quality, school image, and student satisfaction were almost fulfilled because the higher the loyalty given to students, the higher the students' loyalty to the school so that students felt satisfied in carrying out learning activities at school.
The Effect of Service Quality, School Image, and Student Satisfaction on Loyalty Rani, Lala Aulia Sanria; Nugraha, Jaka
Economic Education Analysis Journal Vol 10 No 3 (2021): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v10i3.48566

Abstract

This study aimed to determine service quality, school image, and student satisfaction with student loyalty at SMKN 2 Buduran. This study used quantitative research methods. Data were obtained from 50 students at SMKN 2 Buduran Sidoarjo. Analysis of the data used using Google Form as a research medium for service quality, school image, and student satisfaction with student loyalty. The results obtained from the study can be concluded: the quality of school services to students was almost fulfilled. The better the quality of service provided by the school to students, the higher the student loyalty. The image of the school according to students' views was good. The higher the image quality of the school, the higher the loyalty that students had so that students became satisfied while learning. Student satisfaction according to the assessment of students was quite fulfilled. So that the higher the student satisfaction, the higher the student's loyalty to the school. Students' views on service quality, school image, and student satisfaction were almost fulfilled because the higher the loyalty given to students, the higher the students' loyalty to the school so that students felt satisfied in carrying out learning activities at school.
Co-Authors -Ullah, Attia Aman -Woei Lian, Jiunn A'idatul Islahiah AA Sudharmawan, AA Abdullah, Rifki Abu Hanifah ACHMAD FAUZAN Achmad, Sarifa Ade Eka Anggraini Aisyah Apriliana Putri Andewi Suhartini, Andewi Andi Wafda Anik Kurnia Ningsih Annas, Choiriyah ARIANTI, ANA ARINI HANDAYANI, FARAH Arum Pujiastuti ARUMA NURFITRIANA, MEGA Azizah - Azizah, Istighfarin Rochmatul Azlyna, Via Nur BIMA SAKTI, MUHAMAD Bima Yatna Anugerah Ramadhani Brillian Rosy BUDI SETIAWAN Cecep Anwar Chandrasari, Agnes Monica Dwi Choirul Nikmah CHURRIYAH, UCI Devi Ratnasari Dhomas Hatta Fudholi Donita, Prili Adelvia Durinta Puspasari Dwirana, Adinda Bilqisth Dzakiyyah, Nuraini Effendi, Muhammad Idris Eva Mufidah Fadhilah, Inda Faza Muhammad Sukarsono Febrika Yogie Hermanto Febriliani, Silvani Febriyanti, Syintya FITRI LISTIANI, ARUM Fitri Nugraheni Gunawan, Firli Putri Hablinawati, Laela Hafid Hafilda Anisa Handini, Han Tantri Happy Bunga Nasyirahul Sajidah Hasan Basri Hazmi, Chelsea Refma Valmay Al Imtitsal Puspa Wahyu Nabillah Indarti, Rismayanti Dwi Inna Koblianska Irwan Nuryana Kurniawan Is Fatimah Isoliani, Ines Etha Isti Khomah KURNIAWATI DWI SAFITRI, AGUS Kusdi Rahardjo Latifah, Ambayun Lestari, Ika Dwi Lestariningsih, Nofita Lian, Jiunn-Woei M.Rahmat Ramadhan Maharani, Shania Puspita MAITA SARI, DITA Meisyaroh Catur Wulandari Meylia Elizabeth Ranu Muhammad Hasan Sidiq Kurniawan Muhammad Muhajir, Muhammad Muhammad Raid Arrofi Muktiwijaya, Aldi Wilaga Ngaisah, Nur Cahyati Nia Kurnia Ninda Firnia Febrinda NIRWANASARI, YULI Nurjanah, Rita NURUL HIDAYAH Octavia, Agnes Christa Belliem Orlensyah, Ira Ouariach, Fatima Zahra Ouariach, Soufiane PRATIWI ANGGUNTARI, YUSI Prawesti, Inna Purnama Sari, Yuni Putrawan, Syach Fitra Wahyu Putri Avrilusita, Cinta Davia Rachmad Febrian Radeni Sukma Indra Dewi Rafly Saputra Rani, Lala Aulia Sanria Ratna Ekawati Ratnasih, Teti Rern Jay Hung Rern-Jay Hung Reza Maulana Reza Maulana Riska Pristiani Risnawati, Eris rohmawati, erna Safitri, Anna Nur Sahira Zandi, Ahmad SAIFUL ISLAM, ZAKKY Sari, Yuni Purnama Shamil, Mohamed Mihilar Shirly Rizki Kusumaningrum Siswahyudianto siti wulandari Sri Haryatmi Sri Haryatmi Sri Haryatmi Sugesti, Anggun Suhadak Suhadak suryo Guritno Suryo Guritno Susanti, Erik Syahputri, Raissa Ayuni Tarsono Tarsono Triesninda Pahlevi Uray Hety Humaira Wananda, Titania Tasya Wardani, Vindi Kusuma Wardatul Hayati Wicaksono, Samsiar Tri Bagus Widji Dwi Rohana Yego, Hebi Yuni Purnamasari Zhumrotul Muniroh