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All Journal ETIKONOMI Katalogis SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Jurnal Social Economic of Agriculture JAM : Jurnal Aplikasi Manajemen SCHOOL EDUCATION JOURNAL PGSD FIP UNIMED Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Media Gizi Indonesia (MGI) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL PENGABDI JURNAL PENDIDIKAN TAMBUSAI GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Tani Reswara: Jurnal Pengabdian Kepada Masyarakat COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Obat: Jurnal Riset Ilmu Farmasi dan Kesehatan Dinamika Kerajinan dan Batik: Majalah Ilmiah
Nurliza Nurliza
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Psychological Determinants toward The Value of Healthy Food among Type 2 Diabetes Mellitus Consumers Nurliza, Nurliza
Media Gizi Indonesia Vol. 17 No. 2 (2022): JURNAL MEDIA GIZI INDONESIA (NATIONAL NUTRITION JOURNAL)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mgi.v17i2.122-135

Abstract

Adults and middle-aged food consumers are the most at risk of type 2 diabetes, and these consumers are varied across demographics. While few and fragmented studies are associated with psychological determinants and healthy food value through food choices. Few consumer roles are involved in research for business success. The psychological determinants toward the value of healthy food for type 2 diabetes consumers used consumer behavior and psychological theories of consumer choices. An associative method with purposive sampling was conducted from 165 adults and middle-aged consumers with type 2 diabetes using Structural Equation Modeling/SEM. The finding showed that the belief, attitude, and mood affected the value of healthy food through food choice, but not psychological distress. The attitude had the greatest effect on food choice and toward the value of healthy food, and the causal of the highest result effect of life experiences. The belief was directly affected food choice and value, and the causal for the highest effect of self-consciousness and health maintenance. The mood negatively affected both food choice and value of healthy food mood and the causal for the smallest effect of health maintenance. The food choice affected the values of healthy food. Life experience was the most direct and indirect effect of food choice and self-consciousness was the most direct effect of the value of healthy food. Some highlights of this study were (i)market segmentation and segmentation variable; (ii)social marketing; (iii)mass media campaign by considering attitude, belief, and mood; and (iv)human capital management strategy with targeted audiences.
Peningkatan Akses Informasi Teknologi Pemasaran UMKM Makanan Olahan Kota Singkawang Sandini, Sari; Nurliza, Nurliza; Fitrianti, Wanti
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.88268

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in driving the wheels of the community's economy, serving as a foundation for generating income for their livelihoods. However, many actors in the food MSME sector still face challenges due to their low ability to access marketing technology information. The aim of this study is to formulate improvements in the access to marketing technology information for food MSMEs. This research employs a quantitative descriptive method with Multidimensional Scaling on 58 food MSMEs in Singkawang City. The results indicate that the key attributes for enhancing access to marketing technology information are the content of marketing technology messages and the channels of marketing technology information.
PENINGKATAN KEPUASAN PENGUNJUNG TERHADAP KUALITAS LAYANAN WISATA ALAM BATU JATO KABUPATEN SEKADAU Denut, Yupita; Nurliza, Nurliza; Suharyani, Anita
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 4 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Wisata alam Batu Jato merupakan salah satu wisata alam yang terletak di Desa Pantok, Kecamatan Nanga Taman Kabupaten Sekadau. Daya Tarik yang dimiliki wisata alam Batu Jato yaitu aliran sungai yang masih jernih, tempat masih sangat alami, tierhampar biebatuan biesar disiepanjang sungai, tierdapat pasar tradisional yang biasa digunakan untuk miemasarkan sayur-sayuran hasil piertanian, digunakan untuk miemasarkan anyaman hasil kierajinan.Tujuan dalam pienielitian ini yaitu untuk mieningkatkan kualitas layanan wisata alam Batu Jato yang miemuaskan. Piengambilan sampiel mienggunakan non probability sampling diengan tieknik accidiental sampling. Jumlah sampiel dalam pienielitian ini adalah siebanyak 100 orang piengunjung wisata alam Batu Jato di Kabupatien Siekadau. Pieningkatan kiepuasan piengunjung tierhadap kualitas layanan dalam pienielitian ini dikaitkan diengan dua variabiel antara lain Manajiemien Layanan dan Kiepuasan. Variabel Manajemen Layanan di dalam penelitian ini memiliki pengaruh sebesar 91%, sementara variabel Kepuasan memiliki pengaruh sebesar 39,4%. Manajemen Layanan dan Kepuasan secara bersama-sama berpengaruh terhadap peningkatan kepuasan pengunjung.
Effects of Sociographic and Personal Factors on Food Purchasing in Traditional Markets Nurliza, Nurliza
ETIKONOMI Vol 24, No 1 (2025)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v24i1.38288

