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Pengukuran Akuisisi Pelanggan Insyira Oleh-Oleh Berdasarkan Analisis Sentimen Pengguna Instagram Wira Mulia, M. Roid; Inggih Permana; Febi Nur Salisah; Eki Saputra; Arif Marsal
Journal of Informatics, Electrical and Electronics Engineering Vol. 4 No. 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jieee.v4i4.2472

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Social media, especially Instagram, has transformed how businesses interact with customers and market products. However, there remains a literature gap regarding customer acquisition measurement through sentiment analysis of Instagram comments. This research aims to measure customer acquisition at Insyira Oleh-Oleh Pekanbaru by analyzing 1,363 comments from May 2024 to May 2025 using Python-based Natural Language Processing (NLP). The results show neutral sentiment dominates (47.7%) with the highest acquisition rate (50.9%) - meaning every 2 neutral comments yield 1 acquisition - compared to positive (37.7%) and negative comments (41.8%). The Chi-square test confirms the significant relationship between sentiment and acquisition (?²=21.78; p<0.0001), while (OR=0.58; CI[0.46,0.73]) indicates positive comments have 42% lower acquisition probability than neutral ones, forming triangular consistency that eliminates doubts. Negative sentiment also yields higher acquisition than positive sentiment, challenging the assumption that positive comments are most effective for acquisition. This reveals neutral comments containing product inquiries have greater acquisition potential. The study provides new insights for digital marketing strategy, emphasizing the importance of quick responses to neutral comments to enhance new customer conversion.
Evaluasi Kesiapan Calon Mahasiswa Terhadap Teknologi Sistem Pendaftaran Online Dengan Pendekatan Technology Readiness Index Naufal Fikri, R. Adlian; Permana, Inggih; Nur Salisah, Febi; Saputra, Eki; Marsal, Arif
Journal of Informatics, Electrical and Electronics Engineering Vol. 4 No. 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jieee.v4i4.2481

Abstract

This study aims to evaluate the technological readiness of prospective students in using the online registration system facilitated by LPSDM Aparatur, employing the Technology Readiness Index (TRI) approach. TRI comprises four key dimensions: Optimism, Innovativeness, Discomfort, and Insecurity, which measure an individual's readiness to adopt new technologies. The research objects are newly enrolled students who registered through the online system provided by LPSDM Aparatur at two partner universities: Universitas Ekasakti and Universitas Nurdin Hamzah. The research uses a descriptive quantitative method with a proportional stratified sampling technique. The sample size of 43 respondents—28 from Universitas Ekasakti and 15 from Universitas Nurdin Hamzah—was determined using the Slovin formula. Data were collected using Likert scale-based questionnaires and analyzed with SPSS version 20 through validity and reliability tests, as well as descriptive statistical analysis. The findings reveal that the overall level of technological readiness is high, with a TRI score of 4.49 for Universitas Ekasakti and 4.36 for Universitas Nurdin Hamzah, both exceeding the threshold for the “high” category (>3.51). Students from Universitas Ekasakti scored highest in the Innovativeness dimension (1.11), indicating a strong tendency to try and adopt new technologies. In contrast, students from Universitas Nurdin Hamzah scored relatively high in negative dimensions, namely Insecurity (1.162) and Discomfort (1.08), suggesting psychological barriers and discomfort in using the online registration system. The study recommends training, socialization, and system simplification to ensure inclusivity and accessibility for users from diverse backgrounds. Academically, this research expands the application of TRI in the context of online-based rural education. Practically, it offers a foundation for LPSDM to develop targeted training and outreach strategies for students in regions with lower readiness levels
Perbandingan Performa Algoritma SVR, LSTM, dan SARIMA dalam Peramalan Produksi Kelapa Sawit Hendri, Desvita; Permana, Inggih; Salisah, Febi Nur; Afdal, M; Megawati, Megawati; Saputra, Eki
Building of Informatics, Technology and Science (BITS) Vol 7 No 1 (2025): June (2025)
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v7i1.7170

