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All Journal JURNAL LENTERA BISNIS Buana Ilmu Jurnal Abdidas Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) JURNAL ABDIMAS PLJ Jurnal Penelitian dan Pengabdian Masyarakat JIMEK Journal of Social Science Utilizing Technology
Nurul Giswi Karomah
Administrasi Bisnis, Politeknik LP3I Jakarta
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH CITRA MERK, MOTIVASI DAN KEPUTUSAN PEMBELIAN TERHADAP KEPUASAN KONSUMEN GENERASI MILENIAL PADA MARKETPLACE (studi kasus generasi milenial dalam berbelanja online di market place: Tokopedia, Shopee, Bukalapak, Lazada) Nurul Giswi Karomah; Ria Estiana; Rahmi Rosita; Ari Susanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2022): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i2.263

Abstract

This research was conducted to find out how the influence of brand image, motivation, and purchasing decisions on Millennial Generation Consumer Satisfaction on E-commerce buyers at Shopee and Lazada. The population in this study were all Shopee, LAZADA, Bukalapak, and Tokopedia e-commerce buyers and the number of samples used was 140 people. The analytical tool used is path analysis. The method used is a quantitative method. The sampling technique used is incidental. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. Based on the results of calculations using Part Analysis, Brand Image has a positive and significant effect on Purchase Decisions in the marketplace. This is obtained from a significance value of 0.000 <0.05. Purchase motivation has a positive and significant effect on purchasing decisions in the marketplace. This is obtained from a significance value of 0.001 <0.05, which means that there is an influence of Purchase Motivation on Purchase Decisions in the marketplace. The direct effect given by the brand image on consumer satisfaction is 0.012. The direct effect given by the purchase motivation on consumer satisfaction is 0.599.
PERSEPSI KONSUMEN TERHADAP KUALITAS PELAYANAN PADA RESTORAN CEPAT SAJI McDonald’s DI JAKARTA Nurul Giswi Karomah; Susi Oktafiani; Siti Nur Rohmah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2022): November : JURNAL ILMU MANAJEMEN, EKONOMI dan KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i3.527

Abstract

This study aims to provide the descriptive, depiction systematic view, factual and the accurate descriptions of the facts, characteristics and relationships between phenomena regarding to consumer perception and service quality at McDonald’s fast food in Jakarta. The type of the research used in this study is exploration descriptive qualitative research. The sampling technique used is Accidental Sampling, with the number of samples in this study as many as 80 person of McDonald’s customers. The data from this study were sourced from questionnaires distributed in the form of google form. The questionnaires was made based on to reliability and validity test. Data analysis technique used in this study are Data Collection, Data Reduction and Data Display. The results of the research showed the respondent’s responses to Consumer Perception at McDonald’s Jakarta fast food restaurants were Good, seen from the average total score of 334 which was included in the range of 275-339 with the assessment criteria Good. Meanwhile, respondent’s responses to Service Quality at McDonald’s Jakarta fast food restaurants were Excellent, seen from the average total score of 340,2 which included in the range of 340-400 with the assessment criteria Excellent. Suggestions can be given in this study are McDonald’s Jakarta fast food restaurants are expected to hold training or do the guidance to their employees so that the have better skills and management so that the consumers will be trust, comfortable and assured of the service quality of McDonald’s Jakarta fast food restaurants so that they can maintain consumers perception about service quality.
Penguatan Kompetensi Literasi Digital Pelajar melalui Pelatihan Konten Kreatif untuk Promosi Pariwisata Lokal Desa Wisata Suryani Suryani; Latifah Latifah; Nurul Giswi Karomah; Istna Fibriyadi; Widiyono Widiyono
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/7e8mr887

Abstract

This community service program aims to improve the digital literacy of students in Bantar Agung Tourism Village, Majalengka Regency, West Java, through training in creative content production as a means of regional promotion. The activity is motivated by the underutilized potential of local tourism in the digital space, as well as the limited skills of students in using social media productively. The methods employed include counseling, hands-on training, and intensive mentoring in creating digital content, such as photography, videography, caption writing, and social media platform management. The participants are junior and senior high school students residing in Bantar Agung Village..The results of the program indicate an increase in participants’ understanding of digital literacy concepts, media ethics, and technical skills in producing engaging and informative creative content 86 %. In addition, participants are able to produce and publish promotional content about the village’s tourism through various digital platforms, thereby contributing to increased visibility of Bantar Agung as a tourist destination. Continuous mentoring has also encouraged the formation of a village youth creator community that actively participates in regional promotion..Thus, this training program not only enhances students’ digital competencies but also generates a positive impact on the development of community-based local tourism potential. This activity is expected to serve as a model for empowering rural students through sustainable and adaptive digital literacy in response to technological advancements
Blockchain Technology for Enhancing Transparency and Accountability in Educational Administration Chevi Herli Sumerli A; Adam Mudinillah; Bouyea Jonathan; Nurul Giswi Karomah; Noor Fazariah Handayani
Journal of Social Science Utilizing Technology Vol. 2 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v2i4.1779

Abstract

Background. Educational institutions face increasing demands for transparency and accountability in their administrative processes. Traditional systems often lack the necessary security, efficiency, and transparency to meet these demands, leading to issues such as fraud, mismanagement, and mistrust. Blockchain technology, known for its decentralized and immutable nature, has emerged as a promising solution to address these challenges within educational administration. Purpose. This research aims to explore the potential of blockchain technology in enhancing transparency and accountability in educational administration. The study focuses on how blockchain can improve data integrity, reduce administrative costs, and streamline processes in educational institutions. Method. A qualitative approach was adopted, involving case studies of institutions that have implemented blockchain-based solutions for administrative purposes. Data was collected through interviews with administrators, technology experts, and stakeholders to assess the impact of blockchain technology on transparency and accountability. Results. The findings indicate that blockchain significantly improves data security and traceability, ensuring that records are tamper-proof and easily auditable. It also reduces administrative overhead by automating processes and streamlining communication between stakeholders. Furthermore, blockchain enhances stakeholder trust through transparent and decentralized decision-making. Conclusion. Blockchain technology holds great promise for revolutionizing educational administration by providing a secure, transparent, and efficient system. Future research should focus on addressing scalability challenges and exploring broader applications of blockchain in educational settings.
Co-Authors Adnan Nofiansyah Aldiansyah Aldiansyah Ari Susanti Badriyah Badriyah Bakri Bouyea Jonathan Chevi Herli Sumerli A D Purnomo Darmawan Darmawan Darmawan Dingot Hamonangan Ismail Dudi Haryadi Edi Wahyu Wibowo Eko Sugiyanto Elis Chalisyah Faridah Handa Gustiawan Handa Gustiawan Hesti Rian Istna Fibriyadi Jaenudin Akhmad Latifah Latifah Mudinillah, Adam Niantoro Sutrisno Noor Fazariah Handayani Nur Ainun Rahmi Rosita Retno Setya Budiasningrum Retno Widowati Ria Estiana sintesa, nika Siswandi Siswandi Siti Nur Rohmah Suharmanto Suharmanto Suryani Suryani Susi Oktafiani syamsurizal syamsurizal Taty Noorhayati TEDDY SETIADY Umi Hanik Makmuroh Umi Hanik Makmuroh Utami, Rahayu Tri Widiyono Widiyono Yoeliastuti Yoeliastuti Yoeliastuti Yoeliastuti Yoeliastuti Yoshia Agustin Saimima Yunita Indriany