Abstract

Research Originality: The current literature lacks a structured analysis of how interactions between lifestyle factors and sociodemographic changes impact food purchasing behavior in traditional markets. By analyzing these factors, businesses can optimize product selections, refine marketing strategies, and enhance customer engagement to align with the diverse preferences and requirements of their target market, adapting to both current trends and future changes.Research Objectives: This study employs a psychodynamic approach, the theory of personality traits, two-way physical and perceptual interactions, and household assumptions to examine how sociographic lifestyle, household characteristics, and personality traits influence food purchasing behavior. Research Methods: The mixed methods, which included in-depth interviews with 183 household customers, utilized non-probability sampling and partial least squares structural equation modeling.Empirical Results: Increased food purchasing behavior is caused by changing sociographic lifestyles rather than personality traits and household characteristics. A greater sociodemographic lifestyle, personality traits, and household characteristics correspond to increased friendship, values, responsible spending, and household size.Implications: Food safety regulations must be implemented effectively, which includes appointing market management authorities, as agencies in the informal food sector are often underfunded and unregulated.JEL Classification: D1, E21, L66, R2How to Cite:Nurliza. (2025). Consumers in Traditional Markets: Sociographic Lifestyle, Household Features, and Personality Traits. Etikonomi, 24(1), 205 – 220. https://doi.org/10.15408/etk.v24i1.38288.
PELATIHAN CONTENT DISCOVERY ONLINE MARKETING PELAKU UMKM MAKANAN Nurliza, Nurliza
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 1 (2025): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v9i1.7283

Abstract

Tujuan PKM adalah peningkatan pengetahuan dan keterampilan kompetensi content discovery pelaku UMKM makanan di Kota Pontianak dengan metode pelatihan dan demonstrasi. Hasil menunjukkan mayoritas masing-masing use behavior, engagement, dan seo adalah users; likes and shares; keyword ranking dan backlinks. Company revenue ROI rerata 10-40%, cost per acquisition rendah, mayoritas new leads generated menengah kebawah, existing leads nurtures dan conversions dengan Instagram dan whatsapp. Terbatas suggested variations, monthly search volume and competition metrics, dan low-hanging fruit terms. Monthly organic search traffic dan domain authority score distribution by traffic rendah, average time on site 1-5 menit, estimated number of top keywords maksimum 7 tanpa estimated number of backlinks. Sebagian besar terbatas komunikasi/partisipasi industri karena hanya menguasai pemasaran online mendasar, atau menengah dengan website/media sosial. Website site traffic terbatas dengan rerata 2-7 menit, tetapi sudah secure, navigatable, mobile-friendly, Instagram post and story sebagai top pages, organic walaupun sebagian tidak ada referral dan direct.
Strategi E-Commerce Rumah Tangga Produsen Produk Olahan Pangan Lokal Di Shopee Fatahillah, Akbar Salahudin; Nurliza, Nurliza
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.11995

Abstract

The marketing strategies of local food-processing household industries increasingly leverage e-commerce platforms, particularly Shopee, to boost sales amidst intense market competition. By applying the 4P marketing mix theory (product, price, place, promotion) and Porter’s strategy framework, effective strategies. Results indicate that promotion has the most significant impact on increasing sales and market demand, with key indicators including free shipping programs, cashback offers, and the "choose local" campaign. Additionally, informative product descriptions, product variety, competitive pricing, and accessible distribution enhance household industry competitiveness. Optimizing promotional elements is pivotal to strengthening competitive advantage, ensuring business sustainability, and fostering growth in the digital era. 
Strategi Bersaing Benih Padi Berlabel Unit Pengembangan Benih Tanaman Pangan dan Hortikultura (UPBTPH) Provinsi Kalimantan Barat Budihandayani, Emilia Farida; Nurliza, Nurliza; Imelda, Imelda
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.977 KB) | DOI: 10.18202/jam23026332.14.1.11

