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Journal : Jurnal CoreIT

Reviewing Factors of Audience Engagement in Live Streaming Subiyakto, Aang; Yudhanta, Satya; Nurmiati, Evy; Utami, Meinarini Catur; Fetrina, Elvy; Sugiarti, Yuni; Hakiem, Nashrul; Huda, Muhammad Qomarul; Sangsawang, Thosporn
Jurnal CoreIT: Jurnal Hasil Penelitian Ilmu Komputer dan Teknologi Informasi Vol 11, No 1 (2025): June 2025
Publisher : Fakultas Sains dan Teknologi, Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/coreit.v11i1.36039

Abstract

Live streaming has become one of the most prominent digital phenomena in recent years, changing the way individuals interact, consume content and shop online. This study aims to identify and analyze the factors that influence audience engagement in live streaming, including audience motivation, the role of social interaction, technological features, platform distribution, and popular genres. Through a systematic literature review approach, 27 articles from relevant ScienceDirect and DOAJ databases were selected for analysis. The study results show that audience engagement is mainly influenced by parasocial interaction (PSI), entertainment-based motivation (hedonic value), and practical benefits (utilitarian value). Technologies such as live chat, gifting, and data-driven recommendation systems strengthen viewing duration and audience loyalty. In addition, platforms such as Twitch dominate the gaming and esports genres, while TikTok Live thrives in the e-commerce space. New genres such as VTubers and travel offer opportunities to attract a wider audience with avatar-based interaction approaches and virtual experiences. The research also identified gaps in the literature, including a lack of studies on local platforms, new genres, and the impact of innovative technologies such as AR/VR. This study makes an academic contribution by summarizing key findings and providing strategic guidance for platform developers, streamers and businesses in creating more engaging and effective live streaming experiences.
Co-Authors A'ang Subiyakto A'ang Subiyakto Aang Subiyakto Abd. Rahman Ahlan Adib Fahri Kafabih Adrian Edenito affan muzhaffar Ainun Nashikha Akbar Riski Riski Akmal Fahmi Alghifari, Abizar Alief, Renaldy Anggraini, Muthia Ari Lathifah Arief, Syifa Fauziyah Aulia Rahma, Balqis Azizah Nurfauziah Yusril Azizah, Hafidh Bayu Wicaksono Calista, Audry Ruliana Choriah Choriah Cut Aja Anis Layyinna Damayanti, Elok Dery Athallah Afif Ditha Septiandani Ditha Septiandani Faiz Rizki Saputra, Faiz Rizki Saputra Ferina, Annisa Tasya Fetrina, Elvy Hana Rahmaniah Sabila Huda, Muhammad Qomarul Hudaya, Fahmi Ikhsan, Muhammad Fathan Nur Iqbal Hussain Alamyar Jihan Fadhilah Kamil, Musthafa Khalida, Rahma Komarudin Komarudin Lathifah, Ari Layyinna, Cut Aja Anis Lulu Kamila Susanto M. Irfan Bahtiar Matilda Magren, Sahira Ayla Mauludin, Bintang Fajar Meinarini Catur Utami Mira Kartiwi Muhamad Farid Muhamad Miftahul Husna Muhammad Fathi Azzumar Muhammad Qumarul Huda Muhammad Sharhan Khatami Muhammad Ulil Albab Muhammad Zaky Himawan Musthafa Kamil Muthia Anggraini Nabila Raihana Qalby Nashrul Hakiem Nida’ul Hasanati Ningsih, Ira Rahayu Nur Anisah Rangkuti Nurindah, Arrisa Aprilani Paramita Citra Indah Mulia Pradana, Sadam Alfian R. H. Handayani Raharja, Muhammad Ridwan Ali Rahmandri, Ananda Ramdhani, Syahrul Rayhan, Muhammad Shaquille Reza Hikmatulloh Reza Hikmatulloh Rizki Aji Mahardika Rochiandani, Anasthasia Rizky Rony, Zahara Tussoleha Sangsawang, Thosporn Saputri, Eliana Sari, Widiya Permata Septianudin Septianudin Septianudin, Septianudin Shidqa Irahman, Muhammad Suci Anugrah Susanto, Lulu Kamila Yahya, Fadhlan Yolanda Rizkyta Sari Yudhanta, Satya Yulitasari, Winda Yuni Sugiarti, Yuni Yusuf Abdurachman Zahrani Ayu Pratama Putri Zaki Baihaki, TB E