Abstract

Oil palm production in Indonesia fluctuates significantly due to various factors such as weather, soil fertility, and fruit bunch condition. These changes These changes have an impact on price stability, supply and planning for the palm oil industry. industry planning. Therefore, to improve decision-making in this industry, an accurate forecasting method is required to improve decision-making regarding distribution. appropriate decision-making regarding distribution. This study aims to compare the performance of three machine learning-based forecasting methods, namely Support Vector Regression (SVR), Long Short-Term Memory (LSTM), and Seasonal Autoregressive Integrated Moving Average (SARIMA), in predicting palm oil production based on historical data for the last 10 years obtained from PTPN V Riau. The evaluation results show that the SVR model with a linear kernel provides the best performance with an MSE value of 4.1718. with MSE 4.1718, RMSE 0.0020, MAE 0.0018, MAPE 0.2014% and R2 0.9988. The SVR model provides superior prediction results compared to LSTM and SARIMA. with LSTM and SARIMA in forecasting palm oil production. This research is expected to make a real contribution in the development of a more reliable prediction system, thus supporting operational efficiency and stability of the palm oil industry in Indonesia. stability of the palm oil industry in Indonesia.
Perbandingan Algoritma LSTM, Bi-LSTM, GRU, dan Bi-GRU untuk Prediksi Harga Saham Berbasis Deep Learning Tshamaroh, Muthia; Permana, Inggih; Salisah, Febi Nur; Muttakin, Fitriani; Afdal, M
Building of Informatics, Technology and Science (BITS) Vol 7 No 1 (2025): June (2025)
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v7i1.7252

Abstract

Stock price prediction is an important component in making investment decisions. This study aims to compare the performance of four deep learning models, namely LSTM, Bi-LSTM, GRU, and Bi-GRU, in predicting stock prices, in order to find the most optimal model for the implementation of an accurate stock price prediction system. Five years of historical data undergoes normalization, windowing, and is separated into training data, validation data, and test data. Model training is conducted with different settings of batch size, timestep, and three kinds of optimizers (Adam, SGD, RMSprop). Performance assessment employs MSE, RMSE, MAE, and R² measurements. The findings indicate that the Bi-GRU model utilizing Adam optimizer settings, a batch size of 8, and a timestep of 21 yields the highest performance, achieving an MSE of 0.0003, an RMSE of 0.0169, an MAE of 0.0129, and an R² of 0.9438. This model demonstrates a strong capability to identify intricate patterns and long-term temporal relationships, outperforming other models in accuracy. The results advocate for the establishment of a predictive system that aids investors and firms in making strategic decisions based on data.
Analisis Sentimen Masyarakat Terhadap Kebijakan IKN Pada Periode Jokowi dan Prabowo Menggunakan Algoritma NBC, SVM, dan K-NN Nasution, Nur Shabrina; Permana, Inggih; Salisah, Febi Nur; Afdal, M; Megawati, Megawati
Building of Informatics, Technology and Science (BITS) Vol 7 No 1 (2025): June (2025)
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v7i1.7276

Abstract

The relocation of the National Capital City (IKN) from Jakarta to East Kalimantan has generated a variety of responses from the Indonesian people recorded through social media, especially platform X. This study aims to analyze and compare public sentiment towards the IKN policy in two periods of government, namely President Joko Widodo and President Prabowo Subianto. This study aims to analyze and compare public sentiment towards the policy of the National Capital City during two periods of government, namely President Joko Widodo and President Prabowo Subianto, using a machine learning approach. The three algorithms used in sentiment classification are Naive Bayes Classifier (NBC), Support Vector Machine (SVM), and K-Nearest Neighbor (K-NN). The research process includes data crawling (600 data each per period), text preprocessing (cleaning, tokenizing, filtering, stemming), data labeling using Lexicon-Based approach with InSet dictionary, and weighting using TF-IDF method. The results of the analysis show that in the Jokowi period, public sentiment tends to be more balanced, with the dominance of negative sentiment (35.9%), followed by positive sentiment (33.4%) and neutral (30.7%). Whereas in the Prabowo period, negative sentiment increased to 40.3%, while positive decreased to 26.3%. Based on the model accuracy evaluation, in the Jokowi period, the NBC algorithm showed the best performance with an accuracy of 73%, while in the Prabowo period, the SVM algorithm excelled with the highest accuracy reaching 81%. These findings provide a dynamic picture of public perception of IKN policies under two different governments.
PERANCANGAN ENTERPRISE ARCHITECTURE MENGGUNAKAN FRAMEWORK TOGAF ADM PADA DINAS KOPERASI DAN UKM KOTA PEKANBARU Susilawati Susilawati; Idria Maita; Febi Nur Salisah; Mona Fronita
Jurnal Sistem Informasi dan Informatika (Simika) Vol. 8 No. 1 (2025): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/simika.v8i1.3731