Abstract

Agency for food plantation and horticulture seed development (UPBTPH) in Wes  Kalimantan has faced competetion on industry of labeled rice seed. This research aims in studying on industrial circle and competitive advantages strategies that could be used by UPBTPH in West Kalimantan. Respondents are selected through purposive sampling method. Meanwhile, data analyzed use Delphi Method. Industrial circle described on Porter Model and General Electric Matrix. The analysis result of Porter Model shows that UPBTPH is good on cost leadeship strategy. It means that UPBTPH could be the lowest cost producer. The analysis result of General Electric Matrix shows that UPBTPH as a company on selective growth segmentation. It affects UPBTPH should be more selective in growth segmentation. Therefore the company should: (1) generate on production capacity, (2) keep on management and product standardization, (3) doing well on collaboration with executive for primary seed (UPBS) and an Agency for Controlling and Seeds Certification (BPSB) in West Kalimantan are competitive advantage strategies that suitable for UPBTP 
PELATIHAN PEMILIHAN DAN LABEL KEMASAN PADA PRODUK TERASI UDANG REBON KELOMPOK WANITA NELAYAN Nurliza, Nurliza
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3262

Abstract

Udang rebon (Mysis sp.) adalah salah satu hasil perikanan yang sangat diandalkan di Kabupaten Sambas, Kalimantan Barat, terutama pada musim togok, yaitu bulan Februari-Mei. Hasil tangkapan kelompok nelayan dapat mencapai 0,5-1 ton/hari, kecuali musim hujan. Namun, tangkapan menjadi cepat membusuk akibat infrastruktur untuk mengawetkan hasil tangkapan sangat terbatas. Salah satu upaya menaikkan nilai jual dan daya simpannya, maka udang rebon dioleh menjadi terasi oleh kelompok wanita nelayan. Proses pembuatan terasi tersebut masih sangat sederhana karena menggunakan kemasan kertas koran, daun atau plastik biasa sehingga menurunkan mutu produk serta lazim dijual dalam bentuk kering di pasar tradisional di wilayah sekitar. Kondisi ini dimanfaatkan oleh pedagang untuk mengambil nilai tambahnya dengan penggunaan kemasan yang lebih baik. Tujuan kegiatan pengabdian kepada masyarakat adalah pelatihan pada kelompok wanita nelayan agar memiliki pengetahuan dan praktek terkait pemilihan dan label kemasan yang lebih menarik dan aman. Pelaksanaan kegiatan dilakukan pada 18 orang wanita nelayan di Kecamatan Selakau, Kabupaten Sambas dengan analisis deskriptif, dan distribusi frekwensi. Hasil kegiatan menunjukkan bahwa tingkat ketercapaian pengetahuan adalah tinggi dan cukup, tetapi masih ada kesenjangan dengan keterampilannya terutama terkait persyaratan kemasan. Oleh sebab itu, keseriusan dan kemauan untuk memperoleh informasi terkait kebutuhan dan keinginan konsumen, pemasaran dan promosi melalui pameran dan kerjasama stakeholders’ serta dukungan dan peran serta pemerintah daerah melalui pembinaan, penyuluhan, pelatihan, kemudahan akses modal, bantuan alat pengawetan hasil tangkapan serta perbaikan infrastrukur sangat diperlukan untuk mendorong berkembangnya usaha secara berkelanjutan
Dukungan Keluarga dengan Kelancaran Asi Pada Ibu Menyusui di Wilayah Kerja Puskesma Kuta Baro Aceh Besar Khaira Rizki; Nurul Amna; Nurliza Nurliza
OBAT: Jurnal Riset Ilmu Farmasi dan Kesehatan Vol. 1 No. 6 (2023): November : OBAT: Jurnal Riset Ilmu Farmasi dan Kesehatan
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/obat.v1i6.229

