Article Per Year (5 Year)
p-Index From 2020 - 2025
3.014
P-Index
This Author published in this journals
All Journal ETIKONOMI Katalogis SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Jurnal Social Economic of Agriculture JAM : Jurnal Aplikasi Manajemen SCHOOL EDUCATION JOURNAL PGSD FIP UNIMED Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Media Gizi Indonesia (MGI) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL PENGABDI JURNAL PENDIDIKAN TAMBUSAI GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Tani Journal of Community Development
Nurliza Nurliza
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
PELATIHAN CONTENT DISCOVERY ONLINE MARKETING PELAKU UMKM MAKANAN Nurliza, Nurliza
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 1 (2025): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v9i1.7283

Abstract

Tujuan PKM adalah peningkatan pengetahuan dan keterampilan kompetensi content discovery pelaku UMKM makanan di Kota Pontianak dengan metode pelatihan dan demonstrasi. Hasil menunjukkan mayoritas masing-masing use behavior, engagement, dan seo adalah users; likes and shares; keyword ranking dan backlinks. Company revenue ROI rerata 10-40%, cost per acquisition rendah, mayoritas new leads generated menengah kebawah, existing leads nurtures dan conversions dengan Instagram dan whatsapp. Terbatas suggested variations, monthly search volume and competition metrics, dan low-hanging fruit terms. Monthly organic search traffic dan domain authority score distribution by traffic rendah, average time on site 1-5 menit, estimated number of top keywords maksimum 7 tanpa estimated number of backlinks. Sebagian besar terbatas komunikasi/partisipasi industri karena hanya menguasai pemasaran online mendasar, atau menengah dengan website/media sosial. Website site traffic terbatas dengan rerata 2-7 menit, tetapi sudah secure, navigatable, mobile-friendly, Instagram post and story sebagai top pages, organic walaupun sebagian tidak ada referral dan direct.
Strategi E-Commerce Rumah Tangga Produsen Produk Olahan Pangan Lokal Di Shopee Fatahillah, Akbar Salahudin; Nurliza, Nurliza
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.11995

Abstract

The marketing strategies of local food-processing household industries increasingly leverage e-commerce platforms, particularly Shopee, to boost sales amidst intense market competition. By applying the 4P marketing mix theory (product, price, place, promotion) and Porter’s strategy framework, effective strategies. Results indicate that promotion has the most significant impact on increasing sales and market demand, with key indicators including free shipping programs, cashback offers, and the "choose local" campaign. Additionally, informative product descriptions, product variety, competitive pricing, and accessible distribution enhance household industry competitiveness. Optimizing promotional elements is pivotal to strengthening competitive advantage, ensuring business sustainability, and fostering growth in the digital era. 
Strategi Bersaing Benih Padi Berlabel Unit Pengembangan Benih Tanaman Pangan dan Hortikultura (UPBTPH) Provinsi Kalimantan Barat Budihandayani, Emilia Farida; Nurliza, Nurliza; Imelda, Imelda
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.977 KB) | DOI: 10.18202/jam23026332.14.1.11

Abstract

Agency for food plantation and horticulture seed development (UPBTPH) in Wes  Kalimantan has faced competetion on industry of labeled rice seed. This research aims in studying on industrial circle and competitive advantages strategies that could be used by UPBTPH in West Kalimantan. Respondents are selected through purposive sampling method. Meanwhile, data analyzed use Delphi Method. Industrial circle described on Porter Model and General Electric Matrix. The analysis result of Porter Model shows that UPBTPH is good on cost leadeship strategy. It means that UPBTPH could be the lowest cost producer. The analysis result of General Electric Matrix shows that UPBTPH as a company on selective growth segmentation. It affects UPBTPH should be more selective in growth segmentation. Therefore the company should: (1) generate on production capacity, (2) keep on management and product standardization, (3) doing well on collaboration with executive for primary seed (UPBS) and an Agency for Controlling and Seeds Certification (BPSB) in West Kalimantan are competitive advantage strategies that suitable for UPBTP 
Co-Authors A.A. Ketut Agung Cahyawan W A.YUSRA, ABDUL HAMID Abdul Hamid A. Yusra ADITYA NUGRAHA Agung Sugih Putra, Agung Sugih agus ruliyansyah Amiruddin Hatibe Amiruddin Kade Anita Suharyani Artono Artono, Artono Denut, Yupita devitasari, Devitasari Dewi Kurniati Egi, Kosmas Emilia Farida Budihandayani, Emilia Farida Erisya, Yulia Eva Dolorosa Eva Dolorosa Fasyofi Dahrul Ulum Fatahillah, Akbar Salahudin Fatimah, Mari Fahtul nur Gustami Gustami Hapzi Ali HITANI, ABDUL HAFIDZ Husnun Puspa Afifah Imelda Imelda Jajat sudrajat Kurniawan, Tommy Lucky Hartanti, Lucky Makeas, Herianto Mardiansyah Mardiansyah, Mardiansyah Maswadi - Meilani, Desi Rica Melvia, Vera Muliadi Muliadi Novan, Frans Kristian NOVIE INDRIYANA Pamela, Pamela Pitri, Pitri Prawiro, Irianto Sastro Putri, Annie Mustika Rakhmad Hidayat Rakhmad Hidayat RAMA, ROFINUS rini hazriani Sandini, Sari Sari, Kuspita Shenny Oktoriana Sulinda Sulinda Sundari Sundari tri wahyuni Utin Mangindra Sari Veithzal Rivai Zainal Vicki, Vicki Wanti Fitrianti