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The advancement of information technology and information systems has a significant impact on various organizations, both in the private and government sectors. This study aims to design an enterprise architecture using the TOGAF ADM framework in the training process in the SME sector at the Cooperatives and SMEs Service. This process was chosen because it is still done manually, resulting in obstacles such as slow data management, lack of transparency, and minimal integration between work units. The study used a qualitative approach with a case study method. Data were obtained through observation, interviews, and document analysis, which were then analyzed using the TOGAF ADM stages, including the Preliminary, Architecture Vision, and Business Architecture phases. The results of the study show that the proposed architectural design can overcome the constraints of the manual training process by presenting an integrated digital solution. This solution can accelerate the training management process, increase transparency, and strengthen coordination between work units.
EVALUASI USER EXPERIENCE PADA APLIKASI WONDR BY BNI MENGGUNAKAN METODE UEQ DAN SUS Indah Lestari; Eki Saputra; M Afdal; Febi Nur Salisah; Syaifullah Syaifullah
Jurnal Sistem Informasi dan Informatika (Simika) Vol. 8 No. 2 (2025): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/simika.v8i2.3951

Abstract

Wondr by BNI is a mobile banking application in Indonesia designed to support systematic financial management through three main concepts: Insight, Transaction, and Growth. Despite offering advanced features, many users complain about issues such as failed transactions, login difficulties, and slow application response times. This study evaluates the user experience of the Wondr app by combining the UEQ and SUS methods. The UEQ evaluation results show an average score of: attractiveness 1.12; clarity 1.06; efficiency 1.05; accuracy 1.07; stimulation 0.71; and novelty 0.77. Meanwhile, the SUS score of 64.6 falls into category D, “OK” on the adjective scale, and “Marginally Acceptable” on the usability scale—indicating that the app's usability is slightly below the average standard. Overall, users gave positive ratings for clarity, efficiency, accuracy, and stimulation, but attractiveness and novelty still need improvement. To date, no studies have specifically evaluated the UX of the Wondr app by combining the UEQ and SUS methods. This research contributes new scientific insights by demonstrating the app's UX performance and areas requiring improvement.
Sistem Pakar Diagnosa Gizi Buruk Pada Balita Berbasis Mobile Menggunakan Metode Certainty Factor Afdal Muhammad Efendi; Tengku Khairil Ahsyar; M Afdal; Febi Nur Salisah; Syaifullah Syaifullah
Jurnal Sistem Komputer dan Informatika (JSON) Vol. 4 No. 4 (2023): Juni 2023
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/json.v4i4.6307

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Maltnutrition has a significant impact on children’s development and is a common problem in developing countries, including Indonesia. There are many factors that contribute to malnutrition, one of which is the lack of understanding and knowledge among parents regarding childcare and proper nutrition. This has motivated the author to develop an expert system application for diagnosing malnutrition in toddlers, aiming to facilitate the community, especially mothers with toddlers, in early diagnosis of malnutrition symptoms and diseases through mobile devices. This expert system application is built using Java Programming language with the assistance of Android studio as the development tool. The system analysis employed is the Unified Modeling Language (UML) to provide an overview of the application to be created. Testing is conducted using the Black Box method and data validation yields nearly 100% accuracy. The calculation for diagnosing symptoms and diseases utilizes the Certainty Factor methode, which serves as the calculation of value within the expert system application. The testing results based on symptoms and diseases through the applied calculation method achieve a 92% accuracy rate. The development of this application is expected to assist the community, especially mothers with toddlers, in identifying early symptoms and diseases of malnutrition in children, as well as obtaining solutions for the experienced illnesses.
PENGEMBANG TOOLKIT SUPPLY CHAIN MANAGEMENT DENGAN PENDEKATAN HOUSE OF RISK (HOR) (CASE STUDY: SAINT CINNAMON PEKANBARU) Putra, Adhytia Pratama; Angraini, Angraini; Salisah, Febi Nur; Jazman, Muhammad
JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Vol 11, No 1 (2026)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jipi.v11i1.7812

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Penelitian ini mengembangkan perangkat Supply Chain Manage-ment (SCM) dengan menggunakan pendekatan House of Risk (HOR), Excel dan Visual Basic for Applications (VBA) untuk mengatasi tan-tangan manajemen risiko di Saint Cinnamon Pekanbaru. Metode House of Risk (HOR) memakan waktu dan rentan terhadap kesala-han, sehingga membutuhkan waktu s. Perangkat lunak ini men-gotomatiskan analisis risiko, mendukung pengambilan keputusan yang lebih cepat dan akurat. Metodologi ini menggunakan model SCOR untuk mengidentifikasi risiko di seluruh rantai pasokan (Plan, Source, Make, Deliver, Return). Model House of Risk (HOR) kemudian diterapkan untuk memprioritaskan agen risiko berdasarkan Aggregate Risk Potential (ARP). Strategi mitigasi diformu-lasikan dan diurutkan berdasarkan rasio Efektivitas terhadap Tingkat Kesulitan.Perangkat ini mengotomatiskan analisis HOR, menghasilkan diagram Pareto dan matriks ETD. Toolkit berbasis Visual Basic for Applications (VBA) yang dikembangkan memung-kinkan manajemen risiko yang proaktif, mengurangi gangguan operasional, dan meningkatkan layanan pelanggan.
MSME Segmentation in Pekanbaru Based on Local E-Catalog Participation Using K-Means Rahma Aliya; Inggih Permana; Febi Nur Salisah; Rice Novita; Muhammad Jazman
Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Vol. 5 No. 1 (2026): Juni 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juktisi.v5i1.760