Abstract

Mother's milk (ASI) is rich in nutrients and is the key to baby's health. Breast milk is the best food that babies aged 0-6 months need for optimal growth and development, increasing body resistance, protecting against infection, forming a healthy digestive system and increasing intelligence. The aim of this research is to determine the relationship between family support and smooth breastfeeding for breastfeeding mothers in the Kuta Baro Aceh Besar Community Health Center working area. This research is quantitative with an analytical design using a cross-sectional study method. The population in this study were all breastfeeding mothers who had babies aged 0-6 months, totaling 139 people, using a sampling technique, namely proportional random sampling, of 58 people. Data analysis used chi square with the research results showing that there was a relationship between family support and smooth breastfeeding with a value of p = 0.011. It is hoped that respondents can use this as input to increase knowledge, understanding and information regarding family support which influences the smooth flow of breastfeeding.
Studi Kelayakan Vapor Recovery Unit (Vru) Untuk Megurangi Evaporation Loss Pada Tangki Timbun TBBM XYZ Fadliy, Muchammad Arief; Zakiyyah, Annisa; Nurliza, Nurliza
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 7 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i7.2599

Abstract

Minyak bumi, sebagai sebagai salah satu aset krusial dalam era modern. Terbentuk secara alami dari sisa-sisa organisme laut dan darat yang terperangkap di dalam lapisan-lapisan bumi selama jutaan tahun. Namun, dalam proses distribusinya, kehilangan kuantitas BBM, yang dikenal sebagai losses, menjadi masalah serius. Salah satu faktor utama yang menyebabkan losses adalah evaporation loss, yang tak dapat dihindari. Evaporation loss dibagi menjadi dua jenis yaitu breathing loss dan working loss yang dimana setiap jenis memiliki penyebab yang berbeda-beda. Breathing loss merupakan sirkulasi losses yang diakibatkan adanya pemuaian serta penyusutan karena pengaruh lingkungan, sedangkan Working loss merupakan sirkulasi losses yang diakibatkan operasi penerimaan dan penimbunan. Penelitian ini berfokus pada cara mengurangi evaporation loss pada tangki timbun di TBBM menggunakan Vapor Recovery Unit (VRU) serta perhitungan biaya investasi dengan menggunakan metode Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), serta Payback Period (PP). Penelitian ini berfokus pada dampak pada perusahaan serta lingkungan apabila menggunakan Vapor Recovery Unit guna mengurangi evaporatin loss pada tangki timbun.
Co-Authors A.A. Ketut Agung Cahyawan W A.YUSRA, ABDUL HAMID Abdul Hamid A. Yusra ADITYA NUGRAHA Agung Sugih Putra, Agung Sugih agus ruliyansyah Alan Nuari, Alan Amiruddin Hatibe Amiruddin Kade Anita Suharyani Artono Artono, Artono Asyifa, Asyifa Denut, Yupita devitasari, Devitasari Dewi Kurniati Dwi Ernawati Egi, Kosmas Emilia Farida Budihandayani, Emilia Farida Erisya, Yulia Eva Dolorosa Fadliy, Muchammad Arief Faisal Faisal Fatahillah, Akbar Salahudin Fatimah, Mari Fahtul nur Gunawan, Chandra Gustami Gustami, Gustami Hapzi Ali Herry Yadi HITANI, ABDUL HAFIDZ Husnun Puspa Afifah Imelda Imelda Jaeni, Siti Jajat sudrajat Josua Parulian Hutajulu Juanda Juanda Khaira Rizki Kiki Fatmala, Kiki Kurniawan, Tommy Lucky Hartanti, Lucky Makeas, Herianto Mardiansyah Mardiansyah, Mardiansyah Marisi Aritonang Maswadi - Meilani, Desi Rica Melvia, Vera Mudhiah, Lulu Muliadi Muliadi Novan, Frans Kristian NOVIE INDRIYANA Nuraini Nuraini Nurul Amna Pitri, Pitri Prawiro, Irianto Sastro Putri, Annie Mustika Rakhmad Hidayat, Rakhmad Hidayat RAMA, ROFINUS Riawan, Zaka Mei rini hazriani Sandini, Sari Sari, Kuspita Sari, Utin Mangindra Sartono Sartono, Sartono Shenny Oktoriana Siswahyudianto Sriwana, Ela Sulinda Sulinda Sundari Sundari tri wahyuni Ulum, Fasyofi Dahrul Vicki, Vicki Wanti Fitrianti Widiya, Widiya Wulan Sari, Wulan Yandi, Yus Yurisinthae, Erlida Zakiyyah, Annisa