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy; however, their participation in digital government procurement platforms such as the Local E-Catalog in Pekanbaru City remains relatively low. The lack of comprehensive, data-driven mapping of MSME characteristics has resulted in less targeted development and assistance programs. This study aims to segment MSMEs based on revenue, number of employees, and participation status in the Local E-Catalog to generate business groups that can support more effective development strategies. A data mining approach using the K-Means clustering algorithm was applied and implemented through the Orange Data Mining application. The results indicate that a three-cluster configuration is the most optimal, achieving the highest Silhouette Score of 0.444. Cluster 1 represents micro-scale MSMEs with low business capacity and minimal participation in the Local E-Catalog, Cluster 2 consists of growing MSMEs with moderate business capacity, and Cluster 3 comprises established MSMEs with high business capacity and active participation in the Local E-Catalog. These findings provide empirical evidence to support local governments in formulating more targeted and data-driven policies for accelerating MSME digitalization.
Co-Authors A Anggraini Afdal Muhammad Efendi Anggi Widya Atma Nugraha Anggia Anfina Anggy Julia Wulandari Angraini Angraini Anisa Nirmala, Fitri Anwar, Tengku Khairil Arabiatul Adawiyah Arif Marsal Arif Marsal Arif Marsal Arrazak, Fadlan Bayu Putra Danil Risaldi Darmawan, Reza Dewi Astuti Eki Saputra Eki Saputra Eki Saputra Elin Haerani Endah Purnamasari Esis Srikanti Fachrurozi Fadhilah Syafria Fadil Rahmat Andini Febrian, Dany Fernanda, Ustara Dwi Fiki Fitri Wulandari Fitriah, Ma’idatul Fitriah, Ma’idatul Fitriani Muttakin Fitriani Muttakin Fitriani Muttakin Giansyah, Qhoiril Aldi Gustinov, Mhd Dion Harisman Efendi Hasbi Sidiq Arfajsyah Hendri, Desvita Husaini, Fahri Idria Maita Idria Maita Idria Maita Idriani R, Nova Imam Muttaqin Indah Lestari Indri Dian Pertiwi Inggih Permana Inggih Permana Permana Intan, Sofia Fulvi Jayadi, Puguh Jazman , Muhammad Jazman, Muhammad Kusuma, Gathot Hanyokro Leony Lidya M Afdal M Afdal M. Afdal M. Afdal M. Afdal M.Afdal Maulana, Rizki Azli Mawaddah, Zuriatul Mega wati, Mega Megawati Megawati - Megawati Megawati Megawati Megawati Mona Fronita Muhammad Afdal Muhammad Afdal Muhammad Iqbal Indrawan Muhammad Jazman Muhammad Jazman Muhammad Luthfi Muhammad Luthfi Hamzah Muhammad Munawir Arpan Munzir, Medyantiwi Rahmawita Mustakim Mustakim Muttakin, Fitriani Nabila Putri Nailul Amani Nardialis Nardialis Nasution, Nur Shabrina Naufal Fikri, R. Adlian Nesdi Evrilyan Rozanda Nesdi Evrilyan Rozanda Norhavina Norhavina Nuraisyah Nuraisyah Nurkholis Nurkholis Nurrahma, Intan Puput Iswandi Putra, Adhytia Pratama Putri, Amanda Iksanul Rahma Aliya Rahma Devi Rahmawita M, Medyantiwi Rahmawita, Medyantiwi Rangga Arief Putra Ria Agustina Rice Novita Rice Novita Rizka Fitri Yansi Rizki Pratama Putra Agri Rizki Pratama Putra Agri Rozanda, Nesdi Evrilyan Sanusi Saputri, Setia Ningsih Sari, Gusmelia Puspita Sarjon Defit Setiawati, Elsa Shir Li Wang Shulhan Abdul Gofar Siti Zainah Sulthan Habib Syahri, Alfi Syaifullah Syaifullah Syaifullah Syaifullah Syaifullah Syaifullah Syarif, Yulia Tengku Khairil Ahsyar Tshamaroh, Muthia Uci Indah Sari Winda Wahyuti Wira Mulia, M. Roid Zarnelly Zarry, Cindy